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Client Consult Problem Statement:

One of the top leading electrical and electronic equipment manufacturers was interested in market size, pricing and end-user requirements of the electronic flight bag (EFB) globally, across verticals such as hardware and software. The key addressable areas of the study included the following:

  • Estimation of hardware and software verticals out of the overall market size
  • Estimation of subsegment verticals with their overall share, among geographies
  • Estimation of growth prospects for each hardware vertical over the forecast period
  • Identification of technological trends and factors affecting the market growth

Solution Provided:

  1. Methodology Adopted by MnM: The EFB market is very much dependent on the aircraft fleet count, and the airlines crew members operating the EFB. Bottom-up approach was employed to ascertain the market size of the EFB market. Extensive use of databases for fleet count and cabin crew count for different geographies to determine the prospective market size for the EFB market. Extensive use of primaries was made to determine the application rate of the EFB by different airlines across geographies. The volume of each EFB type across different verticals was estimated, the volume then multiplied by the average selling price to get the market size for each EFB vertical.
  2. Actual Solution Provided:
    • MnM studied processes across each vertical (hardware and software), and estimated the current market size and potential for growth prospects for each vertical
    • The industry and technological trends have been identified for different verticals of the EFB market and same were mapped in the final deliverable
    • Different factors facilitating the growth of the EFB market across geographies were identified, the impact of these factors was considered while estimating the future market size
    • The key player’s product portfolio and key strategies have been mapped

Value Delivered:

The market size for EFB verticals has been delivered across geographical regions. The client was provide the overall understanding of the current market share of the hardware vertical of the EFB market. The client was able to decide on the addressable market of the total EFB market.

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