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Client Consult Problem Statement:

MnM’s client was interested in assessing the market for power rental. The key objectives of the study were to determine the market revenue for the period of 2014 to 2021, with special emphasis on various fuel type, applications, and type.

Solution Provided:

  1. Methodology Adopted by MnM:
    • The bottom-up approach was employed to arrive at the overall size of the power rental market from the revenues of key players and their shares in the market. Calculations based on the revenues of key players identified in the market led to the overall market size.
    • The bottom-up approach was also implemented for data extracted from secondary research to validate the market segment revenues obtained.
    • Market shares were then estimated for each company to verify the revenue shares used earlier in the bottom-up approach. With the data triangulation procedure and validation of data through primaries, the overall parent market size and each individual market size were determined and confirmed in this study.
  2. Actual Solution Provided:
    • Sizing of North America power rental market in terms of value for the period between 2014 and 2020
    • Analysis of the market in terms of several categories, such as type, application, fuel type, and manufacturer
    • Regional analysis of the market in terms of the above-mentioned subsegments, mapped across major states in the U.S. and Canada
    • A detailed competitive landscape of the market, by identifying the major players, their core competencies, growth strategies, and development activities in the market space
    • In-depth analysis of the market and its subsegments. Identified several drivers, restraints and challenges related to supply chain, logistics, procurement, distribution, etc.

Value Delivered:

The client was able to identify the potential buyers, and define innovative and specific market entry/penetration strategies, while also being able to identify several platforms that would facilitate building of personal contacts with prospective customers.

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