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Client Consult Problem Statement:

One of the leading Tier 1 companies in radar manufacturing engaged MnM to understand current and futuristic market scenario, product segmentation, and competitive positioning for X-Band Radar Market in space applications for its business expansion strategies. The key objectives of the study were to determine geographic focus for target products by understanding the market potential and scenario (current and forecast), and for understanding the market requirements for these products.

Solution Provided:

  1. Methodology Adopted by MnM: MnM carried out this study through a combination of extensive primary and secondary researches, which consisted of discussions with industry experts across the value-chain within target geographies. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included suppliers of X-Band radars, along with local government and regulatory authorities, and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current and forecast quantitative market information, and developed deep-dive qualitative insights into industry trends and dynamics across each of the target countries.
  2. Actual Solution Provided: The market size for X-Band Radar was derived for various segments such as portable X-Band radar, non-portable X-Band radar as per type and defense, commercial, and government as per application area. Suppliers to various government bodies were identified along with their past and probable future contracts.

Value Delivered:

Through the detailed outcome of the study, MnM’s client was able to identify and select new markets for entry, and formulated its market entry strategy. Deployment segment data helped the client to analyze the market for various satellite services country-wise and the subsequent X-Band radar’s volume. The study also assisted the client in its sourcing partner selection process.

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