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Client Consult Problem Statement:

MnM’s client was interested in assessing market for housefly control insecticides in Middle East and North African countries. The key objectives of the study was to determine geographic focus for target products by understanding market potential, supply chain patterns, scenario (current & forecast) and market share for the key players.

Solution Provided:

  1. Methodology Adopted by MnM: MnM carried out this study through a combination of extensive secondary research followed by primary discussions with key opinion leaders across the value chain within target area. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included suppliers of pesticides, their channel partners, local government authorities, and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics of the target countries of the Middle East and North Africa. Export and import aspects related to housefly control insecticides were analyzed to understand the trade dynamics. In total, MnM conducted 180 primary discussions, of which 150 were within the supplier segment, while balance 30 spanned across covering importers, hospitals, dairy farmers, local government authorities, and other industry experts.
  2. Actual Solution Provided: Through this granular study, MnM analyzed the market dynamics for target products, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers and restraints in the study area in order to provide validated information to the client to strategically plan for its business operations expansions. MnM also shared market size information and vital insights to client to understand the market dynamics to maintain its competitive advantage by increasing customer reach.

Value Delivered:

MnM’s client was able to do market sizing and identify new high growth market segments in housefly control insecticides to help the client for making business operations expansion strategy. Various supply chain patterns were identified at the various countries considered for the study and detailed analysis was shared with the client.

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