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MnM’s client was a leading manufacturer and supplier of various agricultural products and wanted a deep dive analysis of the seed coating material industry, in terms of current and future trends.

1. Methodology Adopted by MnM:

MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included suppliers of seed coating materials, their channel partners & associates, and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries.

2. Actual Solution Provided:

Through this granular study, MnM analyzed the market dynamics for target products, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers and restraints in focused geographies in order to select the appropriate market for client’s entry. MnM also shared vital insights to client for a possible sourcing & distribution partner among bulk suppliers and distributors of seed coating materials.

Value Delivered:

MnM’s client was able to identify & select new markets for entry, and formulated its market entry strategy. The study also assisted client in its sourcing partner selection process.