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Client Consult Problem Statement:

MnM’s client, one of the leading players in the Radiation Dose Management Solutions market was interested in understanding the pricing models adopted by the top two players in this market. Along with this the client also wanted to understand market share of leading players in the U.S. and EU-5 markets.

The geographic focus of the study was towards the U.S., Germany, France, Spain, Italy, UK, and Benelux.

Solution Provided:

  1. Methodology Adopted by MnM: MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders in the Radiation Dose Management Solutions Market.

    Secondary Research:

    • Key installations of radiation dose management solutions by leading players in different geographic markets were identified.
    • Key regional players were identified through extensive secondary research.
    • A list of KOLs in different geographic markets was prepared.

    Primary Research:

    • Primary research mainly involved conducting non-structured expert interviews with marketing managers, regional managers, technology experts, and ex-employees of leading regional players in this market.
    • MnM conducted a total of 34 expert interviews for this study. These were distributed across geographic segments under concern.
  2. Actual Solution Provided:
    • Through this granular primary-driven study, MnM analyzed pricing models of two leading players in the radiation dose management solutions market, across different countries under concern.
    • Market Share Analysis was provided at country level, along with detailed insights on number of software installations and number of healthcare facilities served by key players in the market.

Value Delivered:

The research study enabled client to gain competitive insights into this niche market.

  • The client was able to understand different pricing models prevalent in the industry. Since pricing models and discounts offered by leading players varied by different end-user segments, this study will help the client to re-align their pricing in accordance with the target end-user segment.
  • The market share analysis provided in the study enabled client to understand competitive landscape in each of the geographic markets under concern. The study also provided market share of local/regional players, which further instigated the client to explore growth strategies and market positioning strategies adopted by smaller players in this

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