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Client Consult Problem Statement:

MnM’s client was interested in assessing the global market for in-flight entertainment & connectivity. The key objectives of the study were to determine the market size for the period between 2014 and 2020, with special emphasis on the various product segments, sub-products, and aircraft types. The secondary objective of the study was to understand customer behavior w.r.t to advancement in the in-flight entertainment and connectivity.

Solution Provided:

  1. Methodology Adopted by MnM: The top-down and bottom-up approaches have been used to estimate and validate the size of the IFEC market. The research methodology used to estimate the market size also includes the following details:
    • Key players in the industry and markets have been identified through secondary research and their market shares have been determined through primary and secondary research. This included a study of annual and financial reports of top market players and extensive interviews from leaders, including CEOs, directors, and marketing executives
    • All percentage shares, splits and breakdowns have been determined using secondary sources and have been verified through primary sources
    • All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data
  2. Actual Solution Provided:
    • Sizing of global IFEC market in terms of value for the period between 2014 and 2020
    • Analysis of the market in terms of several categories, such as product, sub-product, aircraft types, and manufacturer
    • Regional analysis of the global market in terms of the above-mentioned sub-segments, mapped across the major regions, North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa
    • A detailed competitive landscape of the market, by identifying the major players, their core competencies, growth strategies, and development activities in the global market space
    • In depth analysis of the product market and its sub-products. Identified the several drivers, restraints, and challenges related to the supply chain, logistics, procurement, distribution etc.

Value Delivered:

MnM’s client was able to identify & select new markets for entry and accordingly formulate the market entry strategy. The study also assisted the client in its sourcing partner selection process.

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