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MnM’s client was a leading manufacturer of various fertilizer and chemical products and interested to enter controlled-release fertilizers segment. Client was majorly interested in understanding the pricing scenario in this market across the globe. The client was looking for historical and projected price information, feasibility and sustainability of controlled-release fertilizer products used in field, list of current operating plants, and future projects, products characteristics, use and specifications, and list of institutions developing controlled-release fertilizers

1. Methodology Adopted by MnM :

The study involved extensive interviews from the primary respondents from the supply side and demand side involving the key manufacturers of controlled-release fertilizer products, end-users, and research institutes for the estimation of the price and sustainability details of products. Controlled-release fertilizers supply chain and value chain was evaluated for identifying the actual production cost, margin details across various levels.

2. Actual Solution Provided:

• Controlled-release fertilizers price history and forecast, by product & by country
• Field improvement percentages with controlled-release fertilizers for major crops
• Sustainability improvement with the use of controlled-release fertilizers, for major crops
• List of current operating plants, and future projects, products characteristics, use and specifications
• List of institutions developing controlled-release fertilizers

Value Delivered:

After the detailed outcome of the study, MnM provided the strategies on Market sizing (value and Volume analysis) which assisted them in working on untapped market by major types and gain an access to the across newer growth opportunities in existing market. MnM’s strategies helped the client in its business expansion and revenue growth in across the geographies by 10% in the first year and collaborations with new partners in new geographies.