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Client Consult Problem Statement:

MNM’s client was interested in assessing market for Heavy Earth Moving Equipment(Excavators, Hydraulic Breakers, Surface Drill Rigs, Underground drill rigs and Crushers & Screens) based on certain parameters such as GDP, Construction output Index, Construction key projects and Cement Production in North America, South America, Europe, Asia-Pacific, Middle East and Africa. The client has asked us to provide database on quarterly and monthly basis. The key objective of the study is to perform market sales analysis of aforesaid equipment by understanding market potential and scenario (current & forecast).

Solution Provided:

1. Methodology Adopted by MnM:

MnM carried out this study through a MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Both, top-down and bottom-up approaches are used every time for quarterly updates to cover key sources of primary information that included OEM’s of construction equipment in these geographies. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecasted quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries. In total, MnM have conducted 20 primary discussions, of which 10 were within the supplier segment, while balance 10 spanned across covering demand side.

2. Actual Solution Provided:

Through this detailed study, MnM analyzed the market size in terms of value for equipment in North America, South America, Europe, Asia-Pacific, Middle East and Africa on quarterly basis. The study also included estimation of cement production, update of ongoing key projects, construction output index analysis & GDP projection on monthly basis for the mentioned geography.

Value Delivered:

Sandvik could identify the market potential based on the projects we provided such as in Turkey, the company used its Surface drill rigs and Underground drill rigs for the construction of a major Bosphorous Bridge project and so on. The study also includes assisting client in knowing its competitors which will eventually aid them in taking necessary steps to customize its product offerings.

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