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Client Consult Problem Statement:

MnM’s client, one of the market leaders in capacitors market, was interested to assess the Global market potential associated with their Product range in the application areas Power Generation, Transmission, Distribution and Testing, By Product Types ,By End-Use Industry, By Competitor along with competitive landscape.

Solution Provided:

1. Methodology Adopted by MnM:

MnM carried out this study through a MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Both, top-down and bottom-up approaches are used every time for quarterly updates to cover key sources of primary information that included OEM’s of construction equipment in these geographies. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecasted quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries. In total, MnM have conducted 20 primary discussions, of which 10 were within the supplier segment, while balance 10 spanned across covering demand side.

2. Actual Solution Provided:

To evaluate the demand for these products in various countries across the globe, namely, U.S., Canada, Brazil, Germany, Switzerland, Sweden, Norway, England, India, China and Japan. The upcoming projects in Power Generation, Transmission, Distribution and Testing were tracked. For Transmission related applications projects were captured on the basis of number of lines to be installed and the number of substations to be built in between. For power generation the upcoming projects were tracked and the number of generators to be installed was captured. For testing the upcoming expenditures in testing facilities by various companies was collected and for distribution application the investment and expansion of distribution network was gathered.

On the basis of telephonic interviews and field primaries assumptions were drawn for the number of suggested products that are used in a particular application. Further the numbers of product that will be required in the coming years were calculated through the analysis of data collected.

Value Delivered:

MnM’s client was able to understand the future potential of its product portfolio and demand for these products in various geographies. It helped the client to formulate strategy for its business expansion into niche markets.

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