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Client Consult Problem Statement:

MNM’s client, market leader in Power Substation segment, was interested in assessing market for packaged substations in Central Asia – Indonesia, Vietnam, Thailand, Columbia, and Qatar. The key objectives of the study were to determine geographic focus for target products by understanding market potential and scenario (current & forecast), analyzing the recent investments in the oil & gas, mining & renewable energy sector, analysis of key competitors.

Solution Provided:

1. Methodology Adopted by MnM:

MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included OEM’s of packaged substation, E&P operators, Engineering procurement & construction companies , along with T&D companies in these geographies. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries. In total, MnM conducted 30 primary discussions, of which 20 were within the supplier segment, while balance 10 spanned across covering end-use segments covering oil &gas mining & renewable sector

2. Actual Solution Provided:

Through this detailed study, MnM analyzed the market size in terms of volume for packaged substations in Central Asia, Indonesia, Vietnam, Thailand, Columbia, Qatar .The study also included competitive positioning of major EPC companies in various sectors such as oil & gas, mining ,and renewables in focused geographies in order to provide appropriate market for client’s entry. MnM also shared vital insights regarding market dynamics as well as updates on recent developments and budgets by capturing vital data on upcoming projects and budget scenario in these geographies

Value Delivered:

: MNM’s client could identify the market potential and was able to identify and select new markets for entry, and formulated its market entry strategy particularly for these application areas such as oil & gas , mining ,and renewables . The study also assisted client in knowing its competitors and aid in taking necessary steps to customize its product offerings.

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