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Client Consult Problem Statement:

MnM’s client was interested in assessing a market estimates and competitor information for POWER RENTAL MARKET IN CHINA & SOUTH-EAST ASIA. The key objectives of the study were to determine attractive geographies and attractive end-user applications, along with competitive landscape.

Solution Provided:

1. Methodology Adopted by MnM:

MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included power rental solutions providers and power generator OEMs from the supply side along with key end user industries such as Construction, Mining, Utilities, Events among others, and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed qualitative insights into industry trends & dynamics across each of the target countries. In total, MnM conducted 20 primary discussions, of which 12 were within the supplier side, while 8 were from the demand side, and other industry experts.

2. Actual Solution Provided:

Through this granular study, MnM analyzed the market dynamics for power rental market, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers and restraints in focused South East Asian countries & China. MnM also provided competitive landscape for target geographies.

Value Delivered:

MnM’s client was able to identify & select target geographies and target end users for power rental market of China & South East Asia. The study also assisted client in understanding the competitive landscape in industry.

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