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Client Consult Problem Statement:

MnM’s client was interested to know about the information on environmental water microbiology tests. This includes microbiology testing done on water used for drinking (from taps), bottled water, waste, recreation, and building systems.To be clear that Drinking Water will be key focus area – and the market for enzyme-substrate method for testing the water quality for Kenya is the key focus.

Solution Provided:

1. Methodology Adopted by MnM:

MnM carried out this study through a combination of extensive secondary research followed by primary discussions with the key stakeholders. Both, top-down and bottom-up approaches were used to cover key sources of primary information. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed the target organism for which microbiological test has been done along with the test method. Also analyzed the customer and water type for the microbiological test. MnM also analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights for microbiological test market in Kenya.

2. Actual Solution Provided:

Through this granular study, MnM analyzed the market for microbiological test market in Kenya which included target organisms, test method, compliance, test end result type, water type and customer type. Also high level recommendation for the other countries in Africa for water treatment market. Also provided some water supply indicators and waste water indicators for the Kenya market.

Value Delivered:

MnM’s client was able to identify the scenario in Kenya for entering the market, and formulated its market entry strategy. The study also assisted client in its sourcing partner selection process as well as customer type.

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