The global cloud computing market is expected to grow from $37.8 billion in 2010 to $121.1 billion in 2015 at a CAGR of 26.2% from 2010 to 2015. SaaS is the largest segment of the cloud computing services market, accounting for 73% of the market’s revenues 2010. The major SaaS-providers include Adobe Web Connect, Google Mail, Cisco WebEx, and Yahoo Mail. Content, communications, and collaboration (CCC) accounts for about 30% of the SaaS market revenues.

Cloud computing offers a significantly cost-efficient IT resource as the cost of on-demand IT services is based on the consumer’s actual use of those services. Even in cases where a company’s data centers are insufficient to handle all its IT requirements, cloud services can rapidly increase IT capabilities without requiring large investments for new datacenters.

In addition to reducing the purchase, installation, and operational costs for IT resources, cloud services reduce costs and staff expenditure by lessening the need to monitor computer systems and secure data. The idea is that cloud pricing is inversely proportional to the number of users sharing a cloud infrastructure.

Inbuilt IT infrastructure comprises servers, storage devices, and applications to meet the business demands. However, it takes a considerable amount of time to install and secure the infrastructure, and its ability to respond to business demands decreases over time. Cloud computing solves this problem by quickly provisioning and deprovisioning services whenever required.

Cloud computing involves low initial investment and employs a ‘pay-as-you-go’ approach where the amount consumers need to pay is determined by the degree to which services are used, and by the type of services used.

Cloud computing has been welcomed across industries as almost all organizations today rely on IT resources to conduct their day-to-day work. These require considerable investment and continuous maintenance. Cloud computing shifts this onus to vendors, enabling companies to optimize and simplify their IT-related operations.

Cloud providers charge a per GB fee for downloading or uploading an application in a cloud. The high cost of downloading creates a degree of vendor lock-in; and means that the amount of data stored with a vendor is directly proportional to the cost of downloading or transferring that data.

The report discusses about the market overview, trends and forecasts for cloud computing services. The report also provides a detailed description of cloud computing services based on deployment model. The benefits and concerns related to cloud computing services have also been discussed followed by pricing and consumption models.

Scope of the report

This research report categorizes the global cloud computing market on the basis of service, deployment model and geography; forecasting revenues and analyzing trends in each of the following submarkets:

• On the basis of service:

Infrastructure as a service (IaaS), Platform as a service (PaaS), and Software as a service (SaaS)

• On the basis of deployment model:

Private cloud, Public cloud, and Hybrid Cloud

• On the basis of geography:

U.S., Europe, and Asia

Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. This report will also provide market tables for covering the sub-segments and micro-markets.

Table Of Content

1 INTRODUCTION
  1.1 KEY TAKE-AWAYS
  1.2 REPORT DESCRIPTION
  1.3 MARKETS COVERED
  1.4 RESEARCH METHODOLOGY
  1.5 STAKEHOLDERS

2 SUMMARY

3 MARKET OVERVIEW & FORECAST
  3.1 EVOLUTION OF CLOUD COMPUTING
  3.2 STRUCTURE OF CLOUD COMPUTING SERVICES
      3.2.1 CLOUD DEVELOPERS
      3.2.2 SERVICE PROVIDERS
            3.2.2.1 Single-vendor cloud service
            3.2.2.2 Multivendor cloud service
            3.2.2.3 IT + Vendor cloud service
      3.2.3 CLOUD CONSUMERS
  3.3 WHY CLOUD COMPUTING
  3.4 KEY VENDORS AND THEIR OFFERINGS
  3.5 GLOBAL CLOUD COMPUTING MARKET BY GEOGRAPHY

4 CLOUD COMPUTING SERVICES
  4.1 MARKET FORECAST & TRENDS: IAAS, PAAS, & SAAS
  4.2 INFRASTRUCTURE AS A SERVICE
      4.2.1 KEY PLAYERS
      4.2.2 IAAS OFFERINGS
      4.2.3 BENEFITS TO CONSUMERS
      4.2.4 DRIVERS
            4.2.4.1 Low cost of ownership
            4.2.4.2 Faster delivery and high scalability
            4.2.4.3 Faster payback and higher ROI
      4.2.5 CHALLENGES
            4.2.5.1 Data security & integration issues
            4.2.5.2 Convenience issues
      4.2.6 MARKET TRENDS
  4.3 PLATFORM AS A SERVICE (PAAS)
      4.3.1 KEY PLAYERS
      4.3.2 DRIVERS
            4.3.2.1 Inexpensive services and easy deployment
            4.3.2.2 Lower risk
            4.3.2.3 Various optimal tools
      4.3.3 CHALLENGES
            4.3.3.1 Lock-in
            4.3.3.2 Poor fit
      4.3.4 MARKET TRENDS
  4.4 SOFTWARE AS A SERVICE
      4.4.1 KEY PLAYERS
      4.4.2 SAAS MARKET, BY SUB-CATEGORIES
      4.4.3 DRIVERS & CHALLENGES
            4.4.3.1 Avoids piracy
            4.4.3.2 Development cost and revenue model
            4.4.3.3 Customization
      4.4.4 MARKET TRENDS

5 CLOUD COMPUTING BY DEPLOYMENT MODEL
  5.1 CLOUD COMPUTING MARKET, BY DEPLOYMENT MODEL
  5.2 PRIVATE CLOUD
      5.2.1 DRIVERS & CHALLENGES
            5.2.1.1 High security & confidentiality
            5.2.1.2 Resource availability & consumption
            5.2.1.3 Data longevity & lower service disruption
            5.2.1.4 Investment and maintenance
  5.3 PUBLIC CLOUD
      5.3.1 DRIVERS & CHALLENGES
            5.3.1.1 Economies of scale
            5.3.1.2 Data confidentiality issues
            5.3.1.3 Service lock-in issues
  5.4 HYBRID CLOUD
      5.4.1 DRIVERS
            5.4.1.1 Optimal utilization & availability
            5.4.1.2 Data center consolidation
            5.4.1.3 Data security
      5.4.2 CHALLENGES
            5.4.2.1 High cost
            5.4.2.2 Availability
            5.4.2.3 Interoperability
 
6 CLOUD COMPUTING: BENEFITS & CONCERNS
  6.1 CLOUD COMPUTING BENEFITS
      6.1.1 SIMPLIFIES & OPTIMIZES IT
      6.1.2 FAST & COST-EFFICIENT IT SERVICES
      6.1.3 ENHANCED RESOURCE MANAGEMENT
      6.1.4 ADDRESSES ‘AGEING’ PROBLEMS
      6.1.5 DISASTER RECOVERY
      6.1.6 OFFERS IT EXPERTISE & INCREASES ACCESS FOR MOBILE
WORKFORCE
  6.2 CLOUD COMPUTING CONCERNS
      6.2.1 POOR OR NO SLAS
            6.2.1.1 Lack of guaranteed availability
            6.2.1.2 Lack of guaranteed performance and support
      6.2.2 INADEQUATE RISK MANAGEMENT
      6.2.3 COST ISSUES
      6.2.4 MARKET IMMATURITY
      6.2.5 VENDOR LOCK-IN
 
7 PRICING AND CONSUMPTION MODELS
  7.1 PAY-AS-YOU-GO
  7.2 SPOT PRICING & OTHER CHARGES
      7.2.1 DATA TRANSFER CHARGES
      7.2.2 USER LICENSE & MISCELLANEOUS CHARGES
  7.3 OTHER PRICING MODELS
      7.3.1 HYBRID INTERNAL/EXTERNAL
      7.3.2 CEILING PRICE

8 PATENT ANALYSIS

9 COMPANY PROFILES
  9.1 AKAMAI TECHNOLOGIES
  9.2 AMAZON.COM
  9.3 CA TECHNOLOGIES
  9.4 CISCO SYSTEMS
  9.5 CITRIX SYSTEMS, INC.
  9.6 ETELOS, INC.
  9.7 ENKI CONSULTING
  9.8 FLEXIANT
  9.9 GOGRID
  9.1 GOOGLE
  9.11 HP
  9.12 IBM
  9.13 JOYENT
  9.14 MICROSOFT
  9.15 NETSUITE INC.
  9.16 ORACLE
  9.17 SALESFORCE.COM
  9.18 SAP AG
  9.19 TALEO
  9.20 VMWARE
  9.21 YAHOO! INC.

APPENDIX

KEY CONCEPTS
VIRTUAL COMPUTING
GRID COMPUTING
UTILITY COMPUTING
HIGH-PERFORMANCE COMPUTING (HPC)
U.S. PATENTS
EUROPE PATENTS
WIPO PATENTS
ASIA PATENTS

LIST OF TABLES

1. GLOBAL CLOUD COMPUTING MARKET, BY IT CAPABILITY 2010 – 2015 ($BILLION)
2. KEY PLAYERS AND THEIR OFFERINGS
3. GLOBAL CLOUD COMPUTING MARKET, BY SEGMENTS 2010 – 2015 ($BILLION)
4. GLOBAL CLOUD COMPUTING MARKET, BY DEPLOYMENT MODEL 2010 – 2015 ($BILLION)
5. CLOUD COMPUTING SERVICE CHARGES, BY VENDOR (2010)

LIST OF FIGURES

1. EVOLUTION OF CLOUD COMPUTING
2. TRADITIONAL INFRASTRUCTURE VS. CLOUD COMPUTING
3. FACTORS ENCOURAGING ADOPTION OF CLOUD COMPUTING
4. FACTORS LIMITING ADOPTION OF CLOUD COMPUTING
5. GLOBAL CLOUD COMPUTING MARKET, BY KEY PLAYERS (2012)
6. GLOBAL CLOUD COMPUTING MARKET, BY GEOGRAPHY (2010 – 2015)
7. GLOBAL CLOUD COMPUTING MARKET, BY SERVICES
8. TRENDS IN THE IAAS, PAAS, AND SAAS MARKETS (2008 - 2014)
9. GLOBAL IAAS MARKET, BY GEOGRAPHY (2010)
10. MARKET SHARE OF KEY PAAS PLAYERS (2009)
11. SAAS MARKET, BY SUB-CATEGORIES (2010 )
12. CLOUD COMPUTING BY DEPLOYMENT MODEL
13. GLOBAL CLOUD COMPUTING PATENTS, BY GEOGRAPHY (JANUARY 2005 – SEPTEMBER 2010)
14. GLOBAL CLOUD COMPUTING PATENTS, BY GEOGRAPHY (JANUARY 2005 – SEPTEMBER 2010)
15. U.S. CLOUD COMPUTING PATENTS, BY CATEGORY (JANUARY 2005 – SEPTEMBER 2010)
16. EUROPEAN CLOUD COMPUTING PATENTS, BY CATEGORY (JANUARY 2005 – SEPTEMBER 2010)
17. ASIAN CLOUD COMPUTING PATENTS, BY CATEGORY (JANUARY 2005 – SEPTEMBER 2010)

Global Cloud Computing Market (2010 – 2015)

The cloud-computing model facilitates procurement of IT services on a demand basis to vendors such as Google, IBM, Salesforce.com, Yahoo infrastructure-as-a-service (Iaas), platform-as-a-service (PaaS), and software-as-a-service (SaaS). This model offers enterprises several benefits, such as pay-as-use, faster time-to-market, and on-demand elastic infrastructure. Cloud Computing Market (2010 – 2015).

As the following figure indicates, business agility forms the major factor encouraging organizations to shift to cloud computing. Cost savings forms the major factor for mid-sized organizations, as cloud computing offers the potential to save more than 50% of the costs involved in on-premises infrastructure.

The global cloud computing market is expected to grow from $37.8 billion in 2010 to $121.1 billion by 2015, growing at a CAGR of 26.2% from 2010 to 2015. SaaS is the largest segment of the cloud computing services market, accounting for 73% of the market’s revenue as of 2010. The major SaaS-providers include Adobe Web Connect, Google Mail, Cisco WebEx, and Yahoo Mail. Content, communications, and collaboration (CCC) account for about 30% of the SaaS market revenue.