Content Marketing Software Market by Component (Software and Services), Content Type (Social Media, Blogs, Videos, Infographics), Organization Size (SMEs and Large Enterprises), Industry Vertical, and Region - Global Forecast to 2023
[152 Pages Report] The global content marketing software market size was USD 3.42 billion in 2017 and is projected to reach USD 9.59 billion by 2023, growing at a Compound Annual Growth Rate (CAGR) of 18.4% during the forecast period. The forecast period is 2018 to 2023, and 2017 is the base year for estimating the market size.
Objectives of the Study:
The major objective of this report is to define, describe, and forecast the content marketing software market by component, software, service, organization size, industry vertical, content type, and region. The report provides detailed information related to the major factors (drivers, restraints, opportunities, and industry-specific challenges), influencing the market growth. The report forecasts the market size with respect to 5 key regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The report profiles the key players and comprehensively analyzes their core competencies. Moreover, the report tracks and analyzes competitive developments, such as mergers and acquisitions, partnerships and collaborations, new product developments, and enhancements activities, in the content marketing software market.
The research methodology used to estimate and forecast the market begins with the collection and analysis of the data on the key vendors product offerings and business strategies from the secondary sources. These secondary sources include Information Technology (IT) service providers, technology providers, press releases, investor presentations of companies, white papers, technology journals, certified publications, and articles from recognized authors, directories, and databases, such as D&B Hoovers, Bloomberg Businessweek, and Factiva. Moreover, vendor offerings are taken into consideration to determine the market segmentation. The bottom-up procedure is employed to arrive at the total market size of the content marketing software market from the revenue of the key market solutions and service providers. After arriving at the overall market size, the total market is split into several segments and subsegments, which are then verified through the primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives.
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Industry Ecosystem
Major vendors offering content marketing software across the globe include Oracle (US), Adobe (US), Salesforce (US), HubSpot (US), Alma Media (Finland), Curata (US), NewsCred (US), Contently (US), Percolate (US), Sprinklr (US), ScribbleLive (Canada), PathFactory (Canada), Uberflip (Canada), SnapApp (US), OneSpot (US), Skyword (US), Kenscio (India), DivvyHQ (US), Scoop.it (US), BrandMaker (Germany), Mintent (Canada), Kapost (US), Wedia (France), Vendasta (Canada), and Annex Cloud (US).
Key Target Audience of Content Marketing Software Market
- Content marketing software vendors
- Digital marketing solution vendors
- Marketing agencies
- Content marketing service providers
- Consulting service providers
- Resellers
- Research organizations
- Enterprise users
- Technology providers
- System integrators
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- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
The research report categorizes the market to forecast revenues and analyze trends in each of the following submarkets:
By component
- Software
- Services
Content Marketing Software Market By software
- Lead generation
- Brand Awareness
- Customer Acquisition
- Others (Thought Leadership, Sales, and Search Engine Optimization)
By Service
- Professional Services
- Integration
- Consulting
- Training and Support
- Managed Services
By organization size
- Large Enterprises
- SMEs
By industry vertical
- BSFI
- Telecom and IT
- Consumer Goods and Retail
- Education
- Media and Entertainment
- Healthcare and Life Sciences
- Travel and Hospitality
- Government
- Transportation and Logistics
- Manufacturing
- Others (Energy and Utilities, and Real Estate and Construction)
By content type
- Social Media
- Blogs
- Videos
- Infographics
- Others (Podcasts, Digital Magazines, White Papers, and Case Studies)
By Region
- North America
- US
- Canada
- Europe
- UK
- Germany
- Rest of Europe
- Asia Pacific (APAC)
- China
- India
- Australia and New Zealand
- Rest of APAC
- Middle East and Africa (MEA)
- Kingdom of Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of MEA
- Latin America
- Brazil
- Mexico
- Rest of Latin America
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:Product Analysis
- Product matrix gives a detailed comparison of the product portfolio of each company
Geographic Analysis
- Further breakup of the North American content marketing software market into countries
- Further breakup of the European market into countries
- Further breakup of the APAC market into countries
- Further breakup of the MEA market into countries
- Further breakup of the Latin American market into countries
Company Information
- Detailed analysis and profiling of additional market players
MarketsandMarkets expects the global content marketing software market size to grow from USD 4.12 billion in 2018 to USD 9.59 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.4% during the forecast period. Major growth drivers for the market include an increasing focus on personalized content, the growing adoption of data-driven content marketing strategy and omnichannel customer experience, and rising demand for analytics-based content marketing software.
Content marketing software helps marketers reduce the content creation time and create the personalize content for their audience. Marketers leverage these capabilities to enhance their customer experience. In the consumer-centric market, customer experience is crucial for retention of customers and to increase the brand loyalty. Content marketing software vendors also offer associated services to customers which help them to choose most effective content marketing strategy.
The report segments the content marketing software market by component, organization size, content type, industry vertical, and region. The software component is expected to dominate the market, while the services segment is expected to grow at a higher CAGR during the forecast period. Content marketing software and services are gaining popularity, as they empower enterprises to enhance their customer experience in a cost-effective manner.
The media and entertainment industry vertical has witnessed a large-scale adoption of content marketing software. Media and entertainment companies are increasingly adopting innovative marketing technologies to deliver enhanced customer experience and personalized content for meeting the changing customer expectations. Advanced technologies such as Artificial Intelligence (AI), analytics, and Machine Learning (ML) help marketers to streamline their marketing operations and deploy data-driven marketing strategies. The insights gained from the analytics-based method help marketers in creating an effective marketing content for their customers. The content marketing software helps reduce the complexities faced by marketers while creating, publishing, and optimizing content. It also helps reduce the content creation and publishing time significantly.
North America is expected to hold the largest market size and dominate the content marketing software market from 2018 to 2023. The region has a high concentration of large multinational companies, which largely contribute to the growth of market. However, Asia Pacific (APAC) is expected to provide lucrative opportunities for content marketing software and services providers owing to the increasing marketing investments by several companies in the region.
End-users in some regions still prefer to use the traditional marketing methods instead of adopting new technologies due to financial and technological constraints. It could affect the adoption of content marketing software and associated services in Latin America.
Major vendors offering content marketing software across the globe include Oracle (US), Adobe (US), Salesforce (US), HubSpot (US), Alma Media (Finland), Curata (US), NewsCred (US), Contently (US), Percolate (US), Sprinklr (US), ScribbleLive (Canada), PathFactory (Canada), Uberflip (Canada), SnapApp (US), OneSpot (US), Skyword (US), Kenscio (India), DivvyHQ (US), Scoop.it (US), BrandMaker (Germany), Mintent (Canada), Kapost (US), Wedia (France), Vendasta (Canada), and Annex Cloud (US). These vendors have adopted various types of organic and inorganic growth strategies, such as new product launches, business expansions, partnerships and collaborations, and mergers and acquisitions, to further expand their offerings and presence in the global content marketing software market.
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Table of Contents
1 Introduction (Page No. - 16)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders
2 Research Methodology (Page No. - 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 30)
4.1 Attractive Market Opportunities in the Content Marketing Software Market
4.2 Content Marketing Software Market, By Component
4.3 Content Marketing Software Market, By Organization Size
4.4 Content Marketing Software Market, Top 3 Industry Verticals and Regions
5 Market Overview and Industry Trends (Page No. - 33)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Adoption of Content Marketing Software for Personalized Marketing and Customer Engagement
5.2.1.2 Increasing Use of Omnichannel Message for Enhancing Customer Experience
5.2.2 Restraints
5.2.2.1 Lack of Skills of Marketers to Analyze Data From Multiple Sources
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of Interactive Visual Content By Marketers
5.2.3.2 Rising Use of Advanced Technologies for Accelerating Content Production
5.2.4 Challenges
5.2.4.1 Selecting Right Content Marketing Strategy for Meeting Rising Demands of Customers
5.2.4.2 Lack of Skills and Time Constraints Hinder Marketers to Provide Quality and Meaningful Content Consistently
5.3 Industry Trends
5.3.1 Use Case 1: Skyword
5.3.2 Use Case 2: Kapost
5.3.3 Use Case 3: Contently
6 Content Marketing Software Market, By Component (Page No. - 39)
6.1 Introduction
6.2 Software
6.2.1 Lead Generation
6.2.2 Brand Awareness
6.2.3 Customer Acquisition
6.2.4 Others
6.3 Services
6.3.1 Professional Services
6.3.1.1 Integration
6.3.1.2 Consulting
6.3.1.3 Training and Support
6.3.2 Managed Services
7 Content Marketing Software Market, By Organization Size (Page No. - 48)
7.1 Introduction
7.2 Small and Medium-Sized Enterprises
7.3 Large Enterprises
8 Content Marketing Software Market, By Content Type (Page No. - 52)
8.1 Introduction
8.2 Social Media
8.3 Blogs
8.4 Videos
8.5 Infographics
8.6 Others
9 Content Marketing Software Market, By Industry Vertical (Page No. - 58)
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.3 Telecom and IT
9.4 Consumer Goods and Retail
9.5 Education
9.6 Media and Entertainment
9.7 Healthcare and Life Sciences
9.8 Travel and Hospitality
9.9 Government
9.10 Transportation and Logistics
9.11 Manufacturing
9.12 Others
10 Content Marketing Software Market, By Region (Page No. - 69)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.2 Canada
10.3 Europe
10.3.1 United Kingdom
10.3.2 Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Australia and New Zealand
10.4.4 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.2 United Arab Emirates
10.5.3 South Africa
10.5.4 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.2 Mexico
10.6.3 Rest of Latin America
11 Competitive Landscape (Page No. - 93)
11.1 Overview
11.2 Competitive Scenario
11.2.1 New Product Launches and Product Enhancements
11.2.2 Business Expansions
11.2.3 Acquisitions
11.2.4 Partnerships
12 Company Profiles (Page No. - 101)
12.1 Introduction
(Business Overview, Products/Software/Solutions/Services/Platforms Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.2 Oracle
12.3 Adobe
12.4 Salesforce
12.5 Hubspot
12.6 Alma Media
12.7 Curata
12.8 Newscred
12.9 Contently
12.10 Percolate
12.11 Sprinklr
12.12 Scribblelive
12.13 Pathfactory
12.14 Uberflip
12.15 Snapapp
12.16 Onespot
12.17 Skyword
12.18 Kenscio
12.19 Divvyhq
12.20 Scoop.IT
12.21 Brandmaker
12.22 Mintent
12.23 Kapost
12.24 Wedia
12.25 Vendasta
12.26 Annex Cloud
*Details on Business Overview, Products/Software/Solutions/Services/Platforms Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.
13 Appendix (Page No. - 144)
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details
List of Tables (73 Tables)
Table 1 United States Dollar Exchange Rate, 20152017
Table 2 Content Marketing Software Market Size and Growth Rate, 20162023 (USD Million, Y-O-Y %)
Table 3 Content Marketing Software Market Size, By Component, 20162023 (USD Million)
Table 4 Software: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 5 Services: Content Marketing Software Market Size, By Type, 20162023 (USD Million)
Table 6 Services: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 7 Professional Services Market Size, By Region, 20162023 (USD Million)
Table 8 Professional Services Market Size, By Type, 20162023 (USD Million)
Table 9 Integration Market Size, By Region, 20162023 (USD Million)
Table 10 Consulting Market Size, By Region, 20162023 (USD Million)
Table 11 Training and Support Market Size, By Region, 20162023 (USD Million)
Table 12 Managed Services Market Size, By Region, 20162023 (USD Million)
Table 13 Content Marketing Software Market Size, By Organization Size, 20162023 (USD Million)
Table 14 Small and Medium-Sized Enterprises: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 15 Large Enterprises: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 16 Content Marketing Software Market Size, By Content Type, 20162023 (USD Million)
Table 17 Social Media: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 18 Blogs: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 19 Videos: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 20 Infographics: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 21 Others: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 22 Content Marketing Software Market Size, By Industry Vertical, 20162023 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 24 Telecom and IT: Content Marketing Software Market Size, By Region, 20162023 (USD Billion)
Table 25 Consumer Goods and Retail: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 26 Education: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 27 Media and Entertainment: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 28 Healthcare and Life Sciences: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 29 Travel and Hospitality: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 30 Government: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 31 Transportation and Logistics: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 32 Manufacturing: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 33 Others: Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 34 Content Marketing Software Market Size, By Region, 20162023 (USD Million)
Table 35 North America: Content Marketing Software Market Size, By Country, 20162023 (USD Million)
Table 36 North America: Content Marketing Software Market Size, By Component, 20162023 (USD Million)
Table 37 North America: Content Marketing Software Market Size, By Service, 20162023 (USD Million)
Table 38 North America: Content Marketing Software Market Size, By Professional Service, 20162023 (USD Million)
Table 39 North America: Content Marketing Software Market Size, By Organization Size, 20162023 (USD Million)
Table 40 North America: Content Marketing Software Market Size, By Content Type, 20162023 (USD Million)
Table 41 North America: Content Marketing Software Market Size, By Industry Vertical, 20162023 (USD Million)
Table 42 Europe: Content Marketing Software Market Size, By Country, 20162023 (USD Million)
Table 43 Europe: Content Marketing Software Market Size, By Component, 20162023 (USD Million)
Table 44 Europe: Content Marketing Software Market Size, By Service, 20162023 (USD Million)
Table 45 Europe: Content Marketing Software Market Size, By Professional Service, 20162023 (USD Million)
Table 46 Europe: Content Marketing Software Market Size, By Organization Size, 20162023 (USD Million)
Table 47 Europe: Content Marketing Software Market Size, By Content Type, 20162023 (USD Million)
Table 48 Europe: Content Marketing Software Market Size, By Industry Vertical, 20162023 (USD Million)
Table 49 Asia Pacific: Content Marketing Software Market Size, By Country, 20162023 (USD Million)
Table 50 Asia Pacific: Content Marketing Software Market Size, By Component, 20162023 (USD Million)
Table 51 Asia Pacific: Content Marketing Software Market Size, By Service, 20162023 (USD Million)
Table 52 Asia Pacific: Content Marketing Software Market Size, By Professional Service, 20162023 (USD Million)
Table 53 Asia Pacific: Content Marketing Software Market Size, By Organization Size, 20162023 (USD Million)
Table 54 Asia Pacific: Content Marketing Software Market Size, By Content Type, 20162023 (USD Million)
Table 55 Asia Pacific: Content Marketing Software Market Size, By Industry Vertical, 20162023 (USD Million)
Table 56 Middle East and Africa: Content Marketing Software Market Size, By Country, 20162023 (USD Million)
Table 57 Middle East and Africa: Content Marketing Software Market Size, By Component, 20162023 (USD Million)
Table 58 Middle East and Africa: Content Marketing Software Market Size, By Service, 20162023 (USD Million)
Table 59 Middle East and Africa: Content Marketing Software Market Size, By Professional Service, 20162023 (USD Million)
Table 60 Middle East and Africa: Content Marketing Software Market Size, By Organization Size, 20162023 (USD Million)
Table 61 Middle East and Africa: Content Marketing Software Market Size, By Content Type, 20162023 (USD Million)
Table 62 Middle East and Africa: Content Marketing Software Market Size, By Industry Vertical, 20162023 (USD Million)
Table 63 Latin America: Content Marketing Software Market Size, By Country, 20162023 (USD Million)
Table 64 Latin America: Content Marketing Software Market Size, By Component, 20162023 (USD Million)
Table 65 Latin America: Content Marketing Software Market Size, By Service, 20162023 (USD Million)
Table 66 Latin America: Content Marketing Software Market Size, By Professional Service, 20162023 (USD Million)
Table 67 Latin America: Content Marketing Software Market Size, By Organization Size, 20162023 (USD Million)
Table 68 Latin America: Content Marketing Software Market Size, By Content Type, 20162023 (USD Million)
Table 69 Latin America: Content Marketing Software Market Size, By Industry Vertical, 20162023 (USD Million)
Table 70 New Product Launches and Product Enhancements, 20162018
Table 71 Business Expansions, 20162018
Table 72 Acquisitions, 20162018
Table 73 Partnerships, 20162018
List of Figures (35 Figures)
Figure 1 Content Marketing Software Market: Market Segmentation
Figure 2 Regional Scope
Figure 3 Content Marketing Software Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Content Marketing Software Market: Assumptions
Figure 9 Top 3 Segments With the Largest Market Shares in 2018
Figure 10 Content Marketing Software Market: Regional Snapshot
Figure 11 Increasing Use of Omnichannel Message for Enhancing Customer Experience is Expected to Drive the Global Content Marketing Software Market
Figure 12 Services Segment is Expected to Grow at A Higher CAGR in the Content Marketing Software Market During the Forecast Period
Figure 13 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Media and Entertainment Industry Vertical and North America are Estimated to Dominate the Content Marketing Software Market in 2018
Figure 15 Content Marketing Software Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 17 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 18 Videos Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 19 Consumer Goods and Retail Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 North America is Expected to Account for the Largest Market Size During the Forecast Period
Figure 21 North America: Market Snapshot
Figure 22 Asia Pacific: Market Snapshot
Figure 23 Key Developments By the Leading Players in the Content Marketing Software Market During 20162018
Figure 24 Market Evaluation Framework
Figure 25 Geographic Revenue Mix of the Top Market Players
Figure 26 Oracle: Company Snapshot
Figure 27 Oracle: SWOT Analysis
Figure 28 Adobe: Company Snapshot
Figure 29 Adobe: SWOT Analysis
Figure 30 Salesforce: Company Snapshot
Figure 31 Salesforce: SWOT Analysis
Figure 32 Hubspot: Company Snapshot
Figure 33 Hubspot: SWOT Analysis
Figure 34 Alma Media: Company Snapshot
Figure 35 Alma Media: SWOT Analysis
Growth opportunities and latent adjacency in Content Marketing Software Market