HOME Top Market Reports Content Marketing Software Market by Component (Software and Services), Content Type (Social Media, Blogs, Videos, Infographics), Organization Size (SMEs and Large Enterprises), Industry Vertical, and Region - Global Forecast to 2023

Content Marketing Software Market by Component (Software and Services), Content Type (Social Media, Blogs, Videos, Infographics), Organization Size (SMEs and Large Enterprises), Industry Vertical, and Region - Global Forecast to 2023

By: marketsandmarkets.com
Publishing Date: October 2018
Report Code: TC 6645

 

  Speak to Analyst Enquiry Before Buying Webinar
purchase report
download pdf  request for customisation


[152 Pages Report] The global content marketing software market size was USD 3.42 billion in 2017 and is projected to reach USD 9.59 billion by 2023, growing at a Compound Annual Growth Rate (CAGR) of 18.4% during the forecast period. The forecast period is 2018 to 2023, and 2017 is the base year for estimating the market size.

Objectives of the Study:

The major objective of this report is to define, describe, and forecast the content marketing software market by component, software, service, organization size, industry vertical, content type, and region. The report provides detailed information related to the major factors (drivers, restraints, opportunities, and industry-specific challenges), influencing the market growth. The report forecasts the market size with respect to 5 key regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The report profiles the key players and comprehensively analyzes their core competencies. Moreover, the report tracks and analyzes competitive developments, such as mergers and acquisitions, partnerships and collaborations, new product developments, and enhancements activities, in the content marketing software market.

The research methodology used to estimate and forecast the market begins with the collection and analysis of the data on the key vendors’ product offerings and business strategies from the secondary sources. These secondary sources include Information Technology (IT) service providers, technology providers, press releases, investor presentations of companies, white papers, technology journals, certified publications, and articles from recognized authors, directories, and databases, such as D&B Hoovers, Bloomberg Businessweek, and Factiva. Moreover, vendor offerings are taken into consideration to determine the market segmentation. The bottom-up procedure is employed to arrive at the total market size of the content marketing software market from the revenue of the key market solutions and service providers. After arriving at the overall market size, the total market is split into several segments and subsegments, which are then verified through the primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives.

Content Marketing Software Market

To know about the assumptions considered for the study, download the pdf brochure

Industry Ecosystem

Major vendors offering content marketing software across the globe include Oracle (US), Adobe (US), Salesforce (US), HubSpot (US), Alma Media (Finland), Curata (US), NewsCred (US), Contently (US), Percolate (US), Sprinklr (US), ScribbleLive (Canada), PathFactory (Canada), Uberflip (Canada), SnapApp (US), OneSpot (US), Skyword (US), Kenscio (India), DivvyHQ (US), Scoop.it (US), BrandMaker (Germany), Mintent (Canada), Kapost (US), Wedia (France), Vendasta (Canada), and Annex Cloud (US).

Key Target Audience

  • Content marketing software vendors
  • Digital marketing solution vendors
  • Marketing agencies
  • Content marketing service providers
  • Consulting service providers
  • Resellers
  • Research organizations
  • Enterprise users
  • Technology providers
  • System integrators

Scope of the Report

The research report categorizes the content marketing software market to forecast revenues and analyze trends in each of the following submarkets:

By component

  • Software
  • Services

By software

  • Lead generation
  • Brand Awareness
  • Customer Acquisition
  • Others (Thought Leadership, Sales, and Search Engine Optimization)

By Service

  • Professional Services
  • Integration
  • Consulting
  • Training and Support
  • Managed Services

By organization size

  • Large Enterprises
  • SMEs

By industry vertical

  • BSFI
  • Telecom and IT
  • Consumer Goods and Retail
  • Education
  • Media and Entertainment
  • Healthcare and Life Sciences
  • Travel and Hospitality
  • Government
  • Transportation and Logistics
  • Manufacturing
  • Others (Energy and Utilities, and Real Estate and Construction)

By content type

  • Social Media
  • Blogs
  • Videos
  • Infographics
  • Others (Podcasts, Digital Magazines, White Papers, and Case Studies)

By Region

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Australia and New Zealand
    • Rest of APAC
  • Middle East and Africa (MEA)
    • Kingdom of Saudi Arabia
    • United Arab Emirates
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix gives a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakup of the North American content marketing software market into countries
  • Further breakup of the European market into countries
  • Further breakup of the APAC market into countries
  • Further breakup of the MEA market into countries
  • Further breakup of the Latin American market into countries

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)

    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Market Opportunities in the Content Marketing Software Market
    4.2 Market By Component
    4.3 Market By Organization Size
    4.4 Market Top 3 Industry Verticals and Regions

5 Market Overview and Industry Trends (Page No. - 33)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Growing Adoption of Content Marketing Software for Personalized Marketing and Customer Engagement
                    5.2.1.2 Increasing Use of Omnichannel Message for Enhancing Customer Experience
           5.2.2 Restraints
                    5.2.2.1 Lack of Skills of Marketers to Analyze Data From Multiple Sources
           5.2.3 Opportunities
                    5.2.3.1 Increasing Adoption of Interactive Visual Content By Marketers
                    5.2.3.2 Rising Use of Advanced Technologies for Accelerating Content Production
           5.2.4 Challenges
                    5.2.4.1 Selecting Right Content Marketing Strategy for Meeting Rising Demands of Customers
                    5.2.4.2 Lack of Skills and Time Constraints Hinder Marketers to Provide Quality and Meaningful Content Consistently
    5.3 Industry Trends
           5.3.1 Use Case 1: Skyword
           5.3.2 Use Case 2: Kapost
           5.3.3 Use Case 3: Contently

6 Content Marketing Software Market, By Component (Page No. - 39)
    6.1 Introduction
    6.2 Software
           6.2.1 Lead Generation
           6.2.2 Brand Awareness
           6.2.3 Customer Acquisition
           6.2.4 Others
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Integration
                    6.3.1.2 Consulting
                    6.3.1.3 Training and Support
           6.3.2 Managed Services

7 Content Marketing Software Market, By Organization Size (Page No. - 48)
    7.1 Introduction
    7.2 Small and Medium-Sized Enterprises
    7.3 Large Enterprises

8 Market By Content Type (Page No. - 52)
    8.1 Introduction
    8.2 Social Media
    8.3 Blogs
    8.4 Videos
    8.5 Infographics
    8.6 Others

9 Content Marketing Software Market, By Industry Vertical (Page No. - 58)
    9.1 Introduction
    9.2 Banking, Financial Services, and Insurance
    9.3 Telecom and IT
    9.4 Consumer Goods and Retail
    9.5 Education
    9.6 Media and Entertainment
    9.7 Healthcare and Life Sciences
    9.8 Travel and Hospitality
    9.9 Government
    9.10 Transportation and Logistics
    9.11 Manufacturing
    9.12 Others

10 Content Marketing Software Market, By Region (Page No. - 69)
     10.1 Introduction
     10.2 North America
             10.2.1 United States
             10.2.2 Canada
     10.3 Europe
             10.3.1 United Kingdom
             10.3.2 Germany
             10.3.3 Rest of Europe
     10.4 Asia Pacific
             10.4.1 China
             10.4.2 India
             10.4.3 Australia and New Zealand
             10.4.4 Rest of Asia Pacific
     10.5 Middle East and Africa
             10.5.1 Kingdom of Saudi Arabia
             10.5.2 United Arab Emirates
             10.5.3 South Africa
             10.5.4 Rest of Middle East and Africa
     10.6 Latin America
             10.6.1 Brazil
             10.6.2 Mexico
             10.6.3 Rest of Latin America

11 Competitive Landscape (Page No. - 93)
     11.1 Overview
     11.2 Competitive Scenario
             11.2.1 New Product Launches and Product Enhancements
             11.2.2 Business Expansions
             11.2.3 Acquisitions
             11.2.4 Partnerships

12 Company Profiles (Page No. - 101)
     12.1 Introduction
(Business Overview, Products/Services/Software/Solutions/Platforms Offered, Recent Developments, SWOT Analysis, and MnM View)*
     12.2 Oracle
     12.3 Adobe
     12.4 Salesforce
     12.5 Hubspot
     12.6 Alma Media
     12.7 Curata
     12.8 Newscred
     12.9 Contently
     12.10 Percolate
     12.11 Sprinklr
     12.12 Scribblelive
     12.13 Pathfactory
     12.14 Uberflip
     12.15 Snapapp
     12.16 Onespot
     12.17 Skyword
     12.18 Kenscio
     12.19 Divvyhq
     12.20 Scoop.IT
     12.21 Brandmaker
     12.22 Mintent
     12.23 Kapost
     12.24 Wedia
     12.25 Vendasta
     12.26 Annex Cloud

*Details on Business Overview, Products/Services/Software/Solutions/Platforms Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 144)
     13.1 Discussion Guide
     13.1 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.2 Available Customizations
     13.3 Related Reports
     13.4 Author Details


List of Tables (73 Tables)

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Content Marketing Software Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 3 Market Size By Component, 2016–2023 (USD Million)
Table 4 Software: Market Size By Region, 2016–2023 (USD Million)
Table 5 Services: Market Size By Type, 2016–2023 (USD Million)
Table 6 Services: Market Size By Region, 2016–2023 (USD Million)
Table 7 Professional Services Market Size, By Region, 2016–2023 (USD Million)
Table 8 Professional Services Market Size, By Type, 2016–2023 (USD Million)
Table 9 Integration Market Size, By Region, 2016–2023 (USD Million)
Table 10 Consulting Market Size, By Region, 2016–2023 (USD Million)
Table 11 Training and Support Market Size, By Region, 2016–2023 (USD Million)
Table 12 Managed Services Market Size, By Region, 2016–2023 (USD Million)
Table 13 Content Marketing Software Market Size, By Organization Size, 2016–2023 (USD Million)
Table 14 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 15 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 16 Content Marketing Software Market Size, By Content Type, 2016–2023 (USD Million)
Table 17 Social Media: Market Size By Region, 2016–2023 (USD Million)
Table 18 Blogs: Market Size By Region, 2016–2023 (USD Million)
Table 19 Videos: Market Size By Region, 2016–2023 (USD Million)
Table 20 Infographics: Market Size By Region, 2016–2023 (USD Million)
Table 21 Others: Market Size By Region, 2016–2023 (USD Million)
Table 22 Content Marketing Software Market Size, By Industry Vertical, 2016–2023 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 24 Telecom and IT: Market Size By Region, 2016–2023 (USD Billion)
Table 25 Consumer Goods and Retail: Market Size By Region, 2016–2023 (USD Million)
Table 26 Education: Market Size By Region, 2016–2023 (USD Million)
Table 27 Media and Entertainment: Market Size By Region, 2016–2023 (USD Million)
Table 28 Healthcare and Life Sciences: Market Size By Region, 2016–2023 (USD Million)
Table 29 Travel and Hospitality: Market Size By Region, 2016–2023 (USD Million)
Table 30 Government: Market Size By Region, 2016–2023 (USD Million)
Table 31 Transportation and Logistics: Market Size By Region, 2016–2023 (USD Million)
Table 32 Manufacturing: Market Size By Region, 2016–2023 (USD Million)
Table 33 Others: Market Size By Region, 2016–2023 (USD Million)
Table 34 Content Marketing Software Market Size, By Region, 2016–2023 (USD Million)
Table 35 North America: Market Size By Country, 2016–2023 (USD Million)
Table 36 North America: Market Size By Component, 2016–2023 (USD Million)
Table 37 North America: Market Size By Service, 2016–2023 (USD Million)
Table 38 North America: Market Size By Professional Service, 2016–2023 (USD Million)
Table 39 North America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 40 North America: Market Size By Content Type, 2016–2023 (USD Million)
Table 41 North America: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 42 Europe: Content Marketing Software Market Size, By Country, 2016–2023 (USD Million)
Table 43 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 44 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Professional Service, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Organization Size, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Content Type, 2016–2023 (USD Million)
Table 48 Europe: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 49 Asia Pacific: Content Marketing Software Market Size, By Country, 2016–2023 (USD Million)
Table 50 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 51 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size By Professional Service, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Content Type, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 56 Middle East and Africa: Content Marketing Software Market Size, By Country, 2016–2023 (USD Million)
Table 57 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 58 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 59 Middle East and Africa: Market Size By Professional Service, 2016–2023 (USD Million)
Table 60 Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
Table 61 Middle East and Africa: Market Size By Content Type, 2016–2023 (USD Million)
Table 62 Middle East and Africa: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 63 Latin America: Content Marketing Software Market Size, By Country, 2016–2023 (USD Million)
Table 64 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 65 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 66 Latin America: Market Size By Professional Service, 2016–2023 (USD Million)
Table 67 Latin America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 68 Latin America: Market Size By Content Type, 2016–2023 (USD Million)
Table 69 Latin America: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 70 New Product Launches and Product Enhancements, 2016–2018
Table 71 Business Expansions, 2016–2018
Table 72 Acquisitions, 2016–2018
Table 73 Partnerships, 2016–2018


List of Figures (35 Figures)

Figure 1 Content Marketing Software Market Segmentation
Figure 2 Regional Scope
Figure 3 Content Marketing Software Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Content Marketing Software Market: Assumptions
Figure 9 Top 3 Segments With the Largest Market Shares in 2018
Figure 10 Content Marketing Software Market: Regional Snapshot
Figure 11 Increasing Use of Omnichannel Message for Enhancing Customer Experience is Expected to Drive the Global Market
Figure 12 Services Segment is Expected to Grow at A Higher CAGR in the Market During the Forecast Period
Figure 13 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Media and Entertainment Industry Vertical and North America are Estimated to Dominate the Market in 2018
Figure 15 Content Marketing Software Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 17 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 18 Videos Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 19 Consumer Goods and Retail Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 North America is Expected to Account for the Largest Market Size During the Forecast Period
Figure 21 North America: Market Snapshot
Figure 22 Asia Pacific: Market Snapshot
Figure 23 Key Developments By the Leading Players in the Content Marketing Software Market During 2016–2018
Figure 24 Market Evaluation Framework
Figure 25 Geographic Revenue Mix of the Top Market Players
Figure 26 Oracle: Company Snapshot
Figure 27 Oracle: SWOT Analysis
Figure 28 Adobe: Company Snapshot
Figure 29 Adobe: SWOT Analysis
Figure 30 Salesforce: Company Snapshot
Figure 31 Salesforce: SWOT Analysis
Figure 32 Hubspot: Company Snapshot
Figure 33 Hubspot: SWOT Analysis
Figure 34 Alma Media: Company Snapshot
Figure 35 Alma Media: SWOT Analysis

MarketsandMarkets expects the global content marketing software market size to grow from USD 4.12 billion in 2018 to USD 9.59 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.4% during the forecast period. Major growth drivers for the market include an increasing focus on personalized content, the growing adoption of data-driven content marketing strategy and omnichannel customer experience, and rising demand for analytics-based content marketing software.

Content marketing software helps marketers reduce the content creation time and create the personalize content for their audience. Marketers leverage these capabilities to enhance their customer experience. In the consumer-centric market, customer experience is crucial for retention of customers and to increase the brand loyalty. Content marketing software vendors also offer associated services to customers which help them to choose most effective content marketing strategy.

The report segments the content marketing software market by component, organization size, content type, industry vertical, and region. The software component is expected to dominate the market, while the services segment is expected to grow at a higher CAGR during the forecast period. Content marketing software and services are gaining popularity, as they empower enterprises to enhance their customer experience in a cost-effective manner.

The media and entertainment industry vertical has witnessed a large-scale adoption of content marketing software. Media and entertainment companies are increasingly adopting innovative marketing technologies to deliver enhanced customer experience and personalized content for meeting the changing customer expectations. Advanced technologies such as Artificial Intelligence (AI), analytics, and Machine Learning (ML) help marketers to streamline their marketing operations and deploy data-driven marketing strategies. The insights gained from the analytics-based method help marketers in creating an effective marketing content for their customers. The content marketing software heIps reduce the complexities faced by marketers while creating, publishing, and optimizing content. It also helps reduce the content creation and publishing time significantly.

Content Marketing Software Market

North America is expected to hold the largest market size and dominate the content marketing software market from 2018 to 2023. The region has a high concentration of large multinational companies, which largely contribute to the growth of market. However, Asia Pacific (APAC) is expected to provide lucrative opportunities for content marketing software and services providers owing to the increasing marketing investments by several companies in the region.

End-users in some regions still prefer to use the traditional marketing methods instead of adopting new technologies due to financial and technological constraints. It could affect the adoption of content marketing software and associated services in Latin America.

Major vendors offering content marketing software across the globe include Oracle (US), Adobe (US), Salesforce (US), HubSpot (US), Alma Media (Finland), Curata (US), NewsCred (US), Contently (US), Percolate (US), Sprinklr (US), ScribbleLive (Canada), PathFactory (Canada), Uberflip (Canada), SnapApp (US), OneSpot (US), Skyword (US), Kenscio (India), DivvyHQ (US), Scoop.it (US), BrandMaker (Germany), Mintent (Canada), Kapost (US), Wedia (France), Vendasta (Canada), and Annex Cloud (US). These vendors have adopted various types of organic and inorganic growth strategies, such as new product launches, business expansions, partnerships and collaborations, and mergers and acquisitions, to further expand their offerings and presence in the global content marketing software market.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

Please visit https://www.marketsandmarkets.com/knowledge-process-outsourcing-services.asp to specify your custom Research Requirement


-
Request for FREE Sample of this report Send Request