HOME Top Market Reports HD Voice Market by Application (Video Conferencing, Audio Conferencing, Web Conferencing, Multimedia Conferencing, Audio Broadcast, Announcement Services), by User Type (Enterprise User, Consumer) - Worldwide Market Forecasts and Analysis (2014 - 2019)

HD Voice Market by Application (Video Conferencing, Audio Conferencing, Web Conferencing, Multimedia Conferencing, Audio Broadcast, Announcement Services), by User Type (Enterprise User, Consumer) - Worldwide Market Forecasts and Analysis (2014 - 2019)

By: marketsandmarkets.com
Publishing Date: September 2014
Report Code: TC 2744

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HD voice or wideband audio is a vital area for the IP communications industry. This technological segment is currently garnering a lot of attention from major telecom players. This technology has the potential to bring in huge improvements to enterprise VoIP platforms such as conference servers, call center servers, and unified communications. High-Definition (HD) Voice promises to bring improved call clarity and better user experience to voice communications.

As VoIP has evolved to be more established right through business and personal communications, it has now become imperative to understand the full potential of this technology and how it can significantly improve the day-to-day communication related experiences. The adoption of new communications technology, especially IP has thereby, created an opportunity to take the power of voice communications to the next level and contributing to the growth of the global HD voice market. Thus, by far, the emphasis has been on high quality VoIP applications and High-Definition (HD) Voice.

High-Definition (HD) voice services can sustain all types of voice-based communications, including video conferencing, audio conferencing, web conferencing, multimedia conferencing, audio broadcast, and announcement services. Although, HD voice is largely a mobile-to-mobile feature, mobile devices can correspond with all types of devices whereby, phone calls can be made linking HD enabled phones, landline phones; VoIP-based devices and circuit switched mobile devices.

The HD voice market is fast gaining traction which is evident from the acquisitions of RedBee Media by Ericsson, DIRECTV by AT&T, and GTS Central Europe by Deutsche Telekom. Key players such as Ericsson, Orange, Avaya, Cisco Systems, Verizon Communications, Polycom, AT&T, Alcatel-Lucent, Deutsche Telekom, and Broadcom Corporation that offer HD voice services to the end consumers. There are many smaller players such as Dialogic, XConnect, CSpire, and Interoute that offer high-quality HD voice services at a relatively low cost.

This HD voice market report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, and best practices in the HD Voice. The report also examines growth potential market sizes and revenue forecasts across different regions as well as user segment.

The report forecasts the HD voice market size and trends in the following sub-markets:

On the basis of applications:

  • Video Conferencing
  • Audio Conferencing
  • Web Conferencing
  • Multimedia Conferencing
  • Audio Broadcast
  • Announcement Services

On the basis of access type:

  • Mobile
  • Broadband

On the basis of user type:

  • Enterprise user
  • Consumer

On the basis of regions:

  • North America (NA)
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America (LA)

Table of Contents 
 
1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Markets Covered
    1.3 Stakeholders
    1.4 Market Scope

2 Research Methodology (Page No. - 18)
    2.1 HD Voice Market Size Estimation
    2.2 Market Crackdown and Data Triangulation
    2.3 Market Share Estimation
          2.3.1 Key Data Taken From Secondary Sources
          2.3.2 Key Data From Primary Sources
          2.3.3 Assumptions
          2.3.4 Key Industry Insights

3 HD Voice: Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Market Opportunities
    4.2 Top Three Applications
    4.3 Global HD Voice Application Market
    4.4 Market Potential
    4.5 Global HD Voice User Market (2019)
    4.6 HD Voice Regional Market
    4.7 Applications Growth Matrix
    4.8 Lifecycle Analysis, By Region

5 HD Voice Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
          5.3.1 Market Size, By Application
          5.3.2 Market Size, By Access Type
          5.3.3 Market Size, By User Type
          5.3.4 Market Size, By Region
    5.4 Market Dynamics
          5.4.1 Drivers
                   5.4.1.1 Increasing Adoption of Voice Over LTE (Volte)
                   5.4.1.2 Evidently Changing Voice Usage Models
                   5.4.1.3 Growing Popularity of Softphone Technology
                   5.4.1.4 Expansive Ongoing Adoption By Smbs
                   5.4.1.5 Increasing Support of Webrtc By Different Web Browsers
          5.4.2 Restraints
                   5.4.2.1 Explosive Growth of Over-the-Top (OTT) Players
                   5.4.2.2 Limited Accessibility and Connectivity
          5.4.3 HD Voice Market Opportunities
                   5.4.3.1 Lower Infrastructure Development Cost
                   5.4.3.2 Generating Surplus Revenue Streams
                   5.4.3.3 Disparity of Services
          5.4.4 Challenges
                   5.4.4.1 Lack of Codec Interoperability
                   5.4.4.2 Increasing Investments For Network Adaptability
          5.4.5 Burning Issue
                   5.4.5.1 Inability to Direct HD Voice Calls Through Pstn
    5.5 Standards
          5.5.1 Introduction
          5.5.2 Amr-Wb
          5.5.3 Evrc-Nw
    5.6 Rise In Consumer Acceptance of HD Voice
    5.7 Emerging Trends
          5.7.1 Introduction
          5.7.2 Long Term Evolution (LTE)
          5.7.3 Fixed Broadband

6 HD Voice Market: Industry Trends (Page No. - 48)
    6.1 Introduction
    6.2 Value Chain Analysis
          6.2.1 Communication Service Provider (CSP)
          6.2.2 Device Manufacturers
          6.2.3 Application Developer
    6.3 Porter’s Five Forces Analysis
          6.3.1 Threat From New Entrants
          6.3.2 Threat From Substitutes
          6.3.3 Bargaining Power of Suppliers
          6.3.4 Bargaining Power of Buyers
          6.3.5 Intensity of Competitive Rivalry
    6.4 Pest Analysis
          6.4.1 Political Factors
          6.4.2 Economic Factors
          6.4.3 Social Factors
          6.4.4 Technological Factors

7 Global HD Voice Market Analysis, By Application (Page No. - 55)
    7.1 Introduction
    7.2 Video Conferencing
    7.3 Audio Conferencing
    7.4 Web Conferencing
    7.5 Multimedia Conferencing
    7.6 Audio Broadcast
          7.6.1 Voice Mail
          7.6.2 Voice Sms
    7.7 Announcement Services

8 Global HD Voice Market Analysis, By Access Type (Page No. - 69)
    8.1 Introduction
    8.2 Mobile Access
    8.3 Broadband Access

9 Global HD Voice Market Analysis, By User Type (Page No. - 75)
    9.1 Introduction
    9.2 Enterprise User
    9.3 Consumer

10 Geographic Analysis (Page No. - 83)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia-Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape (Page No. - 104)
     11.1 Overview
     11.2 Competitive Situation and Trends
             11.2.1 New Product Launches
             11.2.2 Partnerships and Collaborations 2011-2014
             11.2.3 Mergers and Acquisitions
             11.2.4 VC Funding
     11.3 End-User Landscape
             11.3.1 End User Analysis
                      11.3.1.1 Acceptance of HD Voice By Enterprise Users
                      11.3.1.2 Acceptance of HD Voice By Consumers

12 Company Profiles (Page No. - 113)
     (Business Overview, Products & Services, Key Insights, Recent Developments)* 
     12.1 Introduction
     12.2 Ericsson
     12.3 At & T
     12.4 Orange AG
     12.5 Verizon Communications
     12.6 Polycom, Inc.
     12.7 CISCO Systems, Inc.
     12.8 Broadcom Corporation
     12.9 Alcatel-Lucent
     12.10 Deutsche Telekom AG
     12.11 Avaya, Inc.

13 Advertorial (Page No. - 141) 
     13.1 OnSIP
            13.1.1 Company Overview; 
            13.1.2 Product & Service Offerings
            13.1.3 Strategies & Insights; Developments: 
 

*Details on Business Overview, Products & Services, Key Insights, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 144)
     14.1 Discussion Guide
     14.2 Introducing RT: Real Time Market Intelligence
     14.3 Available Customizations
            13.3.1 Related Reports
 
List of Tables (77 Tables)
 
Table 1 Global HD Voice Market Size and Growth Rate, 2013-2019 ($Million, Y-O-Y %) 
Table 2 Increasing Adoption of Voice Over LTE (Volte) is Propelling the Growth of Market
Table 3 Explosive Growth of Over-the-Top Players (OTT) is Restraining Market Growth
Table 4 Lower Infrastructure Development Cost is An Opportunity in the Market
Table 5 Lack of Codec Interoperability is Constraining the Growth of Market
Table 6 Global High-Definition (HD) Voice Market Size, By Application, 2013-2019 ($Million)
Table 7 Global High-Definition (HD) Voice Market Growth, By Application, 2014 & 2019 (Y-O-Y %)
Table 8 Video Conferencing Market Size, By Region, 2013-2019 ($Million)
Table 9 Video Conferencing HD Voice Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 10 Audio Conferencing Market Size, By Region, 2013-2019 ($Million)
Table 11 Audio Conferencing Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 12 Web Conferencing Market Size, By Region, 2013-2019 ($Million)
Table 13 Web Conferencing Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 14 Multimedia Conferencing Market Size, By Region, 2013-2019 ($Million)
Table 15 Multimedia Conferencing HD Voice Market Growth, By Region, 2014 & 2019 (Y-O-Y %) 
Table 16 Audio Broadcast Market Size, By Region, 2013-2019 ($Million)
Table 17 Audio Broadcast Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 18 Voice Mail Market Size, By Region, 2013-2019 ($Million)
Table 19 Voice Mail Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 20 Voice Sms Market Size, By Region, 2013-2019 ($Million)
Table 21 Voice Sms Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 22 Announcement Services Market Size, By Region, 2013-2019 ($Million)
Table 23 Announcement Services Market Growth, By Region, 2014 & 2019 (Y-O-Y %) 
Table 24 Global HD Voice Market Size, By Access Type, 2013-2019 ($Million)
Table 25 Global Market Growth, By Access Type, 2014 & 2019 (Y-O-Y %)
Table 26 Mobile Access Market Size, By User Type, 2013-2019 ($Million)
Table 27 Mobile Access Market Size, By Region, 2013-2019 ($Million)
Table 28 Broadband Access Market Size, By User Type, 2013-2019 ($Million)
Table 29 Broadband Access Market Size, By Region, 2013-2019 ($Million)
Table 30 Global High-Definition (HD) Voice Market Size, By User Type, 2013-2019 ($Million)
Table 31 Global HD Voice Market Growth, By User Type, 2014 & 2019 (Y-O-Y %)
Table 32 Enterprise User Market Size, By Application, 2013-2019 ($Million)
Table 33 Enterprise User Market Growth, By Application, 2014 & 2019 (Y-O-Y %)
Table 34 Enterprise User Market Size, By Access Type, 2013-2019 ($Million)
Table 35 Enterprise User HD Voice Market Size, By Region, 2013-2019 ($Million)
Table 36 Enterprise User Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 37 Consumer Market Size, By Application, 2013-2019 ($Million)
Table 38 Consumer Market Growth, By Application, 2014 & 2019 (Y-O-Y %)
Table 39 Consumer Market Size, By Access Type, 2013-2019 ($Million)
Table 40 Consumer Market Size, By Region, 2013-2019 ($Million)
Table 41 Consumer Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 42 Global HD Voice Market Size, By Region, 2013-2019 ($Million)
Table 43 Global Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 44 North America: Market Size, By Application, 2013-2019 ($Million) 
Table 45 North America: Market Growth, By Application, 2014 & 2019 (Y-O-Y %) 
Table 46 North America: Market Size, By Access Type, 2013-2019 ($Million) 
Table 47 North America: Market Growth, By Access Type, 2014 & 2019 (Y-O-Y %) 
Table 48 North America: HD Voice Market Size, By User Type, 2013-2019 ($Million)
Table 49 North America: Market Growth, By User Type, 2014 & 2019 (Y-O-Y %) 
Table 50 Europe: Market Size, By Application, 2013-2019 ($Million)
Table 51 Europe: Market Growth, By Application, 2014 & 2019 (Y-O-Y %)
Table 52 Europe: Market Size, By Access Type, 2013-2019 ($Million)
Table 53 Europe: Market Growth, By Access Type, 2014 & 2019 ($Million)
Table 54 Europe: Market Size, By User Type, 2013-2019 ($Million)
Table 55 Europe: HD Voice Market Growth, By User Type, 2014 & 2019 (Y-O-Y %)
Table 56 APAC: Market Size, By Application, 2013-2019 ($Million)
Table 57 APAC: Market Growth, By Application, 2014 & 2019 (Y-O-Y %)
Table 58 APAC: Market Size, By Access Type, 2013-2019 ($Million)
Table 59 APAC: Market Growth, By Access Type, 2014 & 2019 (Y-O-Y %)
Table 60 APAC: Market Size, By User Type, 2013-2019 ($Million)
Table 61 APAC HD Voice Market Growth, By User Type, 2014 & 2019 (Y-O-Y %)
Table 62 MEA: Market Size, By Application, 2013-2019 ($Million)
Table 63 MEA: Market Growth, By Application, 2014 & 2019 (Y-O-Y %)
Table 64 MEA: Market Size, By Access Type, 2013-2019 ($Million)
Table 65 MEA: Market Growth, By Access Type, 2014 & 2019 (Y-O-Y %)
Table 66 MEA: HD Voice Market Size, By User Type, 2013-2019 ($Million)
Table 67 MEA: Market Growth, By User Type, 2014 & 2019 (Y-O-Y %)
Table 68 Latin America: Market Size, By Application, 2013-2019 ($Million)
Table 69 Latin America: Market Growth, By Application, 2014 & 2019 (Y-O-Y %) 
Table 70 Latin America: Market Size, By Access Type, 2013-2019 ($Million) 
Table 71 Latin America: Market Growth, By Access Type, 2014 & 2019 (Y-O-Y %) 
Table 72 Latin America: HD Voice Market Size, By User Type, 2013-2019 ($Million) 
Table 73 Latin America: Market Growth, By User Type, 2014 & 2019 (Y-O-Y %) 
Table 74 New Product Launches, 2011-2014
Table 75 Partnerships and Collaborations
Table 76 Mergers and Acquisitions, 2011-2014
Table 77 VC Funding, 2011-2014
 
 
List of Figures (61 Figures) 
   
Figure 1 Global HD Voice Market
Figure 2 Research Methodology
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Break Down of Primary Interview: By Company Type, Designation, and Region
Figure 6 High-Definition (HD) Voice Market Size, Application Snapshot (2014-2019): Market For Audio Conferencing is Expected to Double in the Next Five Years
Figure 7 Global HD Voice Market Size, By Application, 2014
Figure 8 Global Market Share, 2014
Figure 9 Better Quality of Service For Voice Applications Will Act As An Attractive Market Opportunity For the HD Voice
Figure 10 Audio Conferencing, Web Conferencing, and Video Conferencing Are the Top Three Segments Gaining the Highest Traction in Terms of Market Size
Figure 11 North America Holds the Maximum Share in the HD Voice (2014)
Figure 12 Latin America is Expected to Have the Highest HD Voice Market Growth Potential For HD Voice in the Years to Come
Figure 13 Enterprise User Segment Will Continue to Dominate the Market in the Next Five Years
Figure 14 Asia-Pacific Market to Grow Faster Than Europe and North America
Figure 15 HD Voice Application, Growth Matrix
Figure 16 Regional Lifecycle (2014)
Figure 17 Communication Service Provider to Play A Crucial Role in Market
Figure 18 HD Voice Market Size, By Application
Figure 19 HD Voice: Market Size, By Access Type
Figure 20 HD Voice: Market Size, By User Type
Figure 21 Market Size, By Region
Figure 22 Adoption of Volte Will Drive the Market For HD Voice
Figure 23 Rise in Consumer Acceptance of HD Voice
Figure 24 Value Chain Analysis
Figure 25 Porter’s Five Force Analysis (2014): intense Competition From OTT Players is Increasing Competition in the Market
Figure 26 Audio Conferencing and Web Conferencing Lead the Applications Market
Figure 27 Audio Conferencing Will Continue to Control the Applications Market For the Forecast Period 2014-2019
Figure 28 Audio Conferencing Applications HD Voice Market Will Show Considerable Growth in All Regions
Figure 29 Voice Mail Will Continue to Control the Audio Broadcast Market With More Than Half of the Share in 2019
Figure 30 More Than Half of the Market is Dominated By Mobile Access
Figure 31 North America Will Control the Mobile Access Market With More Than 1/4th of the Market Share in 2019
Figure 32 North America Will Control the Broadband Access Market in 2019 With More Than 1/4th of the HD Voice Market Share
Figure 33 The Global Market is Dominated By the Enterprise User Segment
Figure 34 Web Conferencing Will Continue to Control the Enterprise User Market in 2019
Figure 35 Audio Conferencing and Web Conferencing Will Continue to Control the Consumer Market With More Than Half of the HD Voice Market in 2019
Figure 36 Geographic Snapshot – Asia- Pacific is Emerging As A New Hot Spot
Figure 37 Asia-Pacific: One of the Attractive Destination For All Application Categories
Figure 38 Geographic Snapshot (2014-2019): Rapid Growth Markets Are Emerging
Figure 39 North America Market Snapshot: Audio Conferencing Expected to Contribute Maximum to the Market Value in 2014
Figure 40 Asia-Pacific Market Snapshot - Web Conferencing is Expected to Gain Popularity Among Users By 2019
Figure 41 Asia-Pacific is One of the Fastest Growing Region in the Market
Figure 42 Companies Adopted Partnerships/ Agreements/ Collaborations As the Key Growth Strategy Over the Last Three Years Figure 43 CISCO Systems Grew At the Fastest Growth Rate Between 2009 and 2013
Figure 44 HD Voice Market Evaluation Framework
Figure 45 Battle For Market Share: Partnerships and Collaborations Was the Key Strategy
Figure 46 Geographic Revenue Mix of Top 5 Market Players
Figure 47 Ericsson: Business Overview
Figure 48 Ericsson: SWOT Analysis
Figure 49 AT&T: Business Overview
Figure 50 AT&T: SWOT Analysis
Figure 51 Orange AG: Business Overview
Figure 52 Orange: SWOT Analysis
Figure 53 Verizon Communications: Business Overview
Figure 54 Verizon Communications: SWOT Analysis
Figure 55 Polycom: Business Overview
Figure 56 Polycom: SWOT Analysis
Figure 57 CISCO Systems: Business Overview
Figure 58 Broadcom Corporation: Business Overview
Figure 59 Alcatel-Lucent: Business Overview
Figure 60 Deutsche Telekom: Business Overview
Figure 61 Avaya: Business Overview

High-Definition (HD) Voice has been slowly sprawling, matching the gradual pace of business telephone system adoption of VoIP technology. However, a new anticipation has entered the mobile industry with the introduction of HD voice, also referred to as wideband audio. Even though enterprises have progressively been moving to HD VoIP within their individual networks, rigid budgets and PSTN connections, which operate narrowband audio codecs have minimized extensive acceptance.

With the prologue of mobile High-Definition (HD) Voice, consumers can finally experience this new technology directly, and the adoption of this technology in the HD voice market is expected to progress quickly. This is largely because mobile users tend to adopt new technology rapidly by replacing their mobile devices on a regular basis. Therefore, the demand for HD voice is projected to increase with the accessibility of mobile networks.

High-Definition (HD) Voice has made a vast impact on both enterprise users as well as consumers by incorporating IP-based communication services, in order to take advantage of the possible cost savings, and flexibility associated with this service. Several telecom operators consider that voice communication is and will continuously prolong to be the most valuable part of the communications ecological unit.

Moreover, the expansion of global businesses has augmented the significance of accurate voice-based communication among the end users. This is principally because many firms have global operations that they require to grow in their revenues and profit margins, and hence these firms tend to subcontract critical functions such as call centers to workers in overseas countries. This in turn helps to evaluate the benefits of implementing high definition voice services which also drive the global HD voice market.

The only reason why wideband audio or HD voice has taken so long to propagate, cliché being that for any communications service to be absolutely successful it should be well-matched with other devices and network systems. In the case of HD voice, it is the transcoding issue which requires end points to be linked together using divergent wideband codecs. However, by choosing a platform which supports multiple codecs, the benefits of wideband audio calls, can be therein, extended to the widest possible audience. Also, the platform should be competent to sustain integration with the heritage TDM infrastructure, which can further affix a key functionality with the market evolution allowing it to migrate lucratively to the wideband audio.

MarketsandMarkets expects the total HD Voice market to grow from $815.5 million in 2014 to $2,296.6 million by 2019 at a Compound Annual Growth Rate (CAGR) of23.0% during the forecast period.

The overall size of the HD voice is the summation of the market size of HD voice applications.

Global HD Voice Market Size, 2014 - 2019 ($Million)

HD Voice Market

Source: MarketsandMarkets Analysis

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