HOME Top Market Reports Rich Communications Services Market by MNO Services (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing), & Infrastructure Service Providers by Deployment (Cloud, On-Premise) - Worldwide Forecasts and Analysis (2014 - 2019)

Rich Communications Services Market by MNO Services (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing), & Infrastructure Service Providers by Deployment (Cloud, On-Premise) - Worldwide Forecasts and Analysis (2014 - 2019)

By: marketsandmarkets.com
Publishing Date: August 2014
Report Code: TC 2679

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Mobile communications have evolved from W-CDMA to 4G network and mobile network operators across the globe need to continue providing enhanced communication services to their end-users. Rich Communications Services (RCS) mark the transition of mobile communication, from circuit switched technology to an IP system, it is an IMS-based infrastructure that enables MNOs to provide enhanced communication services such as chat, content sharing, VoIP, IP video call, file transfer, social networking, and others to their end-users across devices on any network. Innovations in the rich communications services market is one of the recent developments in the telecommunication ecosystem and has extended the delivery of communication experiences beyond traditional SMS and voice calls.

Rich Communications Services, which is a GSM Association (GSMA) initiative, offers mobile network operators to maintain their existing customer base by keeping them connected through enriched communication services. It also enables them to generate extra revenues in the form of rich communication service fee as well as through the creation of applications, B2B services, smart advertisements, promotions, and others. Though the deployment of RCS requires expensive IMS infrastructure, the availability of RCS-hosted solutions has made the deployment of RCS relatively cheaper.

Customer retention, influence of social networks, global interoperability, and collaboration between carriers and benefits from investment in IMS and LTE are some of the factors driving the Rich Communications Services market. The market scenario is a substantial one with major acquisitions such as Solaiemes, acquired by Comverse; Colibria AS, acquired by Metaswitch; and Movial Applications, acquired by Broadsoft. This is evident enough to portray that the market players have considerable interest to build market share in this space.

This report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, challenges, and best practices in the RCS market. The report also examines growth potential market sizes and revenue forecasts across different regions.

Rich Communications Services is a broad study of the global industry and forecasts the market sizes and trends in the following sub-segments.

Mobile Network Operator (MNO) market size by services:

  • Chat
  • Content sharing
  • VoIP
  • IP video call
  • File transfer
  • Social presence sharing

MNO market size by user type:

  • Enterprise user
  • Consumer

Infrastructure service provider market size by deployment model:

  • Cloud
  • On-premise

Rich Communications Services (RCS) Market size by regions:

  • North America (NA)
  • Europe (EU)
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America (LA)

Table of Contents 
 
1 Introduction (Page No.- 14)
    1.1 Objectives of the Study
    1.2 Report Description
    1.3 Markets Covered
    1.4 Stakeholders
    1.5 Market Scope

2 Research Methodology (Page No.- 17)
    2.1 Description of the RCS Demand Model
    2.2 Rich Communications Services Market Size Estimation
    2.3 Market Crackdown and Data Triangulation
    2.4 Market Share Estimation
          2.4.1 Key Data Taken From Secondary Sources
          2.4.2 Key Data From Primary Sources
          2.4.3 Assumptions
          2.4.4 Key Industry Insights

3 Rich Communications Services Market: Executive Summary (Page No.- 26)

4 Rich Communications Services Market: Premium Insights (Page No.- 29)
    4.1 Attractive Market Opportunities for Mobile Network Operators
    4.2 RCS: Mobile Network Operator Market – Top Three Services
    4.3 RCS Market: Mobile Network Operator Services Market
    4.4 RCS Market Potential
    4.5 RCS: Mobile Network Operator Market (2019)
    4.6 Global RCS: Mobile Network Operator Market Size, By Service
    4.7 RCS Regional Market
    4.8 Product Growth Matrix
    4.9 Life Cycle Analysis, By Region

5 Rich Communications Services Market Overview (Page No.- 38)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
          5.3.1 RCS: Mobile Network Operator Market Size, By Service
          5.3.2 RCS: Mobile Network Operator (MNO) Market Size, By User Type
          5.3.3 RCS: Infrastructure Service Provider Market Size, By Deployment Model
          5.3.4 RCS Market Size, By Region
    5.4 Market Dynamics
          5.4.1 Drivers
                   5.4.1.1 Customer Retention
                   5.4.1.2 Influence of Social Networks
                   5.4.1.3 Global Interoperability and Collaboration Between Carriers
                   5.4.1.4 Benefits From Investments in Ims and Lte
          5.4.2 Restraints
                   5.4.2.1 Sponsor Deficit Technology
                   5.4.2.2 Competition From Over-the-Top (OTT) Players
          5.4.3 Opportunities
                   5.4.3.1 Mobile Content Administration
                   5.4.3.2 Integrated Communication and Video Services
                   5.4.3.3 Economic Feasibility of Services
          5.4.4 Challenges
                   5.4.4.1 Switching Costs Associated With RCS Systems
                   5.4.4.2 Price Factor Associated With OTT Applications
          5.4.5 Burning Issues
                   5.4.5.1 Industry Shift Towards IP-Based Networks
                   5.4.5.2 Increasing Number of Smartphone Users

6 Rich Communications Services Market: Industry Trends (Page No.- 49)
    6.1 Introduction
    6.2 Value Chain Analysis
          6.2.1 Infrastructure Service Providers
          6.2.2 Mobile Network Operators
          6.2.3 Device Manufacturers
          6.2.4 Application Developer
    6.3 Porter’s Five forces Analysis
          6.3.1 Threat From New Entraints
          6.3.2 Threat From Substitutes
          6.3.3 Bargaining Power of Suppliers
          6.3.4 Bargaining Power of Buyers
          6.3.5 Intensity of Competitive Rivalry
    6.4 Pest Analysis
          6.4.1 Political Factors
          6.4.2 Economic Factors
          6.4.3 Social Factors
          6.4.4 Technological Factors

7 Mobile Network Operator Market Size, By Service (Page No.- 56)
    7.1 Introduction
    7.2 Chat
          7.2.1 One-To-One Chat
          7.2.2 Group Chat
    7.3 Content Sharing
          7.3.1 In-Call Image Sharing
          7.3.2 In-Call Video Sharing
    7.4 Voip
    7.5 IP Video Call
    7.6 File Transfer
    7.7 Social Presence Sharing

8  Mobile Network Operator Market Size, By User Type (Page No.- 74)
    8.1 Introduction
    8.2 Enterprise User
    8.3 Consumer

Infrastructure Service Provider Market Size, By Deployment Model (Page No.- 82)
    9.1 Introduction
    9.2 Cloud
    9.3 On-Premise

10 Geographic Analysis (Page No.- 88)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia-Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape (Page No.- 107)
     11.1 Overview
     11.2 Competitive Situation and Trends
             11.2.1 New Product Launches
             11.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures, 2011-2014
             11.2.3 Mergers and Acquisitions
             11.2.4 VC Funding
 
12 Company Profiles (Page No.- 115)
     12.1 Introduction
     12.2 SAP
     12.3 Alcatel-Lucent
     12.4 Huawei
     12.5 Ericsson
     12.6 Nokia Solutions and Networks
     12.7 Comverse
     12.8 Mavenir Systems
     12.9 Genband
     12.10 Acision
     12.11 Interop Technologies

13 Appendix (Page No.- 144)
     13.1 Discussion Guide
     13.2 Introducing RT: Real-Time Market Intelligence
     13.3 Available Customizations
     13.4 Related Reports


List of Tables (72 Tables) 

Table 1 New Revenue Streams is Propelling the Growth of Rich Communications Services Market
Table 2 Over-the-Top (OTT) Applications to Hinder the Rich Communications Services Market
Table 3 Economic Feasibility of Services is New Opportunity in the Rich Communications Services Market
Table 4 Switching to RCS-Enabled Equipment is Challenging the Rich Communications Services Market
Table 5 Gobal Rich Communications Services: Mobile Network Operator Market Size, By Service 2014-2019 ($Million) 
Table 6 Global Chat Services Market Size, By User Type, 2014-2019 ($Million)
Table 7 Global Chat Services Market Size, By Region, 2014-2019 ($Million)
Table 8 Gobal Chat Services Market Size, By Type, 2014-2019 ($Million)
Table 9 Global One-to-One Chat Services Market Size, By Uer Type, 2014-2019 ($Million) 
Table 10 Global One-to-One Chat Services Market Size, By Region, 2014-2019 ($Million) 
Table 11 Global Group Chat Services Market Size, By User Type, 2014-2019 ($Million) 
Table 12 Global Group Chat Service Market Size, By Region, 2014-2019 ($Million)
Table 13 Global Content Sharing Service Market Size, By User Type, 2014-2019 ($Million) 
Table 14 Global Content Sharing Services Market Size, By Region, 2014-2019 ($Million) 
Table 15 Global Content Sharing Market Size, By Type, 2014-2019 ($Million)
Table 16 Global in-Call Image Sharing Market Size, By User Type, 2014-2019 ($Million) 
Table 17 Global in-Call Image Sharing Market Size, By Region, 2014-2019 ($Million) 
Table 18 Global in-Call Video Sharing Market Size, By User Type, 2014-2019 ($Million) 
Table 19 Global in-Call Video Sharing Market Size, By Region, 2014-2019 ($Million) 
Table 20 Global Voip Services Market Size, By User Type, 2014-2019 ($Million)
Table 21 Global Voip Services Market Size, By Region, 2014-2019 ($Million)
Table 22 Global IP Video Call Services Market Size, By User Type, 2014-2019 ($Million) 
Table 23 Global IP Video Call Services Market Size, By Region, 2014-2019 ($Million) 
Table 24 Global File Transfer Services Market Size, By User Type, 2014-2019 ($Million) 
Table 25 Global File Transfer Services Market Size, By Region, 2014-2019 ($Million) 
Table 26 Global Social Presence Sharing Market Size, By User Type, 2014-2019 ($Million) 
Table 27 Gobal Social Presence Sharing Market Size, By Region, 2014-2019 ($Million) 
Table 28 Global Rich Communications Services: Mobile Network Operator Market Size, By User Type, 2014-2019 ($Million) 
Table 29 Global Enterprise User Market Size, By Service, 2014-2019 ($Million)
Table 30 Global Enterprise User Market Growth, By Service, 2014 & 2019 (Y-O-Y %) 
Table 31 Gobal Enterprise User Market Size, By Region, 2014-2019 ($Million)
Table 32 Global Enterprise User Market Growth, By Region, 2014 & 2019 (Y-O-Y %) 
Table 33 Global Consumer Market Size, By Service, 2014-2019 ($Million)
Table 34 Global Consumer Market Growth, By Service, 2014 & 2019 (Y-O-Y %)
Table 35 Global Consumer Market Size, By Region, 2014-2019 ($Million)
Table 36 Global Consumer Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 37 Global Rich Communications Services: infrastructure Service Provider Market Size, By Deployment Model, 2014-2019 ($Million) 
Table 38 Global Cloud Deployment Model Market Size, By Region, 2014-2019 ($Million) 
Table 39 Global Cloud Deployment Model Market Growth, By Region, 2014 & 2019 (Y-O-Y %) 
Table 40 Global On-Premise Deployment Model Market Size, By Region, 2014-2019 ($Million) 
Table 41 Global On-Premise Deployment Model Market Growth, By Region, 2014 & 2019 (Y-O-Y %) 
Table 42 Rich Communications Services: Market Size, By Region, 2014-2019 ($Million)
Table 43 Rich Communications Services: Market Growth, By Region, 2014 & 2019 (Y-O-Y %)
Table 44 North America: RCS Market Size, By Stakeholder, 2014-2019 ($Million)
Table 45 North America: Mobile Network Operator Market Size, By Service, 2014-2019 ($Million) 
Table 46 North America: Mobile Network Operator Market Growth, By Service, 2014 & 2019 (Y-O-Y %) 
Table 47 North America: Mobile Network Operator Market Size, By User Type,2014-2019 ($Million) 
Table 48 North America: Infrastructure Service Provider Market Size, By Deployment Model, 2014-2019 ($Million) 
Table 49 Europe: Rich Communications Services Market Size, By Stakeholder, 2014-2019 ($Million)
Table 50 Europe: Mobile Network Operator Market Size, By Service, 2014-2019 ($Million) 
Table 51 Europe: Mobile Network Operator Market Growth, By Service, 2014 & 2019 (Y-O-Y %) 
Table 52 Europe: Mobile Network Operator Market Size, By User Type, 2014-2019 ($Million) 
Table 53 Europe: Infrastructure Service Provider Market Size, By Deployment Model, 2014-2019 ($Million) 
Table 54 Asia-Pacific: RCS Market Size, By Stakeholder, 2014-2019 ($Million)
Table 55 Asia-Pacific: Mobile Network Operator Market Size, By Service, 2014-2019 ($Million) 
Table 56 Asia-Pacific: Mobile Network Operator Market Growth, By Service, 2014 & 2019 (Y-O-Y %) 
Table 57 Asia-Pacific: Mobile Network Operator Market Size, By User Type, 2014-2019 ($Million) 
Table 58 Asia-Pacific: Infrastructure Service Provider Market Size, By Deployment Model, 2014-2019 ($Million) 
Table 59 MEA: Rich Communications Services Market Size, By Stakeholder, 2014-2019 ($Million)
Table 60 MEA: Mobile Network Operator Market Size, By Service, 2014-2019 ($Million) 
Table 61 MEA: Mobile Network Operator Market Growth, By Service, 2014 & 2019 (Y-O-Y %) 
Table 62 MEA: Mobile Network Operator Market Size, By User Type, 2014-2019 ($Million) 
Table 63 MEA: Infrastructure Service Provider Market Size, By Deployment Model, 2014-2019 ($Million) 
Table 64 Latin America: Rich Communications Services Market Size, By Stakeholder, 2014-2019 ($Million)
Table 65 Latin America: Mobile Network Operator Market Size, By Service, 2014-2019 ($Million) 
Table 66 Latin America: Mobile Network Operator Market Growth, By Service, 2014 & 2019 (Y-O-Y %)
Table 67 Latin America: Mobile Network Operator Market Size, By User Type, 2014-2019 ($Million)
Table 68 Latin America: Infrastructure Service Provider Market Size, By Deployment Model, 2014-2019 ($Million) 
Table 69 New Product Launches, 2011-2014
Table 70 Agreements, Partnerships, Collaboration and Joint Ventures
Table 71 Mergers and Acquisitions, 2011-2014
Table 72 VC Funding, 2011-2014


List of Figures (56 Figures) 

Figure 1 Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Global Rich Communication Services Market Size, By Stakeholder (2014 Vs 2019) 
Figure 5 Global Rich Communications Services: Mobile Network Operator Market Size, By Service (2014 Vs 2019) 
Figure 6 Global RCS: Mobile Network Operator Market Size, By Service, 2014
Figure 7 Global RCS Market Size Share, 2014
Figure 8 Attractive Market Opportunities for Mobile Network Operators and Infrastructure Service Providers
Figure 9 IP Video Call, Chat and File Transfer Are the Top Three Segments in Terms of Market Size
Figure 10 Europe Holds the Maximum Share in the Rich Communications Services Market (2014)
Figure 11 Asia-Pacific Market is Expected to Have the Highest Market Growth Potential for Rich Communications in the Years to Come
Figure 12 Consumer User Segment Will Continue to Dominate the RCS Market in the Next Five Years
Figure 13 Half of the Total Market Growth Will Come From the Top Three Services in 2014-2019
Figure 14 Asia-Pacific Market to Grow Faster Than Europe and North America
Figure 15 Rich Communications Services, Growth Matrix
Figure 16 Infrastructure Service Provider to Play A Crucial Role in the RCS Market
Figure 17 Value Chain Analysis: Enterprise Users Are Generating New Revenue Streams for MNOs
Figure 18 Porter’s Five forces Analysis (2014): Benefits of Interoperability Between Mobile Network Operators Are Decreaseing Competition in the Industry
Figure 19 IP Video Call and Chat Lead the Services Market
Figure 20 IP Video Call Will Continue to Control the Services Market With More Than 1/4th of the Share in 2019
Figure 21 RCS: Mobile Network Operator Market, Geographic Analysis
Figure 22 One-to-One Chat Will Continue to Control the Chat Services Market With More Than Half of the Share in 2019
Figure 23 In-Call Video Sharing Will Continue to Control the Content Sharing Service Market With More Than Half of the Share in 2019
Figure 24 Consumers Will Continue to Control the Voip Services Market Size With More Than Half of the Share in 2019
Figure 25 IP Video Call Services Market Will Show Considerable Growth in All Regions
Figure 26 More Than Half of the Market is Dominated By Consumers
Figure 27 IP Video Call Will Continue to Control the Enterprise User Market With More Than 1/4th of the Share in 2019
Figure 28 IP Video Call and Chat Service Will Continue to Control the Consumer Market With More Than Half of the Market in 2019
Figure 29 More Than Half the Market is Dominated By Cloud Deployment Model
Figure 30 Asia-Pacific Will Control the Cloud Market With More Than 1/4th of Market Share in 2019
Figure 31 Asia-Pacific Will Control the on-Premise Market in 2019 With More Than 1/4th of Market Share in 2019
Figure 32 Geographic Snapshot – Asia-Pacific is Emerging As A New Hot Spot
Figure 33 Asia-Pacific: An Attractive Destination for All Service Categories
Figure 34 Europe Market Snapshot: Large Number of RCS Users and interoperability Between MNOs Will Drive the Market
Figure 35 Asia–Pacific: Launch of Rich Communications Services By MNOs Will Drive the Market
Figure 36 Asia–Pacific is the Fastest Growing Region in the RCS Market
Figure 37 Companies Adopted Product Innovation As the Key Growth Strategy Over the Last Three Years
Figure 38 Huawei Grew At the Fastest Rate Between 2010 and 2013
Figure 39 Market Evaluation Framework
Figure 40 Battle for Market Share: Venture Funding Was the Key Strategy
Figure 41 Geographic Revenue Mix of top 5 Market Players
Figure 42 SAP: Business Overview
Figure 43 SAP: SWOT Analysis
Figure 44 Alcatel-Lucent: Business Overview
Figure 45 Alcatel-Lucent: SWOT Analysis
Figure 46 Huawei: Business Overview
Figure 47 Huawei: SWOT Analysis
Figure 48 Ericsson: Business Overview
Figure 49 Ericsson: SWOT Analysis
Figure 50 Nokia Solutions and Networks: Business Overview
Figure 51 Nokia Solutions and Networks: SWOT Analysis
Figure 52 Comverse: Business Overview
Figure 53 Mavenir Systems: Business Overview
Figure 54 Genband: Business Overview
Figure 55 Business Overview: Acision
Figure 56 Interop Technologies: Business Overview

Rich Communications Services (RCS) is an IP Multimedia Subsystem (ISP)-based platform that enables the delivery of communication services beyond the traditional voice and SMS services. It provides the Mobile Network Operators (MNOs) with an opportunity to increase their revenues or at least preserve their existing revenues by providing consumers with enhanced communication services such as instant messaging, live video, and others across devices and on any network.

This study is done to understand the rich communications services market structure and is intended to help both the mobile network operators and infrastructure service providers in this segment. The overall Rich Communications Services (RCS) market size in this study has been defined by considering the revenues generated by the MNOs as RCS fee from their consumers and the revenues generated by vendors by providing RCS suite/solution/infrastructure to the MNOs.

The mobile network operator’s market size in the RCS ecosystem has been defined as the sum of the fees from various rich communications services. The industry has been further segmented into user type as enterprise users and consumers. The infrastructure service provider’s business size in the Rich Communications Services ecosystem has been defined by considering the revenues that vendors generate by providing RCS suite/solution/infrastructure to the MNOs. This market size has been further segmented into deployment model as cloud and on-premise. The overall RCS market size is also segmented on the basis of regions.

The Rich Communications Services market size is expected to grow from $ 775.4 million in 2014 to $ 5,749.6 million in 2019, at an estimated CAGR of 49.3%.

Rich Communications Services (RCS) Market Size, 2014 – 2019($ Million)

Rich Communication Services Market

Source: MarketsandMarkets Analysis

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