HOME Top Market Reports Mobile Mapping Market by Segment (Location-Based Services, Location-Based Search, Indoor Mapping, 3D Mapping, Licensing Subscription and Support), by User Type (Individual, Enterprise), by Industry Vertical and by Region - Global Forecast to 2020

Mobile Mapping Market by Segment (Location-Based Services, Location-Based Search, Indoor Mapping, 3D Mapping, Licensing Subscription and Support), by User Type (Individual, Enterprise), by Industry Vertical and by Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: December 2015
Report Code: TC 3976

 

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The mobile mapping market size is estimated to grow from USD 10.28 Billion in 2015 to USD 26.60 Billion by 2020, at a CAGR of 20.9% from 2015 to 2020. Mobile mapping solutions and services are increasingly being used by individuals and enterprises to access real-time, location-based information that helps in making informed decisions. The report aims at estimating the market size and future growth potential of the global market and its different divisions such as segments, user types, industry verticals, and regions. The base year considered for the study is 2014 and the forecast period considered to estimate the market size is from 2015 to 2020. With the widespread penetration of mobile devices among individuals and businesses, coupled with improved internet connectivity, is expected to boost the growth of the market in the next five years.

The research methodology used to estimate and forecast the market begins with capturing data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global mobile mapping market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments which are then verified through primary research by conducting extensive interviews with key people such as CEOs, VPs, Directors, and executives. This data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all divisions and sub-divisions. The breakdown of profiles of primary is depicted in the below figure:

Mobile Mapping Market

The mobile mapping ecosystem comprises mobile mapping solution and service vendors such as Google, Foursquare, and Microsoft; GIS providers such as Garmin, TomTom, and NAVTEQ; mobile mapping platform and Application Programing Interface (API) providers such as DroidAR and ARLab, offering these mobile mapping solutions and services to users to cater to their needs for reliable location-based data, along with serving the unique business requirements of various enterprises.

Target audience

  • Mobile Mapping Service Providers
  • White-Label Mobile Mapping Service Providers
  • Consumer Electronics Vendors
  • Geographic Information Systems (GIS) Companies
  • Technology Providers
  • Application Developers
  • Internet Service Providers (ISPs)
  • Telecom Network Operators

Scope of the Report

The research report segments the mobile mapping market to following submarkets:

By Segment:

  • Location-Based Services (LBS)
  • Location-based Search
  • Indoor Mapping
  • 3D Mapping
  • Licensing Subscription and Support

By User Type:

  • Individual
  • Enterprise

By Industry Vertical:

  • Transportation and Logistics
  • Government and Public Sector
  • BFSI
  • Real Estate
  • Manufacturing
  • Telecommunication
  • Travel and Hospitality
  • Retail
  • Media and Entertainment
  • Others

By Region:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the regional mobile mapping market by countries.

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5).

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities
    4.2 Global Market: Top Two Segments
    4.3 Global Mobile Mapping Market
    4.4 Global Market Potential
    4.5 Global Mobile Mapping Market (2015)
    4.6 Mobile Mapping Regional Market
    4.7 Mobile Mapping Growth Matrix
    4.8 Life Cycle Analysis, By Region, 2015

5 Market Overview (Page No. - 39)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Segment
           5.3.2 By User Type
           5.3.3 By Industry Vertical
           5.3.4 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Expansive Penetration of Mobile Devices
                    5.4.1.2 Improved Network Connectivity
           5.4.2 Restraints
                    5.4.2.1 Prevalence of Privacy and Data Security Apprehensions
                    5.4.2.2 Lack of Awareness About LBS
           5.4.3 Opportunities
                    5.4.3.1 Mobile Mapping Integration With Wearable Smart Devices
                    5.4.3.2 Growth of Mapping Analytics
           5.4.4 Challenges
                    5.4.4.1 Concerns About Location Accuracy and Data Quality
           5.4.5 Winning Imperatives
                    5.4.5.1 Turning Mobile Mapping Alluring to Business Users

6 Industry Trends (Page No. - 49)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Competitive Rivalry
    6.4 Business Models and Pricing Trends
           6.4.1 Freemium
           6.4.2 Subscription-Based, Pay-Per View, Syndication, and Micro Payments
           6.4.3 Infrastructure and Application Service, Consulting Fees
           6.4.4 Business and Pricing Models for the Future

7 Global Mobile Mapping Market Analysis, By Segment (Page No. - 56)
    7.1 Introduction
    7.2 Location-Based Service (LBS)
    7.3 Location-Based Search
    7.4 Indoor Mapping
    7.5 Three Dimension (3D) Mapping
    7.6 Licensing, Subscription, and Support

8 Global Market Analysis, By User Type (Page No. - 64)
    8.1 Introduction
    8.2 Individuals
    8.3 Enterprises

9 Global Mobile Mapping Market Analysis, By Industry Vertical (Page No. - 69)
    9.1 Introduction
           9.1.1 Transportation and Logistics
           9.1.2 Government and Public
           9.1.3 Banking, Financial Services and Insurance (BFSI)
           9.1.4 Real Estate
           9.1.5 Manufacturing
           9.1.6 Telecommunication
           9.1.7 Travel and Hospitality
           9.1.8 Retail
           9.1.9 Media and Entertainment
           9.1.10 Others

10 Geographic Analysis (Page No. - 82)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia-Pacific (APAC)
     10.5 Middle East and Africa (MEA)
     10.6 Latin America

11 Competitive Landscape (Page No. - 100)
     11.1 Overview
     11.2 Competitive Situation and Trends
             11.2.1 Partnerships
             11.2.2 New Product Launches
             11.2.3 Mergers and Acquisitions

12 Company Profiles (Page No. - 107)
     12.1 Introduction
     12.2 Google, Inc.
             12.2.1 Business Overview
             12.2.2 Products and Services Offered
             12.2.3 Recent Developments
             12.2.4 MnM View
                        12.2.4.1 Key Strategies
                        12.2.4.2 SWOT Analysis
     12.3 Apple, Inc.
             12.3.1 Business Overview
             12.3.2 Products and Services Offered
             12.3.3 Recent Developments
             12.3.4 MnM View
                        12.3.4.1 Key Strategies
                        12.3.4.2 SWOT Analysis
     12.4 Microsoft Corporation
             12.4.1 Business Overview
             12.4.2 Products and Services Offered
             12.4.3 Recent Developments
             12.4.4 MnM View
                        12.4.4.1 Key Strategies
                        12.4.4.2 SWOT Analysis
     12.5 Telecommunication Systems, Inc. (TCS)
             12.5.1 Business Overview
             12.5.2 Products and Services Offered
             12.5.3 Recent Developments
             12.5.4 MnM View
                        12.5.4.1 Key Strategies
                        12.5.4.2 SWOT Analysis
     12.6 Foursquare Labs, Inc.
             12.6.1 Business Overview
             12.6.2 Products and Services Offered
             12.6.3 Recent Developments
             12.6.4 MnM View
                        12.6.4.1 Key Strategies
                        12.6.4.2 SWOT Analysis
     12.7 Trimble Navigation Ltd.
             12.7.1 Business Overview
             12.7.2 Products and Services Offered
             12.7.3 Recent Developments
             12.7.4 MnM View
                        12.7.4.1 Key Strategies
     12.8 Ericsson
             12.8.1 Business Overview
             12.8.2 Products and Services Offered
             12.8.3 Recent Developments
             12.8.4 MnM View
                        12.8.4.1 Key Strategies
     12.9 Tomtom NV
             12.9.1 Business Overview
             12.9.2 Products and Services Offered
             12.9.3 Recent Developments
             12.9.4 MnM View
                        12.9.4.1 Key Strategies
     12.10 Qualcomm Atheros, Inc.
             12.10.1 Business Overview
             12.10.2 Products and Services Offered
             12.10.3 Recent Developments
             12.10.4 MnM View
                        12.10.4.1 Key Strategies
     12.11 Mapquest, Inc.
             12.11.1 Business Overview
             12.11.2 Products and Services Offered
             12.11.3 Recent Developments
             12.11.4 MnM View
                        12.11.4.1 Key Strategies

13 Appendix (Page No. - 133)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Introducing RT: Real-Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports

List of Tables (44 Tables)

Table 1 Global Mobile Mapping Market Size and Growth, 2013–2020 (USD Million, Y-O-Y %)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenges: Impact Analysis
Table 6 Global Mobile Mapping Market Size, By Segment, 2013–2020 (USD Million)
Table 7 LBS: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Location-Based Search: Market Size, By Region, 2013–2020 (USD Million)
Table 9 Indoor Mapping: Market Size, By Region, 2013–2020 (USD Million)
Table 10 3D Mapping: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Licensing, Subscription, and Support: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Global Mobile Mapping Market Size, By User Type, 2013–2020 (USD Million)
Table 13 Individuals: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Enterprises: Market Size, By Region, 2013–2020 (USD Million)
Table 15 Market Size, By Industry Vertical, 2013–2020 (USD Million)
Table 16 Transportation and Logistics: Market Size, By Region, 2013–2020 (USD Million)
Table 17 Government and Public: Market Size, By Region, 2013–2020 (USD Million)
Table 18 BFSI: Market Size, By Region, 2013–2020 (USD Million)
Table 19 Real Estate: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Manufacturing: Market Size, By Region, 2013–2020 (USD Million)
Table 21 Telecommunication: Market Size, By Region, 2013–2020 (USD Million)
Table 22 Travel and Hospitality: Market Size, By Region, 2013–2020 (USD Million)
Table 23 Retail: Market Size, By Region, 2013–2020 (USD Million)
Table 24 Media and Entertainment: Market Size, By Region, 2013–2020 (USD Million)
Table 25 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 26 Global Market Size, By Region, 2013–2020 (USD Million)
Table 27 North America: Market Size, By Segment, 2013–2020 (USD Million)
Table 28 North America: Market Size, By User Type, 2013–2020 (USD Million)
Table 29 North America: Enterprise Mobile Mapping Market Size, By Industry Vertical, 2013–2020 (USD Million)
Table 30 Europe: Market Size, By Segment, 2013–2020 (USD Million)
Table 31 Europe:  Market Size, By User Type, 2013–2020 (USD Million)
Table 32 Europe: Enterprise Mobile Mapping Market Size, By Industry Vertical, 2013–2020 (USD Million)
Table 33 Asia-Pacific: Market Size, By Segment, 2013–2020 (USD Million)
Table 34 Asia-Pacific: Market Size, By User Type, 2013–2020 (USD Million)
Table 35 Asia-Pacific: Enterprise Mobile Mapping Market Size, By Industry Vertical, 2013–2020 (USD Million)
Table 36 Middle East and Africa: Market Size, By Segment, 2013–2020 (USD Million)
Table 37 Middle East and Africa: Market Size, By User Type, 2013–2020 (USD Million)
Table 38 Middle East and Africa: Enterprise Mobile Mapping Market Size, By Industry Vertical, 2013–2020 (USD Million)
Table 39 Latin America: Market Size, By Segment, 2013–2020 (USD Million)
Table 40 Latin America: Market Size, By User Type, 2013–2020 (USD Million)
Table 41 Latin America: Enterprise Mobile Mapping Market Size, By Industry Vertical, 2013–2020 (USD Million)
Table 42 Partnerships, 2013–2015
Table 43 New Product Launches, 2013–2015
Table 44 Mergers and Acquisitions, 2013–2015

List of Figures (55 Figures)

Figure 1 Market Segmentation
Figure 2 Market: Research Design
Figure 3 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Indoor Mapping in the Mobile Mapping Market is Expected to Grow Rapidly During the Forecast Period
Figure 8 Manufacturing, Media and Entertainment and Retail are Expected to Exhibit the Highest Growth During the Forecast Period
Figure 9 Global Market Share, 2015: North America is Expected to Hold the Largest Market Share During 2015–2020
Figure 10 Increasing Business Tie-Ups With Device Manufacturers Act as an Attractive Market Opportunity in the Global Market
Figure 11 Indoor Mapping is the Fastest Growing Mobile Mapping Segment
Figure 12 North America is Expected to Hold the Maximum Share in the Mobile Mapping Segment Market in 2015
Figure 13 Asia-Pacific is Expected to Have the Highest Market Growth Potential in the Mobile Mapping Market
Figure 14 Individual is Expected to Continue Domin the Market During the Forecast Period
Figure 15 Asia-Pacific is Expected to Grow Faster Than Europe and North America During 2015–2020
Figure 16 Global Mobile Mapping, Growth Matrix
Figure 17 Asia-Pacific Market is Expected to Grow Exponentially During the Forecast Period
Figure 18 Integration of Wearable Technology in the Mobile Mapping Market is Expected to Play A Crucial Role
Figure 19 Market Segmentation: By Segment
Figure 20 Market Segmentation: By User Type
Figure 21 Market Segmentation: By Industry Vertical
Figure 22 Market Segmentation: By Region
Figure 23 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 24 Value Chain Analysis (2015): Mobile Mapping Service Providers Play A Major Role
Figure 25 Porter’s Five Forces Analysis (2015): High Market Growth Rate is Increasing the Competition in the Industry
Figure 26 LBS is Expected to Hold the Largest Market Share in the Mobile Mapping Market
Figure 27 North America is Expected to Contribute Substantially Toward LBS in the Mobile Mapping Market
Figure 28 Individuals are Expected to Dominate the Market
Figure 29 Individual User Type in Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Manufacturing, Media and Entertainment, and Telecommunication Verticals are  Expected to Grow Substantially in the Mobile Mapping Market During the Forecast Period
Figure 31 Telecommunication Vertical is Expected to Grow at the Highest CAGR in Asia-Pacific During the Forecast Period
Figure 32 Geographic Snapshot: Rapid-Growth Markets are Emerging as New Hotspots
Figure 33 Asia-Pacific: an Attractive Destination for Mobile Mapping
Figure 34 North America Market Snapshot:  LBS to Contribute Maximum to the Market
Figure 35 Asia-Pacific Mobile Mapping Market Snapshot: LBS is Expected to Gain Popularity Among the Users
Figure 36 Companies Adopted New Product Launches as the Key Growth Strategy Between 2013 and 2015
Figure 37 Apple and Google  Grew at the Fastest Rate Between 2010 and 2014
Figure 38 Market Evaluation Framework
Figure 39 Battle for Market Share: Partnerships and New Product Launches Were the Key Strategies
Figure 40 Geographic Revenue Mix of Top 4 Market Players
Figure 41 Google, Inc.: Company Snapshot
Figure 42 Google, Inc.: SWOT Analysis
Figure 43 Apple, Inc.: Company Snapshot
Figure 44 Apple, Inc.: SWOT Analysis
Figure 45 Microsoft Corporation: Company Snapshot
Figure 46 Microsoft Corporation: SWOT Analysis
Figure 47 Telecommunication System, Inc.: Company Snapshot
Figure 48 Telecommunication Systems, Inc.: SWOT Analysis
Figure 49 Foursquare Labs, Inc.: Company Snapshot
Figure 50 Foursquare Labs, Inc.: SWOT Analysis
Figure 51 Trimble Navigation Ltd.: Company Snapshot
Figure 52 Ericsson: Company Snapshot
Figure 53 Tomtom NV: Company Snapshot
Figure 54 Qualcomm Atheros, Inc.: Company Snapshot
Figure 55 Mapquest, Inc.: Company Snapshot

The global mobile mapping market is expected to grow from USD 10.28 Billion in 2015 to USD 26.60 Billion by 2020, at a CAGR of 20.9%. Factors such as increasing availability of spatial data and analytical tools, introduction of a large number of location-based mobile apps for individuals and businesses, and enhanced network connectivity are expected to encourage the growth of this market.

In the mobile mapping market, the indoor mapping segment is the fastest-growing segment for the enterprise users. This segment is expected to grow as the businesses need to compete with the online shopping areas by provisioning hyperlocal advertising and customer analytics. However, as Global Positioning System (GPS) does not function properly inside buildings due to low satellite signals, service providers are utilizing magnetic fields, radio waves, beacons, and other mobile sensors to locate objects.

Presently, the market is growing progressively with consistent technological advancements. The transportation and logistics sector is increasingly using mobile mapping solutions to enhance its operational efficiency and implement and monitor mobile resources and is the largest revenue contributor to the market. Other high growth industry verticals comprise media and entertainment, manufacturing, and retail.

Internet service providers also play a vital role in this market as they allow sending and receiving of information over the networks, such as ZyXEL and Tetherview. This mobile mapping ecosystem consists of various stakeholders including mobile mapping service providers, device manufacturers, mapping database providers, network providers, internet service providers, application developers, and consumer electronics providers. These stakeholders play an important role in the significant growth of the mobile mapping market by providing the technologies needed, communication devices, networks, and applications.

Mobile Mapping Market

Among regions, North America is projected to hold the largest market share and is expected to dominate the mobile mapping market from 2015 to 2020. The factors supplementing the growth of this market are the large number of businesses utilizing mapping application and Location-Based Services (LBS) to enhance their productivity along with the increasing customer awareness about mobile mapping services. The market in APAC is expected to showcase a significant growth potential and is projected to grow at a CAGR of 24.0%. This extensive growth is owing to the increased penetration of mobile devices equipped with GPS, high growth in developing economies such as India and China, along with the improved network connectivity. The major vendors in the market include Google, Microsoft, TomTom, Trimble NV, Apple, Foursquare, Telecommunication Systems, Inc., and others. Partnerships, new product launches, and acquisitions are the key strategies adopted by these players to expand their global footprint.

In the years to come, it is expected that the mobile mapping market will grow substantially with the integration of mapping applications within wearable technology. However, the lack of awareness and prevailing apprehensions about breach of privacy and data security are likely to inhibit the growth of this market.

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