Video on Demand (VoD) Market by Solution (Pay TV, OTT Services, and IPTV), Monetization Model (Subscription-based, and Advertising-based), Industry Vertical (Media, Entertainment, and Gaming and Education), and Region - Global Forecast to 2024
Updated on : March 28, 2023
Video on Demand (VoD) Market Analysis
The global Video on Demand (VoD) Market size in terms of revenue was reasonably estimated at is projected to expand at $38.9 billion in 2019 and is anticipated to increase up to $87.1 billion by the end of 2024, exhibits a CAGR of 17.5%. The convenience of accessing video anywhere at any time, a higher proliferation of smart devices, high-speed connectivity, and affordability are expected to drive the growth of the video on demand market across various end users globally.
Video on Demand Market Dynamics
By solution, the IPTV segment to hold the largest market size during the forecast period
The rising usage of video-based solution and services among individuals indicates that it has become the most popular way to stream videos. Internet Protocol Television (IPTV) is one of the secure and reliable ways to subscribe to videos and other services. The services of IPTV include on-demand videos and interactive TV. The major advantage of IPTV is that one can watch TV along with surfing the internet. These services are managed by the operators in the same way as TV platforms are always managed. The Quality of Service (QoS) is maintained through network management, bandwidth provisioning, and routing management. IPTV is usually funded and supported by large telecom providers, who want to create a replacement product for digital cable and satellite services.
By monetization model, subscription-based segment to record the fastest growth rate during the forecast period
The subscription-based monetization model is one of the most popular monetization models and requires fixed payment for a specific period. It is a business model where the user must pay a subscription price to gain access to video streaming services. Subscriptions can be of any duration, such as monthly, quarterly, half-yearly, and yearly. Subscription Video on Demand (SVoD) offers an easy opt-in and opt-out option to the viewers. Subscription-based monetization models are expected to grow at the highest CAGR during the forecast period as it offers a huge variety of entertainment video content, such as Pay TV programming, movies, drama series, and other series, to engage the audience.
By region, APAC to record the highest growth rate during the forecast period
Asia Pacific (APAC) is a vast market with culturally and economically diversified users who have varying content consumption patterns, content, and payment demands. China and Japan are the 2 major countries contributing significantly to the VoD market. The proliferation of smart devices, broadband, and internet connectivity, which is augmented by the emergence of advanced technologies, such as 5G, 4G, developed payment infrastructure, and a dynamic local content ecosystem, are driving the VoD market forward.
Video on Demand Market Players:
Key market players profiled in this report are Netflix (US), Amazon (US), Google (US), YouTube (US), Apple (US), HBO (US), Cisco (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Comcast (US), Akamai (US), Huawei (China), Fujitsu (Japan), CenturyLink (US), Muvi (US), and Vubiquity (US).
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|
Report Metric |
Details |
|
Market size value in 2019 |
USD 38.9 billion |
|
Revenue forecast in 2024 |
USD 87.1 billion |
|
Growth Rate |
17.5% CAGR |
|
Historical data |
2017-2024 |
|
Base year for estimation |
2018 |
|
Forecast period |
2019-2024 |
|
Qualitative units |
Value (USD Billion) |
|
Segments covered |
Component, Monetization Models, Industry Vertical and Regions |
|
Market Drivers |
|
|
Market Opportunities |
|
|
Regions covered |
North America, Europe, APAC, Latin America, and MEA |
|
Companies covered |
Netflix (US), Amazon (US), Google (US), YouTube (US), Apple (US), HBO (US), Cisco (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Comcast (US), Akamai (US), Huawei (China), Fujitsu (Japan), CenturyLink (US), Muvi (US), and Vubiquity (US) |
This research report categorizes the VoD market to forecast revenues and analyze trends in each of the following submarkets:
Based on solutions:
- Component
- Solutions
-
Pay-TV
- Cable TV
- Direct to Home Services (DTH)
- IPTV
- Over-the-Top (OTT) Services
- Services
Based on monetization models:
- Subscription-based
- Advertising-based
- Transaction-based
- Others
Based on industry verticals:
- Media, Entertainment, and Gaming
- Travel and Hospitality
- Education
- Others
Based on regions:
-
North America
- US
- Canada
-
Europe
- UK
- Germany
- France
- Rest of Europe
-
APAC
- China
- Japan
- India
- Australia and New Zealand (ANZ)
- Rest of APAC
-
Latin America
- Brazil
- Mexico
- Rest of Latin America
-
MEA
- UAE
- South Africa
- KSA
- Rest of MEA
Recent Developments:
- In September 2019, Apple announced the launch of Apple TV+, an original video subscription service with a lineup of original shows, movies, and documentaries available on devices, such as Apple TV app, iPhone, iPad, Apple TV, iPod touch, and Mac, and also online at tv.apple.com.
- In September 2019, Amazon Music introduced the highest-quality audio for streaming with Amazon Music HD. Amazon Music HD facilitates customers to access and streams more than 50 million songs in HD audio and millions of songs in Ultra HD, the highest-quality streaming audio available, giving listeners a new way to elevate their sound.
- In October 2019, Roku partnered with Apple TV to stream its shows on Roku’s app for free. Roku users can use the Apple TV app to discover and watch movies, TV shows, and more, including accessing their iTunes video library and subscribing to Apple TV channels directly on Roku devices.
- In September 2019, YouTube launched a new vertical called YouTube Fashion, which aims to capitalize on popular styles and beauty content that attracts millions of viewers to its platform and has generated billions of views in 2018.
- In October 2018, Cisco partnered with The United States Golf Association (USGA) to use Cisco’s collaboration and video technology to enhance the fan experience at USGA championships, create new opportunities for content distribution on-site and worldwide, and accelerate mission-driven initiatives to drive global innovation in golf
Key questions addressed by the report
- How is the adoption trend of VoD solution across major economies?
- What are the opportunities in the Video on Demand market?
- What is the competitive landscape in the VoD market?
- What are the data regulations that will impact the Video on Demand market?
- What are the various developments happened in the global VoD market?
- What are the dynamics of the market?
Frequently Asked Questions (FAQ):
How big is the video on demand market?
The global video on demand market size was estimated at 38.9 billion in 2019 and is expected to reach USD 87.1 billion by 2024, at a CAGR of 17.5% during the forecast period.
What is the study period of this market?
2017-2024 is the study period of video on demand market.
Which region has the highest market share in the video on demand market?
North America and Europe region have the highest market share in the video on demand market, where these two regions together contribute half of the global video on demand market in the year 2019.
Which monetization model is expected to witness high adoption in the coming years?
Subscription based monetization model is expected to witness the highest adoption in the coming five years, as enterprises are deploying this service model as it offers a huge variety of entertainment video content, such as Pay TV programming, movies, drama series, and other series, to engage the audience.
Who are the major vendors in the video on demand market?
Despite the presence of a large number of vendors, the market is dominated mainly by vendors such as Netflix (US), Amazon (US), Google (US), YouTube (US), Apple (US), HBO (US), Cisco (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Comcast (US), Akamai (US), Huawei (China), Fujitsu (Japan), CenturyLink (US), Muvi (US), and Vubiquity (US).
What are some of the latest trends that will shape the video on demand market in the future?
The emergence of OTT services, video marketing, 5G network services are few trends that are expected to shape the market in the coming years. .
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 17)
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Years Considered for the Study
1.4 Currency Considered
1.5 Stakeholders
2 Research Methodology (Page No. - 22)
2.1 Research Data
2.1.1 Breakup of Primary Profiles
2.1.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Assumptions for the Study
2.5 Limitations of the Study
3 Executive Summary (Page No. - 28)
4 Premium Insights (Page No. - 32)
4.1 Attractive Market Opportunities in the Video on Demand Market
4.2 Market By Component (2019 vs 2024)
4.3 Market By Solution (2019 vs 2024)
4.4 Market By Industry Vertical (2019 vs 2024)
4.5 Market Investment Scenario
5 Market Overview (Page No. - 35)
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Flexibility and Ease-Of-Use Offering Seamless Customer Experience
5.1.1.2 Proliferation of Mobile Computing Devices
5.1.2 Restraints
5.1.2.1 Growing Threat of Video Content Piracy
5.1.2.2 Disparity in Opinion Between Producers and Aggregators Over Licensed Business Model
5.1.3 Opportunities
5.1.3.1 Increasing Preference for Online Streaming Services Over Traditional TV
5.1.3.2 Mergers With Local Producers and Film Studios Across Regions for the Subscription VoD Model
5.1.3.3 Use of Analytics and AI to Discern Audience Preferences and Reactions
5.1.4 Challenges
5.1.4.1 Complex IP, Government Regulatory Frameworks, and Licensing Regimes Across Regions
5.1.4.2 High Cost of Video Content Creation
6 Video on Demand Market By Component (Page No. - 39)
6.1 Introduction
6.2 Solutions
6.2.1 Pay-TV
6.2.1.1 Cable TV
6.2.1.1.1 Focus on Creating Local Format Content to Boost the Demand for Cable TV
6.2.1.2 Direct to Home
6.2.1.2.1 Increasing Need to Substantially Reduce Customer Churn Driving the Growth of Direct to Home Segment
6.2.2 Over-The-Top Services
6.2.2.1 Flexibility to Access Video on Handheld Devices Driving the Demand for Over-The-Top Services
6.2.3 Internet Protocol Television
6.2.3.1 Attractive Pricing Strategies to Spur the Growth of the IPTV Segment
6.3 Services
6.3.1 Growing Need to Streamline Business Processes Driving the Growth of Services Segment
7 Video on Demand Market By Monetization Model (Page No. - 53)
7.1 Introduction
7.2 Transaction-Based
7.2.1 Attractive Video Packages to Boost the Demand for Transaction-Based Monetization Model
7.3 Subscription-Based
7.3.1 Focus on Delivering Enhanced Customer Experience to Fuel the Demand for Subscription-Based Monetization Model
7.4 Advertising-Based
7.4.1 Higher Penetration of Internet and Use of Mobile Devices to Drive the Demand for Advertising-Based Monetization Model
7.5 Others
8 Video on Demand Market By Industry Vertical (Page No. - 59)
8.1 Introduction
8.2 Media, Entertainment, and Gaming
8.2.1 Ability to Select Content as Per One’s Interest to Drive the Growth of the Market in Media, Entertainment, and Gaming Vertical
8.3 Travel and Hospitality
8.3.1 Growing Demand for On-The-Go Services on Handheld Devices to Boost the Adoption of VoD Solution and Services in Travel and Hospitality Vertical
8.4 Education
8.4.1 Proliferation of eLearning and Smart Education System to Drive the Growth of the Market in the Education Vertical
8.5 Others
9 Video on Demand Market By Region (Page No. - 65)
9.1 Introduction
9.2 North America
9.2.1 United States
9.2.1.1 Presence of Major VoD Solution Providers in the US to Drive the Growth of the Market
9.2.2 Canada
9.2.2.1 Increased Mobility Trend in Canada to Drive the Growth of VoD Market
9.3 Europe
9.3.1 United Kingdom
9.3.1.1 Changing Content Consumption Behavior to Drive the Demand for the OTT Services Segment in the UK
9.3.2 Germany
9.3.2.1 Increasing Number of Digital Viewers Contributing to the Growth of the VoD Market in Germany
9.3.3 France
9.3.3.1 Robust Telecommunication Infrastructure to Propel the Growth of the VoD Market in France
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.1.1 Roll Out of 5G Services By Telecom Operators to Drive the Growth of the VoD Market in China
9.4.2 Japan
9.4.2.1 Convenience of Accessing Content From Anywhere and Any Device to Propel the Growth of the VoD Market in Japan
9.4.3 India
9.4.3.1 High Internet Traffic in India Contributing to the Higher Adoption of VoD Solutions
9.4.4 Australia and New Zealand
9.4.4.1 Technologically Advanced Population With Strong Awareness of VoD Content to Drive SvoD Monetization Model in ANZ
9.4.5 Rest of Asia Pacific
9.5 Latin America
9.5.1 Mexico
9.5.1.1 Increasing Adoption of Mobile Technology in Mexico to Propel the Growth of the VoD Market
9.5.2 Brazil
9.5.2.1 Digital Transformation Initiatives Across Industry Verticals to Drive OTT Services Segment in Brazil
9.5.3 Rest of Latin America
9.6 Middle East and Africa
9.6.1 United Arab Emirates
9.6.1.1 Government Initiatives to Offer Positive Opportunities for the Adoption of VoD Solutions in the UAE
9.6.2 South Africa
9.6.2.1 Increasing Interest of Audience in Global Video Content to Drive the VoD Market in South Africa
9.6.3 Kingdom of Saudi Arabia
9.6.3.1 Use of Internet to Watch TV and Video Content Propelling the Growth of VoD Solutions and Services in KSA
9.6.4 Rest of Middle East and Africa
10 Competitive Landscape (Page No. - 100)
10.1 Overview
10.2 Competitive Scenario
10.2.1 Partnerships
10.2.2 New Product Launches
11 Company Profiles (Page No. - 104)
11.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 Netflix
11.3 Amazon
11.4 Google
11.5 Apple
11.6 Youtube
11.7 Cisco
11.8 HBO
11.9 Hulu
11.10 Vudu
11.11 Indieflix
11.12 Comcast
11.13 Akamai
11.14 Huawei
11.15 Fujitsu
11.16 Centurylink
11.17 Roku
11.18 Muvi
11.19 Vubiquity
11.20 Right-To-Win
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
12 Appendix (Page No. - 144)
12.1 Discussion Guide
12.2 Knowledge Store: MarketsandMarkets’ Subscription Portal
12.3 Available Customizations
12.4 Related Reports
12.5 Author Details
List of Tables (107 Tables)
Table 1 United States Dollar Exchange Rate, 2015–2018
Table 2 Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 3 Market Size By Solution, 2017–2024 (USD Million)
Table 4 Solution: Market Size By Region, 2017–2024 (USD Million)
Table 5 Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 6 Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 7 Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 8 Transaction-Based Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 9 Subscription-Based Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 10 Advertising-Based Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 11 Others Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 12 Cable TV Market Size, By Region, 2017–2024 (USD Million)
Table 13 Direct to Home Market Size, By Region, 2017–2024 (USD Million)
Table 14 Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 15 Over-The-Top Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 16 Transaction-Based Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 17 Subscription-Based Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 18 Advertising-Based Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 19 Others Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 20 Internet Protocol Television Market Size, By Region, 2017–2024 (USD Million)
Table 21 Internet Protocol Television Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 22 Transaction-Based Internet Protocol Television Market Size, By Region, 2017–2024 (USD Million)
Table 23 Subscription-Based Internet Protocol Television Market Size, Monetization, By Region, 2017–2024 (USD Million)
Table 24 Advertising-Based Internet Protocol Television Market Size, By Region, 2017–2024 (USD Million)
Table 25 Others Internet Protocol Television Market Size, By Region, 2017–2024 (USD Million)
Table 26 Services: Market Size By Region, 2017–2024 (USD Million)
Table 27 Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 28 Transaction-Based: Market Size By Region, 2017–2024 (USD Million)
Table 29 Subscription-Based: Market Size By Region, 2017–2024 (USD Million)
Table 30 Advertising-Based: Market Size By Region, 2017–2024 (USD Million)
Table 31 Other Monetization Models: Market Size By Region, 2017–2024 (USD Million)
Table 32 Video on Demand Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 33 Media, Entertainment, and Gaming: Market Size By Region, 2017–2024 (USD Million)
Table 34 Travel and Hospitality: Market Size By Region, 2017–2024 (USD Million)
Table 35 Education: Market Size By Region, 2017–2024 (USD Million)
Table 36 Other Industry Vertical: Market Size By Region, 2017–2024 (USD Million)
Table 37 Video on Demand Market Size, By Region, 2017–2024 (USD Million)
Table 38 North America: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 39 North America: Market Size By Solution, 2017–2024 (USD Million)
Table 40 North America: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 41 North America: Market Size By Monetization Model, 2017–2024 (USD Million)
Table 42 North America: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 43 North America: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 44 North America: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 45 North America: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 46 North America: Market Size By Country, 2017–2024 (USD Million)
Table 47 United States: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 48 United States: Market Size By Solutions, 2017–2024 (USD Million)
Table 49 United States: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 50 United States: Market Size By Monetization Model, 2017–2024 (USD Million)
Table 51 United States: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 52 Canada: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 53 Canada: Market Size By Solution, 2017–2024 (USD Million)
Table 54 Canada: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 55 Canada: Market Size By Monetization Model, 2017–2024 (USD Million)
Table 56 Canada: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 57 Europe: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 58 Europe: Market Size By Solution, 2017–2024 (USD Million)
Table 59 Europe: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 60 Europe: Market Size By Monetization Model, 2017–2024 (USD Million)
Table 61 Europe: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 62 Europe: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 63 Europe: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 64 Europe: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 65 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 66 United Kingdom: Market Size By Component, 2017–2024 (USD Million)
Table 67 Germany: Market Size By Component, 2017–2024 (USD Million)
Table 68 France: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 69 Asia Pacific: Market Size By Component, 2017–2024 (USD Million)
Table 70 Asia Pacific: Market Size By Solution, 2017–2024 (USD Million)
Table 71 Asia Pacific: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 72 Asia Pacific: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 73 Asia Pacific: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 74 Asia Pacific: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 75 Asia Pacific: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 76 Asia Pacific: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 77 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 78 China: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 79 Japan: Market Size By Component, 2017–2024 (USD Million)
Table 80 India: Market Size By Component, 2017–2024 (USD Million)
Table 81 Australia and New Zealand: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 82 Latin America: Market Size By Component, 2017–2024 (USD Million)
Table 83 Latin America: Market Size By Solution, 2017–2024 (USD Million)
Table 84 Latin America: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 85 Latin America: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 86 Latin America: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 87 Latin America: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 88 Latin America: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 89 Latin America: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 90 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 91 Mexico: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 92 Brazil: Market Size By Component, 2017–2024 (USD Million)
Table 93 Middle East and Africa: Market Size By Component, 2017–2024 (USD Million)
Table 94 Middle East and Africa: Market Size By Solution, 2017–2024 (USD Million)
Table 95 Middle East and Africa: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 96 Middle East and Africa: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 97 Middle East and Africa: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 98 Middle East and Africa: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 99 Middle East and Africa: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 100 Middle East and Africa: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 101 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 102 United Arab Emirates: Market Size By Component, 2017–2024 (USD Million)
Table 103 South Africa: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 104 Kingdom of Saudi Arabia: Market Size By Component, 2017–2024 (USD Million)
Table 105 Market Evaluation Framework, 2018–2019
Table 106 Partnerships, 2018–2019
Table 107 New Product/Solution Launches and Enhancements, 2018–2019
List of Figures (34 Figures)
Figure 1 Video on Demand Market: Research Design
Figure 2 Research Methodology
Figure 3 Video on Demand Market: Top-Down and Bottom-Up Approaches
Figure 4 Market Snapshot 2017–2024
Figure 5 Market Segments With the Highest Growth Rates During the Forecast Period
Figure 6 Over-The-Top Services Segment to Hold the Largest Market Size, Among Solutions, During the Forecast Period
Figure 7 Subscription-Based Segment to Hold the Largest Market Size During the Forecast Period
Figure 8 North America to Account for the Highest Market Share in 2019
Figure 9 Growing Use of Video on Demand Solutions for Watching Online Videos to Drive the Adoption of the Video on Demand Market
Figure 10 Solutions Segment to Account for A Higher Market Share During the Forecast Period
Figure 11 Over the Top Services Segment to Account for the Highest Market Share During the Forecast Period
Figure 12 Media, Entertainment, and Gaming Segment to Account for the Highest Market Share During the Forecast Period
Figure 13 Asia Pacific to Emerge as the Best Market for Investments in the Next 5 Years
Figure 14 Drivers, Restraints, Opportunities, and Challenges: Video on Demand Market
Figure 15 Services Segment to Witness A Higher Growth Rate During the Forecast Period
Figure 16 Subscription-Based Segment to Witness the Highest Growth Rate During the Forecast Period
Figure 17 Education Segment to Record the Highest Growth Rate During the Forecast Period
Figure 18 Asia Pacific to Exhibit the Highest CAGR During the Forecast Period
Figure 19 North America: Market Snapshot
Figure 20 Asia Pacific: Market Snapshot
Figure 21 Key Developments By the Leading Players in the Video on Demand Market, 2018–2019
Figure 22 Geographic Revenue Mix of the Leading Players in the Video on Demand Market
Figure 23 Netflix: Company Snapshot
Figure 24 Netflix: SWOT Analysis
Figure 25 Amazon: Company Snapshot
Figure 26 Amazon: SWOT Analysis
Figure 27 Google: SWOT Analysis
Figure 28 Apple: Company Snapshot
Figure 29 Apple: SWOT Analysis
Figure 30 Cisco: Company Snapshot
Figure 31 Cisco: SWOT Analysis
Figure 32 Comcast: Company Snapshot
Figure 33 Akamai: Company Snapshot
Figure 34 Huawei: Company Snapshot
The study involved 4 major activities in estimating the current market size for the Video on Demand (VoD) market. Exhaustive secondary research was done to collect information on the Video on Demand market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the VoD market.
Secondary Research
In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, were referred to identify and collect information for this study. These secondary sources included annual reports, press releases, and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; regulatory bodies; trade directories; and databases.
Primary Research
The Video on Demand market comprises several stakeholders, such as VoD solution vendors, cloud solution providers, cloud service brokers, system integrators, regulatory authorities, resellers and distributors, research organizations, government agencies, enterprise users, venture capitalists, private equity firms, and startup companies. The demand side of the VoD market consists of enterprises from different industry verticals, such as media, entertainment and gaming, travel and hospitality, education, and others (consumer goods and retail, and healthcare). The supply side includes VoD solution vendors, offering VoD solutions. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakup of the primary respondents:
To know about the assumptions considered for the study, download the pdf brochure
Video on Demand Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the Video on Demand market. These methods were also used extensively to determine the extent of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- The key players in the industry have been identified through extensive secondary research.
- The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.
- The primary research procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and marketing executives.
Data Triangulation
After arriving at the overall Video on Demand market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Report Objectives
- To determine and forecast the global Video on Demand market by component, monetization model, industry vertical, and region from 2017 to 2024, and analyze the various macroeconomic and microeconomic factors that affect the market growth
- To forecast the size of the market segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Latin America and Middle East and Africa (MEA)
- To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall VoD market
- To profile key market players; generate a comparative analysis based on their business overviews, solution offerings, regional presence, business strategies, and key financials; and comprehensively analyze their market size and core competencies in the market
- To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market
- To provide detailed information about major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the VoD market
Available customizations
Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Company information
- Detailed analysis and profiling of additional market players (Up to 5)
Growth opportunities and latent adjacency in Video on Demand (VoD) Market
Interested in transactional VOD market
Interested in market size and segments in Market charts of Video On Demand, Online Streaming, Cable Television, Original Content Providers
Market segmentatation of VOD market
Interested in AVOD and SVOD market size and growth
Knowing the various segments and developments in VoD Market
Interested in VOD/EST market segmentation.
Understanding the market size of video and demand in various regions
Understanding the market segmentation of the VOD, PayTV, OTT and related amrkets
Market size and forecasts of subtitles market in India
Interested in market segmentation of VOD market
Interested in market segmentation and forecasts on VOD market