HOME Top Market Reports Poultry Processing Equipment Market by Type (Chicken, Turkey, Ducks), Equipment Type (Killing & Defeathering, Evisceration, Cut-ups, Deboning & Skinning, Marinating & Tumbling), Product Type, & by Region - Global Forecast to 2020

Poultry Processing Equipment Market by Type (Chicken, Turkey, Ducks), Equipment Type (Killing & Defeathering, Evisceration, Cut-ups, Deboning & Skinning, Marinating & Tumbling), Product Type, & by Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: April 2016
Report Code: FB 2213

 

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The poultry processing equipment market is projected to reach USD 3.83 Billion by 2020, at a CAGR of 4.7% from 2015 to 2020. Increased consumption of processed food, the government support for the use of equipment in developing countries, the demand for food safety, safety of workers, environment and sustainability, the presence of small and medium enterprises in developing countries, rising raw material costs, and international trade rules are the major drivers for the poultry processing equipment market. Poultry processing equipment market is segmented on the basis of equipment type, poultry type, product type, and region.

The years considered for the study are:

  • Base Year – 2014
  • Estimated Year – 2015
  • Projected Year – 2020
  • Forecast Period – 2015 to 2020

This report includes estimations of market sizes for value (USD million). Both top-down and bottom-up approaches have been used to estimate and validate the size of the poultry processing equipment market and to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market share in respective regions has been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and were verified through primary sources.

poultry processing equipment market

To know about the assumptions considered for the study, download the pdf brochure

This report provides both qualitative and analyses of the poultry processing equipment market, the competitive landscape, and the preferred development strategies of key players. The key players preferred new product launches, contracts, agreements, mergers, and acquisitions as preferred strategies to gain a larger share in the market.

Market Ecosystem:

The various contributors involved in the value chain of processed poultry equipment include farmers or suppliers of livestock, processing equipment providers, processing companies, distributors, end users, and regulators & R&D. The process equipment manufacturers use their R&D facilities to develop new equipment by using advanced technology. Farmers and suppliers of livestock, supply the livestock to processing companies for processing various types of processed meat, and processing equipment companies provide equipment facilities to them either directly or via distribution channel. Regulatory bodies also play a vital role to inspect the facilities at the livestock suppliers’ side and carry out the standardization process of processing companies. End users are those who consume the final processed meat.

The market is dominated by key players such as  Marel HF (Iceland), Key Technology, Inc. (U.S.), John Bean Technologies Corporation (U.S.), CTB, Inc. (U.S.), Baader Food Processing Machinery, Inc. (Germany), Brower Equipment (U.S.), Bayle S.A. (France), CG Manufacturing and Distribution Limited (Canada), and Prime Equipment Group, Inc. (U.S.).

Target Audience:

  • Raw material and manufacturing equipment suppliers
  • Suppliers
    • Poultry farms
    • Agriculture institutes
    • R&D institutes
    • Technology providers
  • Poultry processing equipment manufacturers/suppliers
  • Processed poultry manufacturers/suppliers
  • Intermediary suppliers
    • Wholesalers
    • Dealers
  • Consumers
    • Poultry products manufacturers/suppliers
    • Retailers
  • Research institutes and organizations
  • Government bodies, venture capitalists, and private equity firms

 “The study answers several questions for stakeholders, primarily which market segments to focus on in the next two to five years for prioritizing efforts and investments”.

Scope of the Report

This research report categorizes the poultry processing equipment market based on equipment type, poultry type, product type, and region.

Based on Equipment Type, the market has been segmented as follows:

  • Killing & defeathering
  • Evisceration
  • Cut-ups
  • Deboning & skinning
  • Marinating & tumbling
  • Others (cooling & freezing equipment and grading & weighing machines)

Based on Poultry Type, the market has been segmented as follows:

  • Chicken
  • Turkey
  • Duck
  • Others (goose and guineafowl )

Based on Product Type, the market has been segmented as follows:

  • Fresh processed
  • Raw-cooked
  • Pre-cooked
  • Raw fermented sausages
  • Cured
  • Dried
  • Others (sun-drying poultry meat and mincing and grinding the poultry meat manually)

Based on Region, the market has been segmented as follows:

  • North America
  • Europe
  • Asia-Pacific
  • RoW

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the client-specific scientific needs.

The following customization options are available for the report:

Product Analysis

  • Service Matrix which gives a detailed comparison of service provided by each company

Geographic Analysis

  • Further breakdown of the Rest of World poultry processing equipment market into Middle-East and Latin America
  • Further breakdown of the European poultry processing equipment market into Russia, Austria, and Rest of Europe

Company Information

  • Detailed analysis and profiling of additional market players (Up to five)

Customer Interested in this report also can view

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Scope of the Study
           1.3.2 Years Considered in the Report
    1.4 Currency Considered
    1.5 Stakeholders
    1.6 Limitations

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
    2.2 Factor Analysis
           2.2.1 Introduction
           2.2.2 Demand-Side Analysis
                    2.2.2.1 Population Growth
                    2.2.2.2 Ageing Population Growth
                    2.2.2.3 Poultry Meat Production (Developing Countries vs Developed Countries)
           2.2.3 Supply-Side Analysis
                    2.2.3.1 Research & Development on Poultry Processing Equipment & Technology By Poultry Processing Equipment Manufacturers
    2.3 Market Size Estimation
    2.4 Market Breakdown & Data Triangulation
    2.5 Research Assumptions

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Opportunities in the Poultry Processing Equipment Market
    4.2 Poultry Processing Equipment Market Size, By Equipment Type, 2014-2020, (USD Million)
    4.3 Poultry Processing Equipment Market in North America
    4.4 Poultry Processing Equipment Market Size, By Poultry Type, 2014-2020 (USD Million)
    4.5 Life Cycle Analysis: Poultry Processing Equipment Market

5 Market Overview (Page No. - 39)
    5.1 Introduction
    5.2 Market Segmentation
    5.3 Poultry Processing Equipment Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Growth of Fast Food and Restaurant Chains
                    5.3.1.2 Safety Regulations Generating Need for Sophisticated Equipment
                    5.3.1.3 Poultry Processors’ Need to Upgrade & Purchase New Equipment
           5.3.2 Restraints
                    5.3.2.1 Increasing Raw Material and Logistic Costs
                    5.3.2.2 High Capital Investment
           5.3.3 Opportunities
                    5.3.3.1 New Target Markets: Asia-Pacific and RoW
           5.3.4 Challenges
                    5.3.4.1 Infrastructural Challenges in Developing Countries

6 Industry Trends (Page No. - 44)
    6.1 Introduction
    6.2 Supply Chain
    6.3 Value Chain
    6.4 Porter’s Five Forces Analysis: Poultry Processing Equipment Market
           6.4.1 Intensity of Competitive Rivalry
           6.4.2 Bargaining Power of Buyers
           6.4.3 Bargaining Power of Suppliers
           6.4.4 Threat of Substitutes
           6.4.5 Threat of New Entrants

7 Regulatory Framework (Page No. - 49)
    7.1 Introduction
    7.2 North America
    7.3 Europe
    7.4 Asia-Pacific
    7.5 Rest of the World

8 Poultry Processing Equipment Market, By Equipment Type (Page No. - 52)
    8.1 Introduction
    8.2 Killing & Defeathering
    8.3 Evisceration
    8.4 Cut-Up
    8.5 Deboning & Skinning
    8.6 Marinating & Tumbling
    8.7 Other Equipment

9 Poultry Processing Equipment Market, By Poultry Type (Page No. - 60)
    9.1 Introduction
    9.2 Chicken Meat
    9.3 Turkey Meat
    9.4 Duck Meat
    9.5 Others

10 Poultry Processing Equipment Market, By Product Type (Page No. - 66)
     10.1 Introduction
     10.2 Fresh Processed
     10.3 Raw Cooked
     10.4 Pre-Cooked
     10.5 Raw Fermented Sausages
     10.6 Cured
     10.7 Dried
     10.8 Others

11 Poultry Processing Equipment Market, By Region (Page No. - 74)
     11.1 Introduction
     11.2 North America
             11.2.1 U.S.
             11.2.2 Canada
             11.2.3 Mexico
     11.3 Europe
             11.3.1 Germany
             11.3.2 France
             11.3.3 Italy
             11.3.4 U.K.
             11.3.5 Spain
             11.3.6 Rest of Europe
     11.4 Asia-Pacific
             11.4.1 China
             11.4.2 Japan
             11.4.3 India
             11.4.4 New Zealand
             11.4.5 Thailand
             11.4.6 Vietnam
             11.4.7 Australia
             11.4.8 Rest of Asia-Pacific
     11.5 Rest of the World (RoW)
             11.5.1 Brazil
             11.5.2 Argentina
             11.5.3 South Africa
             11.5.4 Egypt
             11.5.5 Others in RoW

12 Competitive Landscape (Page No. - 117)
     12.1 Overview
     12.2 Competitive Situations & Trends
             12.2.1 Agreements, & Contracts
             12.2.2 New Product Launches
             12.2.3 Mergers & Acquisitions
             12.2.4 Joint Ventures & Expansions

13 Company Profiles (Page No. - 125)
(Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
     13.1 Introduction
     13.2 Marel HF
     13.3 Key Technology, Inc.
     13.4 John Bean Technologies Corporation
     13.5 CTB, Inc.
     13.6 Baader Food Processing Machinery, Inc.
     13.7 Brower Equipment
     13.8 Bayle S.A.
     13.9 Prime Equipment Group, Inc.
     13.10 CG Manufacturing and Distribution Limited

*Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 148)
     14.1 Company Developments
             14.1.1 Agreements, & Contracts
             14.1.2 New Product Launches
             14.1.3 Mergers & Acquisitions
             14.1.4 Joint Ventures & Expansions
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports


List of Tables (89 Tables)

Table 1 Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 2 Killing & Defeathering Equipment Market Size, By Region, 2013–2020 (USD Million)
Table 3 Evisceration Equipment Market Size, By Region, 2013–2020 (USD Million)
Table 4 Cut-Up Equipment Market Size, By Region, 2013–2020 (USD Million)
Table 5 Deboning & Skinning Equipment Market Size, By Region, 2013–2020 (USD Million)
Table 6 Marinating & Tumbling Equipment Market Size, By Region, 2013–2020 (USD Million)
Table 7 Other Equipment Market Size, By Region, 2013–2020 (USD Million)
Table 8 Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 9 Chicken Meat Processing Equipment Market Size, By Region, 2013–2020 (USD Billion)
Table 10 Turkey Meat Processing Equipment Market Size, By Region, 2013–2020 (USD Million)
Table 11 Duck Meat Processing Equipment Market Size, By Region, 2013–2020 (USD Million)
Table 12 Other Poultry Meat Processing Equipment Market Size, By Region, 2013–2020 (USD Million)
Table 13 Poultry Processing Equipment Market Size, By Product Type, 2013-2020 (USD Million)
Table 14 Fresh Processed Meat Market Size, By Region, 2013–2020 (USD Million)
Table 15 Raw Cooked Meat Market Size, By Region, 2013–2020 (USD Million)
Table 16 Pre-Cooked Meat Market Size, By Region, 2013–2020 (USD Million)
Table 17 Raw Fermented Sausages Market Size, By Region, 2013–2020 (USD Million)
Table 18 Cured Meat Market Size, By Region, 2013–2020 (USD Million)
Table 19 Dried Meat Market Size, By Region, 2013–2020 (USD Million)
Table 20 Others Market Size, By Region, 2013–2020 (USD Million)
Table 21 Poultry Processing Equipment Market Size, By Region, 2013-2020 (USD Million)
Table 22 North America: Poultry Processing Equipment Market Size, By Equipment Type, 2013-2020 (USD Million)
Table 23 North America: Poultry Processing Equipment Market Size, By Poultry Type, 2013-2020 (USD Million)
Table 24 North America: Poultry Processing Equipment Market Size, By Product Type, 2013-2020 (USD Million)
Table 25 North America: Poultry Processing Equipment Market Size, By Country, 2013–2020 (USD Million)
Table 26 U.S.: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 27 U.S.: Poultry Processing Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 28 Canada: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 29 Canada: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 30 Mexico: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 31 Mexico: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 32 Europe: Poultry Processing Equipment Market Size, By Type, 2013-2020 (USD Million)
Table 33 Europe: Poultry Processing Equipment Market Size, By Poultry Type, 2013-2020 (USD Million)
Table 34 Europe: Poultry Processing Equipment Market Size, By Product Type, 2013-2020 (USD Million)
Table 35 Europe: Poultry Processing Equipment Market Size, By Country, 2013–2020 (USD Million)
Table 36 Germany: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 37 Germany: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 38 France: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 39 France: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 40 Italy: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 41 Italy: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 42 U.K.: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 43 U.K.: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 44 Spain: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 45 Spain: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 46 Rest of Europe: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 47 Rest of Europe: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 48 Asia-Pacific: Poultry Processing Equipment Market Size, By Equipment Type, 2013-2020 (USD Million)
Table 49 Asia-Pacific: Poultry Processing Equipment Market Size, By Poultry Type, 2013-2020 (USD Million)
Table 50 Asia-Pacific: Poultry Processing Equipment Market Size, By Product Type, 2013-2020 (USD Million)
Table 51 Asia-Pacific: Poultry Processing Equipment Market Size, By Country, 2013–2020 (USD Million)
Table 52 China: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 53 China: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 54 Japan: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 55 Japan: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 56 India: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 57 India: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 58 New Zealand: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 59 New Zealand: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 60 Thailand: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 61 Thailand: Poultry Processing Equipment Market Size , By Poultry Type, 2013–2020 (USD Million)
Table 62 Vietnam: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 63 Vietnam: Poultry Processing Equipment Market, By Poultry Type, 2013–2020 (USD Million)
Table 64 Australia: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 65 Australia: Poultry Processing Equipment Market, By Poultry Type, 2013–2020 (USD Million)
Table 66 Rest of Asia-Pacific: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 67 Rest of Asia-Pacific: Poultry Processing Equipment Market, By Poultry Type, 2013–2020 (USD Million)
Table 68 RoW: Poultry Processing Equipment Market Size, By Equipment Type, 2013-2020 (USD Million)
Table 69 RoW: Poultry Processing Market Size, By Poultry Type, 2013-2020 (USD Million)
Table 70 RoW: Poultry Processing Equipment Market Size, By Product Type, 2013-2020 (USD Million)
Table 71 RoW: Poultry Processing Equipment Market Size, By Country, 2013–2020 (USD Million)
Table 72 Brazil: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 73 Brazil: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 74 Argentina: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 75 Argentina: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 76 South Africa: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 77 South Africa: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 78 Egypt: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 79 Egypt: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 80 Others in RoW: Poultry Processing Equipment Market Size, By Equipment Type, 2013–2020 (USD Million)
Table 81 Others in RoW: Poultry Processing Equipment Market Size, By Poultry Type, 2013–2020 (USD Million)
Table 82 Agreements & Contracts, 2011–2014
Table 83 New Product Launches, 2011–2016
Table 84 Mergers & Acquisitions, 2011–2016
Table 85 Joint Ventures & Expansions, 2011–2015
Table 86 Agreements & Contracts, 2011–2014
Table 87 New Product Launches, 2011–2016
Table 88 Mergers & Acquisitions, 2011–2016
Table 89 Joint Ventures & Expansions, 2011–2015


List of Figures (42 Figures)

Figure 1 Poultry Processing Equipment Market: Research Design
Figure 2 Growing Population to Contribute to Double-Digit Growth of Food Demand By 2030
Figure 3 Aging Population in the World Demand Poultry Foods
Figure 4 Poultry Meat Production (Developing Countries vs Developed Countries)
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 Poultry Processing Equipment Market Size, By Equipment Type, 2015 vs 2020 (USD Million)
Figure 9 Chicken Meat is Projected to Be the Best Market for Investments During the Forecast Period
Figure 10 Fresh Processed Meat Segment Accounted for the Largest Share in 2014
Figure 11 Asia-Pacific Projected to Register High Growth Rate During the Forecast Period
Figure 12 Poultry Processing Equipment Market is Expected to Witness A High Adoption Rate
Figure 13 Killing & Defeathering Equipment is Projected to Be the Fastest-Growing Equipment Type During the Forecast Period
Figure 14 Chicken Meat to Capture Largest Share in the North American Poultry Processing Equipment Market in 2015
Figure 15 Chicken to Dominate the Poultry Processing Equipment Market Through 2020
Figure 16 Poultry Processing Equipment Market in Asia-Pacific Region is Experiencing High Growth
Figure 17 Poultry Processing Equipment Market Dynamics
Figure 18 Supply Chain for the Poultry Processing Market
Figure 19 Value Chain Analysis for Poultry Processing Market
Figure 20 Porter’s Five Forces Analysis – Poultry Processing Equipment Market
Figure 21 Killing & Defeathering Segment to Exhibit the Fastest Growth Among Poultry Processing Equipments During the Forecast Period
Figure 22 North America is Projected to Dominate the Killing & Defeathering Segment Through 2020
Figure 23 Chicken Meat Segment to Exhibit Highest Growth Among Those Using Poultry Meat Processing Equipment During the Forecast Period
Figure 24 North America is Projected to Dominate the Chicken Meat Processing Equipment Market During the Forecast Period
Figure 25 Poultry Processing Equipment Market Size, By Product Type, 2015 vs 2020 (USD Million)
Figure 26 Fresh Processed Meat Market Size, By Region, 2015 vs 2020 (USD Billion)
Figure 27 Poultry Processing Equipment Market, Geographic Snapshot (2015-2020)
Figure 28 North America: Poultry Processing Equipment Market Snapshot
Figure 29 Asia-Pacific: Poultry Processing Equipment Market Snapshot
Figure 30 Key Companies Preferred New Product Launches From 2011 to 2016
Figure 31 New Product Developments Have Led to Growth & Innovation (2011–2016)
Figure 32 New Product Development: the Key Strategy, 2011–2016
Figure 33 Annual Developments in the Poultry Processing Equipment Market, 2011–2016
Figure 34 Geographical Revenue Mix of Top Five Players
Figure 35 Marel HF: Company Snapshot
Figure 36 Marel HF: SWOT Analysis
Figure 37 Key Technology, Inc.: Company Snapshot
Figure 38 Key Technology, Inc.: SWOT Analysis
Figure 39 John Bean Technologies Corporation: Company Snapshot
Figure 40 John Bean Technologies Corporation: SWOT Analysis
Figure 41 CTB, Inc.: SWOT Analysis
Figure 42 Baader Food Processing Machinery: SWOT Analysis

The global market for poultry processing equipment has grown exponentially in the last few years. In terms of value, the market is projected to reach USD 3.83 Billion by 2020, at a CAGR of around 4.7% from 2015 to 2020. Factors such as increasing consumption of processed food, the governments support for the use of equipment in developing countries, and the demand for food safety drives the poultry processing equipment market.

The poultry processing equipment market, based on equipment type, is segmented into killing & defeathering, evisceration, cut-up, deboning & skinning, marinating & tumbling, and others (cooling & freezing equipment, grading and weighing machines). Killing & defeathering accounted for the largest market share and this segment is projected to grow at the highest CAGR during the forecast period since it is a pre-requisite in every automated poultry processing plant.

The poultry processing equipment market, based on poultry type, is segmented into chicken, turkey, duck, and others (goose and guineafowl). The chicken segment is projected to grow at the highest rate from 2015 to 2020, followed by duck. Religion plays a vital role in driving the chicken meat market, as some religions restrict the consumption of beef and pork consumption, which is enforced in some regions around the world; however, there is no such restriction on chicken meat consumption.

The poultry processing equipment market, based on product type, is segmented fresh processed, raw-cooked, pre-cooked, raw fermented sausages, cured, dried, and others (sun-drying poultry meat and mincing and grinding the poultry meat manually). Fresh processed meat is the most preferred meat in the global market due to the change in life styles and globalization. It captured the largest market share in 2014 and is projected to grow at the highest CAGR from 2015 to 2020.

poultry processing equipment market

The poultry processing equipment market was dominated by North America in 2014. The Asia-Pacific region is projected to be the fastest-growing market from 2015 to 2020, Economic growth and the shift of preferences of consumers towards value added food led to the market growth. In the Asian-Pacific region, countries such as China, Japan, India, Thailand, and Vietnam have shown increment in the consumption rate of meat due to the increased demand for animal protein.

The raw materials required for manufacturing food processing equipment mainly includes steel, composite materials, and plastic among others, the cost of which is gradually increasing. The higher cost of manufacturing acts as a restraint for this market. Rising costs of power and energy required for the operation of processing equipment is also a key restraint for the poultry processing equipment market, The market is dominated by players such as  Marel HF (Iceland), Key Technology, Inc. (U.S.), John Bean Technologies Corporation (U.S.), CTB, Inc. (U.S.), Baader Food Processing Machinery, Inc. (Germany), Brower Equipment (U.S.), Bayle S.A. (France), CG Manufacturing and Distribution Limited (Canada), and Prime Equipment Group, Inc. (U.S.). Marel HF is one the major players in poultry processing equipment manufacturers’ market. The company acquired MPS (The Netherlands) in January, 2016, which made it a giant in the poultry processing equipment industry. The company later acquired some huge leading brands to expand its global presence. The company focuses on innovations for its equipment with innovative software in order to make them more user-friendly.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Available Customizations Title

Client Consult Problem Statement : MnM’s client was a leading hatcher-breeder and have high technology portfolio in breeding. Client was interested to expand its operations into China market and had a need to understand the potential of their breeding technologies and market entry strategies in this market. Client was interested in understanding China poultry market supply and value chain, pricing models, existing key players business models, meat consumption trend, consumer behavior and future potential in the poultry meat market in China.

Solution Provided:

1. Methodology Adopted by MnM :

The study involved extensive interviews from th....

1. Methodology Adopted by MnM :

The study involved extensive interviews from the primary respondents from the supply side and demand side involving the key producers, processors, retail and wholesale supply chain members, end-users, and research institutes for the estimation and evaluation of the total addressable market.

2. Actual Solution Provided:

   • Evaluation of the market and it’s growth segments and technologies used in these growth segments
   • Customer evaluation/segmentation and decision making process on meat market
   • Sources of funds, how tests are funded, price points and pricing models
   • Sales infrastructure and distribution structures required
   • Competition, focusing on key competitors
   • Regulatory requirements, current and potential changes
   • Acceptance to and potential use of their service, comparison of these with current traditional platforms used
   • Critical success factors for entry into and penetration of the China poultry meat market

Value Delivered:

Recommendation on poultry meat market entry strategies by considering consumer behavior, supply chain advantages, market growth pattern, market player strategies. After working through the detailed market analysis and end-use market assessment by MnM, client successfully formulated its market entry strategy for its products.

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