Probiotics Market By Products (Functional Foods, Dietary Supplements, Specialty Nutrients, Animal Feed), Applications (Regular, Therapeutic, Preventive Health Care) And Ingredients (Lactobacilli, Bifidobacteria, Yeast) – Global Trends & Forecasts To 2017

This report analyses the Probiotic market by geography, applications, products, and ingredients in the probiotics market. In terms of geography, the report is segmented into Asia-Pacific, Europe, North America, and Rest of the World. The probiotic product segment included in this report is based on popular variants, i.e. functional food & beverages, dietary supplements, specialty nutrients, and animal feed. The applications covered in this report are Food (human) and Feed (animal) applications. In various applications the purpose of using probiotics may be different and depends on the intended health benefit and the functional characteristics of the ingredient. The market has been estimated from demand side.

This report estimates the market size of the global probiotic market in terms of value. It discusses market drivers, restraint and opportunity, and price trends. It also includes patent analysis. It also tracks the recent activities of market players in terms of product launches, expansion plans, supply contracts, and partnerships and collaborations. In addition, the top 20 players of the market have been profiled in this report.

The United Nation’s Food and Agriculture Organization (FAO) defines probiotics as ‘live microorganisms, which when administered in adequate amounts confer a health benefit on the host.’ Such benefits include the prevention and cure of disorders such as lactose intolerance and inflammatory bowel disease. The major factors driving the growth of the global probiotics include growing health-consciousness and the availability of probiotics in the form of dietary supplements.

The global probiotic products market was estimated at $24.23 billion in 2011. More than 500 probiotic F&B products have been introduced in the past decade. These products have received varying levels of success, mostly in congruence with their overall health benefits. For instance, probiotic chocolates garnered more market share than probiotic cheese and butter, as it offers more health benefits without fortification. Taste and convenience are also expected important factors for securing market share.

The probiotics market is a lucrative market from the perspective of functional food suppliers and manufacturers. Product innovations are expected to play a major role in increasing the share of the market players. The leading developers and suppliers of probiotic strains include Danisco (Denmark), Chr. Hansen (Denmark), and BioGaia (Sweden). The products of these companies are used by FMCG companies such as Nestle and Attune. Asia-Pacific is currently the largest probiotics market, owing to the Japanese market which introduced the concept to the world. Also, high awareness of the benefits of probiotic yoghurts and fermented milk has helped in increasing penetration of the market in APAC and European nations. The U.S. market is also growing rapidly due to the general affinity of the U.S. population towards the probiotic dietary supplements and the concept of preventive health care.

This report highlights major types of probiotic products such as functional foods and beverages, dietary supplements, specialty nutrients and animal feed products; as well as the major application areas such as regular consumption, probiotic therapy, and disease prevention. The report also estimates the market size of sub-markets for these products and applications in the major markets of Europe, APAC, North America, and Rest of the World (ROW). In addition to market forecasts, the report also highlights key opportunity areas for the relevant stakeholders; analyzing market trends, opportunities, drivers, and inhibitors for the market.

The existing studies and third-party market reports do not provide a comprehensive classification of the probiotics market. This report breaks the market into smaller product segments, which none of the other third-party reports have done so far. In order to provide a deeper understanding of the competitive landscape, the report profiles the top 20 companies in the probiotics market, and provides more than 70 market tables, categorized into geographic regions, products, ingredients and applications.

The report segments global probiotic consumption market into the following four segments:

Geography: The report is divided in Asia-Pacific, Europe, North America, and Rest of the World; and major countries such as U.S., Germany, China, and Brazil

Product: The report divides the probiotic market on the basis of the product as Functional food & beverages (dairy products, non-dairy beverages, breakfast cereal, baked foods, fermented meat products, dry-food probiotics), dietary supplements (food supplements and nutritional supplements), specialty nutrients (infant formulation), and animal feed.

Application: The probiotic market is divided by applications. The important applications considered in this report are Food (regular consumption, prevention of disease and therapeutic) and Feed (animal feed).

Ingredient: The market is divided on the basis of the probiotics organism in probiotic foods – Bacteria (lactobacilli, bifidobacteria); yeast and others.

TABLE OF CONTENTS
 
1 INTRODUCTION
  1.1 KEY TAKE-AWAYS
  1.2 REPORT DESCRIPTION
  1.3 MARKETS COVERED
  1.4 STAKEHOLDERS
  1.5 RESEARCH METHODOLOGY
      1.5.1 MARKET SIZE
      1.5.2 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES
      1.5.3 KEY DATA POINTS TAKEN FROM PRIMARY SOURCES
      1.5.4 ASSUMPTIONS
      1.5.5 KEY QUESTIONS ANSWERED

2 EXECUTIVE SUMMARY

3 MARKET OVERVIEW
  3.1 INTRODUCTION
      3.1.1 BENEFITS OF PROBIOTICS PRODUCTS
      3.1.2 AGEING BABY BOOMERS ARE PRIMARY CONSUMERS
      3.1.3 WOMEN AS TRADITIONAL F&B BUYERS
      3.1.4 WEAK IMMUNE SYSTEM OF CHILDREN BORN FROM CESAREAN OPERATIONS
      3.1.5 BUYING BEHAVIOR IN DEVELOPED & DEVELOPING NATIONS
  3.2 MARKET FACTORS ANALYSES
      3.2.1 SUPPLY SIDE DRIVERS
      3.2.2 DEMAND SIDE DRIVERS
      3.2.3 OPPORTUNITIES
      3.2.4 RESTRAINTS
      3.2.5 KEY COMPETITIVE POINTS
  3.3 F&B – SAFEST PROBIOTICS APPLICATION SEGMENT
  3.4 EMERGENCE OF PROBIOTICS IN THE U.S. & U.S. FDA STANCE
  3.5 MARKET DYNAMICS
      3.5.1 DRIVERS
            3.5.1.1 PROBIOTICS – A WELLNESS INGREDIENT
            3.5.1.2 U.S: REGION WITH MAJOR GROWTH OPPORTUNITY
            3.5.1.3 GROWING USAGE OF PROBIOTICS IN DRY FOODS
            3.5.1.4 GROWING DEMAND IN THE INDIAN AND CHINESE MARKET
            3.5.1.5 MARKETING OF PREBIOTICS REINFORCES PROBIOTICS TREND
      3.5.2 RESTRAINTS
            3.5.2.1 CONSUMER PERCEPTION
            3.5.2.2 DOUBTS OVER EFFICACY
      3.5.3 OPPORTUNITIES
            3.5.3.1 LEGISLATIVE ISSUES LEADING TO OPPORTUNITY IN EUROPE
            3.5.3.2 ENHANCEMENT IN PRODUCT PERIPHERALS
      3.5.4 IMPACT ANALYSIS – DRIVERS, RESTRAINTS & OPPORTUNITIES
  3.6 PATENT ANALYSIS

4 GLOBAL PROBIOTIC MARKET, BY PRODUCT TYPES
  4.1 INTRODUCTION
      4.1.1 FUNCTIONAL F&B CONTINUES MARKET DOMINANCE
      4.1.2 SUPPLEMENTS & NUTRIENTS DRIVE FUTURE GROWTHS
  4.2 PROBIOTIC FUNCTIONAL FOODS & BEVERAGES
      4.2.1 DRIVERS
            4.2.1.1 PROACTIVE APPROACH TOWARDS HEALTH RELATED ISSUES
            4.2.1.2 FUNCTIONAL F&B CAPITALIZES ON DAIRY INGREDIENTS
            4.2.1.3 SCIENTIFIC VALIDATION FAVORING PROBIOTICS
      4.2.2 PROBIOTIC DAIRY PRODUCTS
            4.2.2.1 PROBIOTICS COMPATIBLE WITH DAIRY INGREDIENTS
            4.2.2.2 EASY PROCESS ADAPTABILITY
            4.2.2.3 MILK HEALTH BENEFITS COMPLEMENT PROBIOTICS
            4.2.2.4 AN OPTION FOR CONSUMERS WITH LACTOSE INTOLERANCE
            4.2.2.5 APAC DAIRY SEGMENT DRIVEN BY CHINA AND INDIA
            4.2.2.6 INTERNATIONAL BRANDS ENTERING ASIA
      4.2.3 PROBIOTIC NON-DAIRY PRODUCTS
            4.2.3.1 HEALTH BENEFITS OF PROBIOTIC BEVERAGES
            4.2.3.2 PRESERVING EFFICACY OF PROBIOTICS DELIVERY
            4.2.3.3 ALTERNATE WAYS TO DELIVER PROBIOTICS
      4.2.4 PROBIOTIC BAKED FOODS
            4.2.4.1 DEVELOPMENT OF HIGHLY RESISTANT PROBIOTICS CULTURE
            4.2.4.2 FUNCTIONAL INGREDIENTS DRIVES GROWTH AND POPULARITY OF BAKED FOODS
      4.2.5 PROBIOTIC FERMENTED MEAT PRODUCTS
            4.2.5.1 PROVEN SUITABILITY IN FERMENTED PRODUCTS DRIVES GROWTH
      4.2.6 DRY-FOOD PROBIOTICS
      4.2.7 PROBIOTIC BREAKFAST CEREAL
            4.2.7.1 SUCCESS OF DAIRY SEGMENT COMPLEMENTS GROWTH OF CEREALS
  4.3 PROBIOTIC DIETARY SUPPLEMENTS
      4.3.1 DRIVERS
            4.3.1.1 TECHNOLOGY ENABLES EFFECTIVE INGESTION OF PROBIOTICS
            4.3.1.2 U.S. AND LATIN AMERICA - MAJOR GROWTH REGIONS
      4.3.2 PROBIOTIC FOOD SUPPLEMENTS
            4.3.2.1 RISING ADAPTATION TO CONVENIENCE FOODS
            4.3.2.2 AVAILABILITY IN SEVERAL CONSUMABLE FORMS
            4.3.2.3 PROBIOTIC USERS SHOW HIGH USAGE ACROSS DIFFERENT SUPPLEMENTS
      4.3.3 PROBIOTIC NUTRITIONAL SUPPLEMENTS
            4.3.3.1 RAPIDLY EXPANDING MARKET FOR PROBIOTIC-ENHANCED FOODS
            4.3.3.2 ADMINISTRATION FOR BUILDING PATIENTS’ IMMUNITY
  4.4 PROBIOTIC SPECIALTY NUTRIENTS
      4.4.1 PROBIOTIC INFANT FORMULA
            4.4.1.1 SAFETY VERIFIED BY SCIENTIFIC COMMUNITY
            4.4.1.2 RELIEF FOR PEDIATRIC PATIENTS
            4.4.1.3 INCREASED RISK OF INFECTIONS FOR DAY CARE INFANTS
  4.5 ANIMAL FEED PROBIOTICS
      4.5.1 DRIVERS
            4.5.1.1 BAN ON ALL GROWTH-PROMOTING ANTIMICROBIALS IN THE EU
            4.5.1.2 PROBIOTICS OFFER SOLUTIONS FOR ISSUES IN PRODUCTIVITY
            4.5.1.3 CONCERN OVER RAMPANT USE OF THERAPEUTIC ANTIMICROBIALS
            4.5.1.4 GROWING CONCERN OVER TOXIC EFFECTS IN HUMANS

5 GLOBAL PROBIOTICS MARKET, BY APPLICATIONS
  5.1 INTRODUCTION
      5.1.1 DAIRY/BAKERY (FOOD), LEGISLATIONS (FEED) KEY DRIVERS
  5.2 FOOD (HUMAN CONSUMPTION)
      5.2.1 DRIVER
            5.2.1.1 F&B (U.S.) AND SUPPLEMENTS (APAC) DRIVING GROWTH IN FOOD
      5.2.2 BY FUNCTIONS
            5.2.2.1 CONCERNS REGARDING PREVENTIVE HEALTH CARE
      5.2.3 BY ROLES
            5.2.3.1 LIFESTYLE CHANGES AND PEDIATRIC HEALTH CARE KEY DRIVERS
  5.3 FEED (ANIMAL CONSUMPTION)
      5.3.1 DRIVER
            5.3.1.1 BAN ON RAMPANT USE OF AGP

6 GLOBAL PROBIOTICS MARKET, BY INGREDIENTS
  6.1 INTRODUCTION
  6.2 BACTERIA IN PROBIOTIC FOODS
      6.2.1 LACTOBACILLI
            6.2.1.1 LACTOBACILLUS ACIDOPHILUS
            6.2.1.2 LACTOBACILLUS RHAMNOSUS
            6.2.1.3 LACTOBACILLUS CASEI
            6.2.1.4 LACTOBACILLUS REUTERI
            6.2.1.5 OTHER LACTOBACILLI
      6.2.2 BIFIDOBACTERIA
      6.2.3 OTHER BACTERIA
  6.3 YEASTS IN PROBIOTICS FOODS
      6.3.1 DRIVERS
            6.3.1.1 COMBINED BENEFITS WITH PROBIOTIC BACTERIA
            6.3.1.2 NEED FOR ISOLATION OF MORE STRAINS
            6.3.1.3 FERMENTED BAKERY PRODUCTS DRIVE GLOBAL GROWTH

7 PROBIOTICS MARKET, BY GEOGRAPHY
  7.1 INTRODUCTION
  7.2 NORTH AMERICA
      7.2.1 DRIVER
            7.2.1.1 CONSUMER AWARENESS AND ACCEPTANCE
      7.2.2 BY PRODUCT TYPES
            7.2.2.1 F&B SEGMENT DRIVEN BY BENEFITS ATTRIBUTED TO LIVE MICROBES
            7.2.2.2 BAN ON USE OF SYNTHETIC ANIMAL GROWTH PROMOTERS
            7.2.2.3 BAKERY AND CEREAL SEGMENTS DRIVING THE F&B SECTOR
            7.2.2.4 PREVENTIVE HEALTH CARE CONCERNS DRIVES NUTRITIONAL SEGMENT
      7.2.3 BY APPLICATIONS
            7.2.3.1 YOGURT AND DAIRY-BASED PRODUCTS BOOST FOOD APPLICATIONS
      7.2.4 BY INGREDIENTS
            7.2.4.1 DAIRY SECTOR TRANSLATES INTO HIGH DEMAND FOR BACTERIAL PROBIOTICS
  7.3 EUROPE
      7.3.1 BY PRODUCT TYPES
            7.3.1.1 WIDE ARRAY OF PROBIOTIC FOOD PRODUCT PROFILE
            7.3.1.2 TRADITIONAL ACCEPTANCE OF DAIRY BASED PRODUCTS
            7.3.1.3 CHANGING CONSUMER PERCEPTION TOWARDS SUPPLEMENTS
      7.3.2 BY APPLICATIONS
      7.3.3 BY INGREDIENTS
            7.3.3.1 CONSUMER CONFIDENCE IN LEGISLATION DRIVES DEMAND FOR NEW STRAINS
  7.4 ASIA-PACIFIC
      7.4.1 BY PRODUCT TYPES
            7.4.1.1 CHANGING LIFESTYLE DRIVES CEREALS AND BAKERY SEGMENTS
            7.4.1.2 SPENDING POWER OF CONSUMERS DRIVING THE NUTRITIONAL SUPPLEMENT DEMANDS
      7.4.2 BY APPLICATIONS
      7.4.3 BY INGREDIENTS
            7.4.3.1 MARKETING COMMUNICATIONS AND AWARENESS BOOSTS CONSUMER CONFIDENCE
  7.5 REST OF THE WORLD
      7.5.1 DRIVER
            7.5.1.1 F&B INDUSTRY DEVELOPMENT IN BRAZIL DRIVING GROWTH
      7.5.2 BY PRODUCT TYPES
            7.5.2.1 INNOVATIONS IN F&B SECTOR DRIVING PROBIOTICS FOOD DEMANDS
            7.5.2.2 SUITABILITY OF DAIRY PRODUCTS DRIVES NEW MARKETS
      7.5.3 BY APPLICATIONS
            7.5.3.1 DAIRY AND SUPPLEMENT DEMANDS BOOST FOOD APPLICATIONS
      7.5.4 BY INGREDIENTS

8 COMPETITIVE LANDSCAPE
  8.1 INTRODUCTION
  8.2 MERGERS & ACQUISITIONS
  8.3 AGREEMENTS, COLLABORATIONS & PARTNERSHIPS
  8.4 NEW PRODUCTS LAUNCH
  8.5 EXPANSIONS, PARTICIPATIONS & OTHER DEVELOPMENTS

9 COMPANY PROFILES
  (OVERVIEW, FINANCIALS, PRODUCTS & SERVICES, STRATEGY, & DEVELOPMENTS)*
  9.1 ALLTECH INC.
  9.2 ARLA FOODS
  9.3 ATTUNE FOOD INC.
  9.4 BIOGAIA AB
  9.5 CALPIS CO. LTD
  9.6 CARGILL INCORPORATED
  9.7 CHINA-BIOTICS INC.
  9.8 CHR. HANSEN HOLDING A/S
  9.9 DANONE SA
  9.10 ROYAL DSM N.V.
  9.11 E. I. DU PONT DE NEMOURS AND COMPANY
  9.12 GENERAL MILLS INC.
  9.13 INSTITUT ROSELL-LALLEMAND INC.
  9.14 JAMIESON LABORATORIES LTD
  9.15 KIRKMAN LABS INC.
  9.16 MOTHER DAIRY FOODS PROCESSING LTD
  9.17 NEBRASKA CULTURES INC.
  9.18 NESTLE SA
  9.19 NOW HEALTH GROUP INC.
  9.20 NUTRACEUTIX INC.
  9.21 PROBI AB
  9.22 YAKULT HONSHA CO. LTD
  *DETAILS ON FINANCIALS, PRODUCT & SERVICES, STRATEGY, & DEVELOPMENTS MIGHT NOT BE CAPTURED IN CASE OF UNLISTED COMPANIES.

APPENDIX
U.S. PATENTS
EUROPE PATENTS
JAPAN PATENTS
 
 
LIST OF TABLES
 
TABLE 1 GLOBAL PROBIOTIC MARKET REVENUE, BY PRODUCT TYPES,2010 – 2017 ($MILLION)
TABLE 2 PROBIOTIC MARKET REVENUE FOR FUNCTIONAL F&B, BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 3 GLOBAL PROBIOTIC MARKET REVENUE FOR FUNCTIONAL F&B,BY TYPES, 2010 – 2017 ($MILLION)
TABLE 4 GLOBAL PROBIOTIC FUNCTIONAL DAIRY PRODUCTS MARKET REVENUE, BY TYPES 2010 – 2017 ($MILLION)
TABLE 5 PROBIOTIC FUNCTIONAL DAIRY PRODUCTS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 6 GLOBAL PROBIOTIC FUNCTIONAL NON-DAIRY PRODUCTS MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 7 PROBIOTIC FUNCTIONAL NON-DAIRY PRODUCTS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 8 GLOBAL PROBIOTIC FUNCTIONAL BAKED PRODUCTS MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 9 PROBIOTIC FUNCTIONAL BAKED PRODUCTS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 10 GLOBAL PROBIOTIC FUNCTIONAL FERMENTED MEAT PRODUCTS MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 11 PROBIOTIC FUNCTIONAL FERMENTED MEAT PRODUCTS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 12 GLOBAL PROBIOTIC FUNCTIONAL DRY FOOD PRODUCTS MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 13 PROBIOTIC FUNCTIONAL DRY FOOD PRODUCTS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 14 PROBIOTIC FUNCTIONAL BREAKFAST CEREAL PRODUCTS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 15 GLOBAL PROBIOTIC DIETARY SUPPLEMENTS PRODUCTS MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 16 PROBIOTIC DIETARY SUPPLEMENTS PRODUCTS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 17 GLOBAL PROBIOTIC FOOD SUPPLEMENT PRODUCTS MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 18 PROBIOTIC FOOD SUPPLEMENT PRODUCTS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 19 PROBIOTIC WELLNESS BAR MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 20 PROBIOTIC DIET BAR MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 21 PROBIOTIC OTHER FOOD SUPPLEMENT PRODUCTS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 22 GLOBAL PROBIOTIC NUTRITIONAL SUPPLEMENT PRODUCTS MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 23 PROBIOTIC NUTRITIONAL SUPPLEMENT PRODUCTS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 24 PROBIOTIC SPORTS BAR MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 25 PROBIOTIC MEDICAL FOOD MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 26 PROBIOTIC CA-FORTIFIED SUPPLEMENT PRODUCTS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 27 PROBIOTIC OTHER NUTRITIONAL SUPPLEMENT PRODUCTS MARKET REVENUE, BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 28 GLOBAL PROBIOTIC SPECIALTY NUTRIENT PRODUCTS MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 29 PROBIOTIC SPECIALTY NUTRIENT PRODUCTS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 30 PROBIOTIC INFANT FORMULA PRODUCT MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 31 PROBIOTIC OTHER SPECIALTY NUTRIENT PRODUCTS MARKET REVENUE, BY GEOGRAPHY, 2012 – 2017 ($MILLION)
TABLE 32 PROBIOTIC ANIMAL FEED PRODUCTS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 33 GLOBAL PROBIOTICS MARKET REVENUE, BY APPLICATIONS,2010 – 2017 ($MILLION)
TABLE 34 PROBIOTICS FOOD MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 35 GLOBAL PROBIOTIC FOOD MARKET REVENUE, BY FUNCTIONS,2010 – 2017 ($MILLION)
TABLE 36 GLOBAL PROBIOTICS FOOD MARKET REVENUE, BY ROLES,2010 – 2017 ($MILLION)
TABLE 37 PROBIOTICS FEED MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 38 GLOBAL PROBIOTIC INGREDIENTS MARKET REVENUE,BY INGREDIENTS, 2010 – 2017 ($MILLION)
TABLE 39 MAJOR PLAYERS & PRODUCT DEVELOPMENTS
TABLE 40 GLOBAL PROBIOTIC BACTERIA MARKET REVENUE, BY SUB-TYPES,2010 – 2017 ($MILLION)
TABLE 41 PROBIOTIC BACTERIA MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 42 PROBIOTIC LACTOBACILLI MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 43 GLOBAL PROBIOTIC LACTOBACILLI MARKET REVENUE, BY SPECIES, 2010 – 2017 ($MILLION)
TABLE 44 PROBIOTIC LACTOBACILLUS ACIDOPHILUS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 45 PROBIOTIC LACTOBACILLUS RHAMNOSUS MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 46 PROBIOTIC LACTOBACILLUS CASEI MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 47 PROBIOTIC LACTOBACILLUS REUTERI MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 48 PROBIOTIC OTHER LACTOBACILLI BACTERIA MARKET REVENUE,BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 49 PROBIOTIC BIFIDOBACTERIA MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 50 OTHER PROBIOTICS BACTERIA MARKET REVENUE, BY GEOGRAPHY, 2010 – 2017 ($MILLION)
TABLE 51 BENEFICIAL EFFECTS OF YEASTS
TABLE 52 PROBIOTIC YEAST MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 53 GLOBAL PROBIOTICS MARKET REVENUE, BY GEOGRAPHY,2010 – 2017 ($MILLION)
TABLE 54 NORTH AMERICA: PROBIOTICS MARKET REVENUE, BY COUNTRY,2010 – 2017 ($MILLION)
TABLE 55 NORTH AMERICA: PROBIOTICS MARKET REVENUE, BY PRODUCT TYPES, 2010 – 2017 ($MILLION)
TABLE 56 NORTH AMERICA: PROBIOTIC FUNCTIONAL F&B MARKET, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 57 NORTH AMERICA: PROBIOTICS DIETARY SUPPLEMENT MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 58 NORTH AMERICA: PROBIOTICS SPECIALTY NUTRIENT MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 59 NORTH AMERICA: PROBIOTICS MARKET REVENUE, BY APPLICATIONS, 2010 – 2017 ($MILLION)
TABLE 60 NORTH AMERICA: PROBIOTICS MARKET REVENUE, BY INGREDIENTS, 2010 – 2017 ($MILLION)
TABLE 61 EUROPE: PROBIOTICS MARKET REVENUE, BY COUNTRY,2010 – 2017 ($MILLION)
TABLE 62 EUROPE: PROBIOTICS MARKET REVENUE, BY PRODUCT TYPES,2010 – 2017 ($MILLION)
TABLE 63 EUROPE: PROBIOTIC FUNCTIONAL F&B MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 64 EUROPE: PROBIOTICS DIETARY SUPPLEMENTS MARKET REVENUE,BY TYPES, 2010 – 2017 ($MILLION)
TABLE 65 EUROPE: PROBIOTICS SPECIALTY NUTRIENTS MARKET REVENUE,BY TYPES, 2010 – 2017 ($MILLION)
TABLE 66 EUROPE: PROBIOTICS MARKET REVENUE, BY APPLICATIONS,2010 – 2017 ($MILLION)
TABLE 67 EUROPE: PROBIOTICS MARKET REVENUE, BY INGREDIENTS,2010 – 2017 ($MILLION)
TABLE 68 APAC: PROBIOTICS MARKET REVENUE, BY COUNTRY,2010 – 2017 ($MILLION)
TABLE 69 APAC: PROBIOTICS MARKET REVENUE, BY PRODUCT TYPES,2010 – 2017 ($MILLION)
TABLE 70 APAC: PROBIOTIC FUNCTIONAL F&B MARKET REVENUE, BY TYPES, 2010 – 2017 ($MILLION)
TABLE 71 APAC: PROBIOTICS DIETARY SUPPLEMENTS MARKET REVENUE,BY TYPES, 2010 – 2017 ($MILLION)
TABLE 72 APAC: PROBIOTICS SPECIALTY NUTRIENTS MARKET REVENUE,BY TYPES, 2010 – 2017 ($MILLION)
TABLE 73 APAC: PROBIOTICS MARKET REVENUE, BY APPLICATIONS,2010 – 2017 ($MILLION)
TABLE 74 APAC: PROBIOTICS MARKET REVENUE, BY INGREDIENTS,2010 – 2017 ($MILLION)
TABLE 75 ROW: PROBIOTICS MARKET REVENUE, BY COUNTRY,2010 – 2017 ($MILLION)
TABLE 76 ROW: PROBIOTICS MARKET REVENUE, BY PRODUCT TYPES,2010 – 2017 ($MILLION)
TABLE 77 ROW: PROBIOTIC FUNCTIONAL F&B MARKET REVENUE, BY TYPES,2010 – 2017 ($MILLION)
TABLE 78 ROW: PROBIOTICS DIETARY SUPPLEMENTS MARKET REVENUE,BY TYPES, 2010 – 2017 ($MILLION)
TABLE 79 ROW: PROBIOTICS SPECIALTY NUTRIENTS MARKET REVENUE,BY TYPES, 2010 – 2017 ($MILLION)
TABLE 80 ROW: PROBIOTICS MARKET REVENUE, BY APPLICATIONS,2010 – 2017 ($MILLION)
TABLE 81 ROW: PROBIOTICS MARKET REVENUE, BY INGREDIENTS,2010 – 2017 ($MILLION)
TABLE 82 MERGERS & ACQUISITIONS, 2009 – 2012
TABLE 83 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, JOINT VENTURES, CONTRACTS, 2009 – 2012
TABLE 84 NEW PRODUCTS LAUNCH, 2009 – 2012
TABLE 85 EXPANSIONS, PARTICIPATIONS & OTHER DEVELOPMENTS, 2009 – 2012
TABLE 86 ALLTECH: PROBIOTICS PRODUCTS & ITS DESCRIPTION
TABLE 87 ARLA: TOTAL REVENUE, BY SEGMENTS, 2010 – 2011 ($MILLION)
TABLE 88 ARLA: TOTAL REVENUE, BY BUSINESS GROUPS,2010 – 2011 ($MILLION)
TABLE 89 BIOGAIA: TOTAL REVENUE, BY BUSINESS SEGMENTS,2010 – 2011 ($MILLION)
TABLE 90 BIOGAIA: TOTAL REVENUE, BY GEOGRAPHY, 2010 – 2011 ($MILLION)
TABLE 91 BIOGAIA: PROBIOTIC PRODUCTS & ITS DESCRIPTION
TABLE 92 CALPIS: PROBIOTICS PRODUCTS & ITS DESCRIPTION
TABLE 93 CARGILL: TOTAL REVENUE, BY GEOGRAPHY, 2011 – 2012 ($MILLION)
TABLE 94 CARGILL: PROBIOTIC PRODUCTS & ITS DESCRIPTION
TABLE 95 CHINA-BIOTICS: TOTAL REVENUE, BY BUSINESS SEGMENTS,2011 – 2012 ($MILLION)
TABLE 96 CHINA BIOTICS: PROBIOTIC PRODUCTS & ITS DESCRIPTION
TABLE 97 CHR. HANSEN: TOTAL REVENUE, BY BUSINESS SEGMENTS,2011 – 2012 ($MILLION)
TABLE 98 CHR. HANSEN: TOTAL REVENUE, BY GEOGRAPHY,2011 – 2012 ($MILLION)
TABLE 99 CHR. HANSEN: PROBIOTIC PRODUCTS & ITS DESCRIPTION
TABLE 100 DANONE: TOTAL REVENUE, BY BUSINESS SEGMENTS,2010 – 2011 ($MILLION)
TABLE 101 DANONE: TOTAL REVENUE, BY GEOGRAPHY, 2011 – 2012 ($MILLION)
TABLE 102 DANONE SA: PROBIOTICS PRODUCTS PORTFOLIO
TABLE 103 ROYAL DSM: TOTAL REVENUE, BY BUSINESS SEGMENTS,2010 – 2011 ($MILLION)
TABLE 104 ROYAL DSM: TOTAL REVENUE, BY GEOGRAPHY,2010 – 2011 ($MILLION)
TABLE 105 DSM: PROBIOTIC PRODUCTS & ITS DESCRIPTIONS
TABLE 106 DUPONT: TOTAL REVENUE, BY BUSINESS SEGMENTS,2010 – 2011 ($MILLION)
TABLE 107 DUPONT: TOTAL REVENUE, BY GEOGRAPHY, 2010 – 2011 ($MILLION)
TABLE 108 DUPONT: PROBIOTICS PRODUCTS & ITS DESCRIPTION
TABLE 109 GENERAL MILLS: TOTAL REVENUE, BY BUSINESS SEGMENTS,2011 – 2012 ($MILLION)
TABLE 110 GENERAL MILLS: TOTAL REVENUE, BY GEOGRAPHY,2011 – 2012 ($MILLION)
TABLE 111 GENERAL MILLS: PROBIOTIC PRODUCTS & ITS DESCRIPTIONS
TABLE 112 INSTITUT ROSELL-LALLEMAND: PROBIOTICS PRODUCTS & ITS DESCRIPTIONS
TABLE 113 JAMIESON LABORATORIES: PROBIOTICS PRODUCTS & ITS DESCRIPTIONS
TABLE 114 KIRKMAN: PROBIOTIC PRODUCTS & ITS DESCRIPTIONS
TABLE 115 MOTHER DAIRY: PROBIOTIC PRODUCTS & ITS DESCRIPTIONS
TABLE 116 NEBRASKA CULTURES: PROBIOTIC PRODUCTS & ITS DESCRIPTIONS
TABLE 117 NESTLE: TOTAL REVENUE, BY BUSINESS SEGMENTS,2010 – 2011 ($MILLION)
TABLE 118 NESTLE: TOTAL REVENUE, BY GEOGRAPHY, 2010 – 2011 ($MILLION)
TABLE 119 NESTLE: PROBIOTICS PRODUCTS & ITS DESCRIPTIONS
TABLE 120 NOW HEALTH: PROBIOTICS PRODUCTS & ITS DESCRIPTIONS
TABLE 121 NUTRACEUTIX: PROBIOTIC PRODUCTS & ITS DESCRIPTION
TABLE 122 PROBI: TOTAL REVENUE, BY BUSINESS SEGMENTS,2010 – 2011 ($MILLION)
TABLE 123 PROBI: TOTAL REVENUE, BY GEOGRAPHY, 2010 – 2011 ($MILLION)
TABLE 124 PROBI: PROBIOTICS PRODUCTS & ITS DESCRIPTIONS
TABLE 125 YAKULT HONSHA: TOTAL REVENUE, BY BUSINESS SEGMENTS,2011 – 2012 ($MILLION) 259
TABLE 126 2011 – 2012 ($MILLION)
TABLE 127 YAKULT: PROBIOTICS PRODUCTS & ITS DESCRIPTIONS
 
 
LIST OF FIGURES
 
FIGURE 1 PROBIOTICS MARKET SEGMENTATION
FIGURE 2 PROBIOTICS MARKET SHARE, BY GEOGRAPHY, 2012 VS 2017
FIGURE 3 PARENTAL STRUCTURE OF PROBIOTICS MARKET
FIGURE 4 EVOLUTION OF PROBIOTICS
FIGURE 5 ANALYSIS OF PROBIOTICS CONSUMERS
FIGURE 6 MARKET FACTORS ANALYSIS
FIGURE 7 GLOBAL PROBIOTICS PRODUCTS MARKET, 2010 – 2017
FIGURE 8 ANALYSIS OF NORTH AMERICAN PROBIOTICS MARKET, 2012
FIGURE 9 GLOBAL FUNCTIONAL DAIRY F&B PROBIOTICS MARKET,BY PRODUCTS, 2012
FIGURE 10 LIMITED CONGRUENCE BETWEEN EFFICIENCY & NEW PRODUCT DEVELOPMENTS
FIGURE 11 MARKET POTENTIAL FOR PROBIOTICS, 2012
FIGURE 12 PREVENTIVE HEALTHCARE LEADS THE APPLICATION’S MARKET, 2012
FIGURE 13 IMPACT ANALYSIS OF DRIVERS & RESTRAINTS, 2012 – 2017
FIGURE 14 IMPACT ANALYSIS OF OPPORTUNITIES, 2012 – 2017
FIGURE 15 PATENT ANALYSIS, BY COMPANIES, 2010 – 2012
FIGURE 16 PATENT ANALYSIS, BY GEOGRAPHY, 2010 – 2012
FIGURE 17 PATENT TRENDS IN DIFFERENT REGIONS, 2010 – 2012
FIGURE 18 PATENT REGISTRATION TRENDS, 2010 – 2012
FIGURE 19 MAJOR GROWTH STRATEGIES OF GLOBAL PROBIOTICS MARKET,2009 – 2012
FIGURE 20 MERGERS & ACQUISITIONS, 2009 – 2012
FIGURE 21 AGREEMENTS, COLLABORATIONS & PARTNERSHIPS, 2009 – 2012
FIGURE 22 NEW PRODUCTS LAUNCH, 2009 – 2012
FIGURE 23 EXPANSIONS, PARTICIPATIONS & OTHER DEVELOPMENTS, 2009 – 2012

The probiotics market is currently being driven by the rising popularity of probiotic functional foods and beverages among (F&B) consumers. Age, stress, poor diet, etc. are some of the reasons responsible for digestive ailments, bloating, reduced resistance to infections, etc.; consumption of probiotic enhanced products helps to alleviate these widespread conditions. These products contain live microorganisms (probiotics) that confer positive health effect on the host. Companies such as Yakult Honsha (Japan), Chr. Hansen (Denmark) have developed patented strains of microorganisms claiming to affect specific health benefits; there has been a proliferation of probiotic ingredient suppliers who developed tailored strains of microorganisms for integrating within diverse set of food products. Awareness, credibility in the health claims of probiotics, and safety are some of the deciding factors for the success of probiotic products. The market for overall probiotic products was $24.23 billion in 2011 and is expected to grow at CAGR of 6.8% from 2012 to 2017 to reach a size of $36.03 billion by 2017.

Probiotics Products Market Revenue, By Geography, 2011

Source: US-FDA, UBIC, FAO, MarketsandMarkets analysis.

Asia-Pacific, owing to its high awareness of the benefits of probiotic yoghurts and fermented milk, is the largest market for probiotics, followed by Europe. However, the market is growing rapidly in the U.S as well; the general affinity of the U.S. population towards the probiotic dietary supplements and the concept of preventive health care are expected to drive the market in future; the sales of probiotic yogurts are already on the rise. The overall probiotic yogurt market is expected to reach a market size of $11.8 billion by 2017 growing at a CAGR of 5.2% from 2012 to 2017. The market size of probiotic dietary supplements is expected to be about $2.5 billion by 2017 growing at a CAGR of 9.1% from 2012 to 2017.

It has been studied that women buyers are the key drivers for the probiotics market. Since it is difficult for companies to differentiate on the basis of probiotic strains, taste and convenience continue to be the most important factors for securing market share. On the whole, the probiotics market represents a growing market for functional food suppliers and manufacturers, and product innovations will hold a key factor for increasing market share.

The issue of counterfeit products making unsubstantiated health claims in the market is diluting the image of the authentic products by making potential consumers wary about making the choice of consuming probiotic products is restraining the growth of the market. Moreover, the market faces stiff competition from other category of functional and good-for-health foodstuffs that have significant market share as well as goodwill among consumers such as products with - lesser carbohydrates, fortified with omega-3, vitamins, etc.

The early movers in the industry are likely to benefit in terms of market share but it is important that they focus on innovating probiotic strains that are more efficient in terms of survivability in harsh conditions and stability and are supported by competitively-priced production technologies. Extensive research is required to develop cost-efficient manufacturing processes for probiotics; companies are hence aiming to invest in R&D for the same. In addition, manufacturers have ensured extensive communication with the consumers in terms of legitimate assertions for the health benefits of these products. Such communications, substantiated with scientific publications is bound to help consumer faith, and in turn gain profits in the market.

The probiotics market consists of the probiotic ingredient suppliers and the end product manufacturers; it is a fragmented market with a large number of companies vying for shelf space. The companies enjoying substantial market share are Yakult Honsha (Japan), Danone (France), and Nestle S.A. (Switzerland), etc.