The study involved two major approaches in estimating the current size of the dietary supplements market. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the market.
In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, directories, and databases were referred to identify and collect information.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
Extensive primary research was conducted after obtaining information regarding the dietary supplements market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, South America, and the Rest of the World. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors from business development, marketing, research, and development teams, and related key executives from distributors and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to dietary supplements by type, mode of application, target consumer, distribution channel, function, and region. Stakeholders from the demand side, such as food and beverage companies and health and personal care companies who are using dietary supplements, were interviewed to understand the buyer’s perspective on the suppliers, products, and their current usage of dietary supplements and the outlook of their business which will affect the overall market.
Note: The three tiers of the companies are defined based on their total revenues in 2022 or 2023, as per
the availability of financial data: Tier 1: Revenue > USD 1 billion; Tier 2: USD 100 million = Revenue = USD
1 billion; Tier 3: Revenue < USD 100 million.
To know about the assumptions considered for the study, download the pdf brochure
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COMPANY NAME
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DESIGNATION
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Nestle (Switzerland)
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General Manager
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Abbott (US)
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Sales Manager
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Otsuka Holdings Co., Ltd (Japan)
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Manager
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International Flavors & Fragrances Inc (US)
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Head of processing department
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Haleon Group of Companies (UK)
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Marketing Manager
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Glanbia PLC (Ireland)
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Sales Executive
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Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the dietary supplements market. These approaches were also used extensively to determine the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:
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The key players in the industry and the overall markets were identified through extensive secondary research.
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All shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
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All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
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The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders, such as CEOs, directors, and marketing executives.
Dietary Supplements Market : Top-Down and Bottom-Up Approach
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the overall dietary supplements market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. The market size was also validated using both the top-down and bottom-up approaches.
Market Definition
According to the National Institute on Aging (NIA) [a part of the National Institutes of Health (NIH)], “Dietary supplements are substances you might use to add nutrients to your diet or to lower your risk of health problems such as osteoporosis or arthritis. Dietary supplements come in the form of pills, capsules, powders, gel tabs, extracts, or liquids. They might contain vitamins, minerals, fiber, amino acids, herbs other plants, or enzymes. Sometimes, the ingredients in dietary supplements are added to foods, including drinks.”
Stakeholders
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Manufacturers of food products, beverages, and dietary supplements
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Manufacturers of nutraceutical ingredients
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Intermediary suppliers, such as traders and distributors of nutraceutical products
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Government, research organizations, and institutions
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World Health Organization (WHO)
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Codex Alimentarius Commission (CAC)
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Associations, regulatory bodies, and other industry-related bodies:
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Food and Agriculture Organization (FAO)
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United States Department of Agriculture (USDA)
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Food Safety Council (FSC)
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Food and Drug Administration (FDA)
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European Food Safety Authority (EFSA)
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Food Standards Australia New Zealand (FSANZ)
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Dietary Supplement Health and Education Act (DSHEA)
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Internal Probiotics Association
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Indian Health Foods and Dietary Supplements Association (INHADSA)
Report Objectives
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To determine and project the size of the dietary supplements market with respect to the type, mode of application, target consumer, distribution channel, function, and regions in terms of value over five years, ranging from 2024 to 2029.
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To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
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To provide detailed information about the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
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To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders.
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To analyze the micro-markets with respect to individual growth trends, prospects, and their contribution to the total market.
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To identify and profile the key players in the dietary supplements market.
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To understand the competitive landscape and identify the major growth strategies adopted by players across the key regions.
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
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Product Matrix, which gives a detailed comparison of the product portfolio of each company.
Geographic Analysis as per Feasibility
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
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Further breakdown of the Rest of Europe dietary supplements market into key countries.
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Further breakdown of the Rest of Asia Pacific dietary supplements market into key countries.
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Further breakdown of the Rest of South America dietary supplements market into key countries.
Company Information
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Detailed analyses and profiling of additional market players (up to five)
LARGEST MARKET IN 2024- 2029
CHINA FASTEST GROWING MARKET IN THE REGION
Growth opportunities and latent adjacency in Dietary Supplements Market