Dietary Supplements Market

Dietary Supplements Market by Type (Vitamins, Minerals, Botanicals, Amino acids, Enzymes, Probiotics), Function (Additional, Medicinal, Sports Nutrition), Mode of Application (Capsules, Tablets, Liquid), Target Customer and Region- Global Forecast to 2026

Report Code: FB 1425 Feb, 2021, by marketsandmarkets.com

[222 Pages Report] According to MarketsandMarkets, the global dietary supplements market size is estimated to be valued at USD 136.2 billion in 2020 and projected to reach USD 204.7 billion by 2026, recording a CAGR of 7.0% during the forecast period. The market is increasingly driven by shifting consumer preferences, rising health awareness, growing geriatric population, and adoption of a healthy diet. The convergence of major industry trends is giving rise to new opportunities for key players in the industry. Changing lifestyles and dietary habits is one of the major factors driving the demand for dietary supplements. The growing positive outlook towards sports nutrition would also positively impact the dietary supplements market.

Dietary Supplements Market

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Market Dynamics

Drivers : Aging population to drive the market growth

Consumers across regions have become more health-conscious, which is driving the growth of the dietary supplements market. The aging population of some countries, such as Japan, Italy, Portugal, and Germany, is another key factor that is projected to drive the overall dietary supplements market.

The elderly population is focusing on adapting to nutritional supplements specifically tailored to their needs to maintain their good health and quality of life. The process of aging results in various changes in an individual, including psychological, physiological, and social, which affects their dietary and food choices. ging population increasingly relies on habitual food choices and tailored dietary consumption patterns. The rising aging population in some countries, over the years, has increased the demand for developing age-friendly food alternatives with enhanced nutritional value to support their overall health, which has led to an increased demand for dietary supplements that further support the market growth. With increasing bone health and mobility concerns, consumers have become more aware of healthy aging and disease prevention. Thus, there is an increased demand for supplemental nutrition solutions that align with the nutritional needs of aging consumers.

Restraints: High cost of dietary supplements

Science and technology are helping people identify foods that will help people manage their weight and overall health. Dietary supplements involve significantly high costs, which could act as a restraint for the growth of the market. Few players, such as Amway, offer supplements under the brand Nutrilite, which is significantly expensive. Dietary supplements also involve the high cost of research and customization. These supplements being less economic might restrict the growth of the dietary supplements market, particularly in price-sensitive countries such as South Africa and India. Asian countries are yet to adapt to the growing trend of nutrition-specific supplements.

With the increasing concerns of poor health and changes in lifestyle, consumers have shifted to dietary supplements to build their core strength and for biological benefits. Although these dietary supplements are comparatively less economical, which, in turn, is projected to restrict the market growth.

Opportunities: Shift toward plant-based supplements

The market for plant protein ingredients is growing at a high rate; consumers are drifting away from animal proteins to plant-based protein. This is highly likely to shift consumers towards plant-based herbal supplements and botanicals, further creating opportunities for the growth of herbal supplements in the market. The demand for clean-label products, concerns about sustainability, and a dire need to avoid allergens are some of the major factors responsible for shifting consumer preferences towards botanical extracts. The target population for these herbal supplements is expanding from vegan to flexitarians, further indication shifting consumer preferences.

Challenges: Consumer skepticism associated with nutraceutical products

Although nutraceutical products such as nutritional supplements have witnessed a high demand in recent years, a majority of the population is skeptical about the consumption of nutraceutical products, particularly dietary supplement products. Also, the increase in unawareness among rural and semi-urban consumers about dietary supplements and the lack of education regarding the same discourages key players from investing. This population contributes to a major share of the non-dietary supplement consuming population in the developing and non-developing countries. Also, consumers perceive dietary supplements as medical drugs and are apprehensive to incorporate the same in their daily dietary lifestyles. Due to these factors, some manufacturers are focusing on developing different formulations of supplements, such as gummies, soft chews, and others, to mitigate the fear of consuming tablets and capsules as nutraceuticals. However, these formulations are still in the early stage of entering the global market, whereas tablets and capsules in the nutraceutical market already have a majority share, which is challenging to the growth of the dietary supplements market.

Dietary Supplements Market   by Region

North America is projected to account for the largest market during the forecast period

North America is projected to dominate the market during the forecast period owing to the high prevalence of chronic diseases in countries such as the US. Vitamins and multivitamins are gaining traction as consumers are shifting to dietary supplements for prevention of chronic diseases. Emerging markets in economies such as the Asia Pacific and South American countries are going to be potential markets for the dietary supplement manufacturers.

Key Market Players:

Key players in this market include Amway (US), Herbalife Nutrition (US), ADM (US), Pfizer (US), Abbott Laboratories (US), Arkopharma Laboratories (France), Bayer (Germany), Glanbia (Ireland), Nature’s Sunshine Products (US), FANCL (Japan), Danisco (Denmark), Bionova Lifesciences (India), XanGo (US), Ekomir (Russia), American Health (US), Pure Encapsulations (US), UST Manufacturing (US), Capstone Nutrition (US), Anona GmBH (Germany), Plantafood Medical GmBH (Germany), Carlyle Group (US), Bio-Botanica Inc. (US), GlaxoSmithKline (UK), Nu Skin Enterprises (US), and Nutraceutics (US).

Scope of the report

Report Metric

Details

Market size estimation

2018–2026

Base year considered

2019

Forecast period considered

2020–2026

Units considered

Value (USD)

Segments Covered

  • Type
  • Target Customer
  • Function
  • Mode of Application

Regions covered

  • North America
  • Europe
  • Asia Pacific
  • South America
  • RoW

Companies studied

Amway (US), Herbalife Nutrition (US), ADM (US), Pfizer (US), Abbott Laboratories (US), Arkopharma Laboratories (France), Bayer (Germany), Glanbia (Ireland), Nature’s Sunshine Products (US), FANCL (Japan), Danisco (Denmark), Bionova Lifesciences (India), XanGo (US), Ekomir (Russia), American Health (US), Pure Encapsulations (US), UST Manufacturing (US), Capstone Nutrition (US), Anona GmBH (Germany), Plantafood Medical GmBH (Germany), Carlyle Group (US), Bio-Botanica Inc. (US), GlaxoSmithKline (UK), Nu Skin Enterprises (US), and Nutraceutics (US).

This research report categorizes the dietary supplements market based on type, target customer, function, mode of application and region.

Based on type, the dietary supplements market has been segmented as follows:

  • Vitamins
  • Minerals
  • Botanicals
  • Probiotics
  • Amino acids
  • Enzymes
  • Other types (fibers, specialty carbohydrates, omega 3, carotenoids, glucosamine, chondroitin, and polyols)

Based on target customer, the dietary supplements market has been segmented as follows:

  • Infant
  • Children
  • Adult
  • Pregnant women
  • Elderly

Based on function, the dietary supplements market has been segmented as follows:

  • Additional supplements
  • Medicinal supplements
  • Sports nutrition

Based on mode of application, the dietary supplements market has been segmented as follows:

  • Tablets
  • Capsules
  • Soft gels
  • Gel caps
  • Liquid
  • Powder

Based on the region, the dietary supplements market has been segmented as follows:

  • North America
  • Europe
  • Asia Pacific
  • South America
  • RoW

Recent Developments

  • October 2020, Abbott Laboratories launched strawberry-flavored food supplements in India. This will strengthen the company’s dietary supplements portfolio.
  • November 2019, Amway invested USD 200 million to set up a dietary supplement innovation center in China. This helped in offering custom-made solutions and the overall expansion of the company.
  • October 2019, Herbalife launched a relaxation tea and new immunity essentials, containing EpiCor, to meet nutritional supplement demand in the North American region. This would strengthen its product portfolio for dietary supplements.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 28)
    1.1 OBJECTIVES OF THE STUDY
    1.2 MARKET DEFINITION
    1.3 STUDY SCOPE
           FIGURE 1 MARKET SEGMENTATION
           1.3.1 INCLUSIONS AND EXCLUSIONS
    1.4 REGIONS COVERED
    1.5 PERIODIZATION CONSIDERED
    1.6 CURRENCY CONSIDERED
           TABLE 1 USD EXCHANGE RATES CONSIDERED, 2017–2019
    1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 32)
    2.1 RESEARCH DATA
           FIGURE 2 DIETARY SUPPLEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Breakdown of primaries
                    2.1.2.3 Key industry insights
    2.2 MARKET SIZE ESTIMATION
           2.2.1 BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
    2.3 DATA TRIANGULATION
           FIGURE 3 DATA TRIANGULATION METHODOLOGY
    2.4 ASSUMPTIONS FOR THE STUDY
    2.5 LIMITATIONS OF THE STUDY
    2.6 MARKET SCENARIOS CONSIDERED FOR THE IMPACT OF COVID-19
           2.6.1 SCENARIO-BASED MODELLING
    2.7 COVID-19 HEALTH ASSESSMENT
           FIGURE 4 COVID-19: GLOBAL PROPAGATION
           FIGURE 5 COVID-19 PROPAGATION: SELECT COUNTRIES
    2.8 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 6 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           2.8.1 COVID-19 ECONOMIC IMPACT: SCENARIO ASSESSMENT
           FIGURE 7 CRITERIA IMPACTING GLOBAL ECONOMY
           FIGURE 8 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY

3 EXECUTIVE SUMMARY (Page No. - 48)
           TABLE 2 DIETARY SUPPLEMENTS MARKET SNAPSHOT, 2020 VS. 2026
           FIGURE 9 DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2020 VS. 2026 (USD BILLION)
           FIGURE 10 DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION, 2020 VS. 2026 (USD BILLION)
           FIGURE 11 DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2020 VS. 2026 (USD BILLION)
           FIGURE 12 DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2020 VS. 2026 (USD BILLION)
           FIGURE 13 DIETARY SUPPLEMENTS MARKET SHARE (VALUE), BY REGION, 2020

4 PREMIUM INSIGHTS (Page No. - 53)
    4.1 BRIEF OVERVIEW OF THE DIETARY SUPPLEMENTS MARKET
           FIGURE 14 INCREASING DEMAND FOR CONSUMER HEALTH AND WELLNESS TO DRIVE THE GROWTH OF THE DIETARY SUPPLEMENTS MARKET
    4.2 DIETARY SUPPLEMENTS MARKET: MAJOR REGIONAL SUBMARKETS
           FIGURE 15 THE US IS ESTIMATED TO BE THE LARGEST MARKET FOR DIETARY SUPPLEMENTS IN 2020, GLOBALLY
    4.3 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE AND COUNTRY
           FIGURE 16 CANADA IS PROJECTED TO GROW AT THE HIGHEST RATE IN NORTH AMERICA
    4.4 DIETARY SUPPLEMENTS MARKET, BY TYPE AND REGION
           FIGURE 17 VITAMINS SEGMENT ESTIMATED TO DOMINATE THE DIETARY SUPPLEMENTS MARKET IN 2020
    4.5 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION
           FIGURE 18 TABLETS SEGMENT PROJECTED TO DOMINATE THE DIETARY SUPPLEMENTS MARKET DURING THE FORECAST PERIOD
    4.6 DIETARY SUPPLEMENTS MARKET, BY FUNCTION
           FIGURE 19 ADDITIONAL SUPPLEMENTS SEGMENT IS PROJECTED TO DOMINATE THE DIETARY SUPPLEMENTS MARKET DURING THE FORECAST PERIOD

5 MARKET OVERVIEW (Page No. - 58)
    5.1 INTRODUCTION
           FIGURE 20 MOST POPULAR DIETARY SUPPLEMENTS AMONG US ADULTS, 2018 (% OF CONSUMERS)
    5.2 MARKET DYNAMICS
           FIGURE 21 DIETARY SUPPLEMENTS MARKET: MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 Shift in consumer preferences due to the rising health awareness
                    5.2.1.2 Rising prevalence of chronic diseases to drive demand for dietary supplements
           FIGURE 22 PERCENTAGE OF THE US POPULATION WITH MULTIPLE CHRONIC ILLNESSES, 2017
           FIGURE 23 CHRONIC DISEASES WERE AMONG THE TOP TEN CAUSES OF DEATH WORLDWIDE AMONGST ALL AGES, 2016
                               5.2.1.2.1 Rising healthcare burden due to chronic ailments
                    5.2.1.3 Aging population to drive the market growth
           FIGURE 24 AGING POPULATION IN JAPAN, 2014 - 2018
           FIGURE 25 PERCENTAGE OF US ADULTS BY AGE TAKING DIETARY SUPPLEMENTS, 2018
                    5.2.1.4 Growing retail sale of functional food
           FIGURE 26 RETAIL SALE OF FUNCTIONAL AND FORTIFIED FOOD PRODUCTS IN AUSTRALIA (USD MILLION), 2018-2022
           5.2.2 RESTRAINTS
                    5.2.2.1 High cost of dietary supplements
                    5.2.2.2 High R&D investments and high cost of clinical trials
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Shift toward plant-based supplements
                    5.2.3.2 Consumer awareness about micronutrient deficiencies
                    5.2.3.3 Government mandates related to food fortification to create opportunities for the adoption of dietary supplements
           5.2.4 CHALLENGES
                    5.2.4.1 Consumer skepticism associated with nutraceutical products
                    5.2.4.2 Regulatory influence
    5.3 IMPACT OF COVID-19 ON MARKET DYNAMICS
           5.3.1 COVID-19 TO DRIVE THE DEMAND FOR DIETARY SUPPLEMENTS FOR BOOSTING IMMUNITY IN CONSUMERS
           5.3.2 COVID-19 IMPACT ON DIETARY SUPPLEMENT SUPPLY CHAIN
           5.3.3 COVID-19 HAS SHIFTED THE SUPPLEMENTS MARKET

6 INDUSTRY TRENDS (Page No. - 67)
    6.1 INTRODUCTION
    6.2 VALUE CHAIN ANALYSIS
           FIGURE 27 DIETARY SUPPLEMENTS: VALUE CHAIN ANALYSIS
    6.3 TECHNOLOGY ANALYSIS
           6.3.1 FOOD MICROENCAPSULATION
                    6.3.1.1 Encapsulation of Omega-3 to mask the odor
           6.3.2 BIOTECHNOLOGY
           6.3.3 INNOVATIVE AND DISRUPTIVE TECH
                    6.3.3.1 Robotics as a key technological trend leading to innovations in the market
                    6.3.3.2 3D printing to uplift the future of the dietary supplements market with high end products
    6.4 PRICING ANALYSIS: DIETARY SUPPLEMENTS MARKET, BY TYPE
           TABLE 3 PRICING ANALYSIS, BY TYPE, 2019 (USD/30 NUMBER OF TABLETS)
           FIGURE 28 PRICING TREND OF THE SOURCES (INGREDIENTS) OF DIETARY SUPPLEMENTS, 2017–2020 (USD/KG)
    6.5 ECOSYSTEM MAP
           6.5.1 DIETARY SUPPLEMENTS MARKET: ECOSYSTEM VIEW
           6.5.2 DIETARY SUPPLEMENTS MARKET: MARKET MAP
                    6.5.2.1 Upstream
                               6.5.2.1.1 Technology provider
                               6.5.2.1.2 Ingredient and raw material providers
                    6.5.2.2 Downstream
                               6.5.2.2.1 Regulatory bodies & certification providers
    6.6 YC-YCC SHIFT
           FIGURE 29 REVENUE SHIFT FOR DIETARY SUPPLEMENTS
    6.7 PATENT ANALYSIS
           FIGURE 30 PATENT INSIGHTS (2020)
           TABLE 4 KEY PATENTS PERTAINING TO DIETARY SUPPLEMENTS, 2020
    6.8 TRADE ANALYSIS
           TABLE 5 KEY EXPORTING COUNTRIES WITH EXPORT VALUE OF VITAMINS & VITAMIN SUPPLEMENTS, 2019 (USD MILLION)
           FIGURE 31 IMPORT TARIFF OF KEY COUNTRIES ON VITAMINS & VITAMIN SUPPLEMENTS, 2019 (%)
           TABLE 6 DIETARY SUPPLEMENTS MARKET: PORTER’S FIVE FORCES ANALYSIS
           6.8.1 DEGREE OF COMPETITION
           6.8.2 BARGAINING POWER OF SUPPLIERS
           6.8.3 BARGAINING POWER OF BUYERS
           6.8.4 THREAT OF SUBSTITUTES
           6.8.5 THREAT OF NEW ENTRANTS
    6.9 CASE STUDIES
           6.9.1 SAFETY ASSESSMENT AND CERTIFICATION DEMAND BY INDUSTRY PLAYERS TO ENSURE TRANSPARENCY
                    6.9.1.1 Problem statement
                    6.9.1.2 Solution offered
                    6.9.1.3 Outcome
           6.9.2 FRUNUTTA STARTED OFFERING EASY-TO-USE AND EFFICIENT -TO-TAKEVITAMIN AND MINERAL PILLS THAT DISSOLVE INSTANTLY
                    6.9.2.1 Problem statement
                    6.9.2.2 Solution offered
                    6.9.2.3 Outcome
           6.9.3 NOW FOODS AVAILS FLAVOURED DIETARY SUPPLEMENT PRODUCTS
                    6.9.3.1 Problem statement
                    6.9.3.2 Solution offered
                    6.9.3.3 Outcome
           6.9.4 CHALLENGES ASSOCIATED WITH LACK OF HARMONY AND COMPLIANCE WITH REGULATIONS

7 REGULATORY FRAMEWORKS (Page No. - 88)
    7.1 INTRODUCTION
    7.2 NORTH AMERICA
           7.2.1 CANADA
           7.2.2 US
           7.2.3 MEXICO
    7.3 EUROPEAN UNION
    7.4 ASIA PACIFIC
           7.4.1 JAPAN
           7.4.2 CHINA
           7.4.3 INDIA
           7.4.4 AUSTRALIA & NEW ZEALAND
    7.5 SOUTH AMERICA
           7.5.1 BRAZIL
           7.5.2 ARGENTINA
    7.6 MIDDLE EAST

8 DIETARY SUPPLEMENTS MARKET, BY TYPE (Page No. - 92)
    8.1 INTRODUCTION
           FIGURE 32 DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020 VS. 2026 (USD MILLION)
           TABLE 7 DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018-2016 (USD MILLION)
    8.2 COVID-19 IMPACT ON DIETARY SUPPLEMENTS MARKET, BY TYPE
           8.2.1 OPTIMISTIC SCENARIO
           TABLE 8 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2021 (USD MILLION) (OPTIMISTIC SCENARIO)
           8.2.2 REALISTIC SCENARIO
           TABLE 9 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
           8.2.3 PESSIMISTIC SCENARIO
           TABLE 10 COVID-19 IMPACT ON THE NUTRACEUTICAL INGREDIENTS MARKET SIZE, BY TYPE, 2018–2021 (USD MILLION) (PESSIMISTIC SCENARIO)
    8.3 BOTANICALS
           8.3.1 RISE IN DEMAND FOR PLANT-BASED FOOD PRODUCTS TRIGGERING THE DEMAND FOR BOTANICAL DIETARY SUPPLEMENTS
           TABLE 11 BOTANICAL DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    8.4 VITAMINS
           8.4.1 DEFICIENCY OF VITAMINS IS THE KEY FACTOR DRIVING THEIR USAGE
           FIGURE 33 VITAMINS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020 VS. 2026 (USD MILLION)
           TABLE 12 VITAMINS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    8.5 MINERALS
           8.5.1 RISE IN AWARENESS ABOUT THE IMPORTANCE OF MINERALS
           TABLE 13 MINERALS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    8.6 AMINO ACIDS
           8.6.1 NEED TO IMPROVE METABOLIC HEALTH TRIGGING THE DEMAND FOR AMINO ACIDS
           TABLE 14 AMINO ACIDS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    8.7 ENZYMES
           8.7.1 RISE IN DEMAND FOR ACTIVE INGREDIENTS IN DIETARY SUPPLEMENTS PAVING WAY FOR ENZYMES
           TABLE 15 ENZYMES: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    8.8 PROBIOTICS
           8.8.1 SURGE IN DEMAND FOR FORTIFIED FOOD PRODUCTS DRIVING THE GROWTH OF THE PROBIOTICS SEGMENT
           TABLE 16 PROBIOTICS: DIETARY SUPPLEMENT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    8.9 OTHER TYPES
           8.9.1 KEY FUNCTIONALITIES ASSOCIATED WITH OMEGA-3, CAROTENOIDS, AND OTHER SUPPLEMENTS TRIGGERING THEIR DEMAND
           TABLE 17 OTHER TYPES: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)

9 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION (Page No. - 102)
    9.1 INTRODUCTION
           FIGURE 34 DIETARY SUPPLEMENTS MARKET SHARE, BY MODE OF APPLICATION, 2020 VS. 2026 (USD MILLION)
           TABLE 18 DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION, 2018-2026 (USD MILLION)
    9.2 TABLETS
           9.2.1 LONG LIFE IS THE KEY FOR GROWTH OF THE TABLET FORM OF DIETARY SUPPLEMENTS
           FIGURE 35 TABLETS: DIETARY SUPPLEMENTS MARKET SHARE, BY REGION, 2020 VS. 2026 (USD MILLION)
           TABLE 19 TABLETS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    9.3 CAPSULES
           9.3.1 FASTER ABSORPTION OF NUTRIENTS THROUGH CAPSULES
           TABLE 20 CAPSULES: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    9.4 LIQUID
           9.4.1 HIGH ABSORPTION OF LIQUIDS UPON CONSUMPTION EXPECTED TO PROPEL THE MARKET GROWTH OF LIQUID SUPPLEMENTS
           TABLE 21 LIQUID: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    9.5 POWDER
           9.5.1 EASY RELEASE OF ACTIVE INGREDIENTS DRIVING THE USAGE OF THE POWDER FORM
           TABLE 22 POWDER: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    9.6 SOFT GEL
           9.6.1 RELATIVELY LOW COST OF SOFT GELS DRIVING THEIR DEMAND
           TABLE 23 SOFT GEL: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
    9.7 GEL CAPS
           9.7.1 SAFETY DELIVERY OF GEL CAPS DRIVING THEIR DEMAND
           TABLE 24 GEL CAPS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)

10 DIETARY SUPPLEMENTS MARKET, BY FUNCTION (Page No. - 108)
     10.1 INTRODUCTION
           FIGURE 36 DIETARY SUPPLEMENTS MARKET SHARE, BY FUNCTION, 2020 VS. 2026 (USD MILLION)
           TABLE 25 DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018-2026 (USD MILLION)
     10.2 POST-COVID-19 IMPACT ON DIETARY SUPPLEMENTS MARKET, BY FUNCTION
             10.2.1 OPTIMISTIC SCENARIO
           TABLE 26 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2020–2026 (USD MILLION) (OPTIMISTIC SCENARIO)
             10.2.2 REALISTIC SCENARIO
           TABLE 27 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2020–2021 (USD MILLION) (REALISTIC SCENARIO)
             10.2.3 PESSIMISTIC SCENARIO
           TABLE 28 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2020–2021 (USD MILLION) (PESSIMISTIC SCENARIO)
     10.3 ADDITIONAL SUPPLEMENTS
             10.3.1 RISE IN THE NUMBER OF HEALTH-CONSCIOUS CONSUMERS DRIVING THE DEMAND FOR DIETARY SUPPLEMENTS
           TABLE 29 ADDITIONAL SUPPLEMENTS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
     10.4 MEDICINAL SUPPLEMENTS
             10.4.1 SOLUTIONS TO THE TREATMENT OF VARIOUS DISEASES DRIVING THE DEMAND FOR MEDICINAL SUPPLEMENTS
           TABLE 30 MEDICINAL SUPPLEMENTS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
     10.5 SPORTS NUTRITION
             10.5.1 FEATURES THAT ENHANCE EXERCISE AND ATHLETIC PERFORMANCE TRIGGER DEMAND FOR DIETARY SUPPLEMENT IN THE SPORTS INDUSTRY
           TABLE 31 SPORTS NUTRITION: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)

11 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER (Page No. - 114)
     11.1 INTRODUCTION
           FIGURE 37 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2020 VS. 2026 (USD MILLION)
           TABLE 32 DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2018-2026 (USD MILLION)
     11.2 INFANTS
             11.2.1 ESSENTIAL NUTRIENTS REQUIRED FOR INFANT NUTRITION TRIGGERING THE DEMAND FOR DIETARY SUPPLEMENTS
           TABLE 33 INFANTS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
     11.3 CHILDREN
             11.3.1 RISE IN CONSUMPTION OF NUTRIENTS AMONG CHILDREN PROPELLING THE DEMAND FOR DIETARY SUPPLEMENTS
           TABLE 34 CHILDREN: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
     11.4 ADULTS
             11.4.1 DEFICIENCY OF SEVERAL MINERALS AND VITAMINS IN ADULTS
           FIGURE 38 ADULTS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020 VS. 2026 (USD MILLION)
           TABLE 35 ADULTS: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
     11.5 PREGNANT WOMEN
             11.5.1 REQUIREMENT OF OPTIMAL NUTRITION DURING PREGNANCY DRIVING THE DEMAND FOR DIETARY SUPPLEMENTS
           TABLE 36 PREGNANT WOMEN DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
     11.6 ELDERLY
             11.6.1 NEED FOR CONSUMPTION OF DIETARY SUPPLEMENTS BY THE AGING POPULATION
           TABLE 37 ELDERLY: DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)

12 DIETARY SUPPLEMENTS MARKET, BY REGION (Page No. - 120)
     12.1 INTRODUCTION
           FIGURE 39 DIETARY SUPPLEMENTS MARKET, BY REGION, 2020 VS. 2026 (USD MILLION)
           FIGURE 40 INDIA EXPECTED TO REGISTER THE HIGHEST CAGR IN THE GLOBAL DIETARY SUPPLEMENTS MARKET FROM 2020 TO 2026
           TABLE 38 GLOBAL DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018-2026 (USD MILLION)
     12.2 COVID-19 IMPACT ON DIETARY SUPPLEMENTS MARKET, BY REGION
             12.2.1 OPTIMISTIC SCENARIO
           TABLE 39 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2021 (USD MILLION) (OPTIMISTIC SCENARIO)
             12.2.2 REALISTIC SCENARIO
           TABLE 40 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2021 (USD MILLION) (REALISTIC SCENARIO)
             12.2.3 PESSIMISTIC SCENARIO
           TABLE 41 COVID-19 IMPACT ON THE DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2018–2021 (USD MILLION) (PESSIMISTIC SCENARIO)
     12.3 NORTH AMERICA
           FIGURE 41 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SNAPSHOT
           TABLE 42 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2026 (USD MILLION)
           TABLE 43 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018-2026 (USD MILLION)
           TABLE 44 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
           TABLE 45 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION, 2018–2026 (USD MILLION)
           TABLE 46 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2018–2026 (USD MILLION)
             12.3.1 US
                        12.3.1.1 Multivitamins used as a solution to prevent chronic diseases
           TABLE 47 US: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 48 US: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.3.2 CANADA
                        12.3.2.1 Markets for Omega-3 fatty acids, vitamin d, and calcium as dietary supplements gaining opportunity
           TABLE 49 CANADA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 50 CANADA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.3.3 MEXICO
                        12.3.3.1 Malnutrition and obesity triggering the demand for dietary supplements
           TABLE 51 MEXICO: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 52 MEXICO: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
     12.4 EUROPE
           FIGURE 42 EUROPE: DIETARY SUPPLEMENTS MARKET SNAPSHOT
           TABLE 53 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2026 (USD MILLION)
           TABLE 54 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018-2026 (USD MILLION)
           TABLE 55 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
           TABLE 56 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION, 2018–2026 (USD MILLION)
           TABLE 57 EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2018–2026 (USD MILLION)
             12.4.1 GERMANY
                        12.4.1.1 Surge in demand for plant-based food products providing an avenue for herbal supplements
           TABLE 58 GERMANY: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 59 GERMANY: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.4.2 UK
                        12.4.2.1 Sports nutrition, herbal supplements, and probiotic supplements gaining popularity
           TABLE 60 UK: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 61 UK: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.4.3 FRANCE
                        12.4.3.1 Government support for promoting the consumption of dietary supplements
           TABLE 62 FRANCE: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 63 FRANCE: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.4.4 ITALY
                        12.4.4.1 Higher prevalence of vitamin d deficiency driving the demand for dietary supplements
           TABLE 64 ITALY: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 65 ITALY: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.4.5 SPAIN
                        12.4.5.1 Consumer preference for clean-label ingredients paving the way for dietary supplement products
           TABLE 66 SPAIN: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 67 SPAIN: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.4.6 REST OF EUROPE
                        12.4.6.1 Rising aging population and growing awareness about the importance of consuming healthy foods
           TABLE 68 REST OF EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 69 REST OF EUROPE: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
     12.5 ASIA PACIFIC
           FIGURE 43 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SNAPSHOT
           TABLE 70 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2026 (USD MILLION)
           TABLE 71 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018-2026 (USD MILLION)
           TABLE 72 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
           TABLE 73 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION, 2018–2026 (USD MILLION)
           TABLE 74 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2018–2026 (USD MILLION)
             12.5.1 CHINA
                        12.5.1.1 Elderly and the millennial population are the forefront users of dietary supplements
           TABLE 75 CHINA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 76 CHINA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.5.2 INDIA
                        12.5.2.1 The millennial population play an important role in driving the demand for dietary supplements
           TABLE 77 INDIA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 78 INDIA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.5.3 JAPAN
                        12.5.3.1 Rise in the aging population driving the growth of the market
           TABLE 79 JAPAN: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 80 JAPAN: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.5.4 AUSTRALIA AND NEW ZEALAND
                        12.5.4.1 Prevalence of chronic diseases and obesity among consumers
           TABLE 81 AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 82 AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.5.5 REST OF ASIA PACIFIC
                        12.5.5.1 Surge in the consumption rate of different types of healthy food products helping the growth of dietary supplements
           TABLE 83 REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 84 REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
     12.6 SOUTH AMERICA
           TABLE 85 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2026 (USD MILLION)
           TABLE 86 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018-2026 (USD MILLION)
           TABLE 87 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
           TABLE 88 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION, 2018–2026 (USD MILLION)
           TABLE 89 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2018–2026 (USD MILLION)
             12.6.1 BRAZIL
                        12.6.1.1 Increasing preference of consumers toward functional food products
           TABLE 90 BRAZIL: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 91 BRAZIL: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.6.2 ARGENTINA
                        12.6.2.1 Increase in the adoption of vegan diets providing an avenue for herbal supplements
           TABLE 92 ARGENTINA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 93 ARGENTINA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.6.3 COLUMBIA
                        12.6.3.1 Rise in concerns over poor dietary patterns of consumers driving the demand for dietary supplement products
           TABLE 94 COLUMBIA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 95 COLUMBIA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.6.4 REST OF SOUTH AMERICA
                        12.6.4.1 Influence of health and wellness trends contributing to the market growth
           TABLE 96 REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 97 REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
     12.7 REST OF WORLD
           TABLE 98 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2026 (USD MILLION)
           TABLE 99 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018-2026 (USD MILLION)
           TABLE 100 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
           TABLE 101 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION, 2018–2026 (USD MILLION)
           TABLE 102 REST OF WORLD: DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2018–2026 (USD MILLION)
             12.7.1 AFRICA
                        12.7.1.1 Prevalence of vitamin deficiency among women and children resulting in concerned authorities providing food products including dietary supplements
           TABLE 103 AFRICA: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 104 AFRICA: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)
             12.7.2 MIDDLE EAST
                        12.7.2.1 Use of dietary supplements for the pharmaceuticals and sports nutrition segments
           TABLE 105 MIDDLE EAST: DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2018–2026 (USD MILLION)
           TABLE 106 MIDDLE EAST: DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2018–2026 (USD MILLION)

13 COMPETITIVE LANDSCAPE (Page No. - 161)
     13.1 OVERVIEW
     13.2 MARKET SHARE ANALYSIS, 2019
           TABLE 107 DIETARY SUPPLEMENTS MARKET: DEGREE OF COMPETITION
           FIGURE 44 REVENUE ANALYSIS OF KEY PLAYERS IN THE MARKET, 2017–2019 (USD MILLION)
     13.3 COVID-19-SPECIFIC COMPANY RESPONSE
     13.4 COMPANY EVALUATION QUADRANT: DEFINITIONS & METHODOLOGY
             13.4.1 STARS
             13.4.2 EMERGING LEADERS
             13.4.3 PERVASIVE PLAYERS
             13.4.4 PARTICIPANTS
           FIGURE 45 DIETARY SUPPLEMENTS MARKET COMPANY EVALUATION MATRIX, 2019 (OVERALL MARKET)
             13.4.5 PRODUCT FOOTPRINT
           TABLE 108 DIETARY SUPPLEMENTS MARKET: COMPANY TYPE FOOTPRINT
           TABLE 109 DIETARY SUPPLEMENTS MARKET: COMPANY REGION FOOTPRINT
           TABLE 110 DIETARY SUPPLEMENTS MARKET: PRODUCT FOOTPRINT (OVERALL)
     13.5 COMPETITIVE SCENARIO & TRENDS
             13.5.1 NEW PRODUCT LAUNCHES
           TABLE 111 NEW PRODUCT LAUNCHES, 2018–2020
             13.5.2 DEALS
           TABLE 112 MERGERS & ACQUISITIONS, 2018–2019
             13.5.3 OTHERS
           TABLE 113 OTHERS, 2017–2019

14 COMPANY PROFILES (Page No. - 171)
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)* 
     14.1 KEY PLAYERS
             14.1.1 AMWAY
           FIGURE 46 AMWAY: COMPANY SNAPSHOT
             14.1.2 HERBALIFE NUTRITION
           FIGURE 47 HERBALIFE NUTRITION: COMPANY SNAPSHOT
             14.1.3 ADM
           FIGURE 48 ADM: COMPANY SNAPSHOT
             14.1.4 PFIZER
           FIGURE 49 PFIZER: COMPANY SNAPSHOT
             14.1.5 ABBOTT LABORATORIES
           FIGURE 50 ABBOTT LABORATORIES: COMPANY SNAPSHOT
             14.1.6 ARKOPHARMA LABORATORIES
             14.1.7 BAYER
           FIGURE 51 BAYER: COMPANY SNAPSHOT
             14.1.8 GLANBIA
           FIGURE 52 GLANBIA: COMPANY SNAPSHOT
             14.1.9 NATURE’S SUNSHINE PRODUCTS
           FIGURE 53 NATURE’S SUNSHINE PRODUCTS: COMPANY SNAPSHOT
             14.1.10 FANCL
           FIGURE 54 FANCL: COMPANY SNAPSHOT
             14.1.11 DANISCO
     14.2 OTHER PLAYERS
             14.2.1 BIONOVA LIFESCIENCES
             14.2.2 XANGO
             14.2.3 EKOMIR
             14.2.4 AMERICAN HEALTH
             14.2.5 PURE ENCAPSULATIONS
             14.2.6 UST MANUFACTURING
             14.2.7 CAPSTONE NUTRITION
             14.2.8 ANONA GMBH
             14.2.9 PLANTAFOOD MEDICAL GMBH
             14.2.10 GLAXOSMITHKLINE
           FIGURE 55 GLAXOSMITHKLINE: COMPANY SNAPSHOT
             14.2.11 BIOMEDICAL RESEARCH LABORATORIES
             14.2.12 PURENSM
             14.2.13 NATURE’S SUPPLEMENTS
             14.2.14 NUTRASCIENCE LABS
             14.2.15 BHI BIOHEALTH INTERNATIONAL GMBH
             14.2.16 STEPAN COMPANY
           FIGURE 56 STEPAN COMPANY: COMPANY SNAPSHOT
             14.2.17 THE BOUNTIFUL COMPANY (CARLYLE GROUP)
             14.2.18 DOUGLAS LABORATORIES
             14.2.19 NUTRACEUTICS CORP.
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies. 

15 APPENDIX (Page No. - 214)
     15.1 DISCUSSION GUIDE
     15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL:
     15.3 AVAILABLE CUSTOMIZATION
     15.4 RELATED REPORTS
     15.5 AUTHOR DETAILS

 

The study involved four major activities in estimating the dietary supplements market size. Exhaustive secondary research was conducted to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, were referred to, to identify and collect information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold & silver standard websites, regulatory bodies, trade directories, and databases.

Primary Research

The market comprises several stakeholders, such as raw material suppliers, processors, end-product manufacturers, and regulatory organizations in the supply chain. The demand side of the market is characterized by the presence of manufacturing companies and government organizations, service providing company officials, government and research organizations, and research officers. The supply side is characterized by the presence of key CEOs and vice presidents, marketing directors, product innovation directors and related key executives from manufacturing companies and organizations operating in the market, and manufacturing and marketing companies. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.

Given below is the breakdown of the primary respondents:

Dietary Supplements Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the total size of the dietary supplements market. These approaches were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:

  • The key players were identified through extensive secondary research.
  • The COVID-19 impact on market size of dietary supplements was determined through primary and secondary research.
  • All percentage share splits and breakdowns were determined using secondary sources and verified through primary sources.
  • All the possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.

Data Triangulation

After arriving at the overall market size from the estimation process described above, the total market was split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all segments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition, the market size was validated using both top-down and bottom-up approaches. It was then verified through primary interviews. Hence, three approaches were adopted—top-down approach, bottom-up approach, and the one involving expert interviews. Only when the values arrived at from the three points match, the data is assumed to be correct.

Report Objectives

  • Determining and projecting the size of the dietary supplements market, with respect to type, target customer, function, mode of applicaton and regional markets, over a period, ranging from 2020 to 2026.
  • Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments across regions.
  • Providing detailed information about the impact of COVID-19 on dietary supplements supply chain and its impact on various stakeholders such as suppliers, manufacturers, and retailers across the supply chain.
  • Providing detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • Analyzing the micromarkets, with respect to individual growth trends, prospects, and their contribution to the total market
  • Identifying and profiling the key players in the dietary supplements market and impact of COVID-19 on the key vendors.
  • Providing a comparative analysis of market leaders on the basis of the following:
    • Product offerings
    • Business strategies
    • Strengths and weaknesses
  • Understanding the competitive landscape and identifying the major growth strategies adopted by players across the key regions.
  • Analyzing the value chain and products offered across key regions and their impact on the growth of the prominent market players
  • Providing insights on key product innovations and investments in the dietary supplements market.

Available Customizations

Geographical Analysis

  • Further breakdown of the Rest of Europe dietary supplements market, by key country
  • Further breakdown of the Rest of Asia Pacific dietary supplements market, by key country

Segmentation Analysis

  • Market segmentation analysis of other types of dietary supplements
  • Market segmentation by distribution channel as OTC  and prescribed

Company Information

  • Analyses and profiling of additional market players (up to five)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Dietary Supplements Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Dietary Supplements Market

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Report Code
FB 1425
Published ON
Feb, 2021
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