HOME Top Market Reports Enterprise Video Market by Delivery Mode (Web Conferencing, Webcasting, Video Conferencing, Video Streaming), Applications (Corporate Communication, Learning & Development, Knowledge Sharing & Management), Vertical & Region - Global Forecasts to 2020

Enterprise Video Market by Delivery Mode (Web Conferencing, Webcasting, Video Conferencing, Video Streaming), Applications (Corporate Communication, Learning & Development, Knowledge Sharing & Management), Vertical & Region - Global Forecasts to 2020

By: marketsandmarkets.com
Publishing Date: September 2015
Report Code: TC 2583

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Globalization amplified the need for effective communication system across all regions and verticals. The enterprises have been witnessing a growing need for video interfaces in communication purposes, due to its ability to improve productivity and outreach. Video has become a powerful and effective tool for communication. It not only reduces training costs by engaging employees but also increases the efficiency of corporate communications. Considering the growing need for real-time collaboration and the emergence of virtual workplace, companies have to find ways to encourage their employees to communicate cost-effectively and collaborate across time zones and geographic boundaries. Growing adoption of cloud, growth of internet usage, and use of collaboration techniques in content delivery are driving the enterprise video market.

The cloud adoption in enterprise video is gaining pace, as enterprises are realizing the benefits of deploying cloud computing in their offerings. Cloud adoption in this market enables mass usage of video communication and video platforms among enterprises. With the intensification of BYOD culture, the enterprise video systems are required to sustain a broad range of end user devices. It can get complicated for on premise systems to manage these devices and to keep pace with the fast-occurring demands for upgrades from these devices. Hence, the enterprises are keen to deploy cloud computing based video architecture and platforms for integration and support. Few of the leading companies in this market who made large adoption of cloud are Cisco Systems, IBM, Hewlett-Packard, Verizon Communication, Avaya, Polycom, and Microsoft, Inc.

The report gives detailed analysis on global trends and forecasts, competitive landscape and analysis on VC funding and mergers and acquisitions, related to the market.

The global enterprise video market is estimated to grow from USD 16.98 billion in 2015 to USD 36.84 billion by 2020, CAGR of 16.7% from 2015 to 2020. This market is driven by the increased demand for video conferencing in various organizations across the globe.

Scope of the Report:

The market research report categorizes the global enterprise video market on the basis of delivery modes, applications, verticals and geographies. It also forecasts revenues and analyses trends in each of the submarkets-

On the basis of Delivery Modes:

On the basis of delivery modes, this market is segmented into video streaming, web conferencing, webcasting and video conferencing.

On the basis of Applications:

This market is segmented on the basis of applications, such as corporate communication, learning and development, knowledge sharing and management and others.

On the basis of Verticals:

The enterprise video market is classified into different industry verticals, such as academia and government, banking and financial services (BFSI), consumer goods and retail, healthcare, manufacturing, media and entertainment, telecom and IT, transportation and logistics and other verticals.

On the basis of Geography:

This report is classified into regions such as North America, Asia-Pacific, Europe, Middle East & Africa, and Latin America

Target audience:

Content Aggregators, Government Organizations, Professional Video Service Providers, Electronic Payment providers, Publishing Platform developers, Advertising agencies, Network and System Integrators, Hardware Vendors, Software Vendors

Customization Options:

  • Enterprise Video Solutions Matrix
  • Enterprise Video Competitive Benchmarking
  • Enterprise Video Vendor Landscaping
  • Enterprise Video R&D Watch
  • Enterprise Video Client Tracker
  • Enterprise Video Vertical Analysis
  • Enterprise Video Market Data Tracker

Table of Contents

1 Introduction
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Year
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology
    2.1 Market Size Estimation
    2.2 Market Breakdown and Data Triangulation
    2.3 Market Share Estimation
           2.3.1 Key Data Taken From Secondary Sources
           2.3.2 Key Data Taken From Primary Sources
           2.3.3 Assumptions
           2.3.4 Key Industry Insights

3 Executive Summary

4 Premium Insights
    4.1 Attractive Market Opportunities in The Market
    4.2 Market Top Three Industry Verticals
    4.3 Global Enterprise Video Market
    4.4 Market Potential
    4.5 Enterprise Video User Type Market (2020)
    4.6 Enterprise Video Regional Market
    4.7 Global Market, By Delivery Mode (2015-2020)
    4.8 Solutions Growth Matrix
    4.9 Lifecycle Analysis, By Region 2015

5 Enterprise Video Market Overview
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 Market, By Delivery Mode
           5.3.2 Market, By Application
           5.3.3 Market, By Industry Vertical
           5.3.4 Market, By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Growing Demand for On-Demand Services
                    5.4.1.1 Technological Advancements in Enterprise Video Market
                    5.4.1.2 Use of Collaboration Techniques in Content Delivery
           5.4.2 Restraints
                    5.4.2.1 Cost Impact of Content Creation
                    5.4.2.2 Concerns Over Security and Privacy of Video Content
           5.4.3 Opportunities
                    5.4.3.1 High Growth in Education Sector
                    5.4.3.2 Opportunities in Small and Medium Businesses
           5.4.4 Challenges
                    5.4.4.1 Lack of Standardisation in Content Distribution
           5.4.5 Burning Issue

6 Industry Trends
    6.1 Introduction
    6.2 Value Chain Analysis

7 Enterprise Video Market Analysis, By Delivery Mode
    7.1 Introduction
    7.2 Video Streaming
    7.3 Web Conferencing
    7.4 Webcasting
    7.5 Video Conferencing

8 Enterprise Videomarket Analysis, By Application
    8.1 Introduction
    8.2 Corporate Learning
    8.3 Learning & Development
    8.4 Knowledge  Sharing & Management
    8.5 Others

9 Enterprise Videomarket Analysis, By Verticals8
    9.1 Introduction
    9.2 Academia & Government
    9.3 BFSI
    9.4 Consumer Goods & Retail
    9.5 Manufacturing
    9.6 Media & Entertainment
    9.7 Healthcare
    9.8 Transportation & Logistics
    9.9 Telecom & IT
    9.10 Others

10 Enterprise Videomarket Analysis, By Geography
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia-Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape
     11.1 Overview
     11.2 Competitive Situation and Trends
             11.2.1 New Product Developments
             11.2.2 Agreements, Partnerships, and Collaborations
             11.2.3 Mergers and Acquisitions
             11.2.4 Expansion
     11.3 End User Analysis

12 Company Profiles
     12.1 Introduction
     12.2 Alcatel-Lucent
             12.2.1 Business Overview
             12.2.2 Products and Services
             12.2.3 Key Strategies
             12.2.4 Recent Developments
             12.2.5 SWOT Analysis
     12.3 Cisco
             12.3.1 Business Overview
             12.3.2 Products and Services
             12.3.3 Key Strategies
             12.3.4 Recent Developments
             12.3.5 SWOT Analysis
     12.4 IBM
             12.4.1 Business Overview
             12.4.2 Products and Services
             12.4.3 Key Strategies
             12.4.4 Recent Developments
             12.4.5 SWOT Analysis
     12.5 Microsoft
             12.5.1 Business Overview
             12.5.2 Products and Services
             12.5.3 Key Strategies
             12.5.4 Recent Developments
             12.5.5 SWOT Analysis
     12.6 Verizon Communications
             12.6.1 Business Overview
             12.6.2 Products and Services
             12.6.3 Key Strategies
             12.6.4 Recent Developments
             12.6.5 SWOT Analysis
     12.7 Avaya
             12.7.1 Business Overview
             12.7.2 Products and Services
             12.7.3 Key Strategies
             12.7.4 Recent Developments
     12.8 Computer Science Corporation
             12.8.1 Business Overview
             12.8.2 Solutions
             12.8.3 Key Strategies
             12.8.4 Recent Developments
     12.9 Hewlett-Packard
             12.9.1 Business Overview
             12.9.2 Services
             12.9.3 Key Strategies
             12.9.4 Recent Developments
     12.10 Huawei.
             12.10.1 Business Overview
             12.10.2 Solutions
             12.10.3 Key Strategies
             12.10.4 Recent Developments
     12.11 Polycom
             12.11.1 Business Overview
             12.11.2 Solutions
             12.11.3 Key Strategies
             12.11.5 Recent Developments

13 Appendix
     13.1 Industry Excerpts
     13.2 Discussion Guide
     13.3 Introducing RT: Real Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (73 Tables)

Table 1 Global Enterprise Video Market Size and Growth Rate, 2014-2020 (USD Million, Y-O-Y %)
Table 2 Enterprise Video Delivery Modes Like Video Streaming and Video Conferencing are Heavily Dependent on Internet Which in Turn is Driving ITs Market.
Table 3 Global Internet Traffic: Historical Data
Table 4 Market : Major Drivers
Table 5 Market: Restraints Summary
Table 6 Market : Opportunities Summary
Table 7 Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 8 Video Streaming: Market Size, By Region, 2014-2020 (USD Million)
Table 9 Video Streaming: Market Size, By Vertical, 2014-2020 (USD Million)
Table 10 Video Conferencing: Market Size, By Region, 2014-2020 (USD Million)
Table 11 Video Conferencing: Market Size, By Vertical, 2014-2020 (USD Million)
Table 12 Web Conferencing: Market Size, By Region, 2014-2020 (USD Million)
Table 13 Web Conferencing: Market Size, By Vertical, 2014-2020 (USD Million)
Table 14 Webcasting: Market Size, By Region, 2014-2020 (USD Million)
Table 15 Webcasting: Market Size, By Vertical, 2014-2020 (USD Million)
Table 16 Enterprise Video Market Size, By Application, 2014-2020 (USD Million)
Table 17 Corporate Communication: Market Size, By Region, 2014-2020 (USD Million)
Table 18 Corporate Communication: Market Size, By Vertical, 2014-2020 (USD Million)
Table 19 Knowledge Sharing and Management: Market Size, By Region, 2014-2020 (USDmillion)
Table 20 Knowledge Sharing and Management: Market Size, By Vertical, 2014-2020 (USD Million)
Table 21 Learning and Development: Market Size, By Region, 2014-2020 (USD Million)
Table 22 Learning and Development: Market Size, By Vertical, 2014-2020 (USD Million)
Table 23 Other Applications: Market Size, By Region, 2014-2020 (USD Million)
Table 24 Other Applications: Market Size, By Vertical, 2014-2020 (USD Million)
Table 25 Enterprise Video Market Size, By Vertical, 2014-2020 (USD Million)
Table 26 Academia and Government: Market Size, By Region, 2014-2020 (USD Million)
Table 27 Academia and Government: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 28 Academia and Government: Market Size, By Application, 2014-2020 (USD Million)
Table 29 BFSI: Market Size, By Region, 2014-2020 (USD Million)
Table 30 BFSI: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 31 BFSI: Market Size, By Application, 2014-2020 (USD Million)
Table 32 Consumer Goods and Retail: Market, By Region, 2014-2020 (USD Million)
Table 33 Consumer Goods and Retail: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 34 Consumer Goods and Retail: Market Size, By Application, 2014-2020 (USD Million)
Table 35 Healthcare: Market Size, By Region, 2014-2020 (USD Million)
Table 36 Healthcare: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 37 Healthcare: Market Size, By Application, 2014-2020 (USD Million)
Table 38 Manufacturing: Market Size, By Region, 2014-2020 (USD Million)
Table 39 Manufacturing: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 40 Manufacturing: Market Size, By Application, 2014-2020 (USD Million)
Table 41 Media & Entertainment: Market Size, By Region, 2014-2020 (USD Million)
Table 42 Media & Entertainment: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 43 Media & Entertainment: Market Size, By Application, 2014-2020 (USD Million)
Table 44 Telecom & IT Market: Enterprise Video Market Size,
Table 45 By Region, 2014-2020 (USD Million)
Table 46 Telecom & IT: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 47 Telecom & IT: Market Size, By Application, 2014-2020 (USD Million)
Table 48 Transportation & Logistics: Market Size, By Region, 2014-2020 (USD Million)
Table 49 Transportation & Logistics: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 50 Transportation & Logistics: Market Size, By Application, 2014-2020 (USD Million)
Table 51 Others: Market Size, By Region, 2014-2020 (USD Million)
Table 52 Others: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 53 Others: Market Size, By Application, 2014-2020 (USD Million)
Table 54 Enterprise Video Market Size, By Region, 2014-2020 (USD Million)
Table 55 North America: Market, By Delivery Mode, 2014-2020 ( USD Million)
Table 56 North America: Market Size, By Application, 2014-2020 (USD Million)
Table 57 North America: Market Size, By Vertical, 2014-2020 (USD Million)
Table 58 Europe: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 59 Europe: Market Size, By Application, 2014-2020 (USD Million)
Table 60 Europe: Market Size, By Vertical, 2014-2020 (USD Million)
Table 61 APAC: Market Size, By Delivery Mode, 2014-2020 ( USD Million)
Table 62 APAC: Market Size, By Application, 2014-2020 (USD Million)
Table 63 APAC: Market, By Vertical, 2014-2020 (USD Million)
Table 64 Middle East and Africa: Market, By Delivery Mode, 2014-2020 (USD Million)
Table 65 Middle East and Africa: Market Size, By Application, 2014-2020 (USD Million)
Table 66 Middle East and Africa: Market Size, By Vertical, 2014-2020 (USD Million)
Table 67 Latin America: Market Size, By Delivery Mode, 2014-2020 (USD Million)
Table 68 Latin America: Market Size, By Application, 2014-2020 (USD Million)
Table 69 Latin America: Market, By Vertical, 2014-2020 (USD Million)
Table 70 Agreements, Partnerships, and Collaborations, 20112015
Table 71 New Product Developments, 20122015
Table 72 Mergers and Acquisitions, 20112014
Table 73 Expansion, 20122015


List of Figures (63 Figures)

Figure 1 Enterprise Video Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown Data Triangulation Approach
Figure 5 Knowledge Sharing & Management is Expected to Fuel the Growth of the Enterprise Video Market From 2015 to 2020
Figure 6 Telecom & IT Vertical is Expected to Surpass Media & Entertainment Vertical During the Forecast Period
Figure 7 Increasing Demand Among Organizations for Integrated Enterprise Video Suite Would Drive the Market for Enterprise Video
Figure 8 Media & Entertainment, Telecom & IT, and Academia & Government are the Top Three Industry Segments Gaining the Highest Traction in Terms of Market Size
Figure 9 North America is Expected to Account the Maximum Share in the Market in 2015
Figure 10 Asia-Pacific is Expected to Have the Highest Market Growth Potential During the Forecast Period
Figure 11 Video Streaming Will Continue to Dominate the Market Throughoutthe Forecast Period
Figure 12 Knowledge Sharing and Management Application Will Lead The Market During the Forecast Period
Figure 13 Market Growth Matrix, By Region
Figure 14 Regional Lifecycle The Enterprise Video Market in La is Expected to Grow in the Coming Years
Figure 15 Market Segmentation: By Delivery Mode
Figure 16 Market Segmentation: By Application
Figure 17 Market Segmentation: By Vertical
Figure 18 Market Segmentation: By Region
Figure 19 Growing Demand for on Demand Services Will Drive the Market for Enterprise Video
Figure 20 Global Market: Drivers, Restraints, Opportunities and Challenges
Figure 21 Enterprise Video: Market Ecosystem
Figure 22 Value Chain Analysis
Figure 23 Enterprise Video: Time-Impact Analysis of Dynamics
Figure 24 Video Streaming and Video Conferencing Would Be the Two Major Delivery Modes in the Enterprise Video Market
Figure 25 Video Streaming is Expected to Register the Highest Growth Rate in the APAC Region
Figure 26 The Video Conferencing Segment is Expected to Grow at the Highest CAGR in the APAC Region
Figure 27 Web Conferencing is Expected to Grow at A Considerable Rate in All the Regions
Figure 28 Webcasting is Expected to Show Considerable Growth in All Regions
Figure 29 Knowledge Sharing and Management is the Fastest Growing Application Segment in the Enterprise Video Market & is Expected to Be More Than Double By 2020
Figure 30 Corporate Communication is Expected to Witness the Highest Growth in the APAC Region
Figure 31 Knowledge Sharing and Management is Expected to Register the Highest Growth in the APAC Region
Figure 32 Learning and Development is Expected to Show Promising Growth in the APAC Region
Figure 33 Other Applications are Expected Grow at A Steady Rate in All the Regions
Figure 34 Manufacturing Sector is the Fastest-Growing Vertical of Global Enterprise Video Market
Figure 35 Academia and Government Sector is Expected to Show Highest Growth in APAC Region
Figure 36 BFSI Sector is Expected to Witness Highest Growth in the APAC Region
Figure 37 Consumer Goods and Retail Sector is Expected to Register Steady Growth in All the Regions
Figure 38 Healthcare Sector is Expected to Witness Steady Growth in All the Regions
Figure 39 Manufacturing is the Fastest-Growing Vertical Segment of the Global Market
Figure 40 Media & Entertainment Sector is the Largest Vertical of the Global Market
Figure 41 Telecom & IT Sector is the Second-Largest Vertical of the Global Market in 2015
Figure 42 Transportation & Logistics Sector is Expected to Witness Highest Growth in the APAC Region
Figure 43 Others Include Sports, Oil, Gas, Energy, Power, and Utilities Sectors. These Sectors are Expected to Account for A Larger Share in the Coming Years, Due to the Surging Demand for Enterprise Video Products and Solutions.
Figure 44 Other Sectors are Expected to Show Steady Growth in All Region
Figure 45 Asia-Pacific Will Exhibit the Highest Growth Rate in the Market
Figure 46 Geographic Snapshot (2015-2020): Asia-Pacific Would Be an Attractive Destination for the Market
Figure 47 North America Market Snapshot
Figure 48 Asia-Pacific Enterprise Video Market Snapshot Knowledge Sharing and Management & Video Conferencing are Expected to Gain Popularity By 2020
Figure 49 Companies Adopted Partnerships, Agreements, and Collaborations as the Key Growth Strategies From 2011 - 2015
Figure 50 Market Evaluation Framework
Figure 51 Battle for Market Share: Agreements, Partnerships and Collaborations Were the Key Strategies
Figure 52 Geographic Revenue Mix of Top 5 Market Players
Figure 53 Alcatel-Lucent: Company Snapshot
Figure 54 Cisco: Company Snapshot
Figure 55 IBM: Company Snapshot
Figure 56 IBM: SWOT Analysis
Figure 57 Microsoft: Company Snapshot
Figure 58 Verizon Communications: Company Snapshot
Figure 59 Verizon Communication: SWOT Analysis
Figure 60 Avaya: Company Snapshot
Figure 61 CSC: Company Snapshot
Figure 62 Hewlett-Packard: Company Snapshot
Figure 63 Polycom: Company Snapshot

Video has become a powerful and effective tool for communication. It not only reduces training costs by engaging employees but also increases the efficiency of corporate communications. Considering the growing need for real-time collaboration and the emergence of virtual workplace, companies have to find ways to encourage their employees to communicate cost-effectively and collaborate across time zones and geographic boundaries. Hence, enterprise video collaborates technologies and platforms for ingestion, annotation, cataloguing, storage, retrieval and distribution of video content across companies. It brings flexibility in remote working conditions, reduces capital expenditure, improves productivity, and expands outreach.

The global enterprise video market research report covers four major types of delivery modes, which include video streaming, video conferencing, web conferencing, and webcasting. The global market has been also segmented on the basis of applications, which includes knowledge sharing & management, corporate communication, learning & development and others.

The major players in the global market are Alcatel Lucent, Avaya, Cisco, IBM, Huawei, Polycom, and Verizon Communications among others. Partnerships and agreements are the key strategies adopted by the players offering enterprise video solutions to grow in the market. These strategies accounted for a share of 41% of the total strategic developments in the enterprise video market.

Companies such as Alcatel-Lucent, Cisco, Avaya, Huawei, Microsoft, and Polycom have also adopted new product launches as an eminent strategy to expand their client bases and tap new market spaces with improved solution capabilities. This strategy accounted for 26% of the total strategic developments in the market.

The global enterprise video market is expected to grow from USD 16.98 Billion in 2015 to USD 36.84 Billion to 2020, at a CAGR of 16.7% from 2015 to 2020. The table given below highlights the global market forecast from 2015 to 2020.

Enterprise Video Market

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