Enterprise Video Market

Enterprise Video Market by Offering (Solutions and Services), Application (Corporate Communications, Training & Development, and Marketing & Client Engagement), Deployment Model, Organization Size, Vertical and Region - Global Forecast to 2029

Report Code: TC 2583 Mar, 2024, by marketsandmarkets.com

[210 Pages Report] The Enterprise video market size is expected to grow from USD 23.8 billion in 2024 to USD 35.8 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 8.6% during the forecast period. The impact of the recession (before, during, and after the recession) on the market is covered throughout the report. Some of the key driving factors of the market include increased demand for remote collaboration tools, growing preference for video content in corporate communication, the rise of hybrid work environments, and advancements in video streaming technology, among others.

Enterprise Video Market

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Enterprise Video Market Opportunities

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Recession Impact on the Global Enterprise Video Market

A recession can significantly impact the Enterprise video market across organizations, industry verticals, and regions. Businesses may delay investments in advanced technologies as they prioritize cost-cutting over innovation. Startups in the field may struggle to secure funding as investors become more risk-averse. The impact of a recession on the digital media enterprise video market could be mitigated to some extent by the growth of online advertising. However, the industry/market might encounter hurdles due to reduced consumer spending and intensified competition for advertising revenue. Declining consumer expenditure during economic downturns could dampen the demand for entertainment offerings such as recreational tickets and cable TV subscriptions, reducing the earnings of video solutions and service firms engaged in their production and distribution.

Enterprise video Market Dynamics

Driver: Expansion of the digital workplace ecosystem across various devices and platforms

The expansion of the digital workplace ecosystem is a significant driving force in the enterprise video market. Businesses increasingly recognize the importance of integrating video solutions into their digital workflows to enhance employee communication, collaboration, and knowledge sharing. As organizations embrace remote work and flexible work arrangements, there is a growing demand for integrated video solutions that facilitate seamless content creation, management, and distribution across diverse devices and platforms across enterprises, irrespective of size. This trend underscores the need for robust and scalable video platforms that can accommodate the evolving needs of modern workplaces, driving innovation and growth in the enterprise video market. The expansion of the digital workplace ecosystem refers to the growing scope and integration of digital technologies within modern workplaces. This expansion involves businesses adopting various digital tools and solutions to enhance productivity, collaboration, and employee communication. Specifically, companies are increasingly seeking integrated solutions for content creation, management, and distribution. This means they are looking for comprehensive platforms or software that can handle all aspects of creating, organizing, and sharing content seamlessly across different devices (such as computers, tablets, and smartphones) and platforms (such as web browsers, mobile apps, and cloud storage services) (diversified). The goal is to streamline workflows, improve efficiency, and facilitate collaboration in the digital workplace environment.

Restraints: Lack of compatibility across a wide range of devices

The compatibility of video solutions across different devices and platforms is crucial for ensuring widespread accessibility and usability. However, the lack of compatibility with all devices and platforms poses a significant limitation for enterprise video solutions. Users may encounter difficulties accessing or viewing video content if the solution is incompatible with their preferred devices or operating systems. This limitation hampers the seamless integration of video into various workflows and communication channels within organizations, restricting its effectiveness as a communication and collaboration tool. Furthermore, limited compatibility may also hinder the adoption of video solutions among employees or stakeholders who rely on specific devices or platforms, thereby impeding the overall uptake and utilization of enterprise video solutions in diverse organizational settings.

Opportunities: AI and Analytics integration plays a pivotal role for more startups to monetize their enterprise video offerings by embedding integration into their offerings

Integrating AI and advanced analytics presents a significant opportunity in the Enterprise Video market by enhancing the capabilities of video solutions in several key areas. AI-powered features such as facial recognition, sentiment analysis, and natural language processing (NLP) enable organizations to extract valuable insights from video content, such as viewer engagement, sentiment trends, and content effectiveness. Additionally, AI-driven video analytics can automate tasks such as content tagging, indexing, and searching, making it easier for users to discover and navigate video content. Furthermore, predictive analytics can anticipate viewer preferences and behavior, enabling organizations to personalize video content and improve audience engagement. Overall, integrating AI and analytics in Enterprise Video solutions empowers organizations to leverage video data more effectively, optimize content delivery, and enhance user experiences, driving innovation and differentiation in the market.

Challenges: Lack of sufficient bandwidth for High-quality video streaming

The demand for high-quality video streaming in the enterprise video market poses a challenge due to its intensive bandwidth requirements. This strain on network resources can result in performance issues such as buffering, latency, and degraded video quality. Organizations may struggle to maintain a smooth and reliable video streaming experience, especially during peak usage. Additionally, the need for robust network infrastructure to support high-bandwidth video transmission adds to the cost and complexity of implementing enterprise video solutions. As a result, the bandwidth constraints and associated network performance issues serve as a restricting factor against the widespread adoption of enterprise video solutions, particularly for organizations with limited network capabilities.

Enterprise video Market Ecosystem

Top Companies in Enterprise Video Market

Based on the offering, Solutions will hold a larger market share in the Enterprise video market during the forecast period.

Enterprise video solutions help increase the remote workforce's overall productivity and reduce the costs associated with traveling and engagement. Thus, enterprise video solutions are crucial in reducing the overall Operational Expenditure (OPEX) and Capital Expenditure (CAPEX). Effective enterprise collaboration offers a seamless video experience for various application areas, such as marketing, client engagement, knowledge sharing, team collaboration, and employee training. The advanced enterprise video solutions also comply with regulations, such as HIPPA and GDPR, making adopting these solutions easier for highly regulated industries. Major enterprise video solution vendors are gradually adopting technologies, such as DRM, NLP, AR/VR, 5G, and AI/ML, to offer an advanced suite of solutions to cater to the business needs of the customers; this factor is expected to provide growth opportunities to the enterprise video solutions in the upcoming years. Vendors are offering cloud and on-premises solutions to meet customers' business needs.

Based on solutions, the Webcasting segment will record the highest CAGR in the Enterprise video market during the forecast period.

Webcasting solutions are integral to the global enterprise video market, enabling organizations to broadcast live or on-demand video content to a large online audience. These solutions facilitate virtual events, corporate communications, training sessions, and product launches. For instance, a multinational corporation might use a webcasting solution to stream its annual shareholder meeting to stakeholders worldwide in real time, ensuring broad accessibility and engagement. With features like interactive Q&A sessions and analytics tracking, webcasting solutions offer a versatile platform for enterprises to connect with their audiences effectively, irrespective of geographical barriers.

North America is predicted to hold the largest Enterprise video market share during the forecast period.

Enterprises are increasing their budgets to accommodate Enterprise video, thus supporting the growth of the Enterprise video market in North America. The US and Canada are the key North American enterprise video market countries. As a major economy, the US holds a significant market share due to the country's technological advancements, the inclination toward innovation, and the adoption of new technologies. Organizations have invested substantially in advanced technologies to gain a competitive advantage and increase business productivity. The Enterprise video market is expected to grow steadily as enterprises adopt cloud-based solutions and services at various levels to sustain themselves and achieve improved business functioning. Some of the top vendors in the market include IBM, Microsoft, Zoom, Google, and AWS, among others.

North American Enterprise Video Market Size, and Share

Key market players

The Enterprise video market is dominated both by established companies as well as startups such as IBM (US), Zoom (US), Google (US), Microsoft (US), Avaya (US), AWS (US), Cisco (US), GoTo (US), Adobe (US). These vendors have a large customer base, a strong geographic footprint, and organized distribution channels. They incorporate organic and inorganic growth strategies, including product launches, deals, and business expansions, boosting revenue generation.

The study includes an in-depth competitive analysis of these critical enterprise video market players with their company profiles, recent developments, and key market strategies.

Scope of Report

Report Metrics

Details

Market size available for years

2018-2029

Base year considered

2023

Forecast period

2024–2029

Forecast units

Value (USD Billion)

Segments Covered

Offering, Application, Deployment Model, Organization Size, and Vertical

Regions covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

IBM (US), Zoom (US), Microsoft (US), Google (US), Avaya (US), AWS (US), Cisco (US), Poly (US), Adobe (US), GoTo (US), RingCentral (US), Kaltura (US), Haivision (Canada), Kollective Technology (US), MediaPlatform (), Notified (Sweden), ON24 (US), Enghouse systems (Canada), Brightcove (US), VIDIZMO (US), Panopto (US), VBrick (US), Qumu (US), Sonic Foundry (US)

This research report categorizes the Open Banking solutions market to forecast revenue and analyze trends in each of the following submarkets:

Based on Offering:
  • Solutions
    • Video conferencing
    • Video content management
    • Webcasting
  • Services
    • Professional services
    • Managed services
Based on Application:
  • Corporate Communications
  • Training & Development
  • Marketing & Client Engagement
Based on Deployment model:
  • On-premises
  • Cloud
Based on Organization Size:
  • SMEs
  • Large Enterprises
Based on Verticals:
  • BFSI
  • Telecommunications
  • Media & Entertainment
  • Retail & Consumer Goods
  • Healthcare & Life Sciences
  • Education
  • IT & ITeS
  • Other Verticals
Based on Region:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Middle East & Africa
    • Gulf Cooperation Council (GCC)
    • South Africa
    • Rest of the Middle East & Africa
  • Latin Americ
    • Brazil
    • Mexico
    • Rest of Latin America     

Recent Developments

  • In February 2024, IBM partnered with Wipro, where it announced the launch of the Wipro Enterprise AI-ready Platform. This service will allow clients to create enterprise-level, fully integrated, customized AI environments.
  • In January 2024, Zoom launched the Zoom application for Apple Vision Pro, which seamlessly integrates video conferencing with users' physical surroundings, blurring the boundaries between in-person and virtual meetings. Through the expansive canvas offered by Apple Vision Pro, distributed teams can experience a heightened sense of connection and inclusivity during meetings. Zoom on Apple Vision Pro creates an immersive experience (spatial experience) to scale.
  • In September 2023, Microsoft Advertising launched a new video ad offering called Video and Connected TV (CTV) ads (advertising strategy). CTV feature expands ad-serving possibilities simultaneously while leveraging audience intelligence, targeting high-value customers, and increasing the conversion rate. CTV ads are served across Microsoft's sites, publisher partners, and on connected TV in the US, namely (CTV) Microsoft Start, MSN, CNN, Hulu, the Washington Post, and the Wall Street Journal, among others.
  • In January 2023, IBM Watson Media launched its brand-new IBM live-streaming video mobile application. The mobile app for video streaming enables simultaneous live streaming of multiple videos. Specifically designed for businesses, it includes AI-powered closed captioning. Administrators have the flexibility to edit these captions for better context and comprehension.
  • In July 2022, Google partnered strategically with Miro, a visual collaboration tool provider. Miro will use Google Workspace to integrate its collaboration tools with the Google Meet video conferencing platform. The partnership will enable customers to share and access new and existing Miro boards during a video meeting over Google Meet.

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TABLE OF CONTENTS
 
1 INTRODUCTION 
    1.1 OBJECTIVES OF THE STUDY 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS & EXCLUSIONS
    1.3 MARKET SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 REGIONS COVERED
           1.3.3 YEARS CONSIDERED FOR THE STUDY
    1.4 CURRENCY CONSIDERED 
    1.5 STAKEHOLDERS 
    1.6 SUMMARY OF CHANGES 
           1.6.1 RECESSION IMPACT
 
2 RESEARCH METHODOLOGY 
    2.1 RESEARCH APPROACH 
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary profiles
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP & DATA TRIANGULATION 
    2.3 MARKET SIZE ESTIMATION 
    2.4 MARKET FORECAST 
    2.5 RESEARCH ASSUMPTIONS 
    2.6 LIMITATIONS OF THE STUDY 
    2.7 IMPACT OF RECESSION ON THE GLOBAL ENTERPRISE VIDEO MARKET 
 
3 EXECUTIVE SUMMARY  
 
4 PREMIUM INSIGHTS 
    4.1 BRIEF OVERVIEW OF THE ENTERPRISE VIDEO MARKET 
    4.2 ENTERPRISE VIDEO MARKET, BY OFFERING, 2024 VS 2029 
    4.3 ENTERPRISE VIDEO MARKET, BY APPLICATION, 2024 VS 2029 
    4.4 ENTERPRISE VIDEO MARKET, BY ORGANIZATION SIZE, 2024 VS 2029 
    4.5 ENTERPRISE VIDEO MARKET, BY DEPLOYMENT MODEL, 2024 VS 2029 
    4.6 ENTERPRISE VIDEO MARKET, BY VERTICALS, 2024 VS 2029 
    4.7 ENTERPRISE VIDEO MARKET: REGIONAL SCENARIO, 2024 VS 2029 
 
5 MARKET OVERVIEW & INDUSTRY TRENDS 
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           5.2.1 DRIVERS
           5.2.2 RESTRAINTS
           5.2.3 OPPORTUNITIES
           5.2.4 CHALLENGES
    5.3 CASE STUDY ANALYSIS 
           5.3.1 CASE STUDY 1
           5.3.2 CASE STUDY 2
           5.3.3 CASE STUDY 3
           5.3.4 CASE STUDY 4
           5.3.5 CASE STUDY 5
    5.4 VALUE CHAIN ANALYSIS 
    5.5 ECOSYSTEM ANALYSIS 
    5.6 PORTER’S FIVE FORCES ANALYSIS 
    5.7 PRICING ANALYSIS 
           5.7.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING
           5.7.2 AVERAGE SELLING PRICE TREND, BY REGION
    5.8 TECHNOLOGY ANALYSIS 
           5.8.1 KEY TECHNOLOGIES
                    5.8.1.1 Video Analytics (Object Detection & Recognition, Facial Recognition, Behavioral Analysis)
                    5.8.1.2 Artificial Intelligence (AI) and Machine Learning (ML)
                    5.8.1.3 Augmented & Virtual Reality (AR/VR)
                    5.8.1.4 Digital Rights Management (DRM)
           5.8.2 COMPLIMENTARY TECHNOLOGIES
                    5.8.2.1 5G Technology
                    5.8.2.2 Blockchain
                    5.8.2.3 Edge Computing
                    5.8.2.4 Natural Language Processing (NLP)
           5.8.3 ADJACENT TECHNOLOGIES
                    5.8.3.1 Internet of Things (IoT)
                    5.8.3.2 Content Delivery Networks (CDN)
    5.9 PATENT ANALYSIS 
    5.10 TRENDS/DISRUPTIONS IMPACTING BUYERS 
    5.11 REGULATORY LANDSCAPE 
           5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, & OTHER ORGANIZATIONS
           5.11.2 REGULATIONS BY REGION
    5.12 KEY STAKEHOLDERS & BUYING CRITERIA 
           5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
           5.12.2 BUYING CRITERIA
    5.13 KEY CONFERENCES & EVENTS (2024-2025) 
    5.14 BUSINESS MODEL ANALYSIS 
    5.15 INVESTMENT & FUNDING SCENARIO 
 
6 ENTERPRISE VIDEO MARKET, BY OFFERING 
    6.1 INTRODUCTION 
           6.1.1 OFFERING TYPE: ENTERPRISE VIDEO MARKET DRIVERS
    6.2 SOLUTIONS 
           6.2.1 VIDEO CONFERENCING
                    6.2.1.1 Unified Communications Platforms 
                    6.2.1.2 Huddle Room Systems 
                    6.2.1.3 Telepresence Systems
                    6.2.1.4 Desktop and Mobile Applications
                    6.2.1.5 Web-based Conferencing Solutions
           6.2.2 VIDEO CONTENT MANAGEMENT
                    6.2.2.1 Video Hosting & Streaming Platforms
                    6.2.2.2 Content Creation & Editing Software
                    6.2.2.3 Digital Asset Management (DAM) Systems
                    6.2.2.4 Learning Management Systems (LMS)
                    6.2.2.5 Video Analytics & Optimization Software
           6.2.3 WEBCASTING
                    6.2.3.1 Virtual Event Platforms
                    6.2.3.2 Live Streaming Software
                    6.2.3.3 On-demand Video Platforms
                    6.2.3.4 Hybrid Events Solutions
    6.3  SERVICES 
           6.3.1 PROFESSIONAL SERVICES
                    6.3.1.1 Deployment & Integration
                    6.3.1.2 Consulting & Advisory Services 
                    6.3.1.3 Training & Education
           6.3.2 MANAGED SERVICES
                    6.3.2.1 Support & Maintenance
                    6.3.2.2 Performance Monitoring & Optimization
                    6.3.2.3 Security & Compliance
 
7 ENTERPRISE VIDEO MARKET, BY APPLICATION 
    7.1 INTRODUCTION 
           7.1.1 PLATFORM TYPE: VIDEO ON DEMAND MARKET DRIVERS
    7.2 CORPORATE COMMUNICATIONS 
           7.2.1 INTERNAL ANNOUNCEMENTS AND UPDATES
           7.2.2 LIVE EVENTS AND CONFERENCES
           7.2.3 EMPLOYEE TRAINING AND ONBOARDING
           7.2.4 TOWN HALL MEETINGS
    7.3 TRAINING & DEVELOPMENT 
           7.3.1 EMPLOYEE SKILLS DEVELOPMENT
           7.3.2 COMPLIANCE TRAINING
           7.3.3 SOFT SKILLS TRAINING
           7.3.4 CERTIFICATION PROGRAMS
    7.4 MARKETING & CLIENT ENGAGEMENT 
           7.4.1 PRODUCT DEMONSTRATIONS AND TUTORIALS
           7.4.2 CUSTOMER TESTIMONIALS AND CASE STUDIES
           7.4.3 WEBINARS
           7.4.4 VIRTUAL EVENTS AND TRADE SHOWS
 
8 ENTERPRISE VIDEO MARKET, BY DEPLOYMENT MODEL 
    8.1 INTRODUCTION 
           8.1.1 DEPLOYMENT MODEL: ENTERPRISE VIDEO MARKET DRIVERS
    8.2 CLOUD  
    8.3 ON-PREMISES 
 
9 ENTERPRISE VIDEO MARKET, BY ORGANIZATION SIZE 
    9.1 INTRODUCTION 
           9.1.1 ORGANIZATION SIZE: ENTERPRISE VIDEO MARKET DRIVERS
    9.2 LARGE ENTERPRISES 
    9.3 SMALL & MEDIUM-SIZED ENTERPRISES 
 
10 ENTERPRISE VIDEO MARKET, BY VERTICALS 
     10.1 INTRODUCTION 
             10.1.1 VERTICALS: ENTERPRISE VIDEO MARKET DRIVERS
     10.2 BFSI 
             10.2.1 BFSI: APPLICATION AREAS
                       10.2.1.1 Virtual Banking
                       10.2.1.2 Training and Compliance
                       10.2.1.3 Remote Financial Advisory
                       10.2.1.4 Other Application Areas
     10.3 TELECOMMUNICATIONS 
             10.3.1 TELECOMMUNICATIONS: APPLICATION AREAS
                       10.3.1.1 Customer Support
                       10.3.1.2 Product Demonstrations
                       10.3.1.3 Internal Training and Knowledge Sharing
                       10.3.1.4 Other Application Areas
     10.4 HEALTHCARE & LIFE SCIENCES 
             10.4.1 HEALTHCARE : APPLICATION AREAS
                       10.4.1.1 Telemedicine Consultations
                       10.4.1.2 Medical Training and Education
                       10.4.1.3 Patient Education and Wellness Programs
                       10.4.1.4 Other Application Areas 
     10.5 EDUCATION 
             10.5.1 EDUCATION: APPLICATION AREAS
                       10.5.1.1 Distance Learning and Online Classes
                       10.5.1.2 Virtual Laboratories
                       10.5.1.3 Teacher Professional Development
                       10.5.1.4 Other Application Areas 
     10.6 MEDIA & ENTERTAINMENT 
             10.6.1 MEDIA & ENTERTAINMENT: APPLICATION AREAS
                       10.6.1.1 Content Creation and Production
                       10.6.1.2 Live Event Streaming
                       10.6.1.3 Audience Engagement and Interactivity
                       10.6.1.4 Other Application Areas
     10.7 RETAIL & CONSUMER GOODS 
             10.7.1 RETAIL & CONSUMER GOODS: APPLICATION AREAS
                       10.7.1.1 Virtual Product Demonstrations
                       10.7.1.2 Personalized Shopping Experiences
                       10.7.1.3 Training and Onboarding
                       10.7.1.4 Other Application Areas
     10.8 IT & ITES 
             10.8.1 IT & ITES: APPLICATION AREAS
                       10.8.1.1 Remote Technical Support
                       10.8.1.2 Internal Communication and Collaboration
                       10.8.1.3 Software Training and Demo
                       10.8.1.4 Other Application Areas
     10.9 OTHER VERTICALS 
 
11 ENTERPRISE VIDEO  MARKET, BY REGION 
     11.1 INTRODUCTION 
     11.2 NORTH AMERICA 
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: RECESSION IMPACT
             11.2.3 US
             11.2.4 CANADA
     11.3 EUROPE 
             11.3.1 EUROPE: MARKET DRIVERS
             11.3.2 EUROPE: RECESSION IMPACT
             11.3.3 UK
             11.3.4 GERMANY
             11.3.5 FRANCE
             11.3.6 REST OF EUROPE
     11.4 ASIA PACIFIC 
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
             11.4.2 ASIA PACIFIC: RECESSION IMPACT
             11.4.3 CHINA
             11.4.4 JAPAN
             11.4.5 AUSTRALIA & NEW ZEALAND
             11.4.6 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST & AFRICA 
             11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
             11.5.3 GCC COUNTRIES
                       11.5.3.1 UAE
                       11.5.3.2 Saudi Arabia
                       11.5.3.3 Rest of GCC Countries
             11.5.4 SOUTH AFRICA
             11.5.5 REST OF MIDDLE EAST & AFRICA
     11.6 LATIN AMERICA 
             11.6.1 LATIN AMERICA: MARKET DRIVERS
             11.6.2 LATIN AMERICA: RECESSION IMPACT
             11.6.3 BRAZIL
             11.6.4 MEXICO
             11.6.5 REST OF LATIN AMERICA
 
12 COMPETITIVE LANDSCAPE 
     12.1 INTRODUCTION 
     12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN  
     12.3 REVENUE ANALYSIS 
     12.4 COMPANY VALUATION & FINANCIAL METRICS 
     12.5 MARKET SHARE ANALYSIS 
     12.6 PRODUCT/BRAND COMPARISON 
     12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 
             12.7.1 STARS
             12.7.2 EMERGING LEADERS
             12.7.3 PERVASIVE PLAYERS
             12.7.4 PARTICIPANTS
             12.7.5 COMPANY FOOTPRINT: KEY PLAYERS
                       12.7.5.1 COMPANY FOOTPRINT
                       12.7.5.2 REGION FOOTPRINT
                       12.7.5.3 OFFERING FOOTPRINT
                       12.7.5.4 PLATFORM TYPE FOOTPRINT
                       12.7.5.5 CONTENT TYPE FOOTPRINT
                       12.7.5.6 DEPLOYMENT MODEL FOOTPRINT
                       12.7.5.7 VERTICAL FOOTPRINT
     12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 
             12.8.1 PROGRESSIVE COMPANIES
             12.8.2 RESPONSIVE COMPANIES
             12.8.3 DYNAMIC COMPANIES
             12.8.4 STARTING BLOCKS
             12.8.5 COMPETITIVE BENCHMARKING
                       12.8.5.1 DETAILED LIST OF KEY STARTUPS/SMES
                       12.8.5.2 COMPETITIVE BENCHMARKING OF KEY STARTUPS
     12.9 KEY MARKET DEVELOPMENTS 
             12.9.1 NEW LAUNCHES
             12.9.2 DEALS
             12.9.3 OTHERS
 
13 COMPANY PROFILES 
             13.1.1 IBM
             13.1.2 MICROSOFT
             13.1.3 GOOGLE
             13.1.4 AVAYA
             13.1.5 AWS
             13.1.6 CISCO
             13.1.7 POLY 
             13.1.8 ADOBE
             13.1.9 ZOOM VIDEO COMMUNICATIONS
             13.1.10 LOGMEIN
             13.1.11 RINGCENTRAL
             13.1.12 MEDIAPLATFORM
             13.1.13 INXPO
             13.1.14 KOLLECTIVE TECHNOLOGY
             13.1.15 HAIVISION
             13.1.16 BLUEJEANS
             13.1.17 KALTURA
             13.1.18 LIFESIZE
             13.1.19 ON24
             13.1.20 ENGHOUSE SYSTEMS
             13.1.21 BRIGHTCOVE
             13.1.22 VIDIZMO
             13.1.23 PANOPTO
             13.1.24 VBRICK
             13.1.25 QUMU
             13.1.26 DALET DIGITAL MEDIA SYSTEMS
             13.1.27 SONIC FOUNDRY
*Note –This is a tentative list of vendors; & as the research progresses the vendors will be finalized for the profiling section
 
14 ADJACENT MARKETS 
     14.1 INTRODUCTION TO ADJACENT MARKETS 
     14.2 LIMITATIONS 
     14.3 ENTERPRISE VIDEO MARKET ECOSYSTEM & ADJACENT MARKETS 
     14.4 ADJACENT MARKET 1 
     14.5 ADJACENT MARKET 2 
 
15 APPENDIX 
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     15.3 AVAILABLE CUSTOMIZATIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS 

This research study involved extensive secondary sources, directories, and databases, such as Bloomberg BusinessWeek, EconoTimes, and Factiva, to identify and collect information useful for this technical, market-oriented, and commercial study of the enterprise video market. The global enterprise video market size is obtained by evaluating its penetration among the major vendors and their offerings in this market. A few startups and private companies were interviewed to gain better visibility and in-depth knowledge of the market across regions. In addition, a few government associations, public sources, conferences, webinars, journals, magazines, articles, and MarketsandMarkets internal repositories were referred to arrive at the actual market size.

Secondary Research

The market size of companies offering enterprise video and services was determined based on secondary data from paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.

Several sources were consulted during the secondary research phase to locate and gather data for this investigation. Annual reports, press announcements, investor presentations, white papers, journals, certified publications, and articles by renowned writers, directories, and databases were examples of secondary sources. In addition, information was gathered from additional secondary sources, including blogs, government websites, journals, and vendor websites. Furthermore, data on national spending on enterprise video was taken directly from the relevant sources. To identify the key players based on solutions, services, market classification, and segmentation according to offerings of the major players, industry trends related to offerings, users, and regions, and the key developments from both market- and technology-oriented perspectives, secondary research was primarily used to obtain the critical information related to the industry's value chain and supply chain.

Primary Research

Various sources from the supply and demand sides were questioned during the primary research process to gather qualitative and quantitative market data. Chief Experience Officers (CXOs), Vice Presidents (VPs), directors from the business development, marketing, and product development/innovation teams; related influential executives from enterprise video vendors, industry associations, and independent consultants; and essential opinion leaders were among the primary sources from the supply side.

Insights such as market statistics, the most recent disruptive trends, newly adopted use cases, information on income generated by goods and services, market segmentation, market size estimations, market predictions, and data triangulation were gathered through primary interviews. My understanding of numerous trends in technology, offerings, end users, and geographical areas has also improved thanks to primary research. Demand-side stakeholders were interviewed to gain insight into the buyer's viewpoint regarding suppliers, products, service providers, and their current use, which could impact the enterprise video market. These stakeholders included Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Security Officers (CSOs), and project teams working on digital initiatives.

Enterprise Video  Market Size, and Share

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Market Size Estimation

The size of the enterprise video market, as well as the sizes of several dependent subsegments, were estimated and validated using both top-down and bottom-up methods. The following information was part of the research technique utilized to determine the market size:

  • Through secondary research, the major market players were located, and primary and secondary research was used to calculate their respective revenue contributions in each region.
  • Throughout the process, annual and financial reports from leading market players were examined, and in-depth interviews with directors, CEOs, VPs, and marketing executives were conducted to gather meaningful insights.
  • Primary sources were used to verify all percentage splits and breakups, which were calculated using secondary sources.
  • To obtain the final quantitative and qualitative data, every factor that might impact the market studied in this research study was considered, examined in great detail, confirmed by primary research, and then assessed. MarketsandMarkets provided thorough input and analysis, which helped to combine and add this data.

A comprehensive list of every vendor providing solutions in the enterprise video industry was compiled using the top-down methodology. The revenue contribution for each vendor in the market was estimated through funding, investor presentations, paid databases, annual reports, news releases, primary interviews, and investor presentations. Based on what it offered, each vendor was assessed. The total market size was calculated by summing together the enterprises' revenues. The size of the worldwide market and the degree of regional penetration of each subsegment were examined in further detail. Triangulating the markets involved using data from primary and secondary sources. The first step was getting important information from top executives, including directors, CEOs, VPs, and marketing executives. The use of enterprise video solutions by many verticals led to the development of the enterprise video market. The market numbers were further cross-checked against the current MarketsandMarkets repository to ensure validity.

The bottom-up approach identified the adoption trend of enterprise video in significant countries for regions that contribute to most of the market share. For cross-validation, the adoption trend of Enterprise video, along with different use cases concerning their business segments, was identified and extrapolated. The use cases found in other domains were given more weight in the computation. A comprehensive roster of all suppliers providing goods and services in the business video sector was compiled. The revenue contribution of all vendors in the market was estimated through funding, investor presentations, paid databases, annual reports, news releases, primary interviews, and paid databases. To determine the size of the market, vendors offering enterprise video services were taken into account. Each vendor was assessed based on what each vendor offered different user types. The total market size was calculated by summing together the revenue of all the companies. We looked at the market size and regional penetration of each subsegment.

Primary and secondary sources were used to determine the geographic divide based on these figures. A regional penetration analysis of the enterprise video market was part of the process. The socioeconomic analysis of each nation, the strategic vendor analysis of top enterprise video solutions and services providers, the regional spending on information and communications technology (ICT), and the organic and inorganic business development activities of regional and international players were all estimated using secondary research. This study ascertained and validated the precise values of the total enterprise video market size and the market sizes of its segments through the data triangulation technique and data validation through primary.

Enterprise video Market: Top-Down and Bottom-Up approaches

Enterprise Video  Market Bottom Up Approach

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

The market was divided into several segments and subsegments using the previously described market size estimation procedures once the overall market size was determined. When required, market breakdown and data triangulation procedures were employed to complete the market engineering process and specify the exact figures for every market segment and subsegment. The data was triangulated by examining several variables and patterns from government entities' supply and demand sides.

Market Definition

Considering various sources and associations, MarketsandMarkets defines enterprise video as "the use of video technology within large organizations or enterprises for various purposes such as communication, training, collaboration, and marketing. It encompasses creating, distributing, and managing video content tailored specifically for internal or external audiences within the enterprise context. Enterprise video solutions often include features like live streaming, on-demand video playback, video conferencing, content management, analytics, and integration with other enterprise systems. The primary goal of enterprise video is to enhance communication, knowledge sharing, and engagement among employees, customers, partners, and other stakeholders, ultimately driving organizational productivity and effectiveness".

Key Stakeholders

  • Enterprise Video Solution and Platform Vendors
  • IT Developers
  • Consulting Service Providers
  • Telecom Operators
  • Over-the-top (OTT) Players
  • Cloud Service Providers
  • Government Agencies
  • Network and System Integrators
  • Software Vendors
  • Content Delivery Network Providers
  • Web and Video Conferencing Service Providers
  • Webcasting Service Providers
  • Video Content Management Software Providers

Report Objectives

  • To define, describe, and forecast the Enterprise video market based on offerings, applications, deployment model, organization size, verticals, and region
  • To offer comprehensive details regarding the primary variables impacting the market's growth (drivers, restraints, opportunities, and challenges)
  • To determine the high-growth market sectors to assess the opportunities for stakeholders in the market
  • To forecast the market size for five major regions—North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
  • To analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall market
  • To create a thorough analysis of the market's major players' profiles, market share, and fundamental skills
  • To track and analyze competitive developments in the global enterprise video market, such as product enhancements, product launches, acquisitions, partnerships, and collaborations.

Available Customizations

With the given market data, MarketsandMarkets offers customizations per the company's specific needs. The following customization options are available for the report:

Product Analysis

  • The product matrix provides a detailed comparison of each company's product portfolio.

Geographic Analysis

  • Further breakup of the Asia Pacific market into countries contributing 75% to the regional market size
  • Further breakup of the North American market into countries contributing 75% to the regional market size
  • Further breakup of the Latin American market into countries contributing 75% to the regional market size
  • Further breakup of the Middle Eastern & African market into countries contributing 75% to the regional market size
  • Further breakup of the European market into countries contributing 75% to the regional market size

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
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Mar, 2024
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