HOME Top Market Reports Electronic Shelf Label Market by Product (LCD, Segmented, & Full Graphic E-Paper), Communication Technology (RF, IR, & NFC), Store Type (Hypermarkets, Supermarkets, Non-Food Retail, & Specialty Stores), Component and Geography - Global Forecast to 2020

Electronic Shelf Label Market by Product (LCD, Segmented, & Full Graphic E-Paper), Communication Technology (RF, IR, & NFC), Store Type (Hypermarkets, Supermarkets, Non-Food Retail, & Specialty Stores), Component and Geography - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: February 2016
Report Code: SE 4073

 

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The electronic shelf label (ESL) market is estimated to grow from USD 186.5 Million in 2014 to USD 399.6 Million by 2020, at a CAGR of 14.1% between 2015 and 2020. Electronic shelf labels are used in retail stores, namely, hypermarkets, supermarkets, non-food retail stores, and others to replace traditional paper pricing labels with electronic wireless technology-aided labels. The ESL links the product price to the centralized store server and enables retailers to remotely change the price of the products. The installation of ESLs allows retailers in real-time product positioning and creating interactive instore environment. This report aims at estimating the current market size and future growth potential of the ESL market. The base year considered for this study is 2014, and the market forecast from 2015 to 2020 is given. The key drivers for this market are real-time product positioning, return on investment, cost savings, and accuracy. In mature regions such as Europe and North America, the stringent government policies regarding the product pricing plays a vital role in driving the demand for ESLs. The retailers may be fined in case of any pricing error; therefore, the traditional paper labels would be replaced by these electronic labels.

The research methodology used to estimate and forecast the ESL market begins with capturing the data on key ESL manufacturers through secondary research. The vendors offering and their current contracts with retailers are also considered for this estimation. The final estimation was made by identifying the region-wise sales of the major companies and analyzing the total number of ESL installations done globally using bottom-up approach and multiplying them with the average selling price of ESLs. Finally, the annual revenue of the top players is also used to verify the estimated market. After arriving at the overall market size, the total market was split into several segments and subsegments which are then verified through primary research by conducting interviews with key experts such as CEOs, VPs, Directors, Product Managers, and others. This data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary is depicted in the below figure:

Electronic Shelf Labels Market

To know about the assumptions considered for the study, download the pdf brochure

The ESL ecosystem comprises component suppliers such as E-Ink Holdings (Taiwan), system integrators such as Wincor Nixdorf (Germany), XON System Pty. Ltd. (South Africa), product manufacturers, namely, Pricer AB (Sweden), Store Electronic Systems, S.A. (France), Displaydata (U.K.), Imagotag GmbH (Austria), M2Communication Inc. (Taiwan), and Altierre Corporation, (U.S.), and various wireless communication infrastructure and private label partners that sell these labels to end users to cater the price automation needs of retail stores.

Key Target Audience

  • Component manufacturers
  • Retail IT infrastructure providers
  • Retail stores
  • Retail automation consultants
  • System integrators

Scope of the Report

The research report segments the electronic shell label market into following submarkets:

By Product Type:

  • LCD ESLs
  • Segmented E-Paper ESLs
  • Full-Graphic E-Paper ESLs

By Communication Technology:

  • Radio Frequency
  • Infrared
  • Near-Field Communication (NFC)
  • Others

By Store Type:

  • Hypermarkets
  • Supermarkets
  • Non-Food Retail Stores
  • Specialty Stores
  • Others

By Component:

  • Displays
  • Batteries
  • Transreceivers
  • Microprocessors
  • Others

By Geography:

  • North America
  • Europe
  • APAC
  • Rest of the World (RoW)

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives detailed comparison of product portfolio of each company

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 6)
    1.1 Study Objectives
    1.2 Market Definition
    1.3 Markets Covered
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Limitations
    1.7 Market Stakeholders

2 Research Methodology (Page No. - 9)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Breakdown of Primaries
    2.2 Demand-Side Analysis of the Electronic Shelf Labels Market
           2.2.1 Demand-Side Analysis
                    2.2.1.1 Lucrative Retail Market
    2.3 Market Size Estimation
    2.4 Market Breakdown and Data Triangulation
    2.5 Research Assumptions

3 Executive Summary (Page No. - 18)
    3.1 Introduction

4 Premium Insights (Page No. - 24)
    4.1 Attractive Market Opportunities in the Global Electronic Shelf Labels Market
    4.2 Electronic Shelf Labels Market Growth, By Product Type
    4.3 Market in North America, 2014
    4.4 Market By Communication Technology
    4.5 Market, By Store Types

5 Market Overview (Page No. - 27)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Product Type
           5.2.2 By Communication Technology
           5.2.3 By Component
           5.2.4 By Store Type
           5.2.5 By Geography
    5.3 Market Dynamics: Electronic Shelf Label Market
           5.3.1 Drivers
                    5.3.1.1 Increase in the Demand for Retail Automation Products
                    5.3.1.2 Increase in Revenue With the Adoption of Electronic Shelf Labels
                    5.3.1.3 High Return on Investment
                    5.3.1.4 Real-Time Product Positioning
           5.3.2 Restraints
                    5.3.2.1 Dependence on the External Infrastructure
                    5.3.2.2 Cost of Technology
           5.3.3 Opportunities
                    5.3.3.1 Emerging Retail Automation Market in Developing Countries
           5.3.4 Challenges
                    5.3.4.1 Mass Adoption of New Technologies

6 Industry Trends (Page No. - 35)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Key Industry Trends
    6.4 Porter’s Five Forces Analysis
           6.4.1 Bargaining Power of Suppliers
           6.4.2 Bargaining Power of Buyers
           6.4.3 Threat of New Entrants
           6.4.4 Threat of Substitutes
           6.4.5 Intensity of Competitive Rivalry

7 Market, By Product Type (Page No. - 44)
    7.1 Introduction
           7.1.1 Lcd Electronic Shelf Labelss
           7.1.2 Segmented E-Paper Electronic Shelf Labels
           7.1.3 Full-Graphic E-Paper Electronic Shelf Labelss

8 Market, By Communication Technology (Page No. - 52)
    8.1 Introduction
           8.1.1 Radio Frequency (RF)
           8.1.2 Infrared (IR)
           8.1.3 Near-Field Communication (NFC)
           8.1.4 Others

9 Market, By Store Type (Page No. - 59)
    9.1 Introduction
    9.2 Hypermarkets
    9.3 Supermarkets
    9.4 Non-Food Retail Stores
    9.5 Specialty Stores
    9.6 Others

10 Market, By Component (Page No. - 70)
     10.1 Introduction
              10.1.1 Displays
              10.1.2 Batteries
              10.1.3 Transceivers
              10.1.4 Microprocessors
              10.1.5 Others

11 Geographic Analysis (Page No. - 75)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 APAC
     11.5 Rest of the World

12 Competitive Landscape (Page No. - 92)
     12.1 Overview
     12.2 Ranking Analysis for the Players in the Electronic Shelf Label (ESL) Market, 2014
     12.3 Competitive Scenario
     12.4 Contracts
     12.5 Expansions & Partnerships
     12.6 New Product Launches

13 Company Profile (Page No. - 97)
(Overview, Products and Services, Financials, Strategy & Development)*
     13.1 Introduction
     13.2 Pricer AB
     13.3 Store Electronic Systems S.A.
     13.4 Displaydata
     13.5 Samsung Electro-Mechanics
     13.6 M2COMM
     13.7 Imagotag GmbH 
     13.8 E Ink Holdings Inc.
     13.9 Wincor Nixdorf
     13.10 Advantech U.S., Inc.
     13.11 Altierre Corp.

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 118)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Introducing RT: Real Time Market Intelligence
     14.4 Available Customizations
     14.5 Related Reports


List of Tables (69 Tables)

Table 1 Increasing Demand for Retail Automation Products Acts as the Key Driver for Electronic Shelf Labels Market
Table 2 Dependency on the External Infrastructure Acts as the Key Restraint for the Growth of the Market
Table 3 Emerging Retail Automation Market in Developing Countries is the Key Opportunity for Market Growth
Table 4 Mass Adoption of New Technologies Acts as A Major Challenge for the Growth of the Electronic Shelf Labels Market
Table 5 Global Market, By Product Type, 2013–2020 (USD Million)
Table 6 Market for Lcd Electronic Shelf Labelss , By Store Type, 2013–2020 (USD Million)
Table 7 Market for Lcd Electronic Shelf Labelss, By Communication Technology,2013–2020 (USD Million)
Table 8 Market for Lcd Electronic Shelf Labelss, By Region, 2013–2020 (USD Million)
Table 9 Market for Segmented E-Paper Electronic Shelf Labelss , By Store Type,2013–2020 (USD Million)
Table 10 Market for Segmented E-Paper Electronic Shelf Labelss, By Communication Technology, 2013–2020 (USD Million)
Table 11 Market for Segmented E-Paper Electronic Shelf Labelss, By Region,2013–2020 (USD Million)
Table 12 Market for Full-Graphic Electronic Shelf Labelss, By Store Type, 2013–2020 (USD Million)
Table 13 Market for Full-Graphic Electronic Shelf Labelss, By Communication Technology,2013–2020 (USD Million)
Table 14 Market for Full-Graphic Electronic Shelf Labelss, By Region, 2013–2020 (USD Million)
Table 15 Electronic Shelf Labels Market, By Communication Technology, 2013–2020 (USD Million)
Table 16 Market for Radio Frequency Technology, By Product Type,2013–2020 (USD Million)
Table 17 Electronic Shelf Labels Market for Radio Frequency Technology, By Store Type,2013–2020 (USD Million)
Table 18 Market for Infrared Technology, By Product Type,2013–2020 (USD Million)
Table 19 Electronic Shelf Labels Market for Infrared Technology, By Store Type,2013–2020 (USD Million)
Table 20 Market for NFC Technology, By Product Type,2013–2020 (USD Million)
Table 21 Electronic Shelf Labels Market for NFC Technology, By Store Type, 2013–2020 (USD Million)
Table 22 Market for Other Technologies, By Product Type,2013–2020 (USD Million)
Table 23 Electronic Shelf Labels Market for Other Technologies, By Store Type,2013–2020 (USD Million)
Table 24 Global Market, By Store Type, 2013–2020 (USD Million)
Table 25 Market for Hypermarkets, By Product Type,2013–2020 (USD Million)
Table 26 Market for Hypermarkets, By Region, 2013–2020 (USD Million)
Table 27 Market for Hypermarkets, By Communication Technology,2013–2020 (USD Million)
Table 28 Market for Supermarkets, By Product Type,2013–2020 (USD Million)
Table 29 Electronic Shelf Labels Market for Supermarkets, By Region, 2013–2020 (USD Million)
Table 30 Market for Supermarkets, By Communication Technology,2013–2020 (USD Million)
Table 31 Electronic Shelf Labels Market for Non-Food Retail Stores, By Product Type,2013–2020 (USD Million)
Table 32 Market for Non-Food Retail Stores, By Region,2013–2020 (USD Million)
Table 33 Electronic Shelf Labels Market for Non-Food Retail Stores, By Communication Technology
Table 34 Market for Specialty Stores, By Product Type,2013–2020 (USD Million)
Table 35 Electronic Shelf Labels Market for Specialty Stores, By Region, 2013–2020 (USD Million)
Table 36 Market for Specialty Stores, By Communication Technology,2013–2020 (USD Million)
Table 37 Market for Other Stores, By Product Type, 2013–2020 (USD Million)
Table 38 Electronic Shelf Labels Market for Other Stores, By Region, 2013–2020 (USD Million)
Table 39 Market for Other Stores, By Communication Technology,2013–2020 (USD Million)
Table 40 Market, By Component, 2013–2020 (USD Million)
Table 41 Electronic Shelf Labels Display Market, By Type, 2013–2020 (USD Million)
Table 42 Market for E-Paper Displays, By Region, 2013–2020 (USD Million)
Table 43 Electronic Shelf Labels Market for Lcd Displays, By Region, 2013–2020 (USD Million)
Table 44 Market for Other Displays, By Region, 2013–2020 (USD Million)
Table 45 Market, By Region, 2013–2020 (USD Million)
Table 46 ElectrMarket, By Region, 2013–2020 (Million Units)
Table 47 North America: Electronic Shelf Labels Market, By Country, 2013–2020 (USD Million)
Table 48 North America: Market, By Country, 2013–2020 (Million Units)
Table 49 North America: Market, By Display Type, 2013–2020 (USD Million)
Table 50 North America: Market, By Store Type, 2014–2020 (USD Million)
Table 51 North America: Market, By Product Type, 2013–2020 (USD Million)
Table 52 Europe: Electronic Shelf Labels Market, By Country, 2013–2020 (USD Million)
Table 53 Europe: Market, By Country, 2013–2020 (Million Units)
Table 54 Europe: Market, By Display Type, 2013–2020 (USD Million)
Table 55 Europe: Market, By Store Type, 2013–2020 (USD Million)
Table 56 Europe: Market, By Product Type, 2013–2020 (USD Million)
Table 57 APAC: Electronic Shelf Labels Market, By Country, 2013–2020 (USD Million)
Table 58 APAC: Market, By Country, 2013–2020 (Million Units)
Table 59 APAC: Market, By Display Type, 2013–2020 (USD Million)
Table 60 APAC: Market, By Store Type, 2013–2020 (USD Million)
Table 61 APAC: Market, By Product Type, 2013–2020 (USD Million)
Table 62 RoW: Electronic Shelf Labels Market, By Region, 2013–2020 (USD Million)
Table 63 RoW: Market, By Region, 2013–2020 (Million Units)
Table 64 RoW: Market, Display Type, 2013–2020 (USD Million)
Table 65 RoW: Market, By Store Type, 2013–2020 (USD Million)
Table 66 RoW: Market, By Product Type, 2013–2020 (USD Million)
Table 67 Contracts, 2014-2015
Table 68 Expansions & Partnerships, 2013-2015
Table 69 New Product Launches, 2012-2015
 
 
List of Figures (59 Figures)
 
Figure 1 Research Design
Figure 2 Market Size of Major Retailers Between 2012 and 2014
Figure 3 Market Size Estimation Methodology, Bottom-Up Approach
Figure 4 Market Size Estimation Methodology, Top-Down Approach
Figure 5 Market Breakdown & Data Triangulation
Figure 6 Assumptions of the Research Study
Figure 7 Electronic Shelf Labels Market, By Product Type, 2015 & 2020 (USD Million)
Figure 8 Market, By Store Type, During the Forecast Period
Figure 9 Market, By Communication Technology, 2015–2020
Figure 10 Market, Geographic Snapshot, 2014
Figure 11 Electronic Shelf Labels are Supporting Price Automation and In-Store Precision Marketing
Figure 12 Full Graphic Electronic Shelf Labels Expected to Hold the Largest Share During the Forecast Period
Figure 13 U.S. Held the Largest Share of Electronic Shelf Labels Market in North America
Figure 14 NFC Technology Expected to Grow at the Highest Rate During the Forecast Period
Figure 15 Hypermarkets are the Largest User of Electronic Shelf Labels Products in 2015
Figure 16 Increase in the Demand for Retail Automation Products is A Major Factor Driving the Market
Figure 17 Market Value Chain Analysis
Figure 18 Two-Way Communication and Full Graphical Electronic Shelf Labels Adoption is the Key Trend in the Market
Figure 19 Porters Five Forces Model for the Electronic Shelf Labels Market
Figure 20 Electronic Shelf Labels Market: Porter’s Five Forces, Impact Analysis, 2014
Figure 21 Bargaining Power of Suppliers in Market, 2014
Figure 22 Bargaining Power of Buyers in Market, 2014
Figure 23 Threat of New Entrants in Market, 2014
Figure 24 Threat of Substitutes in the Market, 2014
Figure 25 Intensity of Competitive Rivalry in Market, 2014
Figure 26 Electronic Shelf Label Market, By Product Type
Figure 27 Full-Graphic Electronic Shelf Labelss Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 Hypermarkets Expected to Dominate Full-Graphic Market During the Forecast Period
Figure 29 Electronic Shelf Label Market, By Wireless Communication Technology
Figure 30 Full Graphic E-Paper Electronic Shelf Labelss Held the Largest Market Size for Radio Frequency Communication Technology in 2015
Figure 31 Hypermarkets Expected to Hold the Largest Market Share for Electronic Shelf Labelss Integrated Withnfc Technology By 2020
Figure 32 Electronic Shelf Label Market, By Store Type
Figure 33 Europe Dominated the Market for Supermarkets in 2014
Figure 34 Market for Full-Graphic Electronic Shelf Labelss for Non-Food Retail Stores Expected to Grow at the Highest CAGR Between 2015 and 2020
Figure 35 Radio Frequency Expected to Hold the Largest Market Size for Speciality Stores By 2020
Figure 36 Market, By Component
Figure 37 Europe Held the Largest Share of the Electronic Shelf Labels Market for E-Paper Displays, 2014
Figure 38 Electronic Shelf Labels Market, By Geography
Figure 39 Market Geographical Snapshot (2015–2020)
Figure 40 North America – Geographic Snapshot
Figure 41 Hypermarkets Estimated to Dominate the North American Electronic Shelf Labels Market Based on Store Types During the Forecast Period
Figure 42 Europe – Geographic Snapshot
Figure 43 APAC – Geographic Snapshot
Figure 44 RoW Geographical Snapshot
Figure 45 Companies Adopted New Product Launches as the Key Growth Strategy in the Market
Figure 46 Market Evaluation Framework- Contracts Fueled Growth and Innovation in 2015
Figure 47 Battle for Market Share: Contracts Was the Key Strategy
Figure 48 Geographic Revenue Mix of Key Market Players
Figure 49 Pricer AB: Company Snapshot
Figure 50 Pricer AB: SWOT Analysis
Figure 51 Store Electronic Systems S.A.: Company Snapshot
Figure 52 Store Electronic Systems S.A.: SWOT Analysis
Figure 53 Displaydata: SWOT Analysis
Figure 54 Samsung Electro-Mechanics: Company Snapshot
Figure 55 Samsung Electro-Mechanics: SWOT Analysis
Figure 56 M2COMM: SWOT Analysis
Figure 57 Imagotag: SWOT Analysis
Figure 58 E Ink Holdings Inc.: Company Snapshot
Figure 59 Wincor Nixdorf: Company Snapshot 

The electronic shelf label (ESL) market size is expected to grow from USD 186.5 Million in 2014 to USD 399.6 Million by 2020, at a CAGR of 14.1% between 2015 and 2020. The growing need for price automation, centralized management, and real-time product positioning are creating huge demand for electronic shelf labels across the world. The growing complexities in managing and increasing sales in the retail stores are creating opportunities for the ESL market. The expansion of large retailers such as Wal-Market Stores (U.S.), Tesco Plc (U.K.), and others is also responsible in contributing to the overall ESL market. It was found that price fluctuations influence the customer decision making and purchase; therefore, these labels are in high demand in food and non-food retail stores. The non-food retail stores, which include electronics stores and pharmacies, are expected to grow at the highest CAGR during the forecast period because in these end-user industries, ESL system allows retailers to change and update the pricing information within few minutes from any centralized location. The updation speed increases retail operation efficiency and accuracy and helps gaining competitive advantage. Therefore, the market finds huge opportunity to proliferate in the next five years.

The scope of this report covers the market segmented on the basis of product type, communication technology, store type, component, and region. Hypermarkets are expected to have the largest market share and dominate the market from 2015 to 2020. The full-graphic ESL market is expected to grow at the highest growth rate between 2015 and 2020. By using full-graphic ESLs, retailers can project different logos, pictures, clipart, and other promotional graphics to gain customer attention. Moreover, these e-paper labels enable to use different colors to project the information.

The LCD labels have also contributed to the overall market. These labels are comparatively cheaper than full-graphic labels. The only drawback of these labels is it does not support graphic content. Therefore, for small-scale retailers, the LCD ESLs are mostly preferred because of their low cost. It is also expected that in emerging markets such as APAC and RoW the use of LCD ESLs would be more than E-paper-based ESLs due to cost advantages also the retailers in these regions rely on manual procedures for price change in their stores; hence, LCD ESLs suits best to their business needs and scale of operations.

The radio frequency communication technology dominated the market, but other emerging technologies, such as NFC and BLE, are also gaining the market because of their advantage to engage with other consumer electronics. Radio frequency is a stable technology for wireless communication in the ESL market and is mostly used to update the labels’ display.

Electronic Shelf Labels Market

Europe is expected to hold the largest market share and dominate the ESL market because of the presence of large number of ESL manufacturers and end users in this region. The segmented ESLs are expected to show the least growth rate in Europe during the forecast period. While APAC offers potential growth opportunities as there is rise in technology adoption and expansion of major retailers in this region.

However, the availability of cheap labor and lack of IT flexibly is hampering the growth of the ESL market. In present conditions, ESLs are used only by Tier I and II retailers or those have a high scale of operations. However, in emerging markets such as APAC and RoW, it is hard for retailers to justify the investment made in this technology. In APAC, only countries such as Japan, China, South Korea, and Australia are contributing to the ESL market, and other countries lag in use of these electronics labels. The reason for non-acceptance of these labels is due to the low penetration of organized retail stores and availability of cheap labor. These regions are not very aggressive in technology adoption and also the existing infrastructure facilities add extra burden on retailers. But the key players have started developing cost-effective labels for these markets by collaborating with private regional partners. These partnerships are expected to help the market to grow into these high growth regions.

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