The electronic shelf labels market is estimated to be worth USD 1.5 billion in 2023 and is projected to reach USD 2.8 billion by 2028, at a CAGR of 13.8% during the forecast period. Growing trend of retail automation, increasing demand for price optimization from retailers, and benefits offered by electronic shelf labels (ESLs) are the major factors driving the market growth for electronic shelf labels.
The major players in the electronic shelf labels market are SES-imagotag (France), SoluM Co., Ltd. (South Korea), Pricer AB (Sweden), Displaydata Limited (UK) and Teraoka Seiko Co., Ltd. (DIGI Group) (Japan). These companies have adopted various organic and inorganic growth strategies such as product launches, expansions, partnerships, joint ventures, contracts, and mergers & acquisitions to strengthen their position in the market.
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SES-imagotag is a leading provider of electronic shelf labels and IoT-based solutions for retailers. The company offers a wide range of fully graphic E ink display ESLs ranging from 1.6 to 12.2 inches. The company mainly focuses on inorganic growth strategies such as partnerships and collaborations to strengthen its presence and expand its geographic footprint in the electronic shelf labels market. It extensively partners with leading retailers and strengthens its local presence or enters new markets with high growth potential. For instance, in February 2019, the company partnered with Euronics, a leading electronics retailer in Europe, to facilitate the digitalization of ~400 retail stores in Italy.
SoluM offers a wide range of segmented e-paper and full graphic e-paper ESLs ranging from 1.6 to 11.6 inches. Moreover, the company has a strong geographic presence with production facilities and a strong network of resellers spread across South Korea, China, India, Mexico, Vietnam, Thailand, the US, Canada, Mexico, and Europe. The company extensively focuses on inorganic growth strategies, such as partnerships, to strengthen its position in the market. For instance, in June 2020, the company announced a partnership with In2Digital to strengthen its presence in the Australian market.
Pricer offers a wide range of NFC-based, fully graphic e-paper ESLs. Pricer mainly focuses on inorganic growth strategies such as agreements and partnerships to strengthen its position in the electronic shelf labels market. The sales channel of the company consists of direct sales and a strong network of resellers spread across 70 countries globally. In November 2022, Pricer strengthened its strategic partnership with StrongPoint (Norway), a leading distributor of Pricer’s ESLs in Europe. The new agreement increases StrongPoint’s geographic scope to the UK and Ireland.
Displaydata specializes in the development of fully graphic ESLs. The company relies on organic growth strategies such as product launches and inorganic growth developments such as partnerships to strengthen its position in the market. It mainly relies on its channel partners for the distribution of its products globally. In April 2021, Displaydata announced the launch of a new four-color e-paper ESLs equipped with red, black, white, and yellow colored displays.
Teraoka Seiko offers the e.Label range of NFC-based ESLs that are highly suited for retail applications. The company boasts a strong global presence with operations and distribution capabilities in 146 countries globally. The company focuses on both inorganic strategies, such as acquisitions, and organic growth strategies, such as expansions, to capture a significant market share and expand its geographic presence. For instance, in September 2017, the company acquired NBI Inc., a leading distributor of labeling and printing equipment in the US, to strengthen its market presence in the country.
Electronic Shelf Labels Market by Product Type (Fully Graphic E-paper Displays, LCDs, Segmented E-paper Displays), Application (Retail, Industrial), Communications Technology, Display Size, Component and Region - Global Forecast to 2028
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