Electronic Shelf Label Market

Market Leadership - Electronic Shelf Label Market

The electronic shelf label market is estimated to be worth USD 826 million in 2021 and projected to reach USD 2,092 million by 2026, at a CAGR of 20.4%. The digitalization of stores and prevalence of retail automation trend, cost-effective and less time-consuming alternative to paper labels, high demand for price optimization among retail stores, increased operational efficiency with real-time product positioning are some of the prominent factors for the growth of the electronic shelf label market globally.

The major players in the market with a significant presence across various geographies in the electronic shelf label market are SES-imagotag (Sweden), Pricer (France), Displaydata (UK), E Ink Holdings (Taiwan) and M2COMMUNICATION (Taiwan). The companies in the ESL market have adopted various strategies in such as introduction of technologically advanced products, integration of emerging technologies such as IoT, AI and machine learning, partnerships, collaborations and acquisitions to grow in the ESL market. The organic and inorganic strategies has helped the players in the market to expand themselves globally with innovative offering in the electronic shelf label market.

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SES-imagotag (France) was founded in 2010 and has its headquarters in France. The company is one of the leading players providing IoT and digital solutions to the physical stores in the world. SES-imagotag provides several solutions to retailers across the world, which include electronic shelf labels, price optimization solutions, and other hardware devices and infrastructure. The company provides ESLs and associated software for retail businesses. It sells its products through a network of distributors and resellers in Europe, Asia, Australia, North America, and South America. In 2014, the company formed a strategic financial alliance with Store Electronic System (France), and currently, it is operating as a subsidiary of Store Electronic System, SES (France). The range of products that the company offers include ESLs, store management software, infrastructure, accessories and mountings, and cloud platform. In addition, the company operates in various markets including food, consumer electronics, do-it-yourself (DIY), gardening, cosmetics, drugstore, fashion, digital signage, and industrial.

Pricer (Sweden) was founded in 1991 and is headquartered in Sweden. The company is a leading player in the retail automation market. The company helps retailers to solve key-challenges, which arise in stores such as meeting the new retail demands, improving store operations, and task management. It provides in-store digital shelf-edge solutions used for the electronic display of product information in retail stores. It offers a communication platform that supports both segment-based and pixel-based ESLs. The company also provides services for intelligently communicating, managing, and optimizing the price and product information on the retail floor. The company’s core offering is built around the electronic shelf label technology using a unique and advanced optical wireless network system. Pricer’s customers include retailers operating in Europe, Latin America, Africa, and Japan. The solutions offered by the company improve its customers’ profitability by offering price optimization and margin control tools that help reduce personnel and printing costs. The primary sectors, which the company serves are DIY, electronics, groceries, and pharmacies. The company has an installed base of ~200 million electronic shelf labels installed in almost 17,000 stores across the world in more than 50 countries.

E Ink (Taiwan) was founded in 1992 and is headquartered in Taiwan. E Ink is an originator, pioneer, and leader in e-paper technology. It offers its advanced display products to prominent brands and manufacturers in the world enabling them to install low-power, durable displays for several applications. The company manufactures electronic paper (e-paper based on the electrophoretic technology) and thin-film transistor-based liquid crystal display (TFT LCD). E Ink is a prominent player in the global e-paper industry. It is involved in the manufacturing and sales of electronic displays using thin-film transistor systems as well as in all processes associated with TFTs, particularly e-paper displays (EPD), and TFT-LCD products. It provides its products to the world’s most influential brands and manufacturers. A few of the prominent brands working with E Ink are Amazon (US), Barnes & Noble (US), and Pricer AB (Sweden). E Ink offers electronic shelf labels and retail signage displays with the ability to wirelessly update the content on the shelfing signage in real time and with efficiency. The various types of ESL tags offered by the company are segmented ESL, black and white graphic ESL and retail signage, 3-color graphic ESL, and retail signage. The company’s offering is used by various partners such as Teraoka Seiko Co.(Japan), Displaydata (UK), M2COMM (Taiwan), SES-imagotag (France), Pricer (Sweden), SoluM (Germany), and others.

Displaydata (UK) was founded in 2000 and has its headquarters in the UK. The company was formerly known as ZBD Solutions; it changed its name to Displaydata in 2014. The company helps retailers to optimize revenues and margins by improving customer experience at the shelf edge. The electronic shelf labels of the company are well advanced with Bluetooth connectivity leading to unprecedented agility. It designs and supplies fully graphic ESLs and dynamic digital display solutions. The company provides multipurpose e-paper labels to major retail stores worldwide. The ESLs are built to connect with Big Data and point of sales systems, to accelerate the shift in pricing, promotions, and inventory from intuitive to science-based with a flexible approach. Apart from electronic shelf labels, the company also provides software and wireless infrastructure to create a smart retail ecosystem. The company caters to several sectors such as DIY, grocery, electronics, pharmacy, telecom, sports, and manufacturing.

M2Communication (Taiwan) was founded in 2012 with its headquarters situated in Taiwan. The company has extensive experience in developing radio frequency, chipset design, and display technologies. In the electronic shelf label market, the company offers e-paper displays and tags for price automation in retail stores. It provides a platform that allows instantaneous price change of product labels at a speed of 500 Kbps and up to 5–7 years battery life for each label. The company develops ESLs based on its proprietary wireless cellular inspired communication protocol that enables two-way communication of labels and allows real-time product positioning in retail stores. The company has applied its unique IoT technology to the electronic shelf label to achieve unprecedented success in the smart retail sector. The application is further extended to more advanced areas such as factory management labeling, office signage, or pick by the light application.

Related Reports:

Electronic Shelf Label Market with Covid-19 Impact by Product Type (LCD, E-paper, Full-graphic E-paper), Communication (RF, IR, NFC), End User (Hypermarkets, Supermarkets, Specialty), Component, Display Size, and Geography - Global Forecast to 2026

Mr. Aashish Mehra
MarketsandMarkets™ INC.
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Electronic Shelf Label Market Size,  Share & Growth Report
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