HOME Top Market Reports Embedded Analytics Market by Component (Software and Services), Business Function (IT, Marketing and Sales, Finance, Production, and HR), Deployment Model (On-Premises and On-Demand), Organization Size, Industry, and Region - Global Forecast to 2022

Embedded Analytics Market by Component (Software and Services), Business Function (IT, Marketing and Sales, Finance, Production, and HR), Deployment Model (On-Premises and On-Demand), Organization Size, Industry, and Region - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: September 2017
Report Code: TC 4526

 

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Embedded analytics enables business users to access business data and analyze them at any place and any time to generate insights within an application, even though they do not have data science and analytical skills. The embedded analytics market size is expected to grow from USD 24.36 Billion in 2016 to USD 51.78 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.1%. 2016 is considered to be the base year, while the forecast period is 2017–2022.

Following are the objectives of the report:

  • To describe and forecast the embedded analytics market on the basis of components (software and services), business functions, deployment models, organization sizes, industries, and regions
  • To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyze the subsegments with respect to individual growth trends, prospects, and contribution to the total market
  • To analyze the opportunities in the market for stakeholders and provide the details of a competitive landscape for the major players
  • To forecast the revenue of market segments with respect to all the major regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)
  • To profile the key players and comprehensively analyze their recent developments and positioning
  • To analyze competitive developments, such as mergers and acquisitions, new product launches, and R&D activities in the market

The research methodology used to estimate and forecast the embedded analytics market began with capturing the data on key vendor’s revenues through secondary research sources, such as companies’ websites, Factiva, and Hoovers. The other secondary sources included annual reports, press releases, and investor presentations of companies; white papers and certified publications; and articles from recognized authors, directories, and databases. The vendor offerings were also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global embedded analytics market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with the key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments. The breakdown of profiles of primary is depicted in the below figure.

Embedded Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The embedded analytics ecosystem comprises vendors, such as Microsoft Corporation (US), IBM (US), SAP SE (Germany), SAS Institute (US), Oracle Corporation (US), MicroStrategy Incorporated (US), Tableau Software (US), TIBCO Software (US), Birst (US), Logi Analytics (US), QlikTech International (US), Sisense (US), Information Builders (US), OpenText (Canada), and Yellowfin International (Australia). The other stakeholders of the embedded analytics market include analytics service providers, consulting service providers, Information Technology (IT) service providers, resellers, enterprise users, and technology providers.

The target audience of the embedded analytics market report are:

  • Solution vendors
  • Original equipment manufacturers
  • System integrators
  • Advisory firms
  • National regulatory authorities
  • Venture capitalists
  • Private equity groups
  • Investment houses
  • Equity research firms

The study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments.

Scope of the Report

The research report categorizes the embedded analytics market to forecast the revenues and analyze the trends in each of the following subsegments:

By Component

  • Software
  • Services

By Service

  • Managed services
  • Professional services
    • Consulting services
    • Education and training
    • Support and maintenance

By Business Function

  • IT
  • Marketing and sales
  • Production
  • Finance
  • Human resources (HR)
  • Others (product development and legal)

By Deployment Model

  • On-premises
  • On-demand

By Organization Size

  • Small and Medium-sized Enterprises (SMEs)
  • Large enterprises

By Industry

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecommunications and IT
  • Retail and consumer goods
  • Healthcare and life sciences
  • Manufacturing
  • Government
  • Energy and utilities
  • Media and entertainment
  • Transportation and logistics
  • Others (travel and hospitality, education, and outsourcing services)

By Region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the North American embedded analytics market
  • Further breakdown of the European market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin American market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Microquadrant Research Methodology
           2.3.1 Vendor Inclusion Criteria
    2.4 Research Assumptions and Limitations
           2.4.1 Embedded Analytics Market: Assumptions
           2.4.2 Limitations

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Market Opportunities in the Embedded Analytics Market
    4.2 Embedded Analytics Market: Market Share Across Various Regions
    4.3 Embedded Analytics Market: Industry and Regions
    4.4 Lifecycle Analysis, By Region, 2017

5 Market Overview and Industry Trends (Page No. - 36)
    5.1 Market Overview
           5.1.1 Introduction
           5.1.2 Market Dynamics
                    5.1.2.1 Drivers
                               5.1.2.1.1 Rise of Data-Driven Organizations
                               5.1.2.1.2 Higher Adoption of Self-Service Analytics
                               5.1.2.1.3 Increasing Demand to Integrate Analytics Into Business Applications
                    5.1.2.2 Restraints
                               5.1.2.2.1 Lack of Integration With Legacy Systems and Higher Replacement Cost
                    5.1.2.3 Opportunities
                               5.1.2.3.1 Increasing Adoption of Mobile Bi and Cloud Computing
                               5.1.2.3.2 Higher Adoption By SMES
                    5.1.2.4 Challenges
                               5.1.2.4.1 Lack of Skilled Workforce
                               5.1.2.4.2 Managing Data Quality and Security
    5.2 Industry Trends
           5.2.1 Introduction
           5.2.2 Embedded Analytics Use Cases
                    5.2.2.1 Introduction
                    5.2.2.2 Use Case #1
                    5.2.2.3 Use Case #2
                    5.2.2.4 Use Case #3
           5.2.3 Key Benefits of Embedded Analytics
                    5.2.3.1 Higher Adoption Than Traditional Bi
                    5.2.3.2 Engaging End-Users
                    5.2.3.3 Adding Value to the Application
                    5.2.3.4 Improves the End-User Experience
                    5.2.3.5 Increases Revenue

6 Embedded Analytics Market Analysis, By Component (Page No. - 42)
    6.1 Introduction
           6.1.1 Software
           6.1.2 Services
                    6.1.2.1 Professional Services
                               6.1.2.1.1 Consulting Services
                               6.1.2.1.2 Support and Maintenance
                               6.1.2.1.3 Education and Training
                    6.1.2.2 Managed Services

7 Embedded Analytics Market Analysis, By Business Function (Page No. - 51)
    7.1 Introduction
    7.2 Information Technology
    7.3 Marketing and Sales
    7.4 Finance
    7.5 Production
    7.6 Human Resources
    7.7 Others

8 Embedded Analytics Market Analysis, By Deployment Model (Page No. - 59)
    8.1 Introduction
    8.2 On-Premises
    8.3 On-Demand

9 Embedded Analytics Market Analysis, By Organization Size (Page No. - 63)
    9.1 Introduction
    9.2 Small and Medium-Sized Enterprises
    9.3 Large Enterprises

10 Embedded Analytics Market Analysis, By Industry (Page No. - 67)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Healthcare and Life Sciences
     10.4 Manufacturing
     10.5 Retail and Consumer Goods
     10.6 Energy and Utilities
     10.7 Telecommunications and IT
     10.8 Transportation and Logistics
     10.9 Government and Defense
     10.10 Media and Entertainment
     10.11 Others

11 Geographic Analysis (Page No. - 79)
     11.1 Introduction
     11.2 North America
             11.2.1 By Country
                        11.2.1.1 Us
                        11.2.1.2 Canada
             11.2.2 North America, By Component
             11.2.3 North America, By Service
             11.2.4 North America, By Professional Service
             11.2.5 North America, By Business Function
             11.2.6 North America, By Deployment Model
             11.2.7 North America, By Organization Size
             11.2.8 North America, By Industry
     11.3 Europe
             11.3.1 By Country
                        11.3.1.1 Uk
                        11.3.1.2 Germany
                        11.3.1.3 France
                        11.3.1.4 Rest of Europe
             11.3.2 Europe, By Component
             11.3.3 Europe, By Service
             11.3.4 Europe, By Professional Service
             11.3.5 Europe, By Business Function
             11.3.6 Europe, By Deployment Model
             11.3.7 Europe, By Organization Size
             11.3.8 Europe, By Industry
     11.4 Asia Pacific
             11.4.1 By Country
                        11.4.1.1 China
                        11.4.1.2 Japan
                        11.4.1.3 Australia
                        11.4.1.4 India
                        11.4.1.5 Rest of Asia Pacific
             11.4.2 Asia Pacific, By Component
             11.4.3 Asia Pacific, By Service
             11.4.4 Asia Pacific, By Professional Service
             11.4.5 Asia Pacific, By Business Function
             11.4.6 Asia Pacific, By Deployment Model
             11.4.7 Asia Pacific, By Organization Size
             11.4.8 Asia Pacific, By Industry
     11.5 Latin America
             11.5.1 By Country
                        11.5.1.1 Mexico
                        11.5.1.2 Brazil
                        11.5.1.3 Rest of Latin America
             11.5.2 Latin America, By Component
             11.5.3 Latin America, By Service
             11.5.4 Latin America, By Professional Service
             11.5.5 Latin America, By Business Function
             11.5.6 Latin America, By Deployment Model
             11.5.7 Latin America, By Organization Size
             11.5.8 Latin America, By Industry
     11.6 Middle East and Africa
             11.6.1 By Country
                        11.6.1.1 Middle East
                        11.6.1.2 Africa
             11.6.2 Middle East and Africa, By Component
             11.6.3 Middle East and Africa, By Service
             11.6.4 Middle East and Africa, By Professional Service
             11.6.5 Middle East and Africa, By Business Function
             11.6.6 Middle East and Africa, By Deployment Model
             11.6.7 Middle East and Africa, By Organization Size
             11.6.8 Middle East and Africa, By Industry

12 Competitive Landscape (Page No. - 106)
     12.1 Microquadrant Overview
             12.1.1 Visionary Leaders
             12.1.2 Innovators
             12.1.3 Dynamic Differentiators
             12.1.4 Emerging Companies
     12.2 Competitive Benchmarking
             12.2.1 Strength of Product Portfolio in the Embedded Analytics Market (25 Players)
             12.2.2 Business Strategy Excellence Adopted in the Embedded Analytics Market (25 Players)

13 Company Profiles (Page No. - 110)
(Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)*
     13.1 International Business Machines Corporation
     13.2 Microsoft Corporation
     13.3 Opentext Corporation
     13.4 Oracle Corporation
     13.5 SAP SE
     13.6 SAS Institute
     13.7 Tableau Software Inc.
     13.8 BIRST, Inc.
     13.9 Information Builders
     13.10 Logi Analytics
     13.11 Microstrategy Incorporated
     13.12 Sisense, Inc.
     13.13 Tibco Software, Inc.
     13.14 Qliktech International Ab
     13.15 Yellowfin International Pty Ltd

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 159)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customization
     14.6 Related Reports
     14.7 Author Details


List of Tables (72 Tables)

Table 1 United States Dollar Exchange Rate, 2014–2016
Table 2 Evaluation Criteria
Table 3 Embedded Analytics Market Size, By Component, 2015–2022 (USD Billion)
Table 4 Software: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Services: Market Size, By Type, 2015–2022 (USD Billion)
Table 6 Services: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Professional Services Market Size, By Type, 2015–2022 (USD Billion)
Table 8 Professional Services Market Size, By Region, 2015–2022 (USD Million)
Table 9 Consulting Services Market Size, By Region, 2015–2022 (USD Million)
Table 10 Support and Maintenance Services Market Size, By Region, 2015–2022 (USD Million)
Table 11 Education and Training Services Market Size, By Region, 2015–2022 (USD Million)
Table 12 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 13 Embedded Analytics Market Size, By Business Function, 2015–2022 (USD Billion)
Table 14 Information Technology: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Marketing and Sales: Market Size, By Region, 2015–2022 (USD Million)
Table 16 Finance: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Production: Market Size, By Region, 2015–2022 (USD Million)
Table 18 Human Resources: Market Size, By Region, 2015–2022 (USD Million)
Table 19 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Embedded Analytics Market Size, By Deployment Model, 2015–2022 (USD Billion)
Table 21 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 22 On-Demand: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Embedded Analytics Market Size, By Organization Size, 2015–2022 (USD Billion)
Table 24 Small and Medium-Sized Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Embedded Analytics Market Size, By Industry, 2015–2022 (USD Billion)
Table 27 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Healthcare and Life Sciences: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Manufacturing: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Retail and Consumer Goods: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Energy and Utilities: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Telecommunications and IT: Market Size, By Region, 2015–2022 (USD Million)
Table 33 Transportation and Logistics: Market Size, By Region, 2015–2022 (USD Million)
Table 34 Government and Defense: Market Size, By Region, 2015–2022 (USD Million)
Table 35 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 36 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 37 Embedded Analytics Market Size, By Region, 2015–2022 (USD Billion)
Table 38 North America: Market Size, By Component, 2015–2022 (USD Million)
Table 39 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 41 North America: Market Size, By Business Function, 2015–2022 (USD Million)
Table 42 North America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 43 North America: Market Size, By Organization Size , 2015–2022 (USD Million)
Table 44 North America: Market Size, By Industry, 2015–2022 (USD Million)
Table 45 Europe: Embedded Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 47 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 48 Europe: Market Size, By Business Function, 2015–2022 (USD Million)
Table 49 Europe: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 50 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 51 Europe: Market Size, By Industry, 2015–2022 (USD Million)
Table 52 Asia Pacific: Embedded Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 55 Asia Pacific: Market Size, By Business Function, 2015–2022 (USD Million)
Table 56 Asia Pacific: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 57 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 58 Asia Pacific: Market Size, By Industry, 2015–2022 (USD Million)
Table 59 Latin America: Embedded Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 60 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 61 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 62 Latin America: Market Size, By Business Function, 2015–2022 (USD Million)
Table 63 Latin America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 64 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 65 Latin America: Market Size, By Industry, 2015–2022 (USD Million)
Table 66 Middle East and Africa: Embedded Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 67 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 68 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 69 Middle East and Africa: Market Size, By Business Function, 2015–2022 (USD Million)
Table 70 Middle East and Africa: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 71 Middle East and Africa: Market Size, By Organization Size , 2015–2022 (USD Million)
Table 72 Middle East and Africa: Market Size, By Industry, 2015–2022 (USD Million)


List of Figures (40 Figures)

Figure 1 Embedded Analytics Market: Market Segmentation
Figure 2 Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Embedded Analytics Market is Expected to Witness Growth in the Global Market Between 2017 and 2022
Figure 7 Embedded Analytics Market Snapshot, By Component (2017 vs 2022)
Figure 8 Market Snapshot, By Service (2017–2022)
Figure 9 Market Snapshot, By Professional Service (2017–2022)
Figure 10 Market Snapshot, By Business Function (2017–2022)
Figure 11 Market Snapshot, By Deployment Model (2017–2022)
Figure 12 Market Snapshot, By Organization Size (2017–2022)
Figure 13 Market Snapshot, By Industry (2017 vs 2022)
Figure 14 Increasing Need for Competitive Insights Within an Application is the Major Factor Contributing to the Growth of the Embedded Analytics Market
Figure 15 North America is Estimated to Hold the Largest Market Share in 2017
Figure 16 Banking, Financial Services, and Insurance Industry and North America are Estimated to Have the Largest Market Shares in 2017
Figure 17 Asia Pacific is Expected to Enter the Exponential Growth Phase During the Forecast Period
Figure 18 Embedded Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Growth of Global Self-Service Bi Market
Figure 20 Global Mobile Bi Market
Figure 21 Software Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 22 Professional Services Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 23 Education and Training Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 Information Technology Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 25 On-Premises Deployment Model is Expected to Have the Larger Market Size During the Forecast Period
Figure 26 Large Enterprises Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 27 Banking, Financial Services, and Insurance Industry is Expected to Have the Largest Market Size During the Forecast Period
Figure 28 Asia Pacific is Expected to Grow at the Highest CAGR in the Embedded Analytics Market During the Forecast Period
Figure 29 North America is Expected to Have the Largest Market Size in the Embedded Analytics Market During the Forecast Period
Figure 30 North America: Market Snapshot
Figure 31 Asia Pacific: Market Snapshot
Figure 32 Embedded Analytics Market (Global), Competitive Leadership Mapping, 2017
Figure 33 International Business Machines Corporation: Company Snapshot
Figure 34 Microsoft Corporation: Company Snapshot
Figure 35 Opentext Corporation: Company Snapshot
Figure 36 Oracle Corporation: Company Snapshot
Figure 37 SAP SE: Company Snapshot
Figure 38 SAS Institute: Company Snapshot
Figure 39 Tableau Software Inc.: Company Snapshot
Figure 40 Microstrategy Incorporated: Company Snapshot

The embedded analytics market is expected to grow from USD 26.77 Billion in 2017 to USD 51.78 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period. The major growth drivers of the market include the rise in data-driven organizations, higher adoption of self-service analytics, and the increasing demand to integrate analytics with business applications.

The embedded analytics market is segmented by software and service. The services segment is expected to grow at the highest CAGR during the forecast period, out of which, education and training services in the professional services segment is projected to witness the highest demand, due to the growing need of embedded analytics software solutions across organizations.

The Banking, Financial Services, and Insurance (BFSI) industry is expected to hold the largest share of the embedded analytics market in 2017. The growth is fueled by the growing need to simplify the workload related to security and the increasing dependence on data generated from various Information Technology (IT) systems, used for financial transactions. The healthcare and life sciences vertical is expected to grow at the highest CAGR during the forecast period, due to the increasing need to store and manage data coming from various connected healthcare devices and health record systems, used across healthcare organizations.

The major business functions for which the embedded analytics is deployed include the IT, marketing and sales, production, finance, Human Resources (HR), and others (product development and legal). The adoption of embedded analytics for production is expected to increase significantly in the coming years because of the increasing need to resolve production-related issues in real-time and streamline the production process across industries.

Organizations are deploying embedded analytics solutions either on their premises or on-demand (cloud). The demand for cloud-based embedded analytics solutions is expected to grow, due to its cost-effective and time-efficient features; its growth is expected to be high, particularly in the Small and Medium-sized Enterprises (SMEs), where low-cost solutions are largely required.

The global market has been segmented on the basis of regions into North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA). The North American region, followed by Europe, is expected to continue as the largest revenue-generating region for the embedded analytics vendors, for the next 5 years. This is mainly because, in the developed economies of the US and Canada, there is a high focus on innovations obtained from R&D and technologies. The APAC region is expected to be the fastest-growing region in the embedded analytics market because of the increasing adoption of Internet of Things (IoT) and smart technologies, and various other government initiatives, such as smart cities across the APAC countries, including China and India.

Embedded Analytics Market

The embedded analytics market faces challenges, such as the lack of skilled workforce and the management of data quality and security. Factors such as lack of integration with legacy systems are expected to limit the market growth.

The major vendors that offer embedded analytics software and services globally are Microsoft Corporation (US), IBM (US), SAP SE (Germany), SAS Institute (US), Oracle Corporation (US), MicroStrategy Incorporated (US), Tableau Software (US), TIBCO Software (US), Birst (US), Logi Analytics (US), QlikTech International (US), Sisense (US), Information Builders (US), OpenText (Canada), and Yellowfin International (Australia). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, product developments, partnerships and collaborations, and mergers and acquisitions, to expand their offerings in the embedded analytics market.

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