Video Streaming Software Market by Solution (Transcoding & Processing, Video Management, Video Security), Service (Professional & Managed), Streaming Type (Live & Video On Demand Streaming), Deployment Type, Vertical, and Region - Global Forecast to 2022

The video streaming software market is expected to grow from USD 3.25 Billion in 2017 to USD 7.50 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 18.2%.

The video streaming market report aims at estimating the market size and future growth potential of the market across different segments, such as solutions, services, streaming types, deployment types, verticals, and regions. The primary objectives of the report include providing a detailed analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, industry specific challenges, and burning issues), analyzing the market opportunities for stakeholders, and providing details of the competitive landscape for the market leaders.

The research methodology used to estimate and forecast the market begins with capturing data on the key vendor revenues through secondary sources, such as annual reports, press releases, associations, and databases such as Factiva and Bloomberg BusinessWeek, company websites, and news articles. The vendor offerings are also taken into consideration to determine the market segmentations. The bottom-up procedure was employed to arrive at the overall market size of the global video streaming market from the revenues of the key market players. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key industry personnel, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of the profiles of the primary discussion participants is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

The video streaming software market ecosystem includes companies such as Brightcove, Inc., Haivision, Inc., IBM Corporation, Kaltura, Inc., Kollective Technology, Inc., Ooyala, Inc., Panopto, Polycom, Inc., Qumu Corporation, Sonic Foundry, Inc., VBrick, and Wowza Media Systems, LLC. The video streaming platforms, solutions, and services developed by these companies are used across various verticals, including broadcasters, operators, and media; Banking, Financial Services, and Insurance (BFSI); education; healthcare; government; and others.

Key Target Audience

• Video streaming solution vendors
• Video streaming platform providers
• Information Technology (IT) developers
• Third-party vendors
• Consulting service providers
• Telecom operators
• Internet service providers
• Technology providers
• System integrators
• Cloud service providers
• Government agencies

Scope of the Report

The research report categorizes the video streaming market to forecast the revenues and analyze the trends in each of the following subsegments:

By Solution

• Transcoding and processing
• Video management
• Video delivery and distribution
• Video analytics
• Video security
• Others

By Service

• Professional services
• Managed services

By Streaming Type

• Live streaming
• Video on demand streaming

By Deployment Type

• Cloud
• On-premises

By Vertical

• Broadcasters, operators, and media
• BFSI
• Education
• Healthcare
• Government
• Others

By Region

• North America
• Europe
• Asia Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Product Analysis

• Product matrix provides detailed product information and comparisons

Geographic Analysis

• Further breakdown of the North American video streaming software market
• Further breakdown of the European market
• Further breakdown of the APAC market
• Further breakdown of the MEA market
• Further breakdown of the Latin American market

Company Information

• Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Microquadrant Research Methodology
           2.3.1 Vendor Inclusion Criteria
    2.4 Research Assumptions
    2.5 Limitations

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Market Opportunities in the Video Streaming Software Market
    4.2 Market By Region, 2017–2022
    4.3 Market Share of Top 3 Verticals and Regions, 2017
    4.4 Life Cycle Analysis, By Region
    4.5 Market Investment Scenario
    4.6 Market By Solution

5 Market Overview and Industry Trends (Page No. - 34)
    5.1 Current Market Trends in the Video Streaming Market
           5.1.1 The Growth of Mobile Streaming
           5.1.2 The Rise in Video Quality Standards
           5.1.3 Rise of Streaming Advertisements
    5.2 Innovation Spotlight
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increasing Need for Transcoding to Deliver Videos to A Large Number of End Users
                    5.3.1.2 Increasing Traction of Video-As-A-Service (VaaS) in Enterprises Due to the Lower Total Cost of Ownership
                    5.3.1.3 Extensive Use of Videos in Corporate Training
                    5.3.1.4 Extensive Growth of Online Video and the Growing Demand for On-Demand Streaming
           5.3.2 Restraints
                    5.3.2.1 Network Connectivity and Technical Difficulties Involved in Video Streaming
                    5.3.2.2 High Costs for Content Creation
           5.3.3 Opportunities
                    5.3.3.1 Optimization of Network Bandwidth
                    5.3.3.2 Extensive Opportunities in Small and Medium Enterprises Sized (SMEs) and High Growth in Education Sector
                    5.3.3.3 Use of Ai and Video Analytics to Better Understand Customer Behavior
           5.3.4 Challenges
                    5.3.4.1 Concerns Over Security and Privacy of Video Content

6 Video Streaming Software Market Analysis, By Solution (Page No. - 40)
    6.1 Introduction
    6.2 Transcoding and Processing
    6.3 Video Management
    6.4 Video Delivery and Distribution
    6.5 Video Analytics
    6.6 Video Security
    6.7 Others

7 Video Streaming Market Analysis, By Service (Page No. - 47)
    7.1 Introduction
    7.2 Professional Services
           7.2.1 Consulting Services
           7.2.2 Integration and Deployment Services
           7.2.3 Training and Support Services
    7.3 Managed Services

8 Video Streaming Market Analysis, By Streaming Type (Page No. - 53)
    8.1 Introduction
    8.2 Live Streaming
    8.3 Video on Demand Streaming

9 Video Streaming Market Analysis, By Deployment Type (Page No. - 57)
    9.1 Introduction
    9.2 Cloud
    9.3 On-Premises

10 Video Streaming Software Market Analysis, By Vertical (Page No. - 61)
     10.1 Introduction
     10.2 Broadcasters, Operators, and Media
     10.3 Banking, Financial Services, and Insurance
     10.4 Education
     10.5 Healthcare
     10.6 Government
     10.7 Others

11 Geographic Analysis (Page No. - 68)
     11.1 Introduction
     11.2 North America
             11.2.1 United States
             11.2.2 Canada
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 94)
     12.1 Introduction
             12.1.1 Vanguards
             12.1.2 Innovators
             12.1.3 Dynamic
             12.1.4 Emerging
     12.2 Competitive Benchmarking
             12.2.1 Product Offerings
             12.2.2 Business Strategies

13 Company Profiles (Page No. - 98)
     13.1 Brightcove
(Overview, Company Scorecard, Product Offerings, Business Strategies, and Recent Developments)*
     13.2 Haivision
     13.3 IBM
     13.4 Kaltura
     13.5 Ooyala
     13.6 Panopto
     13.7 Polycom
     13.8 Vbrick
     13.9 Wowza Media Systems
     13.10 Qumu
     13.11 Sonic Foundry
     13.12 Kollective Technology

*Details on Overview, Company Scorecard, Product Offerings, Business Strategies, and Recent Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 142)
     14.1 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.2 Discussion Guide
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customizations
     14.5 Related Reports
     14.6 Author Details

List of Tables (81 Tables)

Table 1 Evaluation Criteria
Table 2 Video Streaming Software Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 3 Market Size By Solution, 2015–2022 (USD Million)
Table 4 Transcoding and Processing: Market Size By Region, 2015–2022 (USD Million)
Table 5 Video Management: Market Size By Region, 2015–2022 (USD Million)
Table 6 Video Delivery and Distribution: Market Size By Region, 2015–2022 (USD Million)
Table 7 Video Analytics: Market Size By Region, 2015–2022 (USD Million)
Table 8 Video Security: Market Size By Region, 2015–2022 (USD Million)
Table 9 Others: Market Size By Region, 2015–2022 (USD Million)
Table 10 Video Streaming Software Market Size, By Service, 2015–2022 (USD Million)
Table 11 Professional Services: Market Size, By Type, 2015–2022 (USD Million)
Table 12 Professional Services: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Consulting Services: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Integration and Deployment Services: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Training and Support Services: Market Size, By Region, 2015–2022 (USD Million)
Table 16 Managed Services: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Market Size By Streaming Type, 2015–2022 (USD Million)
Table 18 Live Streaming: Market Size, By Region, 2015–2022 (USD Million)
Table 19 Video on Demand Streaming: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Market Size By Deployment Type, 2015–2022 (USD Million)
Table 21 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 22 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Video Streaming Software Market Size, By Vertical, 2015–2022 (USD Million)
Table 24 Broadcasters, Operators, and Media: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Education: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Healthcare: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Government: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Video Streaming Software Market Size, By Region, 2015–2022 (USD Million)
Table 31 North America: Market Size, By Solution and Service, 2015–2022 (USD Million)
Table 32 North America: Market Size, By Solution, 2015–2022 (USD Million)
Table 33 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 34 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 35 North America: Market Size, By Streaming Type, 2015–2022 (USD Million)
Table 36 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 37 North America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 38 North America: Market Size, By Country, 2015–2022 (USD Million)
Table 39 United States: Video Streaming Software Market Size, By Solution and Service, 2015–2022 (USD Million)
Table 40 United States: Market Size, By Solution, 2015–2022 (USD Million)
Table 41 United States: Market Size, By Service, 2015–2022 (USD Million)
Table 42 United States: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 43 United States: Market Size, By Streaming Type, 2015–2022 (USD Million)
Table 44 United States: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 45 United States: Market Size, By Vertical, 2015–2022 (USD Million)
Table 46 Canada: Video Streaming Software Market Size, By Solution and Service, 2015–2022 (USD Million)
Table 47 Canada: Market Size, By Solution, 2015–2022 (USD Million)
Table 48 Canada: Market Size, By Service, 2015–2022 (USD Million)
Table 49 Canada: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 50 Canada: Market Size, By Streaming Type, 2015–2022 (USD Million)
Table 51 Canada: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 52 Canada: Market Size, By Vertical, 2015–2022 (USD Million)
Table 53 Europe: Video Streaming Software Market Size, By Solution and Service, 2015–2022 (USD Million)
Table 54 Europe: Market Size, By Solution, 2015–2022 (USD Million)
Table 55 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 56 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 57 Europe: Market Size, By Streaming Type, 2015–2022 (USD Million)
Table 58 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 59 Europe: Market Size, By Vertical, 2015–2022 (USD Million)
Table 60 Asia-Pacific: Video Streaming Software Market Size, By Solution and Service, 2015–2022 (USD Million)
Table 61 Asia-Pacific: Market Size, By Solution, 2015–2022 (USD Million)
Table 62 Asia-Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 63 Asia-Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 64 Asia-Pacific: Market Size, By Streaming Type, 2015–2022 (USD Million)
Table 65 Asia-Pacific: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 66 Asia-Pacific: Market Size, By Vertical, 2015–2022 (USD Million)
Table 67 Middle East and Africa: Market Size, By Solution and Service, 2015–2022 (USD Million)
Table 68 Middle East and Africa: Market Size, By Solution, 2015–2022 (USD Million)
Table 69 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 70 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 71 Middle East and Africa: Market Size, By Streaming Type, 2015–2022 (USD Million)
Table 72 Middle East and Africa: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 73 Middle East and Africa: Market Size, By Vertical, 2015–2022 (USD Million)
Table 74 Latin America: Video Streaming Software Market Size, By Solution and Service, 2015–2022 (USD Million)
Table 75 Latin America: Market Size, By Solution, 2015–2022 (USD Million)
Table 76 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 77 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 78 Latin America: Market Size, By Streaming Type, 2015–2022 (USD Million)
Table 79 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 80 Latin America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 81 Market Ranking for the Video Streaming Software Market, 2017

List of Figures (61 Figures)

Figure 1 Global Video Streaming Market Segmentation
Figure 2 Regional Scope
Figure 3 Global Market Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Market Assumptions
Figure 9 Market Evolution
Figure 10 Market Size By Solution and Service
Figure 11 Market Size By Solution: Video Analytics is Expected to Grow at the Highest CAGR
Figure 12 Video Streaming Market Size, By Service: Managed Services Segment is Expected to Grow at the Highest CAGR
Figure 13 North America is Estimated to Hold the Largest Market Share in 2017
Figure 14 Top Three Revenue Segments of the Market
Figure 15 Increasing Adoption of Bring Your Own Device and Need for Stringent Compliance are Expected to Boost the Market
Figure 16 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Broadcasters, Operators, and Media, and North America are Expected to Have the Largest Market Shares in 2017
Figure 18 The Video Streaming Software Market is Expected to Have Immense Growth Opportunities in Asia-Pacific
Figure 19 Asia-Pacific is Expected to Emerge as the Best Market for Investment in the Next Five Years
Figure 20 Transcoding and Processing Solution is Estimated to Have the Largest Market Size in 2017
Figure 21 Video Streaming Market: Drivers, Restraints, Opportunities, and Challenges
Figure 22 Global Consumer Internet Traffic, 2016 (Petabytes Per Month)
Figure 23 Internet Peneration By 2016 (%)
Figure 24 Video Analytics is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 25 Managed Services Segment is Expected to Have A Higher CAGR During the Forecast Period
Figure 26 Consulting Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 27 Live Streaming is Expected to Exhibit A Higher CAGR During the Forecast Period
Figure 28 Cloud Deployment is Expected to Exhibit A Higher CAGR During the Forecast Period
Figure 29 Education Vertical is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 30 Asia-Pacific is Expected to Exhibit the Highest CAGR in the Video Streaming Software Market During the Forecast Period
Figure 31 North America: Market Snapshot
Figure 32 Asia-Pacific: Market Snapshot
Figure 33 Dive Chart
Figure 34 Brightcove: Company Snapshot
Figure 35 Brightcove: Product Offering Scorecard
Figure 36 Brightcove: Business Strategy Scorecard
Figure 37 Haivision: Product Offering Scorecard
Figure 38 Haivision: Business Strategy Scorecard
Figure 39 IBM: Company Snapshot
Figure 40 IBM: Product Offering Scorecard
Figure 41 IBM: Business Strategy Scorecard
Figure 42 Kaltura: Product Offering Scorecard
Figure 43 Kaltura: Business Strategy Scorecard
Figure 44 Ooyala: Product Offering Scorecard
Figure 45 Ooyala: Business Strategy Scorecard
Figure 46 Panopto: Product Offering Scorecard
Figure 47 Panopto: Business Strategy Scorecard
Figure 48 Polycom: Product Offering Scorecard
Figure 49 Polycom: Business Strategy Scorecard
Figure 50 Vbrick: Product Offering Scorecard
Figure 51 Vbrick: Business Strategy Scorecard
Figure 52 Wowza Media Systems: Product Offering Scorecard
Figure 53 Wowza Media Systems: Business Strategy Scorecard
Figure 54 Qumu: Company Snapshot
Figure 55 Qumu: Product Offering Scorecard
Figure 56 Qumu: Business Strategy Scorecard
Figure 57 Sonic Foundry: Company Snapshot
Figure 58 Sonic Foundry: Product Offering Scorecard
Figure 59 Sonic Foundry: Business Strategy Scorecard
Figure 60 Kollective Technology: Product Offering Scorecard
Figure 61 Kollective Technology: Business Strategy Scorecard

MarketsandMarkets forecasts the global video streaming software market size to grow from USD 3.25 Billion in 2017 to USD 7.50 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 18.2%. Increasing need for transcoding to deliver videos to a large number of end-users, the extensive growth of online videos, and growing demands for on-demand streaming are the major factors driving the growth of the market.

The video streaming software market is broadly classified by vertical into broadcasters, operators, and media; Banking, Financial Services, and Insurance (BFSI); education; healthcare; government; and others. The broadcasters, operators, and media vertical is expected to dominate the market with the largest market share during the forecast period. The education vertical is expected to grow at the highest rate, as video solutions help colleges and universities to centrally manage video resources that are collected from various sources. Moreover, video solutions also enhance the classroom experience and increase student engagement.

Among solutions, the transcoding and processing segment is expected to dominate the video streaming market. However, the video analytics solutions segment is expected to grow at the highest Compound Annual Growth Rate (CAGR) during the forecast period, as enterprises are extensively adopting video analytics to receive an end-to-end view of the video performance from the server to the network and finally to the players.

The video streaming software market is segmented into 5 regions, namely, North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. North America is expected to account for the largest share of the overall market in 2017, due to factors such as collaborations between governments and network arenas, institutional partnerships, and large-scale investments in outsourced video streaming solutions and services. APAC is expected to have the highest growth rate during the forecast period, owing to increasing usage of digital media among organizations and individuals, and the rising awareness about business productivity in this region.

The network connectivity issues and technical difficulties involved in video streaming are the major restraining factors for the video streaming software market. However, the use of Artificial Intelligence (AI) and video analytics to understand customer behaviors and optimize network bandwidth is expected to provide opportunities for the growth of the market. On a strategic front, many companies are utilizing different growth strategies, such as acquisitions, partnerships and collaborations, and product developments to increase their share in the market. Some of the major video streaming software vendors include Brightcove, Inc. (US), Haivision, Inc. (Canada), IBM Corporation (US), Kaltura, Inc. (US), Kollective Technology, Inc. (US), Ooyala, Inc. (US) , Panopto (US) , Polycom, Inc. (US), Qumu Corporation (US), Sonic Foundry, Inc. (US), VBrick (US), and Wowza Media Systems, LLC (US). In March 2017, Kaltura partnered with the University of the West of England (UWE) to deploy its video platform for over 500 courses. This will enable students to produce their videos on any mobile device, easily embed it into an assessment, and then securely submit the assessment to the lecturer via Virtual Learning Environments (VLEs).

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