HOME Top Market Reports Enterprise Video Market by Type (Webcasting, Video Content Management, Video Conferencing), Deployment Mode, Application (Knowledge Sharing & Collaboration, Corporate Communications), Vertical and Region - Global Forecast to 2022

Enterprise Video Market by Type (Webcasting, Video Content Management, Video Conferencing), Deployment Mode, Application (Knowledge Sharing & Collaboration, Corporate Communications), Vertical and Region - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: July 2017
Report Code: TC 2583

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[141 Pages Report] The enterprise video market projected to grow from an estimated USD 16.34 Billion in 2017 to USD 40.84 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.1% during the period 2017–2022.

Objectives of the study:

  • To define, describe, and forecast the enterprise video market by type, deployment mode, application, vertical, and region
  • To provide detailed information regarding the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
  • To forecast the market size of market segments based on type, deployment mode, application, and vertical with respect to five main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America (LA)
  • To analyse opportunities in the market for stakeholders and to draw a competitive landscape of the market
  • To profile key market players and comprehensively analyse their core competencies
  • To track and analyse competitive developments, such as Mergers & Acquisitions (M&A), new product developments, and Research and Development (R&D) activities in the market

The research methodology used to estimate and forecast the enterprise video market size begins with capturing data on key vendor revenues through secondary research. Vendor offerings also taken into consideration to determine the market segmentations. The bottom-up procedure employed to arrive at the overall global market size from the revenues of the key market players. After arriving at the overall market size, the total market split into several segments and subsegments, which are then verified through primary research by conducting extensive interviews with key individuals, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of the profiles of the primary participants depicted in the figure below:

Enterprise Video Market

To know about the assumptions considered for the study, download the pdf brochure

The enterprise video market includes players such as Adobe Systems Incorporated (US), Brightcove Inc. (US), Avaya, Inc. (US), Vidyo, Inc. (US), VBrick Systems Inc. (US), MediaPlatform, Inc. (US), Polycom, Inc. (US), Cisco Systems, Inc. (US), IBM Corporation (US), Microsoft Corporation (US), Kaltura (US), and Ooyala, Inc. (US).

Key Target Audience

  • Enterprise Video Solution & Platform Vendors
  • IT Developers
  • Consulting Service Providers
  • Telecom Operators
  • Over-the-top Players (OTT)
  • Cloud Service Providers
  • Government Agencies
  • Network and System Integrators
  • Software Vendors
  • Content Delivery Network Providers
  • Web and Video Conferencing Service Providers
  • Webcasting Service Providers
  • Video Content Management Software Providers
  • Video On-demand Service Providers

Scope of the Enterprise Video Market Research Report:

The research report categorizes the market to forecast the revenues and analyze the trends in each of the following subsegments:

By Type

  • Video Conferencing
  • Video Content Management
  • Webcasting

By Deployment Mode

  • Cloud
  • Hybrid
  • On-Premises

By Application

  • Knowledge Sharing & Collaboration
  • Corporate Communications
  • Training & Development
  • Marketing & Client Engagement

By Vertical

  • Media & Entertainment
  • IT & Telecommunication
  • Public Sector & Education
  • Healthcare
  • Retail & Consumer Goods
  • Manufacturing
  • BFSI
  • Transportation & logistics
  • Others*

*Note: Others include automotive, oil& gas, energy & power, and utilities sectors.

By Region

  • North America
  • Asia Pacific (APAC)
  • Europe
  • Middle East & Africa (MEA)
  • Latin America (LA)

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Geographic Analysis

  • Further country-level breakdown of the North American enterprise video market
  • Further country-level breakdown of the European market
  • Further country-level breakdown of the APAC market
  • Further country-level breakdown of the MEA market
  • Further country-level breakdown of the LA market

Company Information

  • Detailed analysis and profiles of additional market players

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions & Limitations
           2.3.1 Limitations

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Opportunities in Global Enterprise Video Market
    4.2 Enterprise Video Market, By Vertical & Region
    4.3 Enterprise Video Market, By Region

5 Market Overview and Industry Trends (Page No. - 34)
    5.1 Introduction
    5.2 Ecosystem
    5.3 Current Trends in Enterprise Video Market
           5.3.1 Seamless Mobility and Remote Workforce
           5.3.2 Growth of Mobile Streaming
    5.4 Innovation Spotlight
    5.5 Market Dynamics
           5.5.1 Drivers
                    5.5.1.1 Increasing Adoption of Cloud Technology
                    5.5.1.2 Rising Internet Penetration and Growing Demand for Video Streaming
                    5.5.1.3 Video as A Tool to Enhance Communication and Collaboration Across Enterprises
           5.5.2 Restraints
                    5.5.2.1 Network Connectivity and Technical Difficulties
                    5.5.2.2 Concerns Over Security of Video Content
           5.5.3 Opportunities
                    5.5.3.1 Use of Video Analytics
                    5.5.3.2 Growing Demand in Healthcare Sector
           5.5.4 Challenges
                    5.5.4.1 Difficulties in Utilizing Enterprise Video as A UCC Tool

6 Enterprise Video Market, By Type (Page No. - 39)
    6.1 Introduction
    6.2 Video Conferencing
    6.3 Video Content Management
    6.4 Webcasting

7 Enterprise Video Market, By Deployment Mode (Page No. - 43)
    7.1 Introduction
    7.2 Cloud
    7.3 On-Premises
    7.4 Hybrid

8 Enterprise Video Market, By Application (Page No. - 48)
    8.1 Introduction
    8.2 Knowledge Sharing & Collaboration
    8.3 Corporate Communications
    8.4 Training & Development
    8.5 Marketing & Client Engagement

9 Enterprise Video Market, By Vertical (Page No. - 54)
    9.1 Introduction
    9.2 Media & Entertainment
    9.3 IT & Telecommunication
    9.4 Public Sector & Education
    9.5 Healthcare
    9.6 Retail & Consumer Goods
    9.7 Manufacturing
    9.8 Banking, Financial Services & Insurance (BFSI)
    9.9 Transportation & Logistics
    9.10 Others

10 Geographical Analysis (Page No. - 64)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia Pacific (APAC)
     10.5 Middle East & Africa (MEA)
     10.6 Latin America

11 Competitive Landscape (Page No. - 84)
     11.1 Microquadrant Overview
             11.1.1 Visionary Leaders
             11.1.2 Innovators
             11.1.3 Dynamic Differentiators
             11.1.4 Emerging Companies
     11.2 Competitive Benchmarking
             11.2.1 Strength of Product Portfolio
             11.2.2 Business Strategy Excellence

12 Company Profiles (Page No. - 88)
(Business Overview, Product Offerings, Business Strategies, Recent Developments, Key Relationships)*
     12.1 Adobe Systems Incorporated
     12.2 Brightcove, Inc.
     12.3 Avaya, Inc.
     12.4 Vidyo, Inc.
     12.5 Vbrick Systems, Inc
     12.6 Mediaplatform, Inc.
     12.7 Polycom, Inc.
     12.8 Cisco Systems, Inc.
     12.9 IBM Corporation
     12.10 Microsoft Corporation
     12.11 Kaltura Inc.
     12.12 Ooyala, Inc.

*Business Overview, Product Offerings, Business Strategies, Recent Developments, Key Relationships Might Not Be Captured in Case of Unlisted Companies.

13 Key Innovators (Page No. - 131)
     13.1 Haivision, Inc.
     13.2 Panopto
     13.3 Qumu Corporation
     13.4 Sonic Foundry, Inc.
     13.5 Kollective Technology, Inc.
     13.6 Vidizmo LLC
     13.7 Amazon Web Services, Inc. (Chime)
     13.8 Ringcentral Inc.

14 Appendix (Page No. - 137)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports
     14.7 Author Details


List of Tables (64 Tables)

Table 1 Global Enterprise Video Market Size, 2015-2022 (USD Billion)
Table 2 Enterprise Video Market Size, By Type, 2015–2022 (USD Million)
Table 3 Video Conferencing: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 4 Video Content Management: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 5 Webcasting: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 6 Enterprise Video Market Size, By Deployment Mode, 2015-2022 (USD Billion)
Table 7 Cloud: Enterprise Video Market Size, By Region, 2015-2022 (USD Million)
Table 8 On-Premises: Enterprise Video Market Size, By Region, 2015-2022 (USD Million)
Table 9 Hybrid: Enterprise Video Market Size, By Region, 2015-2022 (USD Million)
Table 10 Enterprise Video Market Size, By Application, 2015–2022 (USD Billion)
Table 11 Knowledge Sharing & Collaboration: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 12 Corporate Communications: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 13 Training & Development: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 14 Marketing & Client Engagement: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 15 Enterprise Video Market Size, By Vertical, 2015–2022 (USD Billion)
Table 16 Media & Entertainment: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 17 IT & Telecommunication: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 18 Public Sector & Education: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 19 Healthcare: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 20 Retail & Consumer Goods: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 21 Manufacturing: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 22 BFSI: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 23 Transportation & Logistics: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 24 Others: Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 25 Enterprise Video Market Size, By Region, 2015–2022 (USD Million)
Table 26 North America: Enterprise Video Market Size, By Type, 2015–2022 (USD Million)
Table 27 North America: Enterprise Video Market Size, By Application, 2015–2022 (USD Million)
Table 28 North America: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 29 North America: Corporate Communications Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 30 North America: Training & Development Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 31 North America: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 32 North America: Enterprise Video Market Size, By Vertical, 2015–2022 (USD Million)
Table 33 Europe: Enterprise Video Market Size, By Type, 2015–2022 (USD Million)
Table 34 Europe: Enterprise Video Market Size, By Application, 2015–2022 (USD Million)
Table 35 Europe: Enterprise Video Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 36 Europe: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 37 Europe: Corporate Communications Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 38 Europe: Training & Development Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 39 Europe: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 40 Europe: Enterprise Video Market Size, By Vertical, 2015–2022 (USD Million)
Table 41 APAC: Enterprise Video Market Size, By Type, 2015–2022 (USD Million)
Table 42 APAC: Enterprise Video Market Size, By Application, 2015–2022 (USD Million)
Table 43 APAC: Enterprise Video Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 44 APAC: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 45 APAC: Corporate Communications Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 46 APAC: Training & Development Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 47 APAC: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 48 APAC: Enterprise Video Market Size, By Vertical, 2015–2022 (USD Million)
Table 49 MEA: Enterprise Video Market Size, By Type, 2015–2022 (USD Million)
Table 50 MEA: Enterprise Video Market Size, By Application, 2015–2022 (USD Million)
Table 51 MEA: Enterprise Video Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 52 MEA: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 53 MEA: Corporate Communications Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 54 MEA: Training & Development Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 55 MEA: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 56 MEA: Enterprise Video Market Size, By Vertical, 2015–2022 (USD Million)
Table 57 Latin America: Enterprise Video Market Size, By Type, 2015–2022 (USD Million)
Table 58 Latin America: Enterprise Video Market Size, By Application, 2015–2022 (USD Million)
Table 59 Latin America: Enterprise Video Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 60 Latin America: Knowledge Sharing & Collaboration Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 61 Latin America: Corporate Communications Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 62 Latin America: Training & Development Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 63 Latin America: Marketing & Client Engagement Application Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 64 Latin America: Enterprise Video Market Size, By Vertical, 2015–2022 (USD Million)


List of Figures (61 Figures)

Figure 1 Enterprise Video Market: Market Segmentation
Figure 2 Enterprise Video Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Enterprise Video Market: Assumptions
Figure 8 Webcasting Type to Record Highest Growth During Forecast Period (USD Billion)
Figure 9 Hybrid Deployment Mode to Record Highest Growth During Forecast Period (USD Billion)
Figure 10 Marketing & Client Engagement Application to Record Highest Growth During Forecast Period (USD Billion)
Figure 11 Healthcare Vertical to Record Highest Growth During Forecast Period (USD Billion)
Figure 12 North America to Hold Largest Market Share in 2017
Figure 13 Top Four Revenue Segments of Enterprise Video Market
Figure 14 Increasing Use of Video as A Tool for Enterprise Communication and Collaboration to Fuel Market Growth
Figure 15 North America Enterprise Video Market: Webcasting Type to Record Highest Growth During Forecast Period (USD Billion)
Figure 16 Europe Enterprise Video Market: Hybrid Deployment Mode to Record Highest Growth During Forecast Period (USD Billion)
Figure 17 APAC Enterprise Video Market: Marketing & Client Engagement Application to Record Highest Growth During Forecast Period (USD Billion)
Figure 18 MEA Enterprise Video Market: Healthcare Vertical to Record Highest Growth During Forecast Period (USD Billion)
Figure 19 Media & Entertainment Vertical to Dominate Market in 2017
Figure 20 APAC to Record Highest Growth During Forecast Period (USD Billion)
Figure 21 Ecosystem: Enterprise Video Market
Figure 22 Enterprise Video Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Internet Penetration Rate By 2016 (%)
Figure 24 Webcasting Segment to Record Highest Growth During Forecast Period (USD Million)
Figure 25 Hybrid Deployment Mode to Record Highest Growth During Forecast Period (USD Billion)
Figure 26 Knowledge Sharing & Collaboration Application to Hold Largest Market Share During Forecast Period (USD Billion)
Figure 27 Healthcare Vertical to Record Highest Growth During Forecast Period (USD Billion)
Figure 28 APAC Enterprise Video Market to Record Highest Growth During Forecast Period
Figure 29 North America: Enterprise Video Market Snapshot
Figure 30 APAC: Enterprise Video Market Snapshot
Figure 31 Enterprise Video Market: Competitive Leadership Mapping, 2017
Figure 32 Adobe Systems Incorporated: Company Snapshot
Figure 33 Adobe Systems Incorporated: Product Offering Scorecard
Figure 34 Adobe Systems Incorporated: Business Strategy Scorecard
Figure 35 Brightcove, Inc.: Company Snapshot
Figure 36 Brightcove, Inc.: Product Offering Scorecard
Figure 37 Brightcove, Inc.: Business Strategy Scorecard
Figure 38 Avaya, Inc.: Company Snapshot
Figure 39 Avaya, Inc.: Product Offering Scorecard
Figure 40 Avaya, Inc.: Business Strategy Scorecard
Figure 41 Vidyo, Inc.: Product Offering Scorecard
Figure 42 Vidyo, Inc.: Business Strategy Scorecard
Figure 43 Vbrick Systems, Inc.: Product Offering Scorecard
Figure 44 Vbrick Systems, Inc.: Business Strategy Scorecard
Figure 45 Mediaplatform, Inc.: Product Offering Scorecard
Figure 46 Mediaplatform, Inc.: Business Strategy Scorecard
Figure 47 Polycom, Inc.: Product Offering Scorecard
Figure 48 Polycom, Inc.: Business Strategy Scorecard
Figure 49 Cisco Systems, Inc.: Company Snapshot
Figure 50 Cisco Systems, Inc.: Product Offering Scorecard
Figure 51 Cisco Systems, Inc.: Business Strategy Scorecard
Figure 52 IBM Corporation: Company Snapshot
Figure 53 IBM Corporation: Product Offering Scorecard
Figure 54 IBM Corporation: Business Strategy Scorecard
Figure 55 Microsoft Corporation: Company Snapshot
Figure 56 Microsoft Corporation: Product Offering Scorecard
Figure 57 Microsoft Corporation: Business Strategy Scorecard
Figure 58 Kaltura Inc.: Product Offering Scorecard
Figure 59 Kaltura Inc.: Business Strategy Scorecard
Figure 60 Ooyala, Inc.: Product Offering Scorecard
Figure 61 Ooyala, Inc.: Business Strategy Scorecard

The global enterprise video market projected to grow from an estimated USD 16.34 Billion in 2017 to USD 40.84 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.1% from 2017 to 2022. The major drivers for the upsurge in demand in the market include the growing demand for video streaming and increasing internet penetration as well as exponentially increasing adoption of cloud technology across businesses.

The enterprise video market segmented on the basis of type into video conferencing, video content management, and webcasting. The webcasting segment expected to grow at the highest CAGR during the forecast period. Based on deployment mode, the market classified into cloud, hybrid, and on-premises. The cloud deployment segment expected to hold the largest market share from 2017 to 2022. Based on application, the market segmented into knowledge sharing & collaboration, corporate communications, training & development, and marketing & client engagement. The marketing & client engagement application segment expected to be the fastest-growing segment during the forecast period. Based on vertical, the market segmented into media & entertainment, IT & telecommunication, public sector & education, healthcare, retail & consumer goods, manufacturing, BFSI, transportation & logistics, and others. The media & entertainment industry segment expected to hold the largest share in the enterprise video market from 2017 to 2022.

As per regional analysis, North America expected to hold the largest market share during the forecast period due to the early adoption of enterprise video solutions by a majority of the verticals in this region. The market for enterprise video in the Asia Pacific expected to grow at the fastest CAGR during the forecast period. The increasing adoption of new technologies by SMEs and increasing penetration of cloud technology and mobile devices are some of the major drivers contributing to the growth of the enterprise video market in the Asia Pacific region. The telecom, manufacturing, and educational sectors in this region are demanding various video enterprise solutions for better functioning and outputs. Due to a diversified geographic area and high customer base, the region expected to exhibit strong growth in the market.

Enterprise Video Market

A few of the restraining factors that affect the growth of the market include network connectivity & technical difficulties as well as concerns over the security of video content. Key players in the enterprise video market include Adobe Systems Incorporated (US), Brightcove Inc. (US), Avaya, Inc. (US), Vidyo, Inc. (US), VBrick Systems, Inc. (US), MediaPlatform, Inc. (US), Polycom, Inc. (US), Cisco Systems, Inc. (US), IBM Corporation (US), Microsoft Corporation (US), Kaltura (US) and Ooyala, Inc. (US). These companies focusing on developing innovative enterprise video solutions in collaboration with technological partners. High demand for the video as a tool to enhance communications and collaborations across enterprises spurred the growth of the market in various countries across North America, Europe, and the Asia Pacific.

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