Digital Workplace Market

Secondary research was conducted to collect information useful for this technical, market-oriented, and commercial study of the global digital workplace market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Different approaches, such as top-down and bottom-up, were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the market.

Secondary Research

In the secondary research process, various secondary sources were referred to for identifying and collecting information regarding the study. The secondary sources included annual reports, press releases, investor presentations of digital workplace solution and service vendors, forums, certified publications, and whitepapers. The secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives, all of which were further validated by primary sources.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included various industry experts, including Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the digital workplace market.

In the market engineering process, top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform the market estimation and market forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to list key information/insights throughout the report.

After the complete market engineering process (including calculations for market statistics, market breakups, market size estimations, market forecasts, and data triangulation), extensive primary research was conducted to gather information and verify & validate the critical numbers arrived at. The primary research was also conducted to identify the segmentation types, industry trends, competitive landscape of digital workplace market players, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.

Note: Other levels include sales managers, marketing managers, and product managers.
Tier 1 companies receive revenues higher than USD 10 billion; Tier 2 companies' revenues range between USD
1 and 10 billion; and Tier 3 companies' revenues range between USD 500 million and USD 1 billion.
Source: Industry Experts

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Market Size Estimation

Top-down and bottom-up approaches were used to estimate and validate the size of the digital workplace market and the size of various dependent sub-segments in the overall market. The research methodology used to estimate the market size includes the following details: critical players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure included the study of the annual and financial reports of the top market players, and extensive interviews were conducted for key insights from the industry leaders, such as CEOs, VPs, directors, and marketing executives.

All percentage splits and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added to detailed inputs and analysis from MarketsandMarkets.

Digital Workplace Market : Top-Down and Bottom-Up Approach

Data Triangulation

The market was split into several segments and subsegments after arriving at the overall market size using the market size estimation processes explained above. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.