HOME Top Market Reports Frozen Bakery Products Market by Type (Frozen Bread, Frozen Pizza Crust, Frozen Cake & Pastry), Distribution Channel (Artisan Baker, Retail, Catering), & Region (North America, Europe, Asia-Pacific, Rest of the World) - Global Trends & Forecast to 2020

Frozen Bakery Products Market by Type (Frozen Bread, Frozen Pizza Crust, Frozen Cake & Pastry), Distribution Channel (Artisan Baker, Retail, Catering), & Region (North America, Europe, Asia-Pacific, Rest of the World) - Global Trends & Forecast to 2020

By: marketsandmarkets.com
Publishing Date: September 2015
Report Code: FB 1249

 

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The frozen bakery products market is directly influenced by the growth of frozen food products that offer convenience and save consumers’ time and efforts spent in the preparation of bakery products from ground up. They offer thaw-and-serve and bake-off options, thus facilitating quick service without compromising on freshness and taste. Frozen bakery products help industrial consumers in in-store bakeries, coffee chains, gas-stations, and quick service restaurants in offering various products to their quickly and conveniently. Prolonged shelf life of frozen bakery products enables them to secure stocks at times of seasonal variations. However, manufacturers of frozen bakery products face intense competition from inter- and intra-industry peers in sourcing raw material, ultimately restraining the market growth to a significant extent.

The market for frozen bakery products is projected to witness a steady growth due to the diversified products available in the market. The report estimates the market size, in terms of value and volume, of frozen bakery products, based on their type, distribution channel, and geographical market. The report provides a detailed analysis of the segments: frozen bread, frozen pizza crust, frozen cake & pastry, and other frozen bakery products such as waffles, donuts, and cookies. Frozen bakery products have also been segmented on the basis of their channel of distribution into artisan bakers, retail, and catering. The report provides a comprehensive analysis of the frozen bakery products market for new and existing players in this industry. The regions covered in this report are North America, Europe, Asia-Pacific, and Rest of the World (RoW). The market is further segmented on the basis of the key countries in these regions.

Frozen Bakery Products Market

The global market for frozen bakery products was USD 13.0 Billion in 2014, and is projected to grow at a CAGR of 8.5% from 2015 to 2020. In 2014, the global consumption of frozen bakery products was 6.1 thousand metric tons, and is projected to grow at a competitive CAGR of 7.2% during the forecast period. The European region accounted for the largest share in the market for frozen bakery products in 2014. Frozen bread dominated the market in terms of value as well as volume in 2014. It is the fastest-growing frozen bakery product type, projected to grow at 8.2% CAGR during the forecast years, in terms of value. The market for frozen bakery products sold through catering is projected to grow at the highest CAGR of 10.1% from 2015 to 2020, owing to fast-growing global tourism and hospitality industry and increasing demands for frozen bakery products for easy-to-serve convenience.

The report provides a qualitative analysis of the leading players in the market. It also enumerates the development strategies preferred by these players. The market dynamics in terms of market drivers, restraints, opportunities, and challenges are discussed in detail in the report. Key players profiled in the report include Associated British Foods plc (U.K.), ARYZTA AG (Switzerland), Lantmannen Unibake International (Denmark), EUROPASTRY, SA (Spain), General Mills, Inc. (U.S.), and Kellogg Company (U.S.), Premier Foods Plc (U.K.), Vandemoortele NV (Belgium), ConAgra Foods, Inc. (U.S.), and Grupo Bimbo S.A.B. de C.V. (Mexico) have been profiled in the report.

Scope of the Report

This study categorizes the frozen bakery products market on the basis of type, distribution channel, and region. The regional analysis is further extended with projections of the market size of their key contributing countries.

On the basis of key types, the market was segmented as follows:

  • Frozen bread
  • Frozen pizza crust
  • Frozen cake & pastry
  • Others (frozen waffles, biscuits, cookies, bagels, pretzels, bagel, and donuts)

On the basis of distribution channels, the market was segmented as follows:

  • Artisan bakers
  • Retail
  • Catering

On the basis of key regions, the market was segmented as follows:

  • North America
  • Europe
  • Asia-Pacific
  • RoW

Available Customizations

The following customization options are available for the report:

Product Analysis

  • Product matrix, which gives a detailed comparison of the product portfolio of each company

Regional Analysis

  • Further breakdown of the Rest of Europe frozen bakery products market into Sweden, Poland, Norway, and Greece
  • Further breakdown of the Rest of Asia-Pacific frozen bakery products market into South Korea, North Korea, Malaysia, and Sri Lanka
  • Further breakdown of the RoW frozen bakery products market into Paraguay, Uruguay, Chile, and Cuba

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

Table of Contents
 
1 Introduction
    1.1 Objectives of  the Study
    1.2 Market Definition
    1.3 Study Scope
          1.3.1 Periodization Considered for  the Frozen Bakery Products Market
    1.4 Base Currency Considered for  the Frozen Bakery Products Market
    1.5 Base Unit Considered for  the Frozen Bakery Products Market
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Breakdown of Primaries, By Company Type, Designation & Region
    2.2 Factor Analysis
           2.2.1 Introduction
           2.2.2 Overview of  the Parent Industry
                    2.2.2.1 Key Segments in  the Food Sector
           2.2.3 Demand-Side Analysis
                    2.2.3.1 Rising Population
                               2.2.3.1.1 Increase in Middle-Class Population, 2009–2030
                    2.2.3.2 Developing Economies, GDP (Purchasing Power Parity), 2013
           2.2.4 Supply-Side Analysis
                    2.2.4.1 Research & Development
                    2.2.4.2 Bakery Products Freezing Technologies
    2.3 Market Size Estimation
    2.4 Market Breakdown & Data Triangulation
    2.5 Market Share Estimation
    2.6 Research Assumptions & Limitations
           2.6.1 Assumptions
           2.6.2 Limitations of  the Research Study

3 Executive Summary
    3.1 Overview
    3.2 Frozen Bakery Products

4 Premium Insights
    4.1 Attractive Opportunities in  the Frozen Bakery Products Market
    4.2 Frozen Bakery Products Market, By Distribution Channel
    4.3 Overview of  the Frozen Bakery Products Market in  the Asia-Pacific Region
    4.4 India is Projected to Be  the Fastest-Growing Market
    4.5 Frozen Bakery Products Market, By Type
    4.6 Frozen Bakery Products Market: Developed vs. Emerging Markets
    4.7 Frozen Bread Accounted for  the Largest Share in  the Frozen Bakery Products Market in 2014
    4.8 Frozen Bakery Products Market Life Cycle Analysis, By Region

5 Market Overview
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Type
           5.2.2 By Distribution Channel
           5.2.3 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increased Demand for Convenience Food Products
                    5.3.1.2 Drive for Greater Safety & Taste Consistency
                    5.3.1.3 Economic Growth Drives  the Consumption of Frozen Breads
                    5.3.1.4 Scratch Baking Becoming Outdated
                    5.3.1.5 Development of Retail Channels Driving Innovation
           5.3.2 Restraints
                    5.3.2.1 Preference for Conventional, Freshly Baked Products
                    5.3.2.2 Consolidated Market
                    5.3.2.3 Volatility of Raw Materials & Energy Costs
           5.3.3 Opportunities
                    5.3.3.1 Demand for Premium Products on  the Rise
                    5.3.3.2 Differentiation of Products
                    5.3.3.3 High Margin for Local Bakers
           5.3.4 Challenges
                    5.3.4.1 Lack of Transport Infrastructure Support in Emerging Markets

6 Industry Trends
    6.1 Introduction
           6.1.1 Historical Trade Data/Market Statistics
    6.2 Supply Chain Analysis
    6.3 Industry Insights
    6.4 Porter’s Five Forces Analysis
           6.4.1 Threat of New Entrants
           6.4.2 Threat of Substitutes
           6.4.3 Bargaining Power of Suppliers
           6.4.4 Bargaining Power of Buyers
           6.4.5 Intensity of Competitive Rivalry
    6.5 Strategic Benchmarking
           6.5.1 Strategic Acquisitions, Investments & Expansions, Agreements, and New Product Developments

7 Frozen Bakery Products Market, By Type
    7.1 Introduction
           7.1.1 Frozen Bread
           7.1.2 Frozen Pizza Crust
                    7.1.2.1 Rise of Specialty Products
           7.1.3 Frozen Cake & Pastry
                    7.1.3.1 Pie & Tarts
                    7.1.3.2 Croissants
                    7.1.3.3 Sponge Cake
                    7.1.3.4 Muffin
           7.1.4 Other Frozen Bakery Products

8 Frozen Bakery Products Market, By Distribution Channel
    8.1 Introduction
    8.2 Artisan Bakers
           8.2.1 Rising Supermarket Sales Take Away Shares From Artisan Bakers
    8.3 Retail
           8.3.1 Supermarkets & Hypermarkets
                    8.3.1.1 Supermarkets & Hypermarkets Invest in Their Own Baking Facilities
           8.3.2 Convenience Stores
                    8.3.2.1 The Convenience Factor Drives  the Attention of Consumers to Mom & Pop Convenience Stores
                    8.3.2.2 Retail Market Generates Maximum Sales for Frozen Bread
           8.3.3 In-Store Bakeries
    8.4 Catering
           8.4.1 Food Service

9 Frozen Bakery Products Market, By Region
    9.1 Introduction
    9.2 Pest Analysis
           9.2.1 Political/Legal Factors
                    9.2.1.1 Government Regulations
           9.2.2 Economic Factors
                    9.2.2.1 Fluctuating Raw Material Prices
                    9.2.2.2 Rising Middle-Class Population With High Disposable Income
           9.2.3 Social Factors
                    9.2.3.1 Human Health Concerns
           9.2.4 Technological Factors
                    9.2.4.1 R&D Initiatives
    9.3 North America
           9.3.1 U.S.
           9.3.2 Canada
           9.3.3 Mexico
    9.4 Europe
           9.4.1 Italy
           9.4.2 Spain
           9.4.3 Germany
           9.4.4 U.K.
           9.4.5 France
           9.4.6 Rest of Europe
    9.5 Asia-Pacific
           9.5.1 China
           9.5.2 Japan
           9.5.3 India
           9.5.4 Australia & New Zealand
           9.5.5 Rest of Asia-Pacific
    9.6 Rest of  the World (RoW)
           9.6.1 Latin America
           9.6.2 Africa
           9.6.3 Middle East

10 Competitive Landscape
     10.1 Overview
     10.2 Competitive Situations & Trends
             10.2.1 Acquisitions
             10.2.2 New Product Developments
             10.2.3 Investments & Expansions
             10.2.4 Agreements

11 Company Profiles
     11.1 Introduction
     11.2 Aryzta AG
     11.3 Conagra Foods. Inc.
     11.4 Europastry S.A.
     11.5 General Mills, Inc.
     11.6 Grupo Bimbo S.A.B. De C.V.
     11.7 Associated British Foods PLC
     11.8 Kellogg Company
     11.9 Lantmannen Unibake International
     11.10 Vandemoortele NV
     11.11 Premier Foods PLC

12 Appendix
     12.1 Insights of Industry Experts
     12.2 Discussion Guide
     12.3 Introducing RT: Real-Time Market Intelligence
     12.4 Available Customizations
     12.5 Related Reports


List of Tables (78 Tables)
 
Table 1 Frozen Bakery Products Types & Their Descriptions
Table 2 Frozen Bakery Products, By Distribution Channel
Table 3 Frozen Bakery Products, By Region
Table 4 Eu27 Imports of Cakes, Biscuits & Other Baked Goods
Table 5 Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 6 Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 7 Frozen Bread Market Size, By Region, 2013–2020 (USD Million)
Table 8 Frozen Bread Market Size, By Region, 2013–2020 (‘000 MT)
Table 9 Frozen Pizza Crust Market Size, By Region, 2013–2020 (USD Million)
Table 10 Frozen Pizza Crust Market Size, By Region, 2013–2020 (‘000 MT)
Table 11 Frozen Cake & Pastry Market Size, By Region, 2013–2020 (USD Million)
Table 12 Frozen Cake & Pastry Market Size, By Region, 2013–2020 (‘000 MT)
Table 13 Other Frozen Bakery Products Market Size, By Region, 2013–2020 (USD Million)
Table 14 Other Frozen Bakery Products Market Size, By Region, 2013–2020 (‘000 MT)
Table 15 Frozen Bakery Products Market Size, By Distribution Channel, 2013–2020 (USD Million)
Table 16 Artisan Bakers Market Size, By Region, 2013–2020 (USD Million)
Table 17 Retail Market Size , By Region, 2013–2020 (USD Million)
Table 18 Catering Market Size , By Region, 2013–2020 (USD Million)
Table 19 Frozen Bakery Products Market Size, By Region, 2013–2020 (USD Million)
Table 20 Frozen Bakery Products Market Size, By Region, 2013–2020 (‘000 MT)
Table 21 North America: Frozen Bakery Products Market Size, By Country, 2013–2020 (USD Million)
Table 22 North America: Frozen Bakery Products Market Size, By Country, 2013–2020 (‘000 MT)
Table 23 North America: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 24 North America: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 25 North America: Frozen Bakery Products Market Size, By Distribution Channel, 2013–2020 (USD Million)
Table 26 U.S.: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 27 U.S.: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 28 Canada: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 29 Canada: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 30 Mexico: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 31 Mexico: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 32 Europe: Frozen Bakery Products Market Size, By Country, 2013–2020 (USD Million)
Table 33 Europe: Frozen Bakery Products Market Size, By Country, 2013–2020 (‘000 MT)
Table 34 Europe: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 35 Europe: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 36 Europe: Frozen Bakery Products Market Size, By Distribution Channel-, 2013–2020 (USD Million)
Table 37 Italy: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 38 Italy: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 39 Spain: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 40 Spain: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 41 Germany: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 42 Germany: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 43 U.K.: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 44 U.K.: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 45 France: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 46 France: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 47 Rest of Europe: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 48 Rest of Europe : Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 49 Asia-Pacific: Frozen Bakery Products Market Size, By Country, 2013–2020 (USD Million)
Table 50 Asia-Pacific: Frozen Bakery Products Market Size, By Country, 2013–2020 (‘000 MT)
Table 51 Asia-Pacific: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 52 Asia-Pacific: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 53 Asia-Pacific: Frozen Bakery Products Market Size, By Distribution Channel-, 2013–2020 (USD Million)
Table 54 China: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 55 China: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 56 Japan: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 57 Japan: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 58 India: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 59 India: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 60 Australia & New Zealand: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 61 Australia & New Zealand: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 62 Rest of Asia-Pacific: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 63 Rest of Asia-Pacific: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 64 RoW: Frozen Bakery Products Market Size, By Country, 2013–2020 (USD Million)
Table 65 RoW: Frozen Bakery Products Market Size, By Region, 2013–2020 (‘000 MT)
Table 66 RoW: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 67 RoW: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 68 RoW: Frozen Bakery Products Market Size, By Distribution Channel-, 2013–2020 (USD Million)
Table 69 Latin America: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 70 Latin America: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 71 Africa: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 72 Africa: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 73 Middle East: Frozen Bakery Products Market Size, By Type, 2013–2020 (USD Million)
Table 74 Middle East: Frozen Bakery Products Market Size, By Type, 2013–2020 (‘000 MT)
Table 75 Acquisitions, 2014–2015
Table 76 New Product Developments, 2011–2013
Table 77 Investments & Expansions, 2012–2015
Table 78 Agreements, 2010–2013
 
 
List of Figures (56 Figures)
 
Figure 1 Frozen Bakery Products Market Segmentation
Figure 2 Frozen Bakery Products Market: Research Design
Figure 3 Bakery Segment Accounted for ~31% in  the Food Sector in 2013
Figure 4 Impact of Key Factors Influencing  the Parent Industry
Figure 5 Global Population is Projected to Reach ~9.5 Billion By 2050
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Data Triangulation Methodology
Figure 9 Limitations of  the Research Study
Figure 10 Frozen Bakery Products Market Snapshot (2015 vs. 2020): Market for Frozen Cake & Pastry is Projected to Grow at  the Highest CAGR
Figure 11 Retail Distribution Channel Will Cover  the Largest Share By 2020
Figure 12 Asia-Pacific is  the Fastest-Growing Region for  the Frozen Bakery Products Market in 2014
Figure 13 Key Market Players Adopted Mergers & Acquisitions as  the Key Strategy From 2011 to 2015
Figure 14 Emerging Economies Offer Attractive Opportunities in  the Frozen Bakery Products Market
Figure 15 Catering Channel to Grow at  the Highest Rate
Figure 16 Frozen Bread Captured  the Largest Share in  the Emerging Asia-Pacific Market in 2014
Figure 17 India is Projected to Be  the Fastest-Growing Country-Level Market for Frozen Bakery Products
Figure 18 Europe Dominated  the Frozen Bakery Products Market in 2014
Figure 19 Emerging Markets to Grow Faster Than  the Developed Markets
Figure 20 Frozen Bread Segment Was  the Largest Market in 2014
Figure 21  the Frozen Bakery Products Market in Asia-Pacific is Experiencing High Growth
Figure 22 Frozen Bakery Products Market Segmentation
Figure 23 Rising Consumption of Healthier & Convenience Food Products is  the Key Driver of  the Frozen Bakery Products Market
Figure 24 Cold Chain is  the Vital Component of  the Supply Chain
Figure 25 Acquisitions of Smaller Players is  the Most Prevailing Strategic Trend in  the Frozen Bakery Industry
Figure 26 Frozen Bakery Products Market: Porter’s Five Forces Analysis
Figure 27 Strategic Initiatives of Key Companies
Figure 28 Frozen Bakery Products Market Size, By Type, 2015 vs. 2020
Figure 29 Global Market for Frozen Bread : 2015 V/S 2020
Figure 30 Frozen Bakery Products Market Share, By Distribution Channel, 2015 vs. 2020
Figure 31 Global Frozen Bakery Products Market, By Retail Channels, 2014-2020 (USD Million)
Figure 32 Regional Snapshot (2014):  the Markets in Asia-Pacific and RoW are Emerging as New Hot Spots
Figure 33 North American Frozen Bakery Products Market Snapshot: 2015 & 2020
Figure 34  the U.S. to Become  the Largest Market for Frozen Bakery Products By 2020
Figure 35 Europe Frozen Bakery Products Market Snapshot: U.K. to Be  the Most Lucrative Market in Europe
Figure 36 Asia-Pacific Frozen Bakery Products Market Snapshot: India is  the Most Lucrative Market
Figure 37 RoW Frozen Bakery Products Market Snapshot: Increasing Consumption of Premium Bakery Products is Driving  the Market for Frozen Bakery Products
Figure 38 Key Companies Preferred Acquisitions From 2010-2015
Figure 39 Acquisitions:  the Key Strategy, 2010–2015
Figure 40 Annual Developments in  the Frozen Bakery Products Market, 2010–2015
Figure 41 Geographical Revenue Mix of Top Players
Figure 42 Aryzta: Company Snapshot
Figure 43 Aryzta: SWOT Analysis
Figure 44 Conagra Foods: Company Snapshot
Figure 45 Conagra Foods: SWOT Analysis
Figure 46 Europastry: Company Snapshot
Figure 47 Europastry: SWOT Analysis
Figure 48 General Mills: Company Snapshot
Figure 49 General Mills: SWOT Analysis
Figure 50 Grupo Bimbo: Company Snapshot
Figure 51 SWOT Analysis
Figure 52 ABF: Company Snapshot
Figure 53 Kellogg’s: Company Snapshot
Figure 54 Lantmannen Unibake: Company Snapshot
Figure 55 Vandemoortele : Company Snapshot
Figure 56 Premier Foods: Company Snapshot

The frozen bakery products market is growing in accordance with the advancement of the frozen food industry. The rise in demand for convenience food products is driving the frozen bakery products market. The frozen bakery products market is considered to be one of the fastest-growing segments of frozen food market due to the growing trend towards reducing the salt and fat content in food products and need for products with prolonged shelf life. The markets for frozen bakery products such as frozen bread, frozen cake & pastry, and frozen pizza crust are projected to gain momentum in the near future.

The frozen bakery products market is segmented on the basis of key type, distribution channel, and region. The frozen bakery products industry is restrained by preference for freshly baked products, scarcity of raw materials and intense competition for the same. Economic growth in emerging markets and development of retail channels are estimated to be the key driving factors for the frozen bakery products market.

Frozen Bakery Products Market

The global market for frozen bakery products was USD 13.0 Billion in 2014, and is projected to grow at a CAGR of 8.5% from 2015 to 2020. owing to the flourishing frozen food sector across the globe. The global frozen bakery products market in 2014 was dominated by frozen bread, in terms of value and volume.

The frozen bakery products market is fragmented, with the leading companies driving its growth. The report provides qualitative analyses of the prominent market players and their preferred development strategies. Key players such as Associated British Foods plc (U.K.), ARYZTA AG (Switzerland), Lantmannen Unibake International (Denmark), EUROPASTRY, SA (Spain), General Mills, Inc. (U.S.), Kellogg Company (U.S.), Premier Foods Plc (U.K.), Vandemoortele NV (Belgium), ConAgra Foods, Inc. (U.S.), and Grupo Bimbo S.A.B. de C.V. (Mexico) have been profiled in the report.

The leading players have adopted acquisition as their key development strategy, acquiring local players of the industry and building a new customer base for long-term client relationships. This has not only enabled them to expand their geographical reach, but has also reinforced their market position by gaining a larger share in terms of revenue and product portfolios. Small-scale players also adopted this strategy to expand their businesses globally, by investing in the establishment of manufacturing facilities and global innovation centers in various regions. This organic growth strategy is an important proposition for the smaller companies, enabling them to improve their technical expertise through intensive R&D infrastructure offered by key players. Manufacturers have also focused on new product development to serve consumers with variegated demands from food and non-food sectors in matured and untapped markets as well.

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