HOME Top Market Reports Internet of Things (IoT) Middleware Market by Type (IoT Application & Data Management), by IoT Platform (Application Enablement, Device & Connectivity Management), by Services, by End Users, by Industry Verticals and by Regions - Global Forecast to 2020

Internet of Things (IoT) Middleware Market by Type (IoT Application & Data Management), by IoT Platform (Application Enablement, Device & Connectivity Management), by Services, by End Users, by Industry Verticals and by Regions - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: October 2015
Report Code: TC 3816

 

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The Internet of Things (IoT) middleware market is estimated to grow from USD 3.86 Billion in 2015 to USD 11.58 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.6% from 2015 to 2020. The emergence of the IoT and wireless communication technologies has assisted in connecting various objects over the network. It has enabled human beings to interact with these connected objects in their day-to-day life. However, prevalent computing in the IoT imposes various challenges, such as lack of knowledge of the IoT middleware platforms and investment prioritization.

A substantial challenge is also imposed by the occurrence of a number of events, leading to a congestion and low level of event processing over the network. Being the backbone of IoT, the middleware addresses all the above mentioned issues by joining the heterogeneous connected devices through application enablement platform, device management platform, and connectivity management platform. It also assists in improving the performance and assuring the control of the IoT applications through modularized access control policies.

The report aims at estimating the market size and future growth potential of market across different segments, such as applications, platforms, end users, services, verticals, and regions. The years considered for the study are:

  • Historical Year – 2013
  • Base Year – 2014
  • Estimated Year – 2015
  • Projected Year – 2020
  • Forecast Period – 2015 to 2020

For company profiles in the report, 2014 has been considered. Where information is unavailable for the base year, the prior year has been considered.

This research study involves extensive usage of secondary sources, directories, and databases (such as Hoovers, Bloomberg, Businessweek, Factiva, and OneSource) to identify and collect information useful for this technical, market-oriented, and commercial aspects of IoT platform applications. The below explain the research methodology.

  • Analysis of all the IoT middleware and platform contracts, partnerships, mergers & acquisitions, and new product development of the key players across the globe in the market space
  • Analysis of various products and services offered by vendors in the respective market space.
  • Bottom-up approach was employed to arrive at the overall market size of the global IoT middleware and platform market from the revenue of the key players in the respective market space
  • Validation of the overall market size and segmentation was driven by primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives
  • Overall market size values are finalized by triangulation with the supply side data which include the product developments and supply chain analysis across the globe

After arriving at the overall market size the total market has been split into several segments and sub-segments. The figure below shows the break-down of the primaries on the basis of company, designation, and region, conducted during the research study.

The figure below shows the break-down of the primaries on the basis of company, designation, and region, conducted during the research study.

Internet of Things (IoT) Middleware Market

The IoT middleware market ecosystem comprises IoT middleware vendors, such as Oracle Corporation, IBM, and HP and IoT platform providers, such as ThingWorx, Prosyst, Clearblade, 2lemetry, and Arrayent.

Target audience
  • Software Providers
  • Service Providers
  • Consultants
  • Enterprise Owners
  • Distributors
  • Telecommunication Service Providers
  • System Integrators

Scope of the Report

The research report categorizes the IoT middleware market to forecast the revenues and analyze the trends in each of the following submarkets:

By application
  • Application Management
  • Data Management
  • Others
By platform
  • Application Enablement Platform
  • Device Management Platform
  • Connectivity Management Platform
By end users
  • Small and Medium Business (SMBs)
  • Enterprise
By vertical
  • Manufacturing
  • Healthcare
  • Energy & Utilities
  • Transportation & Logistics
  • Agriculture
  • Others (Retail, BFSI, and Education)
By service
  • System Integration
  • Professional Services
By region
  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customization as per the company’s specific requirement. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed information and product comparison

Geographic Analysis

  • Further breakdown of the North America IoT middleware and platform market
  • Further breakdown of the Europe IoT middleware and platform market
  • Further breakdown of the APAC IoT middleware and platform market
  • Further breakdown of the MEA IoT middleware and platform market
  • Further breakdown of the Latin America IoT middleware and platform market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Source
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumption and Limitation
           2.4.1 Assumptions
           2.4.2 Limitations

3 Executive Summary (Page No. - 32)

4 Premium Insights (Page No. - 36)
    4.1 Attractive Market Opportunities in the IoT Middleware Market
    4.2 IoT Middleware Overall Market 2015 vs 2020
    4.3 IoT Middleware Market
    4.4 Global Market, 2015
    4.5 Life Cycle Analysis, By Region
    4.6 Market Investment Scenario
    4.7 Regional Adoption Scenario: Platform

5 IoT Middleware Market Overview (Page No. - 42)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Application
           5.2.2 By Platform
           5.2.3 By Service
           5.2.4 By End User
           5.2.5 By Vertical
           5.2.6 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increasing Demand of Application Integrators and Security Vendors
                    5.3.1.2 Rising Demand of Connected Heterogeneous Devices and Proof of Concept
                    5.3.1.3 Investment Prioritization Or Cost Control
           5.3.2 Restraints
                    5.3.2.1 IoT Middleware Policy Standards
           5.3.3 Opportunities
                    5.3.3.1 Legacy System Integration
                    5.3.3.2 Deployment of IPV6
                    5.3.3.3 SMBs  are Populating the Growth of IoT Middleware
           5.3.4 Challenges
                    5.3.4.1 Unawareness of the IoT Middleware Platforms
                    5.3.4.2 Investment Prioritization

6 IoT Middleware Market: Industry Trends (Page No. - 54)
    6.1 Value Chain
           6.1.1 Technology Vendors
           6.1.2 IoT Platform Providers
           6.1.3 System Integrators
    6.2 Pest Analysis
           6.2.1 Political Factors
           6.2.2 Economic Factors
           6.2.3 Social Factors
           6.2.4 Technological Factors
    6.3 Revenue Models, Approaches, and Considerations
           6.3.1 IoT Middleware Revenue Model
           6.3.2 Present and Future Scenerio of IoT Middleware
                    6.3.2.1 Present Market Scenario:
                    6.3.2.2 Future Market Scenario:
    6.4 Strategic Benchmarking

7 IoT Middleware Market Analysis, By Application and  Platform (Page No. - 59)
    7.1 Introduction
    7.2 Application
           7.2.1 Application Management
           7.2.2 Data Management
           7.2.3 Others
    7.3 Platform
           7.3.1 Application Enablement Platform
           7.3.2 Device Management Platform
           7.3.3 Connectivity Management Platform

8 IoT Middleware Market Analysis, By Service (Page No. - 72)
    8.1 Introduction
    8.2 System Integration
    8.3 Professional Services

9 IoT Middleware Market Analysis, By End User (Page No. - 78)
    9.1 Introduction
    9.2 SMB
    9.3 Enterprise

10 IoT Middleware Market Analysis, By Vertical (Page No. - 84)
     10.1 Introduction
     10.2 Manufacturing
     10.3 Healthcare
     10.4 Energy and Utilities
     10.5 Transportation and Logistics
     10.6 Agriculture
     10.7 Others (Retail, BFSI, and Education)

11 Geographic Analysis (Page No. - 95)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 APAC
     11.5 MEA
     11.6 Latin America

12 Competitive Landscape (Page No. - 122)
     12.1 Overview
     12.2 Competitive Situation and Trends
             12.2.1 New Product Development
             12.2.2 Mergers and Acquisitions
             12.2.3 Partnerships/Collaborations/New Synergies
             12.2.4 Business Expansions

13 Key Innovators Profiles (Page No. - 130)
     13.1 Cisco Systems, Inc.
             13.1.1 Business Overview
             13.1.2 Products and Services Offered
             13.1.3 Recent Developments
             13.1.4 MnM View
                        13.1.4.1 SWOT Analysis
                        13.1.4.2 Key Strategies
     13.2 Oracle Corporation
             13.2.1 Business Overview
             13.2.2 Products and Services Offered
             13.2.3 Recent Developments
             13.2.4 MnM View
                        13.2.4.1 SWOT Analysis
                        13.2.4.2 Key Strategies
     13.3 Red Hat, Inc.
             13.3.1 Business Overview
             13.3.2 Products and Services Offered
             13.3.3 Recent Developments
             13.3.4 MnM View
                        13.3.4.1 SWOT Analysis
                        13.3.4.2 Key Strategies
     13.4 Thingworx
             13.4.1 Business Overview
             13.4.2 Products and Services Offered
             13.4.3 Recent Developments
             13.4.4 MnM View
                        13.4.4.1 SWOT Analysis
                        13.4.4.2 Key Strategies
     13.5 Prosyst (Bosch)
             13.5.1 Business Overview
             13.5.2 Products Offered
             13.5.3 Recent Developments
             13.5.4 MnM View
                        13.5.4.1 Key Strategies
     13.6 Clearblade, Inc.
             13.6.1 Business Overview
             13.6.2 Products and Services Offered
             13.6.3 Recent Developments
             13.6.4 MnM View
                        13.6.4.1 Key Strategies
     13.7 Davra Networks
             13.7.1 Business Overview
             13.7.2 Products and Services Offered
             13.7.3 Recent Developments
             13.7.4 MnM View
                        13.7.4.1 Key Strategies
     13.8 2lemetry (Amazon)
             13.8.1 Business Overview
             13.8.2 Product and Services Offered
             13.8.3 Recent Developments
             13.8.4 MnM View
                        13.8.4.1 Key Strategies
     13.9 Arrayent
             13.9.1 Business Overview
             13.9.2 Products and Services Offered
             13.9.3 Recent Developments
             13.9.4 MnM View
                        13.9.4.1 Key Strategies
     13.10 Axiros
             13.10.1 Business Overview
             13.10.2 Products Offered
             13.10.3 Recent Developments
             13.10.4 MnM View
                        13.10.4.1 Key Strategies
     13.11 Mydevices
             13.11.1 Business Overview
             13.11.2 Products Offered
             13.11.3 MnM View
                        13.11.3.1 Key Strategies

14 Appendix (Page No. - 161)
     14.1 Discussion Guide
     14.2 Introducing RT: Real-Time Market Intelligence
     14.3 Available Customizations
     14.4 Related Reports


List of Tables (72 Tables)

Table 1 Global IoT Middleware Market Size, 2015–2020 (USD Million)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenges: Impact Analysis
Table 6 Market Size, By Application and Platform, 2015–2020 (USD Million)
Table 7 Market Size, By Application Type , 2015–2020 (USD Million)
Table 8 Application : Market Size, By Region, 2015–2020 (USD Million)
Table 9 Application Management: Market Size, By Region, 2015–2020 (USD Million)
Table 10 Data Management: Market Size, By Region, 2015–2020 (USD Million)
Table 11 Others: Market Size, By Region, 2015–2020 (USD Million)
Table 12 IoT Middleware Market Size, By Platform Type , 2015–2020 (USD Million)
Table 13 Platform : Market Size, By Region, 2015–2020 (USD Million)
Table 14 Application Enablement Platform: Market Size, By Region, 2015–2020 (USD Million)
Table 15 Device Management Platform: Market Size, By Region, 2015–2020 (USD Million)
Table 16 Connectivity Management Platform: Market Size, By Region, 2015–2020 (USD Million)
Table 17 IoT Middleware Market Size, By Service, 2015–2020 (USD Million)
Table 18 Services: Market Size, By Region, 2015–2020 (USD Million)
Table 19 System Integration: Market Size, By Region, 2015–2020 (USD Million)
Table 20 Professional Services: Market Size, By Region, 2015–2020 (USD Million)
Table 21 IoT Middleware Market Size, By End-User, 2015–2020 (USD Million)
Table 22 End User Market Size, By Region, 2015–2020 (USD Million)
Table 23 SMB: Market Size, By Region, 2015–2020 (USD Million)
Table 24 Enterprise: Market Size, By Region, 2015–2020 (USD Million)
Table 25 IoT Middleware Size, By Vertical, 2015–2020 (USD Million)
Table 26 Vertical: Market Size, By Region, 2015–2020 (USD Million)
Table 27 Manufacturing: Market Size, By Region, 2015–2020 (USD Million)
Table 28 Healthcare: Market Size, By Region, 2015–2020 (USD Million)
Table 29 Energy and Utilities: Market Size, By Region, 2015–2020 (USD Million)
Table 30 Transportation and Logistics: Market Size, By Region, 2015–2020 (USD Million)
Table 31 Agriculture: Market Size, By Region, 2015–2020 (USD Million)
Table 32 Others (Retail, BFSI, and Education): Market Size, By Region, 2015–2020 (USD Million)
Table 33 IoT Middleware Market Size, By Region, 2015–2020 (USD Million)
Table 34 North America: Market Size, By Type, 2015–2020 (USD Million)
Table 35 North America: Market Size, By Application and Platform, 2015–2020 (USD Million)
Table 36 North America: Market Size, By Application, 2015–2020 (USD Million)
Table 37 North America: Market Size, By Platform, 2015–2020 (USD Million)
Table 38 North America: Market Size, By Service, 2015–2020 (USD Million)
Table 39 North America: Market Size, By End User, 2015–2020 (USD Million)
Table 40 North America: Market Size, By Vertical, 2015–2020 (USD Million)
Table 41 Europe: IoT Middleware Market Size, By Type, 2015–2020 (USD Million)
Table 42 Europe: Market Size, By Application and Platform, 2015–2020 (USD Million)
Table 43 Europe: Market Size, By Application, 2015–2020 (USD Million)
Table 44 Europe: Market Size, By Platform, 2015–2020 (USD Million)
Table 45 Europe: Market Size, By Service, 2015–2020 (USD Million)
Table 46 Europe: Market Size, By End User, 2015–2020 (USD Million)
Table 47 Europe: Market Size, By Vertical, 2015–2020 (USD Million)
Table 48 APAC: IoT Middleware Market Size, By Type, 2015–2020 (USD Million)
Table 49 APAC: Market Size, By Application and Platform, 2015–2020 (USD Million)
Table 50 APAC: Market Size, By Application, 2015–2020 (USD Million)
Table 51 APAC: Market Size, By Platform, 2015–2020 (USD Million)
Table 52 APAC: Market Size, By Service, 2015–2020 (USD Million)
Table 53 APAC: Market Size, By End User, 2015–2020 (USD Million)
Table 54 APAC: Market Size, By Vertical, 2015–2020 (USD Million)
Table 55 MEA: IoT Middleware Market Size, By Type, 2015–2020 (USD Million)
Table 56 MEA: Market Size, By Application and Platform, 2015–2020 (USD Million)
Table 57 MEA: Market Size, By Application, 2015–2020 (USD Million)
Table 58 MEA Market Size, By Platform, 2015–2020 (USD Million)
Table 59 MEA: Market Size, By Service, 2015–2020 (USD Million)
Table 60 MEA: Market Size, By End User, 2015–2020 (USD Million)
Table 61 MEA: Market Size, By Vertical, 2015–2020 (USD Million)
Table 62 Latin America: IoT Middleware Market Size, By Type, 2015–2020 2015–2020 (USD Million)
Table 63 Latin America: Market Size, By Application and Platform, 2015–2020 (USD Million)
Table 64 Latin America: Market Size, By Application, 2015–2020 (USD Million)
Table 65 Latin America: Market Size, By Platform, 2015–2020 (USD Million)
Table 66 Latin America: Market Size, By Service, 2015–2020 (USD Million)
Table 67 Latin America: Market Size, By End User, 2015–2020 (USD Million)
Table 68 Latin America: Market Size, By Vertical, 2015–2020 (USD Million)
Table 69 New Product Developments, 2015
Table 70 Mergers and Acquisitions, 2014-2015
Table 71 Partnerships/Collaboration/New Synergies, 2013-2015
Table 72 Business Expansions, 2013-2015


List of Figures (65 Figures)

Figure 1 Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown and Data Triangulation
Figure 5 North America is Expected to Hold the Largest Market Share in 2015 and APAC is Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 6 IoT Middleware Market
Figure 7 Market Size, 2015–2020 (USD Million)
Figure 8 Attractive Market Opportunities in the IoT Middleware Market
Figure 9 APAC is Growing at the Highest CAGR During the Forecast Period
Figure 10 IoT Middleware Market, 2015–2020
Figure 11 Healthcare is Expected to Hold the Largest Market Share Among the Verticals in 2015
Figure 12 Life Cycle Analysis of the IoT Middleware Market, By Region
Figure 13 Market Investment Scenario: IoT Middleware
Figure 14 Market Segmentation: By Application
Figure 15 Market Segmentation: By Platform
Figure 16 Market Segmentation: By Service
Figure 17 Market Segmentation: By End User
Figure 18 Market Segmentation: By Vertical
Figure 19 Market Segmentation: By Region
Figure 20 Market Dynamics
Figure 21 IoT Middleware: Value Chain Analysis
Figure 22 IoT Middleware Market: Strategic Benchmarking Analysis
Figure 23 Platform is Expected to Lead the Market Among Application and Platfrom During the Forecast Period
Figure 24 Application Market Size, By Region, 2015–2020 (USD Million)
Figure 25 System Integration is Expected to Grow With the Highest CAGR in the Services Market During the Forecast Period
Figure 26 System Integration Market Size, By Region, 2015–2020 (USD Million)
Figure 27 Professional Services Market Size, By Region, 2015–2020 (USD Million)
Figure 28 IoT Middleware Market Size, By End User, 2015–2020 (USD Million)
Figure 29 SMB Market Size, By Region, 2015–2020 (USD Million)
Figure 30 Enterprise Market Size, By Region, 2015–2020 (USD Million)
Figure 31 IoT Middleware Market Size, By Vertical, 2015–2020 (USD Million)
Figure 32 Manufacturing Market Size, By Region, 2015–2020 (USD Million)
Figure 33 Healthcare Market Size, By Region, 2015–2020 (USD Million)
Figure 34 Energy and Utilities Market Size, By Region, 2015–2020 (USD Million)
Figure 35 Transportation and Logistics Market Size, By Region, 2015–2020 (USD Million)
Figure 36 Agriculture Market Size, By Region, 2015–2020 (USD Million)
Figure 37 Others (Retail, BFSI, and Education) Market Size, By Region, 2015–2020 (USD Million)
Figure 38 APAC: an Attractive Destination for the IoT Middleware Market, 2015–2020
Figure 39 APAC is Expected to Grow at the Highest CAGR From 2015 to 2020
Figure 40 Regional Snapshot: APAC Market Growing as A Hotspot During 2015–2020
Figure 41 North America: Market Evaluation
Figure 42 North America: Market Size, By Type, 2015–2020 (USD Million)
Figure 43 Europe: Market Size, By Type, 2015–2020 (USD Million)
Figure 44 APAC: Market Evaluation
Figure 45 APAC: Market Size, By Type, 2015–2020 (USD Million)
Figure 46 MEA: Market Size, By Type, 2015–2020 (USD Million)
Figure 47 Latin America: IoT Middleware Market Size, By Type, 2015–2020 (USD Million)
Figure 48 Companies Adopted Inorganic Growth Strategies, Such as New Product Development, Mergers and Acquisitions, and Collaborations/ Agreements Over the Last Three Years
Figure 49 Market Evaluation Framework
Figure 50 Battle for Market Share: New Product Development and Enhancement is the Key Strategy
Figure 51 Cisco Systems, Inc.: Company Snapshot
Figure 52 Cisco Systems, Inc.: SWOT Analysis
Figure 53 Oracle Corporation: Company Snapshot
Figure 54 Oracle Corporation.: SWOT Analysis
Figure 55 Red Hat, Inc.: Company Snapshot
Figure 56 Red Hat, Inc.: SWOT Analysis
Figure 57 Thingworx: Company Snapshot
Figure 58 Thingworx: SWOT Analysis
Figure 59 Prosyst: Company Snapshot
Figure 60 Clearblade, Inc.: Company Snapshot
Figure 61 Davra Networks: Company Snapshot
Figure 62 2lemetry.: Company Snapshot
Figure 63 Arrayent: Company Snapshot
Figure 64 Axiros: Company Snapshot
Figure 65 Mydevices: Company Snapshot

IoT middleware system integrates connected devices and servers for smoothening and strengthening the network communication process. IoT middleware is a computer application and platform that provides services and interoperability beyond operating systems to various components and applications of a distributed system. However, middleware is the connective tissue that can make or break many IoT initiatives – based on the fact that interoperability, data in motion, security, and scalability would rely heavily on the middleware innovation to support global adoption of the IoT products.

At present, the IoT middleware market is moderately incoherent, with little acceptance over adopting middleware application during the forecast period. Companies such as Davra Networks, ClearBlade, and myDevices believe that enterprise IoT would be a service driven industry. IoT middleware platform or product supports the collection and transition of raw data and makes it available to an application layer from end points, such as Zigbee, Zwave, NFC, and Sensors. This data eventually gets translated into usable business intelligence, which effectively constitutes middleware.

From being focused on single functionality to strategizing on multi-functional solutions, and diversified technologies across industry verticals, and end users, the IoT middleware market is projected to grow exponentially. According to MarketsandMarkets, application, platforms, and service providers play a major role in the market ecosystem; the North America and Europe accounted for approximately 60% of the overall market share in 2015.

Although, enterprises are still in the exploration phase of evaluating the vertical application of the IoT and M2M technologies, the increasing demand of Bring-your-own-device (BYOD) and heterogeneous devices has accelerated the growth of the IoT middleware market. The driving factors such as interoperability, data in motion, security, and scalability, supports the adoption of the IoT enabled platforms, such as application enablement platform, device management platform, and connectivity management platform. However, most of the technology vendors across various verticals, such as manufacturing, healthcare, energy and utilities, transportation and logistics, agriculture, and others (BFSI, retail, education) are planning to spend a huge proportion of the revenue on the research and development of the IoT middleware application and associated platform offerings, which entails most of the demand-side enterprises to adopt platforms, such-as device management, connectivity management, and application enablement. Additionally, middleware applications such as data and application management are facilitating seamless integration across various heterogeneous devices, applications, and networks that help organizations to make their systems and services more effective, efficient, and profitable in the market space.

The global IoT middleware market has been segmented on the basis of applications, platforms, services, end users, verticals, and regions. The application market has been categorized further into application management, data management, and others. Similarly, platform covers application enablement platform, device management platform, and connectivity management platform. The services have been classified into system integration and professional services. The report covers SMBs and enterprises as end users of this particular market. The industry verticals covered include manufacturing, healthcare, energy and utilities, transportation and logistics, agriculture, and others (retail, BFSI, and education). The market study has also been segmented on the basis of regions into North America, Europe, APAC, MEA, and Latin America.

The key players in this market are Prosyst, ClearBlade, IBM Corporation, Red Hat, Inc., and Cisco Systems, Inc. Based on the various key findings and market dynamics, IoT middleware and platform market would be exciting great opportunity for all the stake holders to invest in this market. The global IoT middleware market is expected to reach USD 11.58 Billion by 2020 from USD 3.86 Billion in 2015, at a CAGR of 24.6% during the forecast period. Smaller emerging players, with increasingly growing competence are expected to give a tough competition to the major technology vendors during the forecast period.

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