HOME Top Market Reports Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and Advertising Management) - Global Forecast to 2020

Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and Advertising Management) - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: May 2015
Report Code: TC 3396

Discount on Reports  

  Speak to Analyst Enquiry Before Buying  
purchase report
download pdf  request for customisation


The massive adoption of advanced technologies such as mobile and social media has given rise to substantial internet usage in all over the world. A considerable change in the marketing field due to technological advancements, usage of Marketing Resource Management (MRM) has become necessary for product sale as well as for improvement in organizational productivity. MRM acts as the backbone for marketing daily operations held in the organization. Initially MRM was used by large enterprises to plan, and coordinate their vast marketing department. However, now days SMBs have started adopting MRM solutions to manage their day to day marketing activities, reduce expenses, and to do a better planning for organizational growth. Moreover, MRM is user defined so it helps user in data management, marketing of product and services, and brand management. Furthermore, the augmented usage of MRM helps in cost reduction, accuracy of work, and real time collaboration with customers.

Marketing resource management can be defined as processes to improve and enhance the capability of organizations thorough optimum utilization of resources available for marketing – whether they are external or internal. Presently, the emergence, of MRM has encouraged organizations in data management, rights management, management of digital assets, and budgetary planning, thereby enabling enhanced usage of marketing resources.

MRM solution providers have started positioning marketing resource management software and services in cloud; this has increased the usage of MRM among SMBs. Moreover, with the use of cloud based MRM solutions companies are able to improve their productivity in a cost efficient manner as less upfront IT infrastructure cost is involved.

The major driving force for the marketing resource management market is the increased need of marketing solutions for selling product and services. Companies need solutions that can help them to enhance their marketing activities so as to increase their market reach.

The report spans the overall structure of the market and provides premium insights that can help solution vendors, technology providers, and Internet service providers to identify the need of enterprises and Small and Medium Businesses (SMBs) along with exhibiting the need gaps for cloud services providers, and MRM solution providers. The report analyzes the growth rate and penetration of MRM across all major regions.

The marketing resource management market report is segmented on the basis of solutions, deployment types, user types, industry verticals, and regions. The solution is further categorized as content management, planning management, financial management, creative management, brand management, project management, asset management, advertising management and support management. Further, the deployment type is categorized into cloud and on premises. The MRM users are segmented into enterprises and SMBs. In addition, the report classifies the industry verticals as media and entertainment, retail, BFSI, healthcare, consumer goods, automotive, manufacturing, apparel and others. The MRM market is gaining traction which is evident from the acquisition of Orbis Global by Infor. Key players such as Adobe systems, Teradata, Oracle, SAP, SAS, Microsoft, IBM Corporation, and North Plains, are offering their solutions to enterprises and SMBs.

The marketing resource management market has been segmented on the basis of solutions, services, deployment types, user types, industry verticals, and regions. This report analyzes global adoption trends, future growth potentials, key drivers, restraints, opportunities, and best practices in the MRM market. The report also examines growth potential, market sizes, and revenue forecasts across different regions as well as user segments.

The report forecasts the market size and trends of market in the following sub-markets:

On the basis of solution:

  • Marketing Reporting and Analytics
  • Capacity Planning Management
  • Financial Management
  • Creative Production Management
  • Project Management
  • Brand and Advertising Management
  • Marketing Asset Management

On the basis of deployment type:

  • Cloud
  • On premises

On the basis of user type:

  • Enterprises
  • SMBs

On the basis of industry vertical:

  • Media and entertainment
  • Retail
  • BFSI
  • Healthcare
  • Consumer goods
  • Automotive
  • Manufacturing
  • Apparel
  • Others

On the basis of region:

  • North America (NA)
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America (LA)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Market Size Estimation
    2.2 Market Breakdown and Data Triangulation
    2.3 Market Share Estimation
           2.3.1 Key Data From Secondary Sources
           2.3.2 Key Data From Primary Sources
    2.4 Assumptions
    2.5 Key Industry Insights

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in the Marketing Resource Management
    4.2 Global Marketing Resource Management: Top Three Solutions
    4.3 Global MRM Solution Market
    4.4 Global MRM Market Potential
    4.5 Global MRM User Market (2020)
    4.6 MRM Regional Market
    4.7 MRM Solution Growth Matrix
    4.8 Life Cycle Analysis, By Region, 2015

5 Marketing Resource Management Market Overview (Page No. - 39)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Solution
           5.3.2 By Service
           5.3.3 By Deployment Type
           5.3.4 By User Type
           5.3.5 By Industry Vertical
           5.3.6 Global Marketing Resource Management, By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Escalating Need for Agile Marketing Solutions
                    5.4.1.2 Increase in Diversity of Delivery Channels
                    5.4.1.3 Rising Need for Marketing Integration With Other Systems
           5.4.2 Restraints
                    5.4.2.1 Lack of Cost Visibility
                    5.4.2.2 Lack of Interest Among Top Management
           5.4.3 Opportunities
                    5.4.3.1 Emergence of Saas-Based MRM Solutions
                    5.4.3.2 Growing Demand for Integrated Marketing Management
           5.4.4 Challenge
                    5.4.4.1 Limited IT Support for MRM Implementation

6 Marketing Resource Management Market: Industry Trends (Page No. - 50)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Competitive Rivalry
    6.4 Pest Analysis
           6.4.1 Political Factors
           6.4.2 Economic Factors
           6.4.3 Social Factors
           6.4.4 Technological Factors

7 Global Marketing Resource Management Market Analysis, By Solution (Page No. - 56)
    7.1 Introduction
    7.2 Marketing Reporting and Analytics Market
    7.3 Capacity Planning and Management Market
    7.4 Financial Management Market
    7.5 Creative Production Management Market
    7.6 Project Management Market
    7.7 Brand and Advertising Management Market
    7.8 Marketing Asset Management Market

8 Global MRM Market Analysis, By Service (Page No. - 68)
    8.1 Introduction
    8.2 Implementation and Integration Service
    8.3 Professional Service

9 Global Marketing Resource Management Market Analysis, By Deployment Type (Page No. - 72)
    9.1 Introduction
    9.2 Cloud Deployment
    9.3 On-Premises Deployment

10 Global MRM Market Analysis, By User Type (Page No. - 76)
     10.1 Introduction
     10.2 SMB Market
     10.3 Enterprise Market

11 Global Marketing Resource Management Market Analysis, By Industry Vertical (Page No. - 84)
     11.1 Introduction
     11.2 Retail Market
     11.3 IT and Telecom Market
     11.4 BFSI Market
     11.5 Media and Entertainment Market
     11.6 Consumer Goods Market
     11.7 Manufacturing Market
     11.8 Healthcare Market
     11.9 Public Sector Market
     11.10 Marketing Agencies Market
     11.11 Others Market

12 Geographic Analysis (Page No. - 96)
     12.1 Introduction
     12.2 North America (NA)
     12.3 Europe
     12.4 Asia-Pacific (APAC)
     12.5 Middle East and Africa (MEA)
     12.6 Latin America (LA)

13 Competitive Landscape (Page No. - 113)
     13.1 Overview
     13.2 Competitive Situation and Trends
             13.2.1 Partnerships
             13.2.2 Mergers and Acquisitions
             13.2.3 New Product Launches
             13.2.4 VC Funding

14 Company Profiles (Page No. - 121)
(Overview, Products & Services, Strategies & Insights, Developments and Mnm View)*
     14.1 Introduction
     14.2 Teradata Corporation
     14.3 SAP SE
     14.4 SAS Institute, Inc.
     14.5 Infor
     14.6 Brandmaker GmbH
     14.7 IBM Corporation
     14.8 Microsoft Corporation
     14.9 Adobe Systems
     14.10 North Plains Systems Corp.
     14.11 Workfront, Inc.

*Details on Overview, Products & Services, Strategies & Insights, Developments and Mnm View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 152)
     15.1 Insights of Industry Experts
     15.2 Discussion Guide
     15.3 Introducing RT: Real-Time Market Intelligence
     15.4 Available Customizations
     15.5 Related Reports


List of Tables (73 Tables)

Table 1 Global Marketing Resource Management Market Size and Growth, 2013–2020 ($Million, Y-O-Y %)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenge: Impact Analysis
Table 6 Global Market Size, By Solution, 2013–2020 ($Million)
Table 7 Marketing Reporting and Analytics: MRM Market Size, By User Type, 2013–2020 ($Million)
Table 8 Marketing Reporting and Analytics Market Size, By Region,2013–2020 ($Million)
Table 9 Capacity Planning and Management: MRM Market Size, By User Type, 2013–2020 ($Million)
Table 10 Capacity Planning and Management: MRM Market Size, By Region,2013–2020 ($Million)
Table 11 Financial Management: MRM Market Size, By User Type,2013–2020 ($Million)
Table 12 Financial Management: MRM Market Size, By Region,2013–2020 ($Million)
Table 13 Creative Production Management: MRM Market Size, By User Type, 2013–2020 ($Million)
Table 14 Creative Production Management: MRM Market Size, By Region,2013–2020 ($Million)
Table 15 Project Management: MRM Market Size, By User Type,2013–2020 ($Million)
Table 16 Project Management: MRM Market Size, By Region, 2013–2020 ($Million)
Table 17 Brand and Advertising Management: MRM Market Size, By User Type, 2013–2020 ($Million)
Table 18 Brand and Advertising Management: MRM Market Size, By Region,2013–2020 ($Million)
Table 19 Marketing Asset Management: MRM Market Size, By User Type,2013–2020 ($Million)
Table 20 Marketing Asset Management: MRM Market Size, By Region,2013–2020 ($Million)
Table 21 Global Marketing Resource Management Market Size, By Service, 2013–2020 ($Million)
Table 22 Implementation and Integration Service: MRM Market Size, By User Type, 2013–2020 ($Million)
Table 23 Implementation and Integration Service: MRM Market Size, By Region, 2013–2020 ($Million)
Table 24 Professional Service: MRM Market Size, By User Type,2013–2020 ($Million)
Table 25 Professional Service: MRM Market Size, By Region,2013–2020 ($Million)
Table 26 Global MRM Market Size, By Deployment Type, 2013-2020 ($Million)
Table 27 Cloud Deployment: MRM Solution Market Size, By User Type,2013-2020 ($Million)
Table 28 On-Premises Deployment: MRM Solution Market Size, By User Type, 2013-2020 ($Million)
Table 29 Global Market Size, By User Type, 2013–2020 ($Million)
Table 30 SMB: MRM Market Size, By Solution, 2013–2020 ($Million)
Table 31 SMB: MRM Market Size, By Deployment Type, 2013–2020 ($Million)
Table 32 SMB: MRM Market Size, By Service, 2013–2020 ($Million)
Table 33 SMB: MRM Market Size, By Region, 2013–2020 ($Million)
Table 34 Enterprise: MRM Market Size, By Solution, 2013–2020 ($Million)
Table 35 Enterprise: MRM Market Size, By Deployment Type, 2013–2020 ($Million)
Table 36 Enterprise: MRM Market Size, By Service, 2013–2020 ($Million)
Table 37 Enterprise: MRM Market Size, By Region, 2013–2020 ($Million)
Table 38 Global MRM Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 39 Retail: MRM Market Size, By Region, 2013–2020 ($Million)
Table 40 IT and Telecom : MRM Market Size, By Region, 2013–2020 ($Million)
Table 41 BFSI: MRM Market Size, By Region, 2013–2020 ($Million)
Table 42 Media and Entertainment: MRM Market Size, By Region,2013–2020 ($Million)
Table 43 Consumer Goods: MRM Market Size, By Region, 2013–2020 ($Million)
Table 44 Manufacturing : MRM Market Size, By Region, 2013–2020 ($Million)
Table 45 Healthcare: MRM Market Size, By Region, 2013–2020 ($Million)
Table 46 Public Sector: MRM Market Size, By Region, 2013–2020 ($Million)
Table 47 Marketing Agencies: MRM Market Size, By Region, 2013–2020 ($Million)
Table 48 Others: MRM Market Size, By Region, 2013–2020 ($Million)
Table 49 Global Marketing Resource Management Market Size, By Region, 2013–2020 ($Million)
Table 50 North America: Market Size, By Solution, 2013–2020 ($Million)
Table 51 North America: Market Size, By Service, 2013–2020 ($Million)
Table 52 North America: Market Size, By User Type, 2013–2020 ($Million)
Table 53 North America: Market Size, By Industry Vertical,2013–2020 ($Million)
Table 54 Europe: Market Size, By Solution, 2013–2020 ($Million)
Table 55 Europe: Market Size, By Service, 2013–2020 ($Million)
Table 56 Europe: Market Size, By User Type, 2013–2020 ($Million)
Table 57 Europe: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 58 APAC: Market Size, By Solution, 2013–2020 ($Million)
Table 59 APAC: Market Size, By Service, 2013–2020 ($Million)
Table 60 APAC: Market Size, By User Type, 2013–2020 ($Million)
Table 61 APAC: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 62 MEA: Market Size, By Solution, 2013–2020 ($Million)
Table 63 MEA: Market Size, By Service, 2013–2020 ($Million)
Table 64 MEA: Market Size, By User Type, 2013–2020 ($Million)
Table 65 MEA: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 66 Latin America: Market Size, By Solution, 2013–2020 ($Million)
Table 67 Latin America: Market Size, By Service, 2013–2020 ($Million)
Table 68 Latin America: Market Size, By User Type, 2013–2020 ($Million)
Table 69 Latin America: Market Size, By Industry Vertical,2013–2020 ($Million)
Table 70 Partnerships, 2012-2015
Table 71 Mergers and Acquisitions, 2012–2015
Table 72 New Product Launches, 2012–2015
Table 73 VC Funding, 2013–2015
 
 
List of Figures (52 Figures)
 
Figure 1 Market Segmentation
Figure 2 Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 6 Data Triangulation
Figure 7 Global Marketing Resource Management Market, Solution Snapshot (2015 vs. 2020): Marketing Reporting and Analytics and Marketing Asset Management Solutions in MRM to Grow Rapidly During Te Forecast Period
Figure 8 Consumer Goods and Marketing Agencies to Gain Highest Traction During the Forecast Period
Figure 9 Global Market Share, 2015: North America Expected to Account for the Highest Market Share for the Period 2015–2020
Figure 10 Rising Need for Integrated Marketing Solutions Acts as an Attractive Market Opportunity in the Global MRM Market
Figure 11 Marketing Asset Management, Creative Production Management, and Marketing Reporting and Analytics are the Top Three Solutions
Figure 12 North America Holds the Maximum Share in the MRM Solution Market
Figure 13 APAC Market is Expected to Have the Highest Market Growth Potential for MRM Solution in the Years to Come
Figure 14 Enterprise Segment Will Continue to Dominate the MRM Market in During the Forecast Period
Figure 15 APAC Market to Grow Faster Than Europe and North America
Figure 16 Global MRM Solution, Growth Matrix
Figure 17 Asia-Pacific Market to Grow Exponentially During the Forecast Period
Figure 18 Integration With CRM/ERP With MRM Solutions to Play A Crucial Role in the Global MRM Market
Figure 19 Escalating Need for Agile Marketing Solutions Will Drive the MRM Market
Figure 20 Value Chain Analysis: Major Role Played By Cloud Service Providers
Figure 21 Porter’s Five Forces Analysis: Manifestation of Dominant Players Increasing the Competition in the Industry
Figure 22 Marketing Reporting and Analytics and Marketing Asset Management to Lead the Solution Market
Figure 23 Marketing Asset Management Will Grow Substantially During the Forecast Period
Figure 24 Companies to Adopt Implementation and Integration Professional Services
Figure 25 Organizations Will Continue to Deploy On-Premises Based MRM Solutions
Figure 26 Enterprises are Expected to Continue Dominating the MRM Market During the Forecast Period
Figure 27 North America has A Significant Amount of MRM Solutions Adoption Among SMBS
Figure 28 Enterprises in Europe Will Continue to Implement MRM Solutions During the Forecast Period
Figure 29 Retail to Continue to Dominate the MRM Market During Forecast Period
Figure 30 Marketing Resource Management Market in the Retail Sector is Expected to Grow Exponentially in APAC During the Forecast Period
Figure 31 MRM Market for Consumer Goods is Expected to Grow Exponentially in Europe During the Forecast Period
Figure 32 Marketing Agencies in Asia-Pacific Expected to Adopt MRM Solutions at A Faster Rate
Figure 33 Geographic Snapshot: Rapid Growth Markets are Emerging as New Hotspot
Figure 34 APAC: an Attractive Destination for All MRM Solutions
Figure 35 North America Market Snapshot: Enterprises to Contribute Maximum to the Market
Figure 36 APAC Market Snapshot: Marketing Reporting and Analytics to Gain Popularity Among the Users
Figure 37 Companies Adopted Partnership as the Key Growth Strategy Over the Last 3 Years
Figure 38 Teradata Grew at the Highest Rate Between 2010 and 2014
Figure 39 Market Evaluation Framework
Figure 40 Battle for Market Share: Partnerships and Mergers & Acquisitions Were the Key Strategies
Figure 41 Geographic Revenue Mix of Top 4 Market Players
Figure 42 Teradata Corporation: Company Snapshot
Figure 43 Teradata: SWOT Analysis
Figure 44 SAP SE: Company Snapshot
Figure 45 SAP SE: SWOT Analysis
Figure 46 SAS Institute: Company Snapshot
Figure 47 SAS Institute: SWOT Analysis
Figure 48 Infor: SWOT Analysis
Figure 49 Brand Maker GmbH: SWOT Analysis
Figure 50 IBM Corporation: Company Snapshot
Figure 51 Microsoft Corporation: Company Snapshot
Figure 52 Adobe Systems: Company Snapshot

The marketing resource management market is in its developed stage and still exhibits gradual growth in the years to come. This market is expected to grow considerably with fast-paced adoption among SMBs. In addition, in early 1990s, internet was gradually employed across organizations for marketing procedures.  Further, in early 2000s, MRM term originated and its adoption consideration for assisting marketing endeavors among businesses initiated. In late 2000s, widespread penetration of mobile devices and internet fortified companies to gain competitive advantage over others, thereby encouraging companies to adopt MRM solutions. Moreover, between 2010 and 2014, the emergence of powerful mobile devices and apps to support mobility along with expansive usage of various delivery channels such as social media among companies emerged. This further, generated the need for content marketing across various channels such as social media and mobile among organizations along with escalating need for integration of the MRM with digital assets. This in turn fortified the demand for MRM solutions among businesses for streamlining and optimizing the marketing activities.

There has been a propagation of varied channels of delivery such as mobile, social and digital among various others. This extensive usage of channels has fragmented the marketing procedures and thereby it creates need for marketing resource management solution that can efficiently cater to these large numbers of channels. Additionally, the expansive generation of digital content for marketing such as YouTube clips, videos and podcasts, and e-Learning modules are further create the demand for efficient management of this content for future reference. The MRM solutions simplify and optimize the procedures involved in marketing and enhance organizational efficiency, thereby stimulating companies to adopt the solution. In addition, these solution help in reducing cost attached with its capabilities including program and financial management along with providing access to large digital assets of the businesses. Moreover, companies that are having various offices streamline their marketing activities along with serving its clientele in a better manner using analytics capabilities of the MRM solutions.

Presently, with the marketing resource management software, organizations are empowered to streamline their marketing activities and store all their digital content within the centralized management. The usage of MRM software enables organizations to proficiently manage and optimize their marketing resources as it offers real-time updates about the marketing activities and visibility into other organizational activities.

The businesses with a forward-looking approach have adopted BYOD along with MRM as a prevailing growth strategy. Due to the unconventional flexible work ways, integrated workflows, repurposing of content, along with secure real-time access to organizational digital content, and resources, businesses are rapidly embracing these solutions. However, MRM faces the challenges of premium priced solutions, lack of interest among top management about MRM adoption, and constrained IT support for MRM implementation, thereby deterring its adoption across various businesses, especially SMBs that have budget constrictions.

There is an expansive adoption of marketing resource management solutions among enterprises, as they have various marketing activities along with sufficient capital to invest in MRM for ensuring enhanced and optimized marketing, improved customer relationships, along with repurposing of the digital content to assist marketing endeavors. Moreover, North America in general and U.S. and Canada in particular are rapidly adopting MRM solutions as there is a substantial convergence of mobile devices and social media across organizational workflows for continual connectivity among employees for enabling agile services to its customers.

However, the adoption of cloud-based marketing resource management solution is expected to be expansive among SMBs for augmenting their business progressions and responding to the changing customer behavior such as increased consumption of internet at a condensed cost. Even though it involves high implementation cost, the adoptions of MRM solutions are predominant among enterprises as they have sufficient capital to devote in management of marketing resources for improved customer relationship management.

The marketing resource management market is rapidly gaining traction which is evident from the acquisitions of Appoxee by Teradata, and Advertzoom by BrandMaker. Various market providers such as SAP SE, Teradata, Adobe Corporation, Microsoft Corporation, IBM Corporation, North Plains, BrandMaker, Infor, and SAS Institute, are offering advanced MRM solutions pertaining to the needs of both enterprise and SMBs. Besides this, various technology providers are developing innovative techniques with integration of CRM/ERP systems, Digital Asset Management and mobility to better manage marketing resources. In addition, the cloud services providers are also offering their cloud-based MRM solutions to organizations that are having budget limitations for the enlargement of resources for efficient utilization of these solutions. Thus, MRM vendors, technology providers, Open Source platform providers and cloud services providers are also adding significant value to the MRM market. Nevertheless, this fragmentation in the market has complicated the vendor consideration in MRM market.

MarketsandMarkets expects the Marketing Resource Management market to grow from $4.46 Billion in 2015 to $9.01 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 15.1% during the forecast period 2015–2020.

Global Marketing Resource Management Market: Market Size, 2015 - 2020 ($Billion)

Marketing Resource Management Market

Source: MarketsandMarkets Analysis

Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

Please visit http://www.marketsandmarkets.com/knowledge-process-outsourcing-services.asp to specify your custom Research Requirement

Connect With Us

Follow us on LinkedIn  Follow us on Facebook   Follow us on Twitter 
Live Chat Support


US : 1-888-600-6441
UK : 44-800-368-9399

Search reports



Access reports on all high
growth Software and Services Markets on KnowledgeStore
Request Demo