HOME Top Market Reports Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: September 2016
Report Code: TC 1097

 

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The premium A2P and P2A messaging market size is expected to grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 5.23% from 2016 to 2021. Premium A2P and P2A messaging is the communication between a computer application and a mobile user and vice versa. In the current business scenario, interacting and communication with customers has become essential for enterprises, which has given a boost to the demand for premium A2P and P2A messaging.

The objectives of the report are to define, describe, and forecast the premium A2P and P2A messaging market on the basis of applications, tools, traffic verticals, and regions, to provide detailed information regarding the key factors influencing market growth (drivers, restraints, opportunities, and challenges), to track and analyze the market scenario on the basis of technological developments, product launches, and mergers & acquisitions and to forecast the market size of market segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. The base year considered for the study is 2015 and the forecast period has been determined from 2016 to 2021.

This research study involves extensive usage of secondary sources, directories, and databases (such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource) to identify and collect information useful for this technical, market-oriented, and commercial aspects of the premium A2P and P2A messaging market. The below points explain the research methodology:

  • Analysis of premium A2P and P2A messaging market begins with capturing data on key vendor revenues through secondary research sources such as ITU union, Mobile Ecosystem Forum (MEF) and GSM association.
  • The vendor offerings are also taken into consideration to determine the market segmentation.
  • The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of the key players in the market.
  • Analyzing market trends in various regions/countries supported by the on-going Mobile Network Operators (MNOs) and messaging aggregator spending in respective regions/ countries
  • Overall market size values are finalized by triangulation with the supply side data which include the product developments, supply chain, and value chain of A2P and P2A messaging across the globe.

After arriving at the overall market size the total market has been split into several segments and sub segments. The figure below shows the break-down of the primaries on the basis of company, designation, and region, conducted during the research study.

The figure below shows the break-down of the primaries on the basis of company, designation, and region, conducted during the research study.

Premium A2P and P2A Messaging Market

To know about the assumptions considered for the study, download the pdf brochure

The premium A2P and P2A messaging market ecosystem comprises aggregators and MNOs such as CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beepsend, Twilio, and Tyntec. Further, the report also includes key innovators such as NetSize, Route mobile Limited, Dimoco, MobiWeb, and Retarus who provide premium A2P and P2A messaging services to end users to cater to their requirements and communications needs.

Key Target Audience

  • MNO/MVNOs
  • Mobile Marketing Service Providers
  • SMS Service Providers
  • A2P and P2A Platform Providers
  • A2P and P2A Service Providers
  • Integrators/Aggregators
  • Mobile Payment Solution Providers
  • Enterprises/SMEs
  • Mobile Content Developers
  • Regulatory Bodies and Telecommunication Organization

Scope of the Report

The Premium A2P and P2A Messaging market report is broadly segmented into the following application, tool, traffic, vertical and region.

Market By Application

  • Inquiry and Search Related Services
  • CRM Services
  • Notifications and Alerts
  • Authentication Services
  • Promotional and Marketing Services
  • Voting and Entertainment
  • Pushed Content Services
  • Interactive Messages
  • Others (Surveys, Appointments, and Updates)

Market By Messaging Platform

  • Cloud API Messaging Platform
  • Traditional and Managed Messaging Platform

Market By Traffic

  • National
  • Multi-Country

Market By Industry

  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Travel and Tourism
  • Retail and eCommerce
  • Healthcare
  • Government
  • Logistics and Utilities
  • Others

Market By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the APAC market into countries contributing 75% to the regional market size
  • Further breakdown of the North American market into countries contributing 75% to the regional market size
  • Further breakdown of the Latin American market into countries contributing 75% to the regional market size
  • Further breakdown of the MEA market into countries contributing 75% to the regional market size
  • Further breakdown of the European market into countries contributing 75% to the regional market size

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5).

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                     2.1.1.1 Key Data Taken From Secondary Sources
           2.1.2 Primary Data
                     2.1.2.1 Key Data Taken From Primary Sources
                     2.1.2.2 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in the Premium A2P and P2A Messaging Market
    4.2 Market–By Application
    4.3 Market
    4.4 Market Potential
    4.5 Premium A2P and P2A Messaging Regional Market
    4.6 Lifecycle Analysis, By Region 2016

5 Market Overview (Page No. - 32)
    5.1 Introduction
    5.2 Market Segmentation
    5.3 Market Dynamics
           5.3.1 Drivers
                     5.3.1.1 Increased Mobile Marketing By Marketers and Application Developers
                     5.3.1.2 Growth in Mobile Banking
                     5.3.1.3 No Need for Data Connectivity
                     5.3.1.4 Increasing Mobile Subscriber Base
           5.3.2 Restraints
                     5.3.2.1 Government Regulations
                     5.3.2.2 Illegitimate (Grey) Routes Affecting Telecom Operator’s Revenue
           5.3.3 Opportunities
                     5.3.3.1 Mobile Marketing
                     5.3.3.2 Increased Revenue for Mobile Network Operators
           5.3.4 Challenges
                     5.3.4.1 Increasing Mobile Messaging Spam, Phishing, and Malware
    5.4 Regulatory Implications
           5.4.1 Introduction
                     5.4.1.1 U.S. Federal Law Ctia Common Short Code
                     5.4.1.2 Australian Communications and Media Authority Spam Act 2003
                     5.4.1.3 U.K. Code Compliance (Phonepayplus)
                     5.4.1.4 Canada Cwta and Mma Code of Conduct
                     5.4.1.5 Singapore Personal Data Protection Commission
                     5.4.1.6 New Zealand Mobile Messaging Services Code
                     5.4.1.7 Ireland Commission for Communications Regulation
                     5.4.1.8 Telecom Regulatory Authority of India
                     5.4.1.9 Brazilian Regulation Body (Anatel)
                     5.4.1.10 France - Council for Service Applications
                     5.4.1.11 Netherlands - Sms Service Provision Code of Conduct
                     5.4.1.12 Sweden Code of Conduct
                     5.4.1.13 Russian Ministry of Telecommunication
                     5.4.1.14 Germany Youth Media Protection Treaty
                     5.4.1.15 Bahrain Regulation on Commercial Bulk Messages
                     5.4.1.16 South Africa Wireless Application Service Providers Association
                     5.4.1.17 China Penalty for Sending Spam
                     5.4.1.18 Hong Kong Office of the Telecommunications Authority

6 Industry Trends (Page No. - 42)
    6.1 Introduction
    6.2 Value Chain Analysis

7 Premium A2P and P2A Messaging Market Analysis, By Application (Page No. - 44)
    7.1 Introduction
    7.2 Inquiry and Search Related Services
    7.3 Customer Relationship Management Services
    7.4 Notifications and Alerts
    7.5 Authentication Services
    7.6 Promotional and Marketing Services
    7.7 Voting and Entertainment
    7.8 Pushed Content Services
    7.9 Interactive Messages
    7.10 Others

8 Premium A2P and P2A Messaging Market Analysis, By Traffic (Page No. - 54)
    8.1 Introduction
    8.2 National
    8.3 Multi-Country

9 Premium A2P and P2A Messaging Market Analysis, By Messaging Platform (Page No. - 58)
    9.1 Introduction
    9.2 Cloud Api Messaging Platform
    9.3 Traditional and Managed Messaging Platform

10 Premium A2P and P2A Messaging Market Analysis, By Vertical (Page No. - 62)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Telecom and IT
     10.4 Media and Entertainment
     10.5 Travel and Tourism
     10.6 Retail and E-Commerce
     10.7 Healthcare
     10.8 Government
     10.9 Utilities and Logistics
     10.10 Others

11 Global Premium A2P and P2A Messaging Market, By Region (Page No. - 71)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 87)
     12.1 Overview
     12.2 Portfolio Comparison
     12.3 Competitive Situation and Trends
               12.3.1 Agreements, Partnerships, and Collaborations
               12.3.2 New Product/Service Developments
               12.3.3 Mergers and Acquisitions
               12.3.4 Expansions

13 Company Profiles (Page No. - 95)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     13.1 Introduction
     13.2 CLX Communications
     13.3 Tata Communications Ltd.
     13.4 AT&T
     13.5 Infobip Ltd.
     13.6 Mahindra Comviva
     13.7 SAP SE
     13.8 Dialogue Communications Ltd.
     13.9 Beepsend
     13.10 Twilio, Inc.
     13.11 Tyntec

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Key Innovator Profiles (Page No. - 124)
     14.1 Netsize
     14.2 Dimoco
     14.3 Route Mobile Limited
     14.4 Mobiweb
     14.5 Retarus

15 Appendix (Page No. - 127)
     15.1 Recent Developments
     15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.3 Discussion Guide
     15.4 Introducing RT : Real-Time Market Intelligence
     15.5 Available Customizations
     15.6 Related Reports


List of Tables (58 Tables)

Table 1 Global Premium A2P and P2A Messaging Market Size and Growth Rate, 2014-2021 (USD Billion) (Y-O-Y %)
Table 2 Premium A2P and P2p Messaging Market: Summary of Drivers
Table 3 Premium A2P and P2p Messaging Market: Summary of Restraints
Table 4 Premium A2P and P2p Messaging Market: Summary of Opportunities
Table 5 Premium A2P and P2p Messaging Market: Summary of Challenges
Table 6 Premium A2P and P2A Messaging Market Size, By Application, 2014–2021 (USD Billion)
Table 7 Inquiry and Search Related Services: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Customer Relationship Management Services: Market Size, By Region, 2014–2021 (USD Billion)
Table 9 Notifications and Alerts: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Authentication Services: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Promotional and Marketing Services: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Voting and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Pushed Content Services: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Interactive Messages: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Others: Premium A2P and P2A Messaging Market Size, By Region, 2014–2021 (USD Million)
Table 16 Market Size, By Traffic, 2014–2021 (USD Billion)
Table 17 National: Market Size, By Region, 2014–2021 (USD Billion)
Table 18 Multi-Country: Market Size, By Region, 2014–2021 (USD Billion)
Table 19 Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 20 Cloud Api Messaging Platform: Market Size, By Region, 2014–2021 (USD Billion)
Table 21 Traditional and Managed Messaging Platform: Market Size, By Region, 2014–2021 (USD Billion)
Table 22 Premium A2P and P2A Messaging Market Size, By Vertical, 2014–2021 (USD Billion)
Table 23 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Billion)
Table 24 Telecom and IT: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 26 Travel and Tourism: Market Size, By Region, 2014–2021 (USD Million)
Table 27 Retail and E-Commerce: Market Size, By Region, 2014–2021 (USD Billion)
Table 28 Healthcare: Market Size, By Region, 2014–2021 (USD Billion)
Table 29 Government: Market Size, By Region, 2014–2021 (USD Million)
Table 30 Utilities and Logistics: Market Size, By Region, 2014–2021 (USD Million)
Table 31 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 32 Market Size, By Region, 2014–2021 (USD Billion)
Table 33 North America: Premium A2P and P2A Messaging Market Size, By Application, 2014–2021(USD Billion)
Table 34 North America: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 35 North America: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 36 North America: Market Size, By Vertical, 2014–2021 (USD Billion)
Table 37 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 38 Europe: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 39 Europe: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 40 Europe: Premium A2P and P2A Messaging Market Size, By Vertical, 2014–2021 (USD Million)
Table 41 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 42 Asia-Pacific: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 43 Asia-Pacific: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 44 Asia-Pacific: Premium A2P and P2A Messaging Market Size, By Vertical, 2014–2021 (USD Billion)
Table 45 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 46 Middle East and Africa: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 47 Middle East and Africa: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 48 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 49 Latin America: Premium A2P and P2A Messaging Market Size, By Application, 2014–2021 (USD Million)
Table 50 Latin America: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 51 Latin America: Market Size By Traffic, 2014–2021 (USD Billion)
Table 52 Latin America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 53 Agreements, Partnerships, and Collaborations, 2016
Table 54 New Product Developments, 2015–2016
Table 55 Mergers and Acquisitions, 2015–2016
Table 56 Expansions, 2015–2016
Table 57 Agreements, Partnerships, and Collaborations, 2016
Table 58 New Product Developments, 2015–2016
 
 
List of Figures (44 Figures)
 
Figure 1 Global Premium A2P and P2A Messaging Market: Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Premium A2P and P2A Messaging Market Size, By Application Snapshot (2016 & 2021): Interactive Messages Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 7 Market Size, By Traffic Snapshot(2016 & 2021)
Figure 8 Market Size, By Messaging Platform Snapshot (2016 & 2021)
Figure 9 Market Size, By Industry Vertical Snapshot (2016 & 2021)
Figure 10 Global Market Share, 2016 – North America is Estimated to Hold the Largest Market Share in 2016
Figure 11 Government Regulations & Best Practices and the Increasing Number of Mobile Subscribers are Driving the Market
Figure 12 Market, By Application, 2014–2021 (USD Billion)
Figure 13 North America is Estimated to Hold the Largest Share in the Premium A2P and P2A Messaging Market (2016)
Figure 14 Middle East and Africa is Expected to Have the Highest Growth Potential During the Forecast Period
Figure 15 Middle East and Africa to Grow Faster Than the Other Regions
Figure 16 Regional Lifecycle – Middle East and Africa is Estimated to Grow at A Highest Growth Rate, 2016
Figure 17 Premium A2P and P2A Messaging Market Segmentation
Figure 18 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Value Chain Analysis (2016): Major Role Played By Mobile Network Operator
Figure 20 Interactive Messages Segment Exhibits the Fastest Growth Rate in the Global Market
Figure 21 Multi-Country Exhibits the Highest Growth Rate in the Market
Figure 22 Cloud API Messaging Platform Exhibits the Fastest Growth Rate in the Global Market
Figure 23 Travel and Tourism Exhibits the Fastest Growth Rate in the Market
Figure 24 Middle East and Africa Will Exhibit the Highest Growth Rate in the Market
Figure 25 North America: Premium A2P and P2A Messaging Market Snapshot
Figure 26 Asia-Pacific Market Snapshot
Figure 27 Companies Adopted Partnership and Agreement as the Key Growth Strategy During the Period 2014–2016
Figure 28 A2P and P2A Messaging: Portfolio Comparison
Figure 29 Market Evaluation Framework
Figure 30 Battle for Market Share: Partnership and Agreement has Been the Key Strategy for Company Growth
Figure 31 Geographic Revenue Mix of Top 5 Market Players
Figure 32 CLX Communications: Company Snapshot
Figure 33 CLX Communications: SWOT Analysis
Figure 34 Tata Communications Ltd.: Company Snapshot
Figure 35 Tata Communications Ltd.: SWOT Analysis
Figure 36 AT&T: Company Snapshot
Figure 37 AT&T: SWOT Analysis
Figure 38 Infobip Ltd.: SWOT Analysis
Figure 39 Mahindra Comviva: Company Snapshot
Figure 40 Mahindra Comviva: SWOT Analysis
Figure 41 SAP SE: Company Snapshot
Figure 42 Twilio, Inc.: Company Snapshot
Figure 43 Markets and Markets Knowledge Store : Snapshot 1
Figure 44 Markets and Markets Knowledge Store : Snapshot 2

MarketsandMarkets forecasts the premium A2P and P2A messaging market size to grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 5.23% from 2016 to 2021. Increasing mobile subscriber base, indispensable requirement to have ubiquitous and direct personal communication channel for enterprises to interact with their customers, rising use of mobile banking, creation of new business revenue for stakeholders (specially mobile network operators), and increasing use of messaging services across various business verticals are some of the driving forces in the market.

The scope of this report covers the premium A2P and P2A messaging market by application, by messaging platform, traffic, vertical, and region. Customer Relations Management (CRM) services application segment is expected to hold the largest market share owing to its secure and reliable communication channel for enterprises to interact with their tech savvy customers.

Among the messaging platforms, cloud API messaging platform segment is expected to hold the largest market share during the forecast period; this messaging platform provides a simple and effective two way communication channel for enterprises. Using cloud API messaging platform, enterprises and business can easily communicate with their customers and this messaging platform offers various advantages for messaging, including two way messages, archiving, billing, notification, and OTP verification.

Among traffic, multi-country segment is expected to dominate the premium A2P and P2A messaging market and holds the largest market share. This traffic is less in volume but high in revenue for the mobile network operator. This traffic holds the largest market share in IT & telecom, travel, tourism, and social site authentication.

Among the verticals, the Banking, Financial Services, and Insurance (BFSI) , vertical is expected to hold the largest market share during the forecast period 2016 to 2021. As this vertical has various use cases for its customers, such as A2P messages for transaction detail, alerts, delivery updates, and verification, it is expected to dominate the market.

Premium A2P and P2A Messaging Market

Asia-Pacific (APAC) is expected to hold the largest market share as well as grow at the highest rate in the premium A2P and P2A messaging market during the forecast period. This is because of large-scale acceptance of premium A2P and P2A messaging services by the enterprises. The increasing developments in regulations and technologies are benefiting all the stakeholders present in the market ecosystem in this region.

However, the varying nature of government regulations across the globe and illegitimate grey route, which affect the mobile network operators’ revenue, would be the restraining factors for the premium A2P and P2A messaging market.

The major vendors in the premium A2P and P2A messaging market include CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beepsend, Twilio, and Tyntec. These players adopted various strategies such as new product launches, partnerships, agreements, collaborations, mergers & acquisitions, and business expansions to cater to the needs of their customers. The report also includes key innovators in the market, such as NetSize, Route Mobile Limited, Dimoco, MobiWeb, and Retarus.

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