Over-The-Top Services Market

Over-The-Top Services Market by Type (Online Gaming, Music Streaming, VoD and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical, and Region - Global Forecast to 2024

Report Code: TC 2445 Jan, 2020, by marketsandmarkets.com
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[139 Pages Report] The global Over-The-Top Services Market size projected to grow from $81.6 billion in 2019 to $156.9 billion by 2024, at a CAGR of 14.0% during the forecast period. The major growth factors for the OTT market include the growth of smart devices and internet proliferation.

Over The Top (OTT) Market

Online gaming to hold the largest market size during the forecast period

Online gaming is one of the highly growing application areas. Companies operating in this segment utilize OTT services to release and deliver games online successfully, with scalability for multiple users across different locations. Users prefer HD quality for gaming content. A lack of good quality gaming content coupled with poor web performance, slow frame rates, poor graphics, and unwanted webpage lag times can lead to a drop in the number of online customers for gaming companies.

Transaction-based online gaming segment to record the fastest growth rate during the forecast period

The online gaming segment will be more transactional-based compared to subscription-based in the Over-the-Top Services Market. The transaction-based monetization model will grow at a fast rate as users want to experience content ownership when it comes to online gaming. They want to purchase the entire content so that it can facilitate flexibility and comfort of usage at any point of time.

Over The Top (OTT) Market

APAC to record the highest growth rate during the forecast period

The proliferation of smart devices, broadband, and internet connectivity, which is augmented by the emergence of advanced technologies, such as 5G, 4G, developed payment infrastructure, and a dynamic local content ecosystem, is driving the Over-the-Top Services Market forward. Countries of Asia Pacific (APAC), such as China and Japan, are home to major companies, such as Sega and Namco, which contribute hugely to Pesonal Computer (PC) gaming revenues. The mobile games segment is the fastest-growing segment, as well as the biggest revenue generator. The major revenue contributors include China and India, which represent 2 of the most populous markets with huge potentials for growth.

Key Market Players:

Key market players profiled in the Over-the-Top Market report are Facebook (US), Netflix (US), Amazon (US), Microsoft (US), Google (US), YouTube (US), Apple (US), Home Box Office (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Tencent (China), Rakuten (Japan), Kakao (South Korea), and Line (Japan).

Scope of the Report

Report Metric

Details

Market size available for years

2017-2024

Base year considered

2018

Forecast period

2019-2024

Forecast units

Value (USD Billion)

Segments covered

Type (Online Gaming, Music Streaming, VoD, Communications, Others) Streaming Device (Smartphones and Tablets, Desktops and Laptops, IPTV and Consoles) Monetization Model (Subscription-based, Advertising-based, Transaction-based) Service Vertical (Media and Entertainment, Education and Learning, Service Utilities, and Gaming)

Regions covered

North America, Europe, APAC, Latin America, and MEA

Companies covered

Facebook (US), Netflix (US), Amazon (US), Microsoft (US), Google (US), YouTube (US), Apple (US), Home Box Office (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Tencent (China), Rakuten (Japan), Kakao (South Korea), and Line (Japan).

This research report categorizes the OTT services market to forecast revenues and analyze trends in each of the following submarkets:

Over The Top Services Market Based on Type Component

  • Type
    • Online Gaming
    • Music Streaming
    • VoD
    • Communication
    • Others (Ticket booking, eWallets, and net banking applications)

Market Based on Streaming Devices

  • Streaming Devices
    • Smartphones and Tablets
    • Desktops and Laptops
    • IPTV and Consoles

Market Based on Monetization Model

  • Monetization Model
    • Subscription-based
    • Advertising-based
    • Transaction-based

Market Based on Service Verticals

  • Service Verticals
    • Media and Entertainment
    • Education and Learning
    • Gaming
    • Service Utilities

OTT Services Market Based on Region

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • Japan
    • Australia and New Zealand
    • Rest of APAC
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Middle East
    • Africa

Key questions addressed by the report:

  • What are the opportunities in the Over The Top Services Market?
  • What is the competitive landscape in the market?
  • What are the data regulations that will impact the market?
  • What are the primary growth factors for the market in North America?
  • What are the dynamics of the market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 19)
    1.1 Objectives of the Study
    1.2 Market Definition
           1.2.1 Inclusions and Exclusions
    1.3 Market Scope
           1.3.1 Market Segmentation
           1.3.2 Years Considered for the Study
    1.4 Currency Considered
    1.5 Stakeholders

2 Research Methodology (Page No. - 23)
    2.1 Research Data
           2.1.1 Breakup of Primaries
           2.1.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Assumptions for the Study
    2.5 Limitations of the Study

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Market Opportunities in the Global Over-the-Top Services Market
    4.2 Market, By Monetization Model, 2019
    4.3 North America: Market, By Streaming Device and Monetization Model, 2019
    4.4 Asia Pacific: Market, By Streaming Device and Monetization Model, 2019

5 OTT Services Market Overview and Industry Trends (Page No. - 35)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Flexibility and Ease-Of-Use to Offer Seamless Customer Experience
                    5.2.1.2 Internet Proliferation With Penetration of Smart Devices
                    5.2.1.3 Global and Local Players Offering Freemium Models in Price-Sensitive Markets
           5.2.2 Restraints
                    5.2.2.1 Disparity in Opinion Between Producers and Aggregators Over Licensed Business Model
                    5.2.2.2 Threat to Privacy of Content Consumption and Security of User Database Due to Spyware
           5.2.3 Opportunities
                    5.2.3.1 Mergers With National Producers and Film Studios Across Regions for the Svod Model
           5.2.4 Challenges
                    5.2.4.1 Complex IP, Government Regulatory Frameworks, and Licensing Regimes Across Regions

6 Over-the-Top Services Market, By Monetization Model (Page No. - 38)
    6.1 Introduction
    6.2 Subscription-Based
           6.2.1 Billing as Per Services Opted By Customers to Drive the Demand for OTT Services
    6.3 Advertising-Based
           6.3.1 Higher Penetration of Internet and Use of Mobile Devices to Increase the Adoption of OTT Services
    6.4 Transaction-Based
           6.4.1 Attractive Video Packages Through Transaction-Based Monetization Model to Propel the Adoption of OTT Services

7 Market, By Type (Page No. - 43)
    7.1 Introduction
    7.2 Online Gaming
           7.2.1 Growing Demand for Online Games in Hd Quality to Drive the Growth of the Online Gaming Segment
    7.3 Music Streaming
           7.3.1 Subscription and Transaction-Based Monetization Models are Highly Embraced By End Users With Regards to Music Streaming
    7.4 Video on Demand
           7.4.1 Flexibility, Comfort, and Personalization of Content to Drive the Adoption of VOD Services
    7.5 Communication
           7.5.1 Rich Communication Services to Support Market Growth for the Communication Segment Globally
    7.6 Others

8 Over-the-Top Services Market, By Streaming Device (Page No. - 50)
    8.1 Introduction
    8.2 Smartphones and Tablets
           8.2.1 Growing Internet Penetration to Lead to Increased Number of Smartphones, Contributing to the Overall Market Growth
    8.3 Desktops and Laptops
           8.3.1 Growing Need to View Hd Content on Bigger Screens and Multitasking Habits of Customers to Support Market Growth of Content Viewing on Desktops and Laptops
    8.4 Internet Protocol Television and Consoles
           8.4.1 Growth of the Gaming Industry to Boost the Adoption of Internet Protocol Television and Consoles for Streaming Over-the-Top Services

9  Market, By Service Vertical (Page No. - 55)
    9.1 Introduction
    9.2 Media and Entertainment
           9.2.1 Growing Internet Penetration and Increasing Demand for Entertainment in the Media and Entertainment Vertical
    9.3 Education and Learning
           9.3.1 Emergence of Smart Education System and Diverse Learning Needs of Online Learners to Drive the Market Growth in the Education and Learning Sector
    9.4 Gaming
           9.4.1 Growing Traction Among Millennials to Boost the Gaming Vertical in the Market
    9.5 Service Utilities
           9.5.1 Growing Demand for On-The-Go Services on Handheld Devices to Boost Service Utilities Adoption

10 Over-the-Top Services Market, By Region (Page No. - 61)
     10.1 Introduction
     10.2 North America
             10.2.1 North America: Over-the-Top Market Drivers
             10.2.2 North America: Core Over-the-Top Vendor Initiatives and Developments
             10.2.3 United States
             10.2.4 Canada
     10.3 Europe
             10.3.1 Europe: Over-the-Top Market Drivers
             10.3.2 Europe: Core Over-the-Top Vendor Initiatives and Developments
             10.3.3 United Kingdom
             10.3.4 Germany
             10.3.5 France
     10.4 Asia Pacific
             10.4.1 Asia Pacific: Over-the-Top Market Drivers
             10.4.2 Asia Pacific: Core Over-the-Top Vendor Initiatives and Developments
             10.4.3 China
             10.4.4 Japan
             10.4.5 India
             10.4.6 Australia and New Zealand
             10.4.7 Rest of Asia Pacific
     10.5 Latin America
             10.5.1 Latin America: Over-the-Top Market Drivers
             10.5.2 Latin America: Core Over-the-Top Vendor Initiatives and Developments
             10.5.3 Mexico
             10.5.4 Brazil
             10.5.5 Rest of Latin America
     10.6 Middle East and Africa
             10.6.1 Middle East and Africa: Core Over-the-Top Vendor Initiatives and Developments
             10.6.2 Middle East: Over-the-Top Market Drivers
             10.6.3 Africa: Over-the-Top Market Drivers

11 Competitive Landscape (Page No. - 98)
     11.1 Overview
     11.2 Competitive Scenario
             11.2.1 Partnerships
             11.2.2 New Product Launches

12 Company Profiles (Page No. - 102)
(Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     12.1 Netflix
     12.2 Amazon
     12.3 Google
     12.4 Apple
     12.5 Facebook
     12.6 Youtube
     12.7 Hbo
     12.8 Microsoft
     12.9 Hulu
     12.10 Indieflix
     12.11 Vudu
     12.12 Roku
     12.13 Tencent
     12.14 Rakuten
     12.15 Kakao
     12.16 Line
     12.17 Right-To-Win

*Details on Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 133)
     13.1 Discussion Guide
     13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.3 Available Customizations
     13.4 Related Reports
     13.5 Author Details

List of Tables (121 Tables)

Table 1 United States Dollar Exchange Rate, 2017–2019
Table 2 Over-the-Top Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 3 Subscription-Based: Market Size, By Region, 2017–2024 (USD Million)
Table 4 Advertising-Based: Market Size, By Region, 2017–2024 (USD Million)
Table 5 Transaction-Based: Market Size, By Region, 2017–2024 (USD Million)
Table 6 Over-the-Top Services Market Size, By Type, 2017–2024 (USD Million)
Table 7 Online Gaming: Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 8 Online Gaming: OTT Services Market Size, By Region, 2017–2024 (USD Million)
Table 9 Music Streaming: Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 10 Music Streaming: Market Size, By Region, 2017–2024 (USD Million)
Table 11 Video on Demand: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 12 Video on Demand: Market Size, By Region, 2017–2024 (USD Million)
Table 13 Communication: Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 14 Communication: Over-the-Top Market Size, By Region, 2017–2024 (USD Million)
Table 15 Others: Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 16 Others: OTT Market Size, By Region, 2017–2024 (USD Million)
Table 17 Over-the-Top Services Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 18 Smartphones and Tablets: Market Size, By Region, 2017–2024 (USD Million)
Table 19 Desktops and Laptops: Market Size, By Region, 2017–2024 (USD Million)
Table 20 Internet Protocol Television and Consoles: Market Size, By Region, 2017–2024 (USD Million)
Table 21 Over-the-Top Services Market Size, By Service Vertical, 2017–2024 (USD Million)
Table 22 Media and Entertainment: Market Size, By Region, 2017–2024 (USD Million)
Table 23 Media and Entertainment: OTT Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 24 Education and Learning: Market Size, By Region, 2017–2024 (USD Million)
Table 25 Education and Learning: Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 26 Gaming: Over-the-Top Market Size, By Region, 2017–2024 (USD Million)
Table 27 Gaming: Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 28 Service Utilities: OTT Market Size, By Region, 2017–2024 (USD Million)
Table 29 Service Utilities: OTT Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 30 Over-the-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 31 North America: Market Size, By Type, 2017–2024 (USD Million)
Table 32 North America: Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 33 North America: Online Gaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 34 North America: Music Streaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 35 North America: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 36 North America: Communication Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 37 North America: Others Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 38 North America: OTT Market Size, By Service Vertical, 2017–2024 (USD Million)
Table 39 North America: Over-the-Top Services Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 40 North America: Media and Entertainment Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 41 North America: Education and Learning Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 42 North America: Gaming Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 43 North America: Service Utilities Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 44 North America: Over-the-Top Market Size, By Country, 2017–2024 (USD Million)
Table 45 Europe: Market Size, By Type, 2017–2024 (USD Million)
Table 46 Europe: OTT Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 47 Europe: Online Gaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 48 Europe: Music Streaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 49 Europe: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 50 Europe: Communication Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 51 Europe: Others Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 52 Europe: Over-the-Top Services Market Size, By Service Vertical, 2017–2024 (USD Million)
Table 53 Europe: Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 54 Europe: Media and Entertainment Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 55 Europe: Education and Learning Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 56 Europe: Gaming Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 57 Europe: Service Utilities Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 58 Europe: Over-the-Top Services Market Size, By Country, 2017–2024 (USD Million)
Table 59 Asia Pacific: Market Size, By Type, 2017–2024 (USD Million)
Table 60 Asia Pacific: Size, By Monetization Model, 2017–2024 (USD Million)
Table 61 Asia Pacific: Online Gaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 62 Asia Pacific: Music Streaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 63 Asia Pacific: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 64 Asia Pacific: Communication Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 65 Asia Pacific: Others Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 66 Asia Pacific: Market Size, By Service Vertical, 2017–2024 (USD Million)
Table 67 Asia Pacific: OTT Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 68 Asia Pacific: Media and Entertainment Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 69 Asia Pacific: Education and Learning Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 70 Asia Pacific: Gaming Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 71 Asia Pacific: Service Utilities Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 72 Asia Pacific: Over-the-Top Services Market Size, By Country, 2017–2024 (USD Million)
Table 73 Latin America: OTT Market Size, By Type, 2017–2024 (USD Million)
Table 74 Latin America: Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 75 Latin America: Online Gaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 76 Latin America: Music Streaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 77 Latin America: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 78 Latin America: Communication Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 79 Latin America: Others Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 80 Latin America: Over-the-Top Market Size, By Service Vertical, 2017–2024 (USD Million)
Table 81 Latin America: OTT Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 82 Latin America: Media and Entertainment Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 83 Latin America: Education and Learning Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 84 Latin America: Gaming Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 85 Latin America: Service Utilities Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 86 Latin America: Over-the-Top Services Market Size, By Country, 2017–2024 (USD Million)
Table 87 Middle East and Africa: Market Size, By Type, 2017–2024 (USD Million)
Table 88 Middle East and Africa: OTT Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 89 Middle East and Africa: Online Gaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 90 Middle East and Africa: Music Streaming Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 91 Middle East and Africa: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 92 Middle East and Africa: Communication Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 93 Middle East and Africa: Others Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 94 Middle East and Africa: Market Size, By Service Vertical, 2017–2024 (USD Million)
Table 95 Middle East and Africa: OTT Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 96 Middle East and Africa: Media and Entertainment Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 97 Middle East and Africa: Education and Learning Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 98 Middle East and Africa: Gaming Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 99 Middle East and Africa: Service Utilities Market Size, By Streaming Device, 2017–2024 (USD Million)
Table 100 Middle East and Africa: Over-the-Top Services Market Size, By Sub-Region, 2017–2024 (USD Million)
Table 101 Market Evaluation Framework, 2018–2019
Table 102 Partnerships, 2018–2019
Table 103 New Product Launches, 2018–2019
Table 104 Netflix: Inorganic Growth Strategies
Table 105 Amazon: Organic Growth Strategies
Table 106 Amazon: Inorganic Growth Strategies
Table 107 Alphabet: Organic Growth Strategies
Table 108 Alphabet: Inorganic Growth Strategies
Table 109 Apple: Organic Growth Strategies
Table 110 Apple: Inorganic Growth Strategies
Table 111 Facebook: Organic Growth Strategies
Table 112 Youtube: Organic Growth Strategies
Table 113 Youtube: Inorganic Growth Strategies
Table 114 AT&T: Inorganic Growth Strategies
Table 115 Microsoft: Inorganic Growth Strategies
Table 116 Hulu: Organic Growth Strategies
Table 117 Hulu: Inorganic Growth Strategies
Table 118 Indieflix: Organic Growth Strategies
Table 119 Vudu: Inorganic Growth Strategies
Table 120 Roku: Organic Growth Strategies
Table 121 Roku: Inorganic Growth Strategies


List of Figures (35 Figures)

Figure 1 Over-the-Top Services Market: Research Design
Figure 2 Research Methodology
Figure 3 Over-the-Top Services Market: Top-Down and Bottom-Up Approaches
Figure 4 Market Share, By Type, 2019 and 2024
Figure 5 Market Share By Monetization Model, 2019 and 2024
Figure 6 Asia Pacific to Witness the Highest Growth Rate By 2024
Figure 7 North America to Account for the Largest Market Size in 2019
Figure 8 Growing Number of Partnerships Between OTT Vendors and Content Producers to Support Over-the-Top Services Market Growth
Figure 9 VOD Segment to Account for the Highest Market Share in 2019
Figure 10 Smartphones and Tablets and Subscription-Based Monetization Model to Hold Majority of the Market Share in North America
Figure 11 Smartphones and Tablets and Subscription-Based Monetization Model to Hold Majority of the Market Share in Asia Pacific
Figure 12 OTT Services Market: Drivers, Restraints, Opportunities, and Challenges
Figure 13 Subscription-Based Monetization Model to Witness the Highest Growth Rate During the Forecast Period
Figure 14 Video-On-Demand Segment to Record the Highest Growth Rate During the Forecast Period
Figure 15 Smartphones and Tablets Segment to Record the Largest Market Size During the Forecast Period
Figure 16 Gaming Segment to Record the Highest Growth Rate During the Forecast Period
Figure 17 North America to have the Highest Market Share During the Forecast Period
Figure 18 Asia Pacific to Exhibit the Highest CAGR During the Forecast Period
Figure 19 North America: Market Snapshot
Figure 20 Asia Pacific: Market Snapshot
Figure 21 Key Developments By the Leading Players in the Over the Top Services Market, 2017–2019
Figure 22 Netflix: Company Snapshot
Figure 23 Netflix: SWOT Analysis
Figure 24 Amazon: Company Snapshot
Figure 25 Amazon: SWOT Analysis
Figure 26 Alphabet: Company Snapshot
Figure 27 Google: SWOT Analysis
Figure 28 Apple: Company Snapshot
Figure 29 Apple: SWOT Analysis
Figure 30 Facebook: Company Snapshot
Figure 31 Facebook: SWOT Analysis
Figure 32 Alphabet: Company Snapshot
Figure 33 AT&T: Company Snapshot
Figure 34 Microsoft: Company Snapshot
Figure 35 Roku: Company Snapshot

The study involved 4 major activities to estimate the current size of the Over-the-Top (OTT) services market. Exhaustive secondary research was done to collect information on the OTT services market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and sub-segments of the OTT services market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg, BusinessWeek, and Dun & Bradstreet, were referred to identify and collect information for this study. These secondary sources included annual reports, press releases, and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; regulatory bodies; trade directories; and databases.

Primary Research

The OTT services market comprises several stakeholders, such as OTT operators, OTT service providers, venture capitalists, government organizations, regulatory authorities, policymakers and financial organizations, consulting firms, research organizations, academic institutions, resellers and distributors, and training providers. The demand side of the OTT services market consists of all the firms operating in several industry verticals. The supply side includes OTT service providers, offering OTT services. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Given below is the breakup of the primary respondents:

Over The Top (OTT) Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the size of the global OTT services market and various other dependent submarkets in the overall market. An exhaustive list of all the players who offer solutions and services in the OTT services market was prepared while using the top-down approach. The market share for all the players in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each player was evaluated based on its operational model component (type, monetization model, streaming devices). The aggregate of all companies’ revenues was extrapolated to reach the overall market size.

Furthermore, each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and marketing executives.

Data Triangulation

After arriving at the overall OTT services market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To determine and forecast the global OTT services market by type, monetization model, streaming device, service vertical, and region from 2017 to 2024, and analyze the various macroeconomic and microeconomic factors that affect the market growth
  • To forecast the size of the market segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall OTT services market
  • To profile key market players; generate a comparative analysis based on their business overviews, service offerings, regional presence, business strategies, and key financials; and provide companies with in-house statistical tools required to understand the competitive landscape
  • To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market
  • To provide detailed information about major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the OTT services market

Available customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

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Report Code
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