Ready-to-eat Cereals market consists of mixed grains, wheat or corn with other supplements in form of flakes, snacks or crunches. The global market for Ready-to-eat Cereals is saturated in the Western countries and so the potential developing countries influenced by the western eating habits are now considered by the leading companies. The developing countries are a prospective market for Ready-to-eat Cereals driven by the changing consumer attitude and lifestyles.
Consumer awareness and healthy food requirement has increased the demand for grains like oats, rice, corn etc. which is improving the market potential. The global Ready-to-eat Cereals demand is influenced by the habit, custom or faith of the consumers. The developing markets have enormous growth potential but their cultural and habits make the market stubborn and hard to follow. So the major opportunity lies in adapting the products based on the habit of the consumers. Innovation and product development is largely observed in the market.
The largest markets for the Ready-to-eat Cereals are U.K., Ireland and Australia. The global market is dominated by main players Kellogg’s, CPW and General Mills. The remaining market is segmented by many private labels. The global players are constantly under competitive pressure from these private players. The focus on the developing countries has made the competition fierce between the global players and the local or private labels. Advertising, Pricing decisions and Mergers and Acquisitions are commonly observed strategies in the market.
This report on Ready-to-eat Cereals is focused on the types, raw material used, categories and geography. The report also provides detail on the expected changes and trends in the market. Information contained in the report includes market sizes, forecasts, regulations and future developments in the changing global markets. Competitive information includes market shares of leading players, key developments, and strategies deployed to win and profiles key market players.
TABLE OF CONTENTS
1.1 KEY TAKE AWAYS
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.5 RESEARCH METHODOLOGY
1.5.1 MARKET SIZE
1.5.2 SOURCES OF KEY DATA POINTS
1.5.4 KEY QUESTIONS ANSWERED
2 EXECUTIVE SUMMARY
3 MARKET OVERVIEW
3.2 MARKET DYNAMICS
3.3 WINNING IMPERATIVES
3.4 BURNING ISSUE
3.5 PORTER’S FIVE FORCES ANALYSIS
3.6 PATENT ANALYSIS
4 GLOBAL READY-TO-EAT CEREALS MARKET BY RAW MATERIAL
4.1 MIXED GRAINS
5 GLOBAL READY-TO-EAT CEREALS MARKET BY TYPE
6 GLOBAL READY-TO-EAT CEREALS MARKET BY CATEGORY
7 GLOBAL READY-TO-EAT CEREALS MARKET BY GEOGRAPHY
7.1 NORTH AMERICA
7.1.1 UNITED STATES
7.2.2 UNITED KINGDOM
8 COMPETITIVE LANDSCAPE
9 COMPANY PROFILES
9.1 KELLOGG CO., U.K.
9.2 CEREAL PARTNERS WORLDWIDE S.A., SWITZERLAND
9.3 PEPSICO INC. (QUAKER), U.S.
9.4 WEETABIX LTD., U.K.
9.5 GENERAL MILLS INC., U.S.
9.6 POST FOODS LLC., U.S.
9.7 NESTLE CO., U.S.
9.8 RALCORP HOLDINGS, INC. (CON AGRA FOODS), U.S.
9.9 DOVES FARM FOODS LTD., U.K.
9.10 DAILYCER UK, U.K.
9.11 FREEDOM FOODS GROUP LIMITED, AUSTRALIA
9.12 DORSET CEREALS LTD, U.K.
9.13 MORNING FOODS, U.K.
9.14 THE JORDANS AND RYVITA COMPANY LTD, AUSTRALIA
9.15 RALCORP FOOD GROUP, U.S.
9.16 POPINA FOOD SERVICES, AUSTRALIA
9.17 NABISCO WORLD, U.S.
9.18 CARMAN'S FINE FOODS PTY LTD, AUSTRALIA
9.19 GILSTER-MARY LEE, U.S.
9.20 MOM BRANDS (MALT-O-MEAL), U.S.
9.21 E. FLAHAVAN & SONS LIMITED, IRELAND
Benchmarking the rapid strategy shifts of the Top 100 companies in the Ready-To-Eat Cereals MarketRequest For Special Pricing