Location Analytics Market by Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application (Remote Monitoring, Risk Management), Vertical (Retail, Government and Defense), and Region - Global Forecast to 2025
[313 Pages Report] The global location analytics market size is expected to grow from USD 13.8 billion in 2020 to USD 26.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period. Major growth drivers of the market are the growing need of predictive analytics for businesses and the increasing use of location-based applications.
The spread of COVID-19 has generated a huge disruption in daily activities. It has forced people to follow social distancing policies, temporarily suspend many business activities, and limit travel. Under such circumstances, the use of spatial data science and location analytics has become more important than ever. Location intelligence has been playing a major role in the management of city emergency services during COVID-19. The health infrastructure system has been facing various challenges, including hospitals at peak capacity and the shortage of ventilators, masks, and other key sanitary materials. Location data has become an important tool for overcoming these challenges as it provides insightful information for better planning and optimization of efforts and resources. GIS has helped epidemiologists to map disease occurrence against multiple parameters, including demographics, environment, geographies, and past occurrences, to understand the origin of outbreaks, spread patterns, and intensity to implement control, preventive, and surveillance measures. Location data has helped government and health agencies in mapping confirmed and active cases, fatalities, and recoveries to identify where COVID-19 infections have occurred. Location intelligence has been playing a crucial role in both visualizing and communicating the impacts of the pandemic. It has supported various businesses and organizations to adapt to a new way of working. Location intelligence has been providing a great support to get people back to work safely while ensuring compliance with social distancing regulations. Hence, location analytics solutions can help businesses plan in a better and efficient way.
Market Dynamics
Driver: Increasing use of spatial data and analytical tools
The availability of huge amounts of fragmented location-based data across all verticals has created problems in correlating and analyzing data using traditional BI tools. It is considered that spatial data and analysis is highly important for companies to understand the changing business trends and challenges across regions. This data is driving the market growth. The spatial data helps customers resolve queries related to space assignment information, provides data used in audits, and designs reviews and other space-related projects. These factors increase the use of spatial data in various verticals. Location analytics solutions assist companies in processing a huge amount of spatial data and provides companies with real-time analysis about the changing customer needs, business trends, and regulations and compliances. For example, in the retail vertical, the spatial data helps retailers uncover the relationship between stores, products, demands, preferences, and customer types across different parameters and metrics. These parameters and metrics affect the overall sales performance. Tracking stock levels also lets retailers efficiently coordinate warehouse deliveries to ensure proper stocking of stores.
Restraint: Legal concerns and data privacy issues
The misuse of location data, whether intentional or not, can have serious legal consequences for both organizations and customers. Businesses should address the usage, processing, and retention of the location data in their project contracts. A robust contract should confirm that no usage of the location data would violate government laws. Privacy concerns are raised when location data combined with other personal information are disclosed. The risk of identity theft grows whenever entities start to collect data profiles, especially if the information is not maintained securely. Location data can be used by criminals to identify an individual’s present or probable future location, and if the data contains personally identifiable information, then insights may be used to harm the individual through stalking or theft. Hence, businesses should properly check all legal and privacy-related concerns before using location data gathered by location intelligence tools.
Opportunity: Increase in the adoption of social media for customer engagement
Location-based social media gives new possibilities to enterprises for sales and marketing, and for evaluating business strategies. It not only provides a new communication channel, but also help in engaging with customers, interacting with them, and getting direct feedback or even talking to them. A large volume of data is generated from social media platforms. For instance, Google queries alone account for 3.5 billion searches per day. Facebook’s Hive data warehouse contains 400 petabytes of data, and four petabytes of additional data are being generated per day. YouTube observes 300 hours of video uploads every minute. Social media plays a pivotal role in better understanding customer requirements for gaining crucial customer-centric insights and demographics. Various verticals, particularly retail stores, sporting venues, and hospitality, take data from customers to analyze consumer buying behavior. Location-based social media gives new opportunities to monitor social media based on various location-specific brands. These new opportunities need a new approach, which could be achieved with the use of location analytics solutions or tools.
Challenge: High initial cost of deployment
Despite numerous benefits offered by location analytics, getting positive Return on Investment (RoI) still remains the major concern for various companies and acts as a major restraining factor for the overall growth of the location analytics market. Location analytics is in its nascent stage, so the initial cost of investment becomes high for companies that shift from traditional BI to location analytics. Companies also need to hire skilled and experienced technical workforce to ensure the smooth functioning of location analytics. Hence, the fear of not getting expected RoI might restrain the overall growth of the global location analytics market.
Support and maintenance services to grow at the highest CAGR during the forecast period
The services segment is divided into consulting, integration and deployment, and support and maintenance. Support and maintenance services enable organizations to understand market trends, changing business conditions, customer insights, and service troubles. Additionally, they help in developing marketing and corporate branding campaigns. They provide assistance during installation and maintenance activities. They can be offered from remote places via web conferencing, telephones, and ticketing systems or via on-site assistance leading to its adoption in location analytics market.
Retail vertical to hold a larger market size during the forecast period
Location analytics plays a vital role in managing retail apps for offering an enhanced user experience. It assists retailers in eliminating the traditional way of understanding customer buying behavior and offers a digital platform to customers and sellers for interacting and building trustworthy relationships. Location analytics helps retailers gain a clear understanding of their customers across both personal and commercial lines leading to its adoption in retail vertical.
North America to hold the largest market size during the forecast period
In North America, the US and Canada are the two major contributors to the overall location analytics market growth. In the US, the government and defense, and telecommunication and IT verticals are expected to majorly contribute to the market growth. The growth in North America is attributed to the rising technological advancements, increasing industry standards for location-based technologies, and growing financial support from the governments.
The region has also witnessed the emergence of startups in the location analytics market. It has been the most promising region across verticals, such as BFSI, healthcare and life sciences, and telecommunications and IT. The government sector has also joined the race to become a technologically advanced sector for catering to a broad customer base. The region houses some of the biggest retail companies. In terms of adoption, North America contributes significantly to the market and is expected to grow further.
Key market players
Major vendors in the global location analytics market include Google (US), Esri (US), Precisely (US), IBM (US), SAS Institute (US), SAP (Germany), Oracle (US), Microsoft (US), Cisco Systems (US), TomTom (Netherlands), Hexagon (Sweden), Zebra Technologies (US), GaliGeo (France), Purple (UK), Here technologies (US), Geomoby (Western Australia), Alteryx (US), CleverMaps (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), Quuppa (Finland), CARTO (US), Tibco software (US), SparkGeo (Canada), PlaceIQ (US), Ascent Cloud (US), FourSquare (US), MapLarge (Georgia), Hardcastle GIS (US), GapMaps (Australia), Mapidea (Portugal), MOCA (Spain), Geoblink (Spain), Orbica (New Zealand), Quadrant (Singapore), Locale.ai (India), Placense (Israel), and Spatial.ai (US).
Google (US) specializes in offering internet-related services and products. These products include various categories, including online advertising technologies, search engines, cloud computing, software, and hardware. Google offers different products, such as Google Assistant, Google Ads, Google Search, Google Maps, Google Translate, Google Chrome, and YouTube. The company’s vast product portfolio also includes various devices, including Pixel, Connected Home, Pixel Slate, and Google Wi-Fi. Its products for communication include Gmail, Hangouts, Google Duo, and Messages. Google’s solutionsinclude Google Ads, AdSense, and Analytics. The solutions offered by Google in the location analytics market are Google Earth Engine, BigQuery GIS, and Google Maps Platform.
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|
Report Metric |
Details |
|
Market size available for years |
2016–2025 |
|
Base year considered |
2019 |
|
Forecast period |
2020–2025 |
|
Forecast units |
Billion (USD) |
|
Segments covered |
Component, Solution, Service, Location Type, Application, Vertical, and Region |
|
Geographies covered |
North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA) |
|
Companies covered |
Google (US), Esri (US), Precisely (US), SAP (Germany), IBM (US), SAS Institute (US), Oracle (US), Microsoft (US), Cisco Systems (US), TomTom (Netherlands), Hexagon (Sweden), Zebra Technologies (US), GaliGeo (France), Purple (UK), Here technologies (US), Geomoby (Western Australia), Alteryx (US), CleverMaps (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), Quuppa (Finland), CARTO (US), Tibco software (US), SparkGeo (Canada), PlaceIQ (US), Ascent Cloud (US), FourSquare (US), MapLarge (Georgia), Hardcastle GIS (US), GapMaps (Australia), Mapidea (Portugal), MOCA (Spain), Geoblink (Spain), Orbica (New Zealand), Quadrant (Singapore), Locale.ai (India), Placense (Israel), and Spatial.ai (US). |
This research report categorizes the location analytics based on component, solution, service, location type, application, vertical, and region.
By component:
- Solutions
- Services
By solution:
- Geocoding and reverse geocoding
- Data integration and ETL
- Reporting and visualization
- Thematic mapping and spatial analysis
- Others (DBMS and socio-demographic data).
By service:
- Consulting
- Integration and deployment
- Support and maintenance
By location type:
- Outdoor location
- Indoor location
By application:
- Risk management
- Emergency response management
- Customer experience management
- Remote monitoring
- Supply chain planning and optimization
- Sales and marketing optimization
- Location selection and optimization
- Others (predictive asset management and inventory management)
By vertical:
- Retail
- Manufacturing
- Government and defense
- Media and entertainment
- Transportation and logistics
- Energy and utilities
- Telecom and it
- Healthcare
- Tourism and hospitality
- Banking and financial services
- Insurance
- Real estate
- Education
By region:
- North America
- United States (US)
- Canada
- Europe
- United Kingdom (UK)
- Germany
- France
- Rest of Europe
- Asia Pacific (APAC)
- China
- Australia and New Zealand
- Rest of APAC
- Middle East and Africa (MEA)
- Middle east
- Africa
- Latin America
- Brazil
- Mexico
- Rest of Latin America
Recent Developments
- In April 2020, Esri launched an online analytics platform for the Caribbean community. It is a cloud-based platform that provides access to Esri’s ArcGIS Online software as well as geographic data and imagery. This will increase the capacity for disaster response in the Caribbean territories.
- In November 2019, SAP partnered with Accenture to build SAP Cloud for Utilities. The solution will help companies efficiently manage business processes as well as customer experiences. This solution helped utility companies automate sales processing and create relevant customer experiences by freeing up resources, resulting in customer loyalty and revenue growth.
Frequently Asked Questions (FAQ):
What is location analytics?
As per Carto, Location Intelligence (LI)/location analytics is the methodology of deriving insights from location data to answer spatial questions. LI goes beyond simple data visualization on maps to analyze location data as an integral part of a business or societal problem
What are the top vendors in location analytics market?
Major vendors offering location analytics solutions include Google, Esri, Precisely, SAP, and IBM. These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the market.
What are the applications covered in location analytics market?
The use of location analytics is specifically seen in applications, wherein specific departments in organizations can get useful information from location data. Location analytics applications include risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimization, sales and marketing optimization, location selection and optimization, and others (predictive asset management and inventory management).
What are the current trends driving the location analytics market??
Major growth drivers of the market are the increasing use of spatial data and analytical tools, rising need of predictive analytics for businesses, and growing use of location-based applications among consumers.
Does this report include the impact of COVID-19 on location analytics market?
Yes, the report includes the impact of COVID-19 on location analytics market. It illustrates the pre- and post- COVID-19 market scenario. .
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TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 30)
1.1 INTRODUCTION TO COVID-19
1.2 COVID-19 HEALTH ASSESSMENT
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
1.3 COVID-19 ECONOMIC ASSESSMENT
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
1.4 OBJECTIVES OF THE STUDY
1.5 MARKET DEFINITION
1.5.1 INCLUSIONS AND EXCLUSIONS
1.6 MARKET SCOPE
1.6.1 MARKET SEGMENTATION
1.6.2 REGIONS COVERED
1.6.3 YEARS CONSIDERED FOR THE STUDY
1.7 CURRENCY CONSIDERED
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
1.8 STAKEHOLDERS
1.9 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY (Page No. - 40)
2.1 RESEARCH DATA
FIGURE 6 LOCATION ANALYTICS MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
TABLE 2 PRIMARY INTERVIEWS
2.1.2.1 Breakup of primary profiles
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE FROM SOLUTIONS/SERVICES OF LOCATION ANALYTICS VENDORS
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2, BOTTOM UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS AND SERVICES OF LOCATION ANALYTICS VENDORS
FIGURE 9 MARKET SIZE ESTIMATION APPROACH 3- (TOP-DOWN) DEMAND SIDE: SHARE OF LOCATION ANALYTICS MARKET THROUGH OVERALL INFORMATION TECHNOLOGY MARKET
2.4 MARKET FORECAST
TABLE 3 FACTOR ANALYSIS
2.5 COMPANY EVALUATION MATRIX METHODOLOGY
FIGURE 10 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
2.6 STARTUP/ SME EVALUATION MATRIX METHODOLOGY
FIGURE 11 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
2.7 ASSUMPTIONS FOR THE STUDY
2.8 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY (Page No. - 52)
FIGURE 12 LOCATION ANALYTICS MARKET, BY SOLUTION, 2020
FIGURE 13 MARKET BY SERVICE, 2020
FIGURE 14 MARKET BY LOCATION TYPE, 2020
FIGURE 15 MARKET BY REGION, 2020
4 PREMIUM INSIGHTS (Page No. - 56)
4.1 ATTRACTIVE OPPORTUNITIES IN THE LOCATION ANALYTICS MARKET
FIGURE 16 INCREASING ADOPTION OF SPATIAL DATA AND ANALYTICS TOOLS TO DRIVE GROWTH OF MARKET
4.2 MARKET, BY REGION
FIGURE 17 NORTH AMERICA TO HOLD HIGHEST MARKET SHARE IN 2020
4.3 MARKET: TOP THREE APPLICATIONS
FIGURE 18 REMOTE MONITORING SEGMENT TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD
4.4 MARKET: TOP THREE VERTICALS AND REGIONS
FIGURE 19 RETAIL VERTICAL AND NORTH AMERICA TO HOLD HIGHEST MARKET SHARES IN 2020
5 MARKET OVERVIEW (Page No. - 58)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LOCATION ANALYTICS MARKET
5.2.1 DRIVERS
5.2.1.1 Increasing use of spatial data and analytical tools
5.2.1.2 Growing need of predictive analytics for businesses
5.2.1.3 Increasing use of location-based applications among consumers
5.2.1.4 Use of location data and analytics to fight COVID-19
5.2.1.5 Ability to manage supply chain disruptions during COVID-19
5.2.1.6 Capability to manage public health operations during COVID-19
5.2.2 RESTRAINTS
5.2.2.1 Legal concerns and data privacy issues
5.2.3 OPPORTUNITIES
5.2.3.1 Rise in the adoption of advanced technologies
5.2.3.2 Increase in the adoption of social media for customer engagement
5.2.4 CHALLENGES
5.2.4.1 Lack of uniform regulatory norms
5.2.4.2 High initial cost of deployment
5.2.5 CUMULATIVE GROWTH ANALYSIS
5.3 ECOSYSTEM
FIGURE 21 ECOSYSTEM OF LOCATION ANALYTICS MARKET
5.4 AVERAGE SELLING PRICE TREND
5.5 VALUE CHAIN ANALYSIS
FIGURE 22 VALUE CHAIN ANALYSIS OF LOCATION ANALYTICS MARKET
5.6 TECHNOLOGY ANALYSIS
5.6.1 BLUETOOTH
5.6.2 GLOBAL POSITIONING SYSTEM
5.6.3 RADIO-FREQUENCY IDENTIFICATION
5.6.4 WI-FI
5.6.5 NEAR-FIELD COMMUNICATION
5.6.6 IBEACON
5.7 CASE STUDY ANALYSIS
5.7.1 BANKING AND FINANCIAL SERVICES USE CASES
5.7.1.1 Use case 1: Data monetization
5.7.1.2 Use case 2: Improvement of business performance
5.7.1.3 Use case 3: Optimization of ATM locations
5.7.1.4 Use case 4: Improvement of targeted advertising
5.7.2 INSURANCE USE CASES
5.7.2.1 Use case 1: Fraud Detection
5.7.2.2 Use case 2: Risk Prediction
5.7.2.3 Use case 3: Development of profitable portfolio
5.7.3 RETAIL USE CASES
5.7.3.1 Use case 1: Site Selection
5.7.3.2 Use case 2: Expansion in new markets
5.7.3.3 Use case 3: Acquisition of new customers and improvement in customer loyalty
5.7.4 HEALTHCARE USE CASES
5.7.4.1 Use case 1: Reduction of hospital infections
5.7.4.2 Use case 2: Identification of root cause of health issues
5.7.5 REAL ESTATE USE CASES
5.7.5.1 Use case 1: Site Planning
5.7.5.2 Use case 2: Management of real estate portfolio
5.7.5.3 Use case 3: Leveraging location data
5.7.6 ENERGY AND UTILITIES USE CASES
5.7.6.1 Use case 1: Fulfilling growing demand
5.7.6.2 Use case 2: Managing outages
5.7.7 HOSPITALITY USE CASES
5.7.7.1 Use case 1: Loyalty management
5.7.7.2 Use case 2: Gaining competitive insights
5.7.8 MEDIA AND ENTERTAINMENT USE CASES
5.7.8.1 Use case 1: Geomarketing
5.7.9 TRANSPORTATION AND LOGISTICS USE CASES
5.7.9.1 Use case 1: Supply chain optimization
5.7.10 GOVERNMENT USE CASES
5.7.10.1 Use case 1: Access control
5.7.10.2 Use case 2: Law enforcement and corrections
5.8 IMPACT OF COVID-19 ON THE LOCATION ANALYTICS MARKET
FIGURE 23 MARKET TO WITNESS SIGNIFICANT GROWTH DURING 2023-2025
6 LOCATION ANALYTICS MARKET, BY COMPONENT (Page No. - 79)
6.1 INTRODUCTION
6.1.1 COMPONENTS: MARKET DRIVERS
6.1.2 COMPONENTS: COVID-19 IMPACT
FIGURE 24 SOLUTIONS SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
6.2 SOLUTIONS
TABLE 4 SOLUTIONS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 5 SOLUTIONS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
6.3 SERVICES
TABLE 6 SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 7 SERVICES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
7 LOCATION ANALYTICS MARKET, BY SOLUTION (Page No. - 84)
7.1 INTRODUCTION
7.1.1 SOLUTIONS: MARKET DRIVERS
7.1.2 SOLUTIONS: COVID-19 IMPACT
FIGURE 25 GEOCODING AND REVERSE GEOCODING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
TABLE 8 MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 9 MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
7.2 GEOCODING AND REVERSE GEOCODING
TABLE 10 GEOCODING AND REVERSE GEOCODING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 11 GEOCODING AND REVERSE GEOCODING: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
7.3 DATA INTEGRATION AND ETL
TABLE 12 DATA INTEGRATION AND ETL: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 13 DATA INTEGRATION AND ETL: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
7.4 REPORTING AND VISUALIZATION
TABLE 14 REPORTING AND VISUALIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 15 REPORTING AND VISUALIZATION: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
7.5 THEMATIC MAPPING AND SPATIAL ANALYSIS
TABLE 16 THEMATIC MAPPING AND SPATIAL ANALYSIS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 17 THEMATIC MAPPING AND SPATIAL ANALYSIS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
7.6 OTHERS
TABLE 18 OTHER SOLUTIONS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 19 OTHER SOLUTIONS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
8 LOCATION ANALYTICS MARKET, BY SERVICE (Page No. - 92)
8.1 INTRODUCTION
8.1.1 SERVICES: MARKET DRIVERS
8.1.2 SERVICES: COVID-19 IMPACT
FIGURE 26 CONSULTING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
TABLE 20 MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 21 MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
8.2 CONSULTING
TABLE 22 CONSULTING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 23 CONSULTING: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
8.3 INTEGRATION AND DEPLOYMENT
TABLE 24 INTEGRATION AND DEPLOYMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 25 INTEGRATION AND DEPLOYMENT: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
8.4 SUPPORT AND MAINTENANCE
TABLE 26 SUPPORT AND MAINTENANCE: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 27 SUPPORT AND MAINTENANCE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
9 LOCATION ANALYTICS MARKET, BY LOCATION TYPE (Page No. - 98)
9.1 INTRODUCTION
9.1.1 LOCATION TYPES: MARKET DRIVERS
9.1.2 LOCATION TYPES: COVID-19 IMPACT
FIGURE 27 OUTDOOR LOCATION SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
TABLE 28 MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 29 MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
9.2 INDOOR LOCATION
TABLE 30 INDOOR LOCATION: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 31 INDOOR LOCATION: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
9.3 OUTDOOR LOCATION
TABLE 32 OUTDOOR LOCATION: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 33 OUTDOOR LOCATION: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
10 LOCATION ANALYTICS MARKET, BY APPLICATION (Page No. - 103)
10.1 INTRODUCTION
10.1.1 APPLICATIONS: MARKET DRIVERS
10.1.2 APPLICATIONS: COVID-19 IMPACT
FIGURE 28 REMOTE MONITORING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
TABLE 34 MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 35 MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
10.2 RISK MANAGEMENT
TABLE 36 RISK MANAGEMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 37 RISK MANAGEMENT: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
10.3 EMERGENCY RESPONSE MANAGEMENT
TABLE 38 EMERGENCY RESPONSE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 39 EMERGENCY RESPONSE MANAGEMENT: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
10.4 CUSTOMER EXPERIENCE MANAGEMENT
TABLE 40 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 41 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
10.5 REMOTE MONITORING
TABLE 42 REMOTE MONITORING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 43 REMOTE MONITORING: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
10.6 SUPPLY CHAIN PLANNING AND OPTIMIZATION
TABLE 44 SUPPLY CHAIN PLANNING AND OPTIMIZATION: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 45 SUPPLY CHAIN PLANNING AND OPTIMIZATION: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
10.7 SALES AND MARKETING OPTIMIZATION
TABLE 46 SALES AND MARKETING OPTIMIZATION: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 47 SALES AND MARKETING OPTIMIZATION: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
10.8 LOCATION SELECTION AND OPTIMIZATION
TABLE 48 LOCATION SELECTION AND OPTIMIZATION: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 49 LOCATION SELECTION AND OPTIMIZATION: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
10.9 OTHERS
TABLE 50 OTHER APPLICATIONS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 51 OTHER APPLICATIONS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11 LOCATION ANALYTICS MARKET, BY VERTICAL (Page No. - 115)
11.1 INTRODUCTION
11.1.1 VERTICALS: MARKET DRIVERS
11.1.2 VERTICALS: COVID-19 IMPACT
FIGURE 29 HEALTHCARE, PHARMA, AND LIFESCIENCES VERTICAL TO ACCOUNT FOR THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
TABLE 52 VERTICALS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 53 VERTICALS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.2 RETAIL
TABLE 54 RETAIL: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 55 RETAIL: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.3 MANUFACTURING
TABLE 56 MANUFACTURING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 57 MANUFACTURING: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.4 GOVERNMENT AND DEFENSE
TABLE 58 GOVERNMENT AND DEFENSE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 59 GOVERNMENT AND DEFENSE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.5 MEDIA AND ENTERTAINMENT
TABLE 60 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 61 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.6 TRANSPORTATION AND LOGISTICS
TABLE 62 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 63 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.7 ENERGY AND UTILITIES
TABLE 64 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 65 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.8 TELECOM AND IT
TABLE 66 TELECOM AND IT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 67 TELECOM AND IT: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.9 HEALTHCARE, PHARMA, AND LIFESCIENCES
TABLE 68 HEALTHCARE, PHARMA, AND LIFESCIENCES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 69 HEALTHCARE, PHARMA, AND LIFESCIENCES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.10 TOURISM AND HOSPITALITY
TABLE 70 TOURISM AND HOSPITALITY: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 71 TOURISM AND HOSPITALITY: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.11 BANKING AND FINANCIAL SERVICES
TABLE 72 BANKING AND FINANCIAL SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 73 BANKING AND FINANCIAL SERVICES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.12 INSURANCE
TABLE 74 INSURANCE: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 75 INSURANCE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
11.13 REAL ESTATE
TABLE 76 REAL ESTATE: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 77 REAL ESTATE: MARKET SIZE, BY REGION , 2019–2025 (USD MILLION)
11.14 EDUCATION
TABLE 78 EDUCATION: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 79 EDUCATION: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
12 LOCATION ANALYTICS MARKET, BY REGION (Page No. - 132)
12.1 INTRODUCTION
FIGURE 30 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
TABLE 80 MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 81 MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: MARKET DRIVERS
12.2.2 NORTH AMERICA: COVID-19 IMPACT
12.2.3 NORTH AMERICA: TARIFFS AND REGULATIONS
FIGURE 31 NORTH AMERICA: MARKET SNAPSHOT
TABLE 82 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 83 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 84 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 85 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 86 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 87 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 88 NORTH AMERICA: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 89 NORTH AMERICA: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 90 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 91 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 92 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 93 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
TABLE 94 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 95 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
12.2.4 UNITED STATES
TABLE 96 UNITED STATES: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 97 UNITED STATES: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 98 UNITED STATES: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 99 UNITED STATES: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 100 UNITED STATES: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 101 UNITED STATES: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 102 UNITED STATES: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 103 UNITED STATES: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 104 UNITED STATES: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 105 UNITED STATES: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 106 UNITED STATES: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 107 UNITED STATES: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
12.2.5 CANADA
TABLE 108 CANADA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 109 CANADA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 110 CANADA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 111 CANADA: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 112 CANADA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 113 CANADA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 114 CANADA: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 115 CANADA: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 116 CANADA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 117 CANADA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 118 CANADA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 119 CANADA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
12.3 EUROPE
12.3.1 EUROPE: LOCATION ANALYTICS MARKET DRIVERS
12.3.2 EUROPE: COVID-19 IMPACT
12.3.3 EUROPE: TARIFFS AND REGULATIONS
TABLE 120 EUROPE: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 121 EUROPE: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 122 EUROPE: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 123 EUROPE: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 124 EUROPE: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 125 EUROPE: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 126 EUROPE: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 127 EUROPE: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 128 EUROPE: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 129 EUROPE: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 130 EUROPE: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 131 EUROPE: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
TABLE 132 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 133 EUROPE: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
12.3.4 UNITED KINGDOM
TABLE 134 UNITED KINGDOM: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 135 UNITED KINGDOM: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 136 UNITED KINGDOM: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 137 UNITED KINGDOM: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 138 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 139 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 140 UNITED KINGDOM: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 141 UNITED KINGDOM: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 142 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 143 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 144 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 145 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
12.3.5 GERMANY
TABLE 146 GERMANY: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 147 GERMANY: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 148 GERMANY: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 149 GERMANY: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 150 GERMANY: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 151 GERMANY: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 152 GERMANY: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 153 GERMANY: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 154 GERMANY: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 155 GERMANY: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 156 GERMANY: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 157 GERMANY: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
12.3.6 FRANCE
TABLE 158 FRANCE: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 159 FRANCE: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 160 FRANCE: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 161 FRANCE: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 162 FRANCE: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 163 FRANCE: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 164 FRANCE: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 165 FRANCE: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 166 FRANCE: MARKET SIZE, BY APPLICATION, V2016–2019 (USD MILLION)
TABLE 167 FRANCE: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 168 FRANCE: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 169 FRANCE: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: LOCATION ANALYTICS MARKET DRIVERS
12.4.2 ASIA PACIFIC: COVID-19 IMPACT
12.4.3 ASIA PACIFIC: TARIFFS AND REGULATIONS
FIGURE 32 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 170 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 171 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 172 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 173 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 174 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 175 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 176 ASIA PACIFIC: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 177 ASIA PACIFIC: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 178 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 179 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 180 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 181 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
TABLE 182 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 183 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
12.4.4 CHINA
TABLE 184 CHINA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 185 CHINA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 186 CHINA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 187 CHINA: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 188 CHINA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 189 CHINA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 190 CHINA: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 191 CHINA: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 192 CHINA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 193 CHINA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 194 CHINA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 195 CHINA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
12.4.5 AUSTRALIA AND NEW ZEALAND
TABLE 196 AUSTRALIA AND NEW ZEALAND: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 197 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 198 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 199 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 200 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 201 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 202 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 203 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 204 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 205 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 206 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 207 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
12.4.6 REST OF ASIA PACIFIC
12.5 MIDDLE EAST AND AFRICA
12.5.1 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET DRIVERS
12.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
12.5.3 MIDDLE EAST AND AFRICA: TARIFFS AND REGULATIONS
TABLE 208 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 209 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 210 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 211 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 212 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 213 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 214 MIDDLE EAST AND AFRICA: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 215 MIDDLE EAST AND AFRICA: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 216 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 217 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 218 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 219 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
TABLE 220 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 221 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
12.5.4 MIDDLE EAST
TABLE 222 MIDDLE EAST: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 223 MIDDLE EAST: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 224 MIDDLE EAST: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 225 MIDDLE EAST: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 226 MIDDLE EAST: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 227 MIDDLE EAST: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 228 MIDDLE EAST: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 229 MIDDLE EAST: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 230 MIDDLE EAST: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 231 MIDDLE EAST: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 232 MIDDLE EAST: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 233 MIDDLE EAST: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
12.5.5 AFRICA
TABLE 234 AFRICA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 235 AFRICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 236 AFRICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 237 AFRICA: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 238 AFRICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 239 AFRICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 240 AFRICA: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 241 AFRICA: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 242 AFRICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 243 AFRICA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 244 AFRICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 245 AFRICA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
12.6 LATIN AMERICA
12.6.1 LATIN AMERICA: LOCATION ANALYTICS MARKET DRIVERS
12.6.2 LATIN AMERICA: COVID-19 IMPACT
12.6.3 LATIN AMERICA: TARIFFS AND REGULATIONS
TABLE 246 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 247 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
TABLE 248 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
TABLE 249 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
TABLE 250 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
TABLE 251 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
TABLE 252 LATIN AMERICA: MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
TABLE 253 LATIN AMERICA: MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
TABLE 254 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 255 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
TABLE 256 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
TABLE 257 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
TABLE 258 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 259 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
12.6.4 BRAZIL
12.6.5 MEXICO
12.6.6 REST OF LATIN AMERICA
13 COMPETITIVE LANDSCAPE (Page No. - 212)
13.1 INTRODUCTION
13.2 MARKET EVALUATION FRAMEWORK
FIGURE 33 MARKET EVALUATION FRAMEWORK
13.3 REVENUE ANALYSIS OF TOP MARKET PLAYERS
FIGURE 34 REVENUE ANALYSIS OF LOCATION ANALYTICS MARKET
13.4 HISTORICAL REVENUE ANALYSIS
13.4.1 INTRODUCTION
FIGURE 35 HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS
13.5 RANKING OF KEY PLAYERS IN THE MARKET, 2020
FIGURE 36 RANKING OF KEY PLAYERS, 2020
14 COMPANY EVALUATION MATRIX AND COMPANY PROFILES (Page No. - 216)
14.1 COMPANY EVALUATION MATRIX, 2020
14.1.1 STAR
14.1.2 EMERGING LEADER
14.1.3 PERVASIVE
FIGURE 37 LOCATION ANALYTICS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020
14.2 COMPANY PROFILES
(Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.2.1 GOOGLE
FIGURE 38 GOOGLE: COMPANY SNAPSHOT
FIGURE 39 GOOGLE: SWOT ANALYSIS
14.2.2 ESRI
FIGURE 40 SWOT ANALYSIS: ESRI
14.2.3 PRECISELY
14.2.4 SAP
FIGURE 41 SAP: COMPANY SNAPSHOT
FIGURE 42 SWOT ANALYSIS: SAP
14.2.5 IBM
FIGURE 43 IBM: COMPANY SNAPSHOT
FIGURE 44 SWOT ANALYSIS: IBM
14.2.6 SAS INSTITUTE
FIGURE 45 SAS INSTITUTE: COMPANY SNAPSHOT
FIGURE 46 SWOT ANALYSIS: SAS INSTITUTE
14.2.7 ORACLE
FIGURE 47 ORACLE: COMPANY SNAPSHOT
FIGURE 48 SWOT ANALYSIS: ORACLE
14.2.8 MICROSOFT
FIGURE 49 MICROSOFT: COMPANY SNAPSHOT
FIGURE 50 SWOT ANALYSIS: MICROSOFT
14.2.9 CISCO SYSTEMS
FIGURE 51 CISCO SYSTEMS: COMPANY SNAPSHOT
FIGURE 52 SWOT ANALYSIS: CISCO SYSTEMS
14.2.10 TOMTOM
FIGURE 53 TOMTOM: COMPANY SNAPSHOT
14.2.11 HEXAGON
FIGURE 54 HEXAGON: COMPANY SNAPSHOT
14.2.12 ZEBRA TECHNOLOGIES
FIGURE 55 ZEBRA TECHNOLOGIES: COMPANY SNAPSHOT
14.2.13 GALIGEO
14.2.14 PURPLE
14.2.15 HERE TECHNOLOGIES
14.2.16 GEOMOBY
14.2.17 ALTERYX
14.2.18 CLEVERMAPS
14.2.19 INDOORATLAS
14.2.20 LEPTON SOFTWARE
14.2.21 QUUPPA
14.2.22 CARTO
14.2.23 TIBCO SOFTWARE
14.2.24 SPARKGEO
14.2.25 PLACEIQ
14.2.26 ASCENT CLOUD
14.2.27 FOURSQUARE
14.2.28 MAPLARGE
14.2.29 HARDCASTLE GIS
14.3 STARTUP/SME EVALUATION MATRIX, 2020
14.3.1 PROGRESSIVE COMPANIES
14.3.2 RESPONSIVE COMPANIES
14.3.3 DYNAMIC COMPANIES
14.3.4 STARTING BLOCKS
FIGURE 56 LOCATION ANALYTICS MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020
14.3.5 GAPMAPS
14.3.6 MAPIDEA
14.3.7 MOCA
14.3.8 GEOBLINK
14.3.9 ORBICA
14.3.10 QUADRANT
14.3.11 LOCALE.AI
14.3.12 PLACENSE
14.3.13 SPATIAL.AI
*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 APPENDIX (Page No. - 291)
15.1 ADJACENT / RELATED MARKETS
15.1.1 GEOSPATIAL IMAGERY ANALYTICS MARKET
15.1.1.1 Market definition
15.1.1.1.1 Geospatial Imagery Analytics Market, By Type
TABLE 260 GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
15.1.1.1.2 Geospatial Imagery Analytics Market, By Collection Medium
TABLE 261 GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY COLLECTION MEDIUM, 2018–2025 (USD MILLION)
15.1.1.1.3 Geospatial Imagery Analytics Market, By Application
TABLE 262 GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
15.1.1.1.4 Geospatial Imagery Analytics Market, By Deployment Mode
TABLE 263 GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
15.1.1.1.5 Geospatial Imagery Analytics Market, By Organization Size
TABLE 264 GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
15.1.1.1.6 Geospatial Imagery Analytics Market, By Industry Vertical
TABLE 265 GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
15.1.1.1.7 Geospatial Imagery Analytics Market, By Region
TABLE 266 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 267 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 268 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY COLLECTION MEDIUM, 2018–2025 (USD MILLION)
TABLE 269 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 270 NORTH AMERICA: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 271 EUROPE: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 272 EUROPE: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 273 EUROPE: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 274 EUROPE: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 275 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 276 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 277 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY COLLECTION MEDIUM, 2018–2025 (USD MILLION)
TABLE 278 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 279 ASIA PACIFIC: GEOSPATIAL IMAGERY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
15.1.2 INDOOR LOCATION MARKET
15.1.2.1 Market definition
15.1.2.1.1 Indoor Location Market, By Component
TABLE 280 INDOOR LOCATION MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
15.1.2.1.2 Indoor Location Market, By Service
TABLE 281 INDOOR LOCATION MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
15.1.2.1.3 Indoor Location Market, By Deployment Mode
TABLE 282 INDOOR LOCATION MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
15.1.2.1.4 Indoor Location Market, By Organization Size
TABLE 283 INDOOR LOCATION MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
15.1.2.1.5 Indoor Location Market, By Region
TABLE 284 NORTH AMERICA: INDOOR LOCATION MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 285 NORTH AMERICA: INDOOR LOCATION MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 286 NORTH AMERICA: INDOOR LOCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 287 NORTH AMERICA: INDOOR LOCATION MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 288 NORTH AMERICA: INDOOR LOCATION MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 289 EUROPE: INDOOR LOCATION MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 290 EUROPE: INDOOR LOCATION MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 291 EUROPE: INDOOR LOCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 292 EUROPE: INDOOR LOCATION MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 293 EUROPE: INDOOR LOCATION MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 294 ASIA PACIFIC: INDOOR LOCATION MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 295 ASIA PACIFIC: INDOOR LOCATION MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 296 ASIA PACIFIC: INDOOR LOCATION MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 297 ASIA PACIFIC: INDOOR LOCATION MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
15.2 DISCUSSION GUIDE
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.4 AVAILABLE CUSTOMIZATIONS
15.5 RELATED REPORTS
15.6 AUTHOR DETAILS
The study involved four major activities in estimating the current market size of the location analytics market. An extensive secondary research was done to collect information on the market, peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were used to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the location analytics.
Secondary Research
In the secondary research process, various secondary sources, such as Factiva, D&B Hoovers, Bloomberg, Geospatialworld, Carto, and Sciencedirect have been referred to for identifying and collecting information for this study. Secondary sources included were annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; Research and Development (R&D) organizations; regulatory bodies; and databases. Journals, repositories, and resources from the Journal including International Journal of Information Management, and International Journal of Advance Research, Ideas and Innovations in Technology were referred to understand the integration of location analytics.
Primary Research
Various primary sources from both the supply and demand sides of the location analytics market were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), technology and innovation directors, and related key executives from various vendors offering location analytics solutions, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
The following is the breakup of primary profiles:
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the location analytics market. The top-down approach was used to derive the revenue contribution of top vendors and their offerings in the market. The bottom-up approach was used to arrive at the overall market size of the global location analytics using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:
- Key players in the market were identified through extensive secondary research
- The market size, in terms of value, was determined through primary and secondary research processes
- All percentages, shares split, and breakups were determined using secondary sources and verified through primary sources
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Report Objectives
- To define, describe, and forecast the location analytics market by component (solutions and services), location type, application, vertical, and region
- To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
- To analyze the opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
- To forecast the market size of the segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
- To profile the key players and comprehensively analyze their market rankings and core competencies
- To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the location analytics market
Available customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Product analysis
- Product matrix provides a detailed comparison of the product portfolio of each company
Geographic analysis
- Further breakup of the North American location analytics market
- Further breakup of the European location analytics market
- Further breakup of the APAC location analytics market
- Further breakup of the Latin American location analytics market
- Further breakup of the MEA location analytics market
Company information
- Detailed analysis and profiling of additional market players up to 5
Get in-depth analysis of the COVID-19 impact on the Location Analytics Market
Benchmarking the rapid strategy shifts of the Top 100 companies in the Location Analytics Market
Request For Special Pricing
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Location Analytics Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Location Analytics Market