Location Analytics Market

Location Analytics Market by Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application (Remote Monitoring, Risk Management), Vertical (Retail, Media and Entertainment), and Region - Global Forecast to 2024

Report Code: TC 2456 Jun, 2019, by marketsandmarkets.com

[135 Pages Report] MarketsandMarkets forecasts the global location analytics market size to be USD 10.6 billion in 2019 and is expected to reach USD 22.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 16.6% during the forecast period. The scope of the report covers the location analytics market by solution, services, location type, application, vertical and regions. The solution segment is further divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualization, thematic mapping and spatial analysis. The location type segment is further segmented into indoor location and outdoor location. The application segment is further segmented into risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimization, sale and marketing optimization and others.

                                                              Attractive Opportunities in the Location Analytics Market

Location Analytics Market

                      Source: Investor Presentation, Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis

By Solution, the data integration and ETL segment is expected to grow at the highest growth rate during the forecast period


Every organization generates vast amounts of data. If voluminous data is not put to good use, it will only increase overall costs as it needs storage and security. The structured and unstructured data generated needs to be integrated in a way that it can be restored whenever required by users. Data integration and ETL software is used to carry out these associated tasks. Data can be obtained from various sources, such as mobile devices, business applications, sensors, and Radio Frequency Identifications (RFIDs). Data obtained can be linked to location data and analyzed using location analytics. ETL helps in extracting geographic data from any source system, transforming it into a format based on users’ needs, and loading it in target systems. Spatial ETL is often referred to as data transformation or semantic data translation. It enables organizations to control data flow by mapping the geometry and characteristics of the source data with the destination data.

                                                                       Location Analytics Market: Segmentation

Location Analytics Market

                      Source: Investor Presentation, Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis

By Location Type, the outdoor location segment to record the highest CAGR during the forecast period


The need for outdoor location-based applications is growing, owing to their implementations in transportation and logistics, retail, and manufacturing verticals. Organizations make the use of outdoor location analytics to monitor their immovable assets for reducing costs. Airlines can determine the exact location of their planes and accordingly inform arrival time to passengers in case of delays. Major applications for outdoor locations are geo-marketing and advertising, asset tracking, personal tracking, customer location tracking, fleet tracking, freight management, route optimization and planning, mapping discovery and infotainment, geographic event alerts, and defense management.

Location Analytics Market


                         Source: Investor Presentation, Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis

North America to account for the largest market size during the forecast period.

Presently, North America is the largest shareholder in the location analytics market. In North America, the US and Canada are the 2 major contributors to the overall location analytics market growth. The US holds a higher market share in the location analytics market. In the US, the government and defense, and telecommunication and IT verticals are expected to majorly contribute to the market growth. The growth in North America is attributed to the rising technological advancements, increasing industry standards for location-based technologies, and growing financial support from the governments. The region has also witnessed the emergence of startups in the location analytics market. It has been the most promising region across verticals, such as BFSI, healthcare and life sciences, and telecommunications and IT. The government sector has also joined the race to become a technologically advanced sector for catering to a broad customer base. The region houses some of the biggest retail companies. In terms of adoption, North America is contributing significantly to the market and expected to grow further.

Market Dynamics

Driver: Increasing use of spatial data and analytical tools

Availability of huge amounts of fragmented location-based data across all verticals has created problems in correlating and analyzing data using traditional BI tools. It is considered that spatial data and analysis is highly important for companies to understand the changing business trends and challenges across regions, which significantly drives the market growth. Spatial data helps customers resolve queries related to space assignment information, provides data used in audits, and designs reviews and other space related projects. These factors increase the use of spatial data in various verticals. The location analytics software assists companies in processing huge amount of spatial data and provides companies with realtime analysis about the changing customer needs, business trends, and regulations and compliances. For example, in the retail vertical, the spatial data generated helps retailers uncover the relationship between stores, products, demands, preferences, and customer types across different parameters and metrics that affect the overall sales performance. Tracking stock levels also lets retailers efficiently coordinate warehouse deliveries to ensure proper stocking of stores.

Restraint: Legal concerns and data privacy issues

The misuse of location data, whether intentional or not, can have serious legal consequences for both organizations and customers. Businesses should address the usage, processing, and retention of the location data in their project contracts. A robust contract should further confirm that no usage of the location data would violate government laws. The privacy concerns are raised when location data combined with other personal information are disclosed. The risk of identity theft grows whenever entities begin to collect data profiles, especially if the information is not maintained securely. Location data can be used by criminals to identify an individual’s present or probable future location, and if the data contains personally identifiable information, the insights may then be used to harm the individual or their property through stalking or theft. Hence, businesses should properly check all legal and privacy-related concerns before using location data gathered by location intelligence tools.

Opportunity: Rise in adoption of advanced technologies

The growing adoption of technologies, such as IoT, Artificial Intelligence (AI), and Machine Learning (ML), in various verticals leads to the adoption of analytics solutions for enhancing the efficiency of enterprises. The use of such technologies is generating a high amount of data from millions of sources in real time at a high velocity. According to a Cisco study, the number of connected devices would be more than 30 billion by 2020 and as high as 500 billion by 2030. Internet connectivity and connected devices present organizations with tremendous opportunities to extract the relevant data, such as consumer behavior in retail outlets, real-time marketing analysis, sensor-driven decision analytics, and instantaneous control response in complex autonomous systems. IoT connects companies and governments with smart prospects, such as smart cities, smart transportation, and smart projects. This, in turn, would help companies gather the location-based data about the market and further analyze the data for various applications.

Challenge: Lack of uniform regulatory

The outburst of technology has undoubtedly brought several positive changes, technologies, and platforms, such as the cloud, internet, software-as-a-solution, big data, and analytics, which in turn, has brought revolution in various fields of applications, such as retail, healthcare and life sciences, government and defense, and BFSI. The service providers are gaining traction due to the demand, and have realized the potential of location analytics for security and promotional purposes. Even after such increased utilization, there is no universal set of protocols for the same. Various countries differ in terms of laws; hence, vendors are finding it difficult to develop a universal solution for every country and facing challenges to offer their solutions and services across all regions.

Scope of the Report

Report Metrics

                        Details

Market size available for years

2017–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

Billion (USD)

Segments covered

Solution (Geocoding and Reverse Geocoding, Data Integration and ETL, Reporting and Visualization, Thematic Mapping and Spatial Analysis), Services (Consulting, Deployment, & Support), Location Type (Indoor Location and Outdoor Location) Application (Risk Management, Emergency Response Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Sale and Marketing Optimization), Vertical (Retail, Manufacturing, Government and Defense, Media and Entertainment, Transportation and Logistics, Energy and Utilities, and Others) and Region

Geographies covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

SAS (US), Esri (US), Oracle (US), Pitney Bowes (US), Microsoft (US), Galigeo (France), Cisco (US), IBM (US), Purple (UK), GeoMoby (Australia), Alteryx (US), CleverAnalytics (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), Quuppa (Finland)

The location analytics market considers solution, service, location type, application, vertical and regions to arrive at the global market size of the location analytics market during the forecast period.

By solution
:

  • Geocoding and Reverse Geocoding
  • Data Integration and ETL
  • Reporting and Visualization
  • Thematic Mapping and Spatial Analysis
  • Others (DBMS and Data storage software)

By service:

  • Consulting
  • Integration and Deployment
  • Support and Maintenance

By location type:

  • Indoor location
  • Outdoor location

By application:

  • Risk management
  • Emergency response management
  • Customer experience management
  • Remote monitoring
  • Supply chain planning and optimization
  • Sales and marketing optimization
  • Others (predictive asset management, inventory management, building automation, and infrastructure management)

By vertical:

  • Retail
  • Manufacturing
  • Government and Defense
  • Media and Entertainment
  • Transportation and Logistics
  • Energy and Utilities
  • Others (Banking, Financial Services, and Insurance (BFSI); healthcare; telecommunication and Information Technology (IT); hospitality; and real estate)

By region:

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Key Market Players

SAS (US), Esri (US), Oracle (US), Pitney Bowes (US), Microsoft (US), Galigeo (France), Cisco (US), IBM (US), Purple (UK), GeoMoby (Australia), Alteryx (US), CleverAnalytics (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), Quuppa (Finland).

SAS is considered as one of the strongest suppliers in BI and analytics solutions. To cater to the increasing demand of location analytics, SAS has developed products to meet the unique requirements of various organizations. To maintain its leadership position and increase its footprints worldwide, SAS has adopted both organic as well as inorganic growth strategies. The company’s solutions offer unique features for enterprises in location analytics area. SAS’s Visual Analytics provides smart visualizations, which helps the enterprises present the data and results in the most simple way with advanced data visualization techniques and guided analysis through auto charting. Auto charting is a technique that combines advanced data knowledge plus the science of data visualization and exploration to assist, or guide, the user to the next level of data discovery. Moreover, SAS Visual Analytics solution provides location analytics feature that combine traditional data sources (transactional, customer, and operational) with location data for analysis in a geographical context.

Esri is one of the prominent players and a well-established company in the location analytics market. The company primarily aims to provide its customers with new features and products that will cater to their specific needs. Esri has a unique capability to provide dedicated location intelligence solutions. To increase its footprints globally and cater to the needs of its customers at a rapid pace, it highly adopts the inorganic growth strategy. The company focuses on inorganic growth strategies to expand its business and geographical presence across the globe. For instance, in April 2019, Esri partnered with LTSA to implement a new seabed database and nautical cartography system. Esri’s technology will enable LTSA to serve the community not only through the preparation of maritime maps and charts but also to provide data in support of environmental, economic, and national security interests. Moreover, in March 2019, Esri signed an agreement with CARICOM. As per the agreement, it will collaborate with CARICOM to create a regional spatial data infrastructure (SDI). The organizations will also foster the understanding and progress toward reaching the Sustainable Development Goals (SDGs) across CARICOM.

Recent Developments

  • In May 2019, Esri released new software ArcGIS 10.7. This will be beneficial to individuals who are not traditional GIS users. With the release of ArcGIS 10.7, Esri Geospatial Cloud unifies its software and services and offers flexible, subscription-based licensing.
  • In April 2019, Esri signed a contract with Lithuanian Transport Safety Administration (LTSA), Hydrography Division. As per the contract LTSA would partner with the company to implement a new seabed database and nautical cartography system.

Critical questions the report answers:

  • Where will all these developments take the industry in the long term?
  • What are the upcoming trends for the Location Analytics market?
  • Which segment provides the most opportunity for growth?
  • Who are the leading vendors operating in this market?
  • What are the opportunities for new market entrants?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Market Segmentation
           1.3.2 Regions Covered
    1.4 Years Considered for the Study
    1.5 Currency Considered
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
   
2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primary Profiles
                    2.1.2.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Market Forecast
    2.5 Competitive Leadership Mapping Methodology
    2.6 Assumptions for the Study
    2.7 Limitations of the Study

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 30)
   
4.1 Attractive Opportunities in the Location Analytics Market
    4.2 Market Top 3 Verticals and Regions
    4.3 Market By Region
    4.4 Market Investment Scenario

5 Market Overview (Page No. - 33)
   
5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing use of Spatial Data and Analytical Tools
                    5.2.1.2 Rising Need for Predictive Analytics for Business
                    5.2.1.3 Increasing use of Location-Based Applications Among Consumers
           5.2.2 Restraints
                    5.2.2.1 Legal Concerns and Data Privacy Issues
           5.2.3 Opportunities
                    5.2.3.1 Rise in the Adoption of Advanced Technologies
                    5.2.3.2 Growing Adoption of Social Media for Customer Engagement
           5.2.4 Challenges
                    5.2.4.1 Lack of Uniform Regulatory Norms
                    5.2.4.2 High Initial Cost of Deployment

6 Location Analytics Market By Component (Page No. - 37)
    6.1 Introduction
    6.2 Solutions
           6.2.1 Growing use of Location-Based Data in Businesses to Increase Demand for Location Analytics Solutions
    6.3 Services
           6.3.1 Need for Consistent Performance of Solutions to Increase Demand for Services in Location Analytics Market

7 Market By Solution (Page No. - 41)
    7.1 Introduction
    7.2 Geocoding and Reverse Geocoding
           7.2.1 Growing Need for Real-Time Data Analysis of Customers to Increase Adoption of Geocoding and Reverse Geocoding Solution
    7.3 Data Integration and ETL
           7.3.1 Data Integration and ETL Controls Data Flow Through Mapping Geometry and Characteristics of Source Data With Destination Data
    7.4 Reporting and Visualization
           7.4.1 Reporting and Visualization Solution Helps Enterprises Understand Processed Data and Analysis
    7.5 Thematic Mapping and Spatial Analysis
           7.5.1 Need for Data Transformation in Visual Representation to Generate Demand for Thematic Mapping Solution
    7.6 Others

8 Market By Service (Page No. - 48)
   
8.1 Introduction
    8.2 Consulting
           8.2.1 Rise in Awareness of Location Analytics for Business Uses to Increase Demand for Consulting Services
    8.3 Integration and Deployment
           8.3.1 Integration and Deployment Service Assists Organizations in Using Location Analytics Solutions
    8.4 Support and Maintenance
           8.4.1 Need for Consistent Performance of Location Analytics Solutions to Increase Adoption of Support and Maintenance Services

9 Location Analytics Market By Location Type (Page No. - 53)
    9.1 Introduction
    9.2 Indoor Location
           9.2.1 Increasing Building Size and Growing Need for Public Safety and Indoor Navigational Guidance to Boost Growth of Market
    9.3 Outdoor Location
           9.3.1 Growing Need for Location-Based Applications in Various Verticals to Lead Growth of Market

10 Location Analytics Market By Application (Page No. - 57)
    
10.1 Introduction
     10.2 Risk Management
             10.2.1 Location Analytics Supports Enterprises to Take Smart Risks for Increasing Business Value
     10.3 Emergency Response Management
             10.3.1 Location Analytics Supports Emergency Response Operations Across Organizational, Jurisdictional, and Geographical Boundaries
     10.4 Customer Experience Management
             10.4.1 Location Analytics Helps Companies Achieve Effective Management of Service Costs and Improve Operational Profitability
     10.5 Remote Monitoring
             10.5.1 Need for Efficient Remote Monitoring of Assets in Various Verticals to Increase Demand for Location Analytics
     10.6 Supply Chain Planning and Optimization
             10.6.1 Need for Effective Supply Chain Management to Increase Demand for Location Analytics
     10.7 Sales and Marketing Optimization
             10.7.1 Location Analytics Helps Companies Improve Campaign Execution for Attracting New Customers
     10.8 Others

11 Market By Vertical (Page No. - 66)
    
11.1 Introduction
     11.2 Retail
             11.2.1 Location Analytics Helps Retailers Enhance Customer Experience
     11.3 Manufacturing
             11.3.1 Location Analytics Helps Manufacturing Companies Improve Efficiency of Organizations
     11.4 Government and Defense
             11.4.1 Need for Efficient Emergency Response System and Monitoring of Different Aspects Across Countries to Increase Demand for Location Analytics Solutions in Government and Defense Vertical
     11.5 Media and Entertainment
             11.5.1 Rising Competition and Uncertain Markets to Increase Demand for Location Analytics Solutions
     11.6 Transportation and Logistics
             11.6.1 Need for Cost Optimization and Effective Routes for Faster Execution of Various Operations to Increase Demand for Location Analytics Solutions
     11.7 Energy and Utilities
             11.7.1 Location Analytics Helps Energy and Utility Companies Monitor Plants and Assets in Remote Locations
     11.8 Others

12 Location Analytics Market By Region (Page No. - 75)
    
12.1 Introduction
     12.2 North America
             12.2.1 United States
                       12.2.1.1 Adoption of High-End Technologies to Boost Growth of Market in the US
             12.2.2 Canada
                       12.2.2.1 High Investments in Infrastructure Development to Increase Growth of Market in Canada
     12.3 Europe
             12.3.1 United Kingdom
                       12.3.1.1 Growing use of Smartphones Across the UK to Increase Demand for Location-Based Technologies
             12.3.2 Germany
                       12.3.2.1 High Government Initiatives for Adoption of Advanced Technologies to Increase Demand for Location Analytics in Germany
             12.3.3 Rest of Europe
     12.4 Asia Pacific
             12.4.1 China
                       12.4.1.1 Strong Economy and Transformation in IT Sector to Increase Growth of Market in China
             12.4.2 Australia
                       12.4.2.1 Government Initiatives to Increase Demand for Location Analytics in Australia
             12.4.3 Rest of Asia Pacific
     12.5 Middle East and Africa
             12.5.1 Middle East
                       12.5.1.1 Growing Technological Developments to Boost Growth of Market in the Middle East
             12.5.2 Africa
                       12.5.2.1 Growing use of Mobile Services and Smartphones to Increase Demand for Market in Africa
     12.6 Latin America
             12.6.1 Brazil
                       12.6.1.1 Increasing use of Mobile Devices and Rising Internet Infrastructure Development to Increase Demand for Location Analytics in Brazil
             12.6.2 Mexico
                       12.6.2.1 Infrastructural Developments in Mexico to Offer Opportunities for Location Analytics Vendors
             12.6.3 Rest of Latin America

13 Competitive Landscape (Page No. - 99)
    
13.1 Introduction
     13.2 Competitive Leadership Mapping (Global)
             13.2.1 Visionary Leaders
             13.2.2 Dynamic Differentiators
             13.2.3 Innovators
             13.2.4 Emerging Companies
     13.3 Competitive Leadership Mapping (Startup)
             13.3.1 Progressive
             13.3.2 Responsive
             13.3.3 Dynamic Companies
             13.3.4 Starting Blocks

14 Company Profiles (Page No. - 103)
    
14.1 Introduction
(Business Overview, Products & Solution, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     14.2 SAS Institute
     14.3 Esri
     14.4 Oracle
     14.5 Pitney Bowes
     14.6 Microsoft
     14.7 Galigeo
     14.8 Cisco Systems
     14.9 IBM
     14.10 Purple
     14.11 GeoMoby
     14.12 Alteryx, Inc.
     14.13 CleverAnalytics
     14.14 IndoorAtlas
     14.15 Lepton Software
     14.16 Quuppa
*Details on Business Overview, Products & Solutions, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 128)
    
15.1 Discussion Guide
     15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.3 Available Customizations
     15.4 Related Reports
     15.5 Author Details

List of Tables (102 Tables)

Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Factor Analysis
Table 3 Location Analytics Market Size and Growth Rate, 2017–2024 (USD Million, Y-O-Y %)
Table 4 Market Size By Component, 2017–2024 (USD Million)
Table 5 Solutions: Market Size By Region, 2017–2024 (USD Million)
Table 6 Services: Market Size By Region, 2017–2024 (USD Million)
Table 7 Location Analytics Market Size, By Solution, 2017–2024 (USD Million)
Table 8 Geocoding and Reverse Geocoding: Market Size By Region, 2017–2024 (USD Million)
Table 9 Data Integration and ETL: Market Size By Region, 2017–2024 (USD Million)
Table 10 Reporting and Visualization: Market Size By Region, 2017–2024 (USD Million)
Table 11 Thematic Mapping and Spatial Analysis: Market Size, By Region, 2017–2024 (USD Million)
Table 12 Other Solutions: Market Size By Region, 2017–2024 (USD Million)
Table 13 Location Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 14 Consulting: Market Size By Region, 2017–2024 (USD Million)
Table 15 Integration and Deployment: Market Size By Region, 2017–2024 (USD Million)
Table 16 Support and Maintenance: Market Size By Region, 2017–2024 (USD Million)
Table 17 Location Analytics Market Size, By Location Type, 2017–2024 (USD Million)
Table 18 Indoor Location: Market Size By Region, 2017–2024 (USD Million)
Table 19 Outdoor Location: Market Size By Region, 2017–2024 (USD Million)
Table 20 Location Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 21 Risk Management: Market Size By Region, 2017–2024 (USD Million)
Table 22 Emergency Response Management: Market Size By Region, 2017–2024 (USD Million)
Table 23 Customer Experience Management: Market Size By Region, 2017–2024 (USD Million)
Table 24 Remote Monitoring: Market Size, By Region, 2017–2024 (USD Million)
Table 25 Supply Chain Planning and Optimization: Market Size By Region, 2017–2024 (USD Million)
Table 26 Sales and Marketing Optimization: Market Size By Region, 2017–2024 (USD Million)
Table 27 Other Applications: Market Size By Region, 2017–2024 (USD Million)
Table 28 Location Analytics Market Size, By Vertical, 2017–2024 (USD Million)
Table 29 Retail: Market Size By Region, 2017–2024 (USD Million)
Table 30 Manufacturing: Market Size By Region, 2017–2024 (USD Million)
Table 31 Government and Defense: Market Size By Region, 2017–2024 (USD Million)
Table 32 Media and Entertainment: Market Size By Region, 2017–2024 (USD Million)
Table 33 Transportation and Logistics: Market Size By Region, 2017–2024 (USD Million)
Table 34 Energy and Utilities: Market Size By Region, 2017–2024 (USD Million)
Table 35 Others: Market Size By Region, 2017–2024 (USD Million)
Table 36 Location Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 37 North America: Market Size By Component, 2017–2024 (USD Million)
Table 38 North America: Market Size By Solution, 2017–2024 (USD Million)
Table 39 North America: Market Size By Service, 2017–2024 (USD Million)
Table 40 North America: Market Size By Location Type, 2017–2024 (USD Million)
Table 41 North America: Market Size By Application, 2017–2024 (USD Million)
Table 42 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 43 North America: Market Size By Country, 2017–2024 (USD Million)
Table 44 US: Market Size By Component, 2017–2024 (USD Million)
Table 45 US: Market Size By Solution, 2017–2024 (USD Million)
Table 46 US: Market Size By Service, 2017–2024 (USD Million)
Table 47 US: Market Size By Location Type, 2017–2024 (USD Million)
Table 48 US: Market Size By Application, 2017–2024 (USD Million)
Table 49 US: Market Size By Vertical, 2017–2024 (USD Million)
Table 50 Canada: Market Size By Component, 2017–2024 (USD Million)
Table 51 Canada: Market Size By Solution, 2017–2024 (USD Million)
Table 52 Canada: Market Size By Service, 2017–2024 (USD Million)
Table 53 Canada: Market Size By Location Type, 2017–2024 (USD Million)
Table 54 Canada: Market Size By Application, 2017–2024 (USD Million)
Table 55 Canada: Market Size By Vertical, 2017–2024 (USD Million)
Table 56 Europe: Location Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 57 Europe: Market Size By Solution, 2017–2024 (USD Million)
Table 58 Europe: Market Size By Service, 2017–2024 (USD Million)
Table 59 Europe: Market Size By Location Type, 2017–2024 (USD Million)
Table 60 Europe: Market Size By Application, 2017–2024 (USD Million)
Table 61 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 62 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 63 UK: Market Size By Component, 2017–2024 (USD Million)
Table 64 UK: Market Size By Solution, 2017–2024 (USD Million)
Table 65 UK: Market Size By Service, 2017–2024 (USD Million)
Table 66 UK: Market Size By Location Type, 2017–2024 (USD Million)
Table 67 UK: Market Size By Application, 2017–2024 (USD Million)
Table 68 UK: Market Size By Vertical, 2017–2024 (USD Million)
Table 69 Germany: Market Size By Component, 2017–2024 (USD Million)
Table 70 Germany: Market Size By Solution, 2017–2024 (USD Million)
Table 71 Germany: Market Size By Service, 2017–2024 (USD Million)
Table 72 Germany: Market Size By Location Type, 2017–2024 (USD Million)
Table 73 Germany: Market Size By Application, 2017–2024 (USD Million)
Table 74 Germany: Market Size By Vertical, 2017–2024 (USD Million)
Table 75 Rest of Europe: Market Size By Component, 2017–2024 (USD Million)
Table 76 Rest of Europe: Market Size By Solution, 2017–2024 (USD Million)
Table 77 Rest of Europe: Market Size By Service, 2017–2024 (USD Million)
Table 78 Rest of Europe: Market Size By Location Type, 2017–2024 (USD Million)
Table 79 Rest of Europe: Market Size By Application, 2017–2024 (USD Million)
Table 80 Rest of Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 81 Asia Pacific: Location Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 82 Asia Pacific: Market Size By Solution, 2017–2024 (USD Million)
Table 83 Asia Pacific: Market Size By Service, 2017–2024 (USD Million)
Table 84 Asia Pacific: Market Size By Location Type, 2017–2024 (USD Million)
Table 85 Asia Pacific: Market Size By Application, 2017–2024 (USD Million)
Table 86 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 87 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 88 Middle East and Africa: Location Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 89 Middle East and Africa: Market Size By Solution, 2017–2024 (USD Million)
Table 90 Middle East and Africa: Market Size By Service, 2017–2024 (USD Million)
Table 91 Middle East and Africa: Market Size By Location Type, 2017–2024 (USD Million)
Table 92 Middle East and Africa: Market Size By Application, 2017–2024 (USD Million)
Table 93 Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 94 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 95 Latin America: Location Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 96 Latin America: Market Size By Solution, 2017–2024 (USD Million)
Table 97 Latin America: Market Size By Service, 2017–2024 (USD Million)
Table 98 Latin America: Market Size By Location Type, 2017–2024 (USD Million)
Table 99 Latin America: Market Size By Application, 2017–2024 (USD Million)
Table 100 Latin America: Market Size By Vertical, 2017–2024 (USD Million)
Table 101 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 102 Evaluation Criteria


List of Figures (57 Figures)

Figure 1 Location Analytics Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Competitive Leadership Mapping: Criteria Weightage
Figure 4 Market Top 3 Segments, 2019
Figure 5 Market By Component, 2019
Figure 6 Increasing Adoption of Spatial Data and Analytics Tools to Drive the Growth of the Location Analytics Market
Figure 7 Retail and North America to Hold the Highest Market Shares in 2019
Figure 8 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 9 Asia Pacific to Emerge as the Best Market for Investments During the Next 5 Years
Figure 10 Drivers, Restraints, Opportunities, and Challenges: Location Analytics Market
Figure 11 Solutions Segment to Hold a Larger Market Size During the Forecast Period
Figure 12 Geocoding and Reverse Geocoding Segment to Account for the Largest Market Size During the Forecast Period
Figure 13 Consulting Segment to Account for the Largest Market Size During the Forecast Period
Figure 14 Outdoor Location Segment to Account for a Larger Market Size During the Forecast Period
Figure 15 Remote Monitoring Segment to Account for the Largest Market Size During the Forecast Period
Figure 16 Media and Entertainment Vertical to Account for the Highest Growth Rate During the Forecast Period
Figure 17 North America to Account for the Largest Market Size During the Forecast Period
Figure 18 North America: Market Snapshot
Figure 19 North America: Market Size By Solution, 2017–2024 (USD Million)
Figure 20 North America: Market Size By Service 2017–2024 (USD Million)
Figure 21 North America: Market Size By Solution, 2017–2024 (USD Million)
Figure 22 North America: Market Size By Application, 2017–2024 (USD Million)
Figure 23 North America: Market Size By Vertical, 2017–2024 (USD Million)
Figure 24 Europe: Market Size By Solution, 2017–2024 (USD Million)
Figure 25 Europe: Market Size By Service 2017–2024 (USD Million)
Figure 26 Europe: Market Size By Solution, 2017–2024 (USD Million)
Figure 27 Europe: Market Size By Application, 2017–2024 (USD Million)
Figure 28 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Figure 29 Asia Pacific : Market Size By Solution, 2017–2024 (USD Million)
Figure 30 Asia Pacific : Market Size By Service 2017–2024 (USD Million)
Figure 31 Asia Pacific : Market Size By Solution, 2017–2024 (USD Million)
Figure 32 Asia Pacific : Market Size By Application, 2017–2024 (USD Million)
Figure 33 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Figure 34 Middle East and Africa : Market Size By Solution, 2017–2024 (USD Million)
Figure 35 Middle East and Africa : Market Size By Service 2017–2024 (USD Million)
Figure 36 Middle East and Africa : Market Size By Solution, 2017–2024 (USD Million)
Figure 37 Middle East and Africa : Market Size By Application, 2017–2024 (USD Million)
Figure 38 Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Figure 39 Latin America : Market Size By Solution, 2017–2024 (USD Million)
Figure 40 Latin America : Market Size By Service 2017–2024 (USD Million)
Figure 41 Latin America : Market Size By Solution, 2017–2024 (USD Million)
Figure 42 Latin America : Market Size By Application, 2017–2024 (USD Million)
Figure 43 Latin America: Market Size By Vertical, 2017–2024 (USD Million)
Figure 44 Asia Pacific: Market Snapshot
Figure 45 Location Analytics Market (Global), Competitive Leadership Mapping, 2018
Figure 46 Market (Startup) Competitive Leadership Mapping, 2018
Figure 47sri: SWOT Analysis
Figure 48 Oracle: Company Snapshot
Figure 49 Oracle: SWOT Analysis
Figure 50 Pitney Bowes: Company Snapshot
Figure 51 Pitney Bowes: SWOT Analysis
Figure 52 Microsoft: Company Snapshot
Figure 53 Microsoft: SWOT Analysis
Figure 54 Cisco Systems: Company Snapshot
Figure 55 Cisco Systems: SWOT Analysis
Figure 56 IBM: Company Snapshot
Figure 57 IBM: Company Snapshot

The study involved 4 major steps to estimate the current market size for the location analytics market. The exhaustive secondary research was done to collect information on the market, the peer market, and the parent market, which is the first step. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, have been referred to, to identify and collect information for this study. These secondary sources included annual reports, press releases and investor presentations of companies; white papers, technology journals and certified publications; and articles from recognized authors, directories, and databases.

Primary Research

The location analytics market comprises several stakeholders, such as location analytics solution providers, location-based solution providers, consultants/consultancies/advisory firms, support and maintenance service providers, system integrators/migration service providers, Value-Added Resellers (VARs), and distributors. The extensive primary research was conducted to gather information, and verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types; industry trends; key players; the competitive landscape of different market players; and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.

Following is the breakup of the primary respondents:

Location Analytics Market

Location Analytics Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the overall size of the location analytics market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the industry and markets have been identified through extensive secondary research.
  • The location analytics market expenditures across regions, along with the geographic split in various segments have been considered to arrive at the overall market size.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size, using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides in the location analytics industry.

Report Objectives:

  • To define, describe, and forecast the location analytics market by component (solutions and services), location type, application, vertical, and region
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze the opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of the segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To profile the key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the location analytics market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakup of the North American market into the US and Canada
  • Further breakup of the European market into the UK, Germany, France, Russia, Italy, and Rest of Europe
  • Further breakup of the APAC market into China, Japan, India, and Rest of APAC
  • Further breakup of the MEA market into the Kingdom of Saudi Arabia (KSA), United Arab Emirates (UAE), and Rest of MEA

Company Information

  • Detailed analysis and profiling of additional market players

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CAGR 2018-23

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Report Code
TC 2456
Published ON
Jun, 2019
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