Agricultural Activator Adjuvants Market by Adoption Stage (In-formulation and Tank-mix), Type (Surfactants and Oil-based Adjuvants), Application (Herbicides, Insecticides, Fungicides) Crop Type and Region - Global Forecast to 2028
[321 Pages Report] The global agricultural activator adjuvants market is projected to reach USD 3.5 billion by 2028 from USD 2.6 billion by 2023, at a CAGR of 6.0% during the forecast period in terms of value. Agricultural activator adjuvants are essential components in modern agriculture, as they enhance the performance of pesticides, herbicides, and other crop protection products. They are used to improve the efficacy and overall effectiveness of these agrochemicals, which helps in increasing crop yields and reducing the environmental impact of farming. These are added to crop protection products or agrochemicals to enhance the efficacy of active ingredients and improve the product’s overall performance. The effectiveness of a pesticide increases manifold with the addition of adjuvants, wherein agrochemicals and agricultural adjuvants are formulated to be compatible with each other. Adjuvant aids in the compatibility of different pesticides, facilitating tank-mixing and reducing the need for separate applications. This compatibility simplifies spraying, saves time and labor, and allows for more efficient pest management strategies. These activators adjuvants also help in overcoming challenging environmental conditions that impact pesticide performance.
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Market Dynamics
Drivers:Increase in demand for green solutions
Consumers are becoming more aware of the environmental and health impacts of conventional agricultural practices, and they are demanding products that are produced in a more sustainable way. This includes the use of green adjuvants, which are less harmful to the environment and human health than traditional adjuvants. Governments around the world are increasingly regulating the use of conventional adjuvants. This is due to the growing awareness of the environmental and health risks associated with these products. As a result, there is a growing demand for green adjuvants that meet these regulations.
In recent years, companies have been developing eco-friendly, bio-based adjuvants, such as methylated seed oil (MSO), modified vegetable oils, and organo-modified siloxanes. Such biologically derived adjuvants are considered eco-friendly due to their high levels of safety and biodegradability. Manufacturers are, therefore, keen on adapting to this changing trend of utilizing green adjuvants in their products. Players such as Wilbur-Ellis Holdings, Inc. (US) and Precision Laboratories, LLC (US) offer methylated seed oil products.
Restraints: Increase in oil prices
The increase in demand for oil prices has a significant impact on the cost of agricultural activator adjuvants. Agricultural activator adjuvants are a type of additive that is used to improve the performance of pesticides and herbicides. They are typically made from petroleum-based products, such as mineral oil and vegetable oil. As a result, the price of agricultural activator adjuvants is directly tied to the price of oil. The rising cost of oil has led to an increase in the price of agricultural activator adjuvants. This has made it more difficult for farmers to afford these important products, which can lead to a decrease in crop yields and an increase in the cost of food.
Moreover, the adjuvants industry observed a high demand for crop and vegetable oil concentrates due to the continuous fluctuations observed in petroleum/crude oil prices. This has restricted manufacturers from investing in petroleum-based oil concentrates and increased the shift toward crop oil concentrates such as methylated soybean oil. Hence, changes in raw material prices have a huge impact on the final cost of an agricultural adjuvant product, which affects the demand for products at the end-user level.
Opportunities: Development of low-impact formulations of oil-based adjuvants
The development of low-impact formulations of oil-based adjuvants in agriculture is a crucial aspect of sustainable farming practices. Oil-based adjuvants are used to enhance the effectiveness of pesticides, herbicides, and other agricultural chemicals. However, traditional oil-based adjuvants can have negative environmental impacts, such as excessive residue buildup and harm to non-target organisms. The development of low-impact formulations seeks to mitigate these issues while maintaining the benefits of adjuvants.
In recent years, a few low-impact oil-based adjuvants were developed such as Vegetable oil-based adjuvants and plant-based adjuvants, that are developed from vegetable oils (soya bean oil and rapeseed oil) and plant-based materials (chitosan and lignin). They are less harmful to the environment than mineral oil-based adjuvants and they can also improve the effectiveness of pesticides and herbicides.
Sustainable and non-oil adjuvants are required to maintain the viability and pesticide efficiency of agricultural biostimulants and biofertilizers. Hence, there is a scope for the market’s growth with the increase in demand for adjuvants for biological products.
Challenges: Rising environmental concerns
Agricultural activator adjuvants are commonly used due to rising environmental health concerns because they can help to reduce the amount of pesticide that is needed to be applied to crops. This is because activator adjuvants improve the effectiveness of pesticides by helping them to spread and adhere to plant surfaces more easily. This can lead to a reduction in the overall amount of pesticide that needs to be used, which can help to reduce the environmental impact of agriculture.
In recent years, there has been a growing interest in developing more sustainable and environmentally friendly agricultural practices. This includes the development of new types of activator adjuvants that are less toxic to aquatic life and less irritating to humans and animals. There is also a growing interest in using natural products, such as plant extracts, as activator adjuvants.
Market Ecosystem
Fungicides Are One Of The Agricultural Activator Adjuvants Applications Which Accounted For The Second Highest Market Share In 2022
Activator adjuvants are commonly used with fungicides because they can help to improve the effectiveness of the fungicide and reduce the need for higher application rates. This can lead to several benefits, including improved crop protection, reduced pesticide use, reduced environmental impact, and increased crop yields.
Adjuvants are added to fungicides to ensure that fungicide powders are easily wettable and evenly dispersed in the tank. Non-ionic surfactants are increasingly used with fungicides. These surfactants help fungicides to stick to plant surfaces, which are also called stickers. With the increased adhesion to the leaf surface, the absorption of fungicides in the leaf remains high, which increases the efficacy of fungicides. In addition, stickers decrease the rate at which rain washes off the fungicide or sunlight breaks down the fungicide (photodegradation).
China Is One Of The Largest Growing Markets For Agricultural Activator Adjuvants In Asia Pacific
China is the largest growing market for agricultural activator adjuvants in the Asia Pacific region. This is due to several factors, including the large and growing agricultural sector, increasing awareness of the benefits of activator adjuvants, and government support for the agricultural sector. Chinese farmers are becoming more aware of the benefits of activator adjuvants, such as improved crop yields, reduced pesticide and fertilizer use, and increased resistance to pests and diseases. This is leading to increased adoption of activator adjuvants in China. The Chinese government is supportive of the agricultural sector and is investing in research and development of new agricultural technologies, including activator adjuvants. This is helping to drive the growth of the activator adjuvant market in China. Additionally, increasing urbanization and rising incomes, growing awareness of food safety, and stricter environmental regulations are also contributing to the growth of the agricultural activator adjuvants market in China.
Key Market Players
The key players in this market include Corteva. (US), Evonik (Germany), Solvay (Belgium), BASF SE (Germany), CHS Inc. (US), Corda International Plc (UK), Nufarm (Australia), Clariant (Switzerland), and Stepan Company (US).
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Report Metric |
Details |
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Market size estimation |
2023–2028 |
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Base year considered |
2022 |
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Forecast period considered |
2023–2028 |
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Units considered |
Value (USD) |
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Segments covered |
By Adoption Stage, Type, Application, Crop Type, and Region |
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Regions covered |
North America, Europe, Asia Pacific, South America, and RoW |
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Companies studied |
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This research report categorizes the agricultural activator adjuvants market, based on adoption stage, type, application, crop type, and region.
Target Audience
- Pesticide manufacturers, formulators, and blenders
- Pesticide traders, suppliers, distributors, importers, and exporters
- Government Agricultural Authorities
- Chemical Intermediate and Technology Providers
- Agricultural adjuvant manufacturers
- Commercial research & development (R&D) organizations and financial institutions
- Government agricultural departments and regulatory bodies such as the US Environmental Protection Agency (EPA), US Department of Agriculture (USDA), Food Standards Australia New Zealand (FSANZ), Pest Management Regulatory Agency (PMRA), Government agencies and NGOs, and Food and Agriculture Organization (FAO).
Report Scope:
Agricultural activator adjuvants Market:
By Adoption Stage
- In-formulation
- Tank-mix
By Type
- Surfactants
- Oil-based Adjuvants
By Application
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Oil-based Adjuvants
- Herbicides
- Insecticides
- Fungicides
- Other Applications
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Non-Agriculture
- Herbicides
- Insecticides
- Fungicides
- Other Applications
By Crop Type
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Cereals & Grains
- Corn
- Wheat
- Rice
- Other Cereals & Grains
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Oilseeds & Pulses
- Soya beans
- Other Oilseeds & Pulses
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Fruits & Vegetables
- Banana
- Citrus Fruits (Orange, Lime, and Grapefruit, among others)
- Root & Tuber Vegetables
- Leavy Vegetables
- Pome Fruits
- Berries
- Other Fruits & Vegetables
- Other Crop Types
By Region:
- North America
- Europe
- Asia Pacific
- South America
- Rest of the World (RoW)
Recent Developments
- In April 2023, INNVICTIS introduced a new adjuvant technology called ‘Inntero.’ The new technology provides seven unique, multi-functional, and full-strength adjuvants for a low application rate.
- In March 2023, Precision Laboratories introduced a versatile granular soil surfactant called ‘Precip G.’ The product improves the soil hydration length, saving labor costs and water. The product is versatile and is used on home lawns.
- In April 2022, Clariant introduced a new adjuvant technology approach, DropForward, to drone-specific adjuvants and formulations called Synergen DRT. This adjuvant helps to control the drift and volatility of droplets, while also improving the coverage and penetration of the actives in the leaves. This boosts biological performance and makes drone spraying more sustainable and environmentally friendly.
- In August 2021, CHS introduced Advatrol, designed for use with a broad range of herbicides where a high surfactant oil concentrate adjuvant is recommended. It is a highly concentrated blend of emulsifiers and methylated seed oil.
- In April 2021, Nufarm Group Mexico partnered with Attune Agriculture, a US-based developer of performance-based agricultural products using hydrocolloid technology. Under the partnership, Nufarm is distributing Attune’s Ampersand adjuvant across Mexico.
- In January 2021, Precision Laboratories launched Activo, a novel activator adjuvant developed with a green pigment to enhance the efficacy of pesticides and the appearance of turfgrass. The product is developed in partnership with Michigan State University. The product offers enhanced pesticide performance that makes it perfect for application on wide tracts of land in combination with fungicides and plant growth regulators.
Frequently Asked Questions (FAQ):
What is the current size of the agricultural activator adjuvants market?
The agricultural activator adjuvants market is estimated at USD 2.6 Billion in 2023 and is projected to reach USD 3.5 Billion by 2028, at a CAGR of 6.0% from 2023 to 2028.
Which are the key players in the market, and how intense is the competition?
The key players in this market include Corteva. (US), Evonik (Germany), Solvay (Belgium), BASF SE (Germany), CHS Inc. (US), Corda International Plc (UK), Nufarm (Australia), Clariant (Switzerland), and Stepan Company (US).
The agricultural activator adjuvants market witnesses increased scope for growth. The market is seeing an increase in the number of mergers and acquisitions and new product launches. Moreover, the companies involved in the production of agricultural activator adjuvants are investing a considerable proportion of their revenues in research and development activities.
Which region is projected to account for the largest share of the agricultural activator adjuvants market?
The market is expected to grow in North America and is expected to dominate during the forecast period. The North American region is home to some of the world's most populous countries, including the US and Canada. This large and diverse consumer base creates significance for agricultural activator adjuvants to meet the increasing food demand.
Which are the major agricultural activator adjuvant types considered in the study and which segments are projected to have promising growth rates in the future?
All the major types of agricultural activator adjuvants include surfactants and oil-based adjuvants. Oil-based adjuvants are anticipated to witness the highest growth rate with a CAGR of 6.3% during the forecast period.
What kind of information is provided in the competitive landscape section?
For the list of players mentioned above, company profiles provide insights such as a business overview covering information on the company’s business segments, financials, geographic presence, revenue mix, and business revenue mix. The company profiles section also provides information on product offerings, key developments associated with the company, and MnM views to elaborate analyst views on the company.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
The study involved four major activities in estimating the current size of the agricultural activator adjuvants market. Exhaustive secondary research was done to collect information on the market, peer, and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the agricultural activator adjuvants market.
In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, gold & silver standard websites, directories, and databases, were referred to identify and collect information. This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the agricultural activator adjuvants market.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
Extensive primary research was conducted after obtaining information regarding the agricultural activator adjuvants market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, South America, and the Rest of the World. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors, from business development, marketing, research, and development teams, and related key executives from distributors, and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to types of agricultural activator adjuvants, adoption stage, type, application, crop type, and region. Stakeholders from the demand side, such as pesticide companies and fertilizer companies who are using agricultural activator adjuvants were interviewed to understand the buyer’s perspective on the suppliers, products, and their current usage of agricultural activator adjuvants and outlook of their business which will affect the overall market.
Breakdown of Primary Participants
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COMPANY NAME |
designation |
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Evonik (Germany) |
General Manager |
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Croda International Plc (UK) |
Sales Manager |
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Corteva (US) |
Manager |
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Solvay (Belgium) |
Individual Industry Expert |
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BASF SE (Germany) |
Marketing Manager |
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CHS Inc. (US) |
Sales Executive |
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Nufarm (Australia) |
Sales Manager |
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Stepan Company (US) |
Individual Industry Expert |
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Clariant (Switzerland) |
Manager |
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Helena Agri-Enterprises, LLC (US) |
Individual Industry Expert |
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the agricultural activator adjuvants market. These approaches were also used extensively to determine the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:
- The key players in the industry and the overall markets were identified through extensive secondary research.
- The revenues of the major controlled-release fertilizer players were determined through primary and secondary research, which were used as the basis for market sizing and estimation.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
- All macroeconomic and microeconomic factors affecting the growth of the agricultural activator adjuvants market were considered while estimating the market size.
- All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
Global Agricultural Activator Adjuvants Market: Bottom-Up Approach
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Global Agricultural Activator Adjuvants Market: Top-Down Approach
Data Triangulation
After arriving at the overall size from the market size estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures explained below were implemented, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for various market segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches.
Market Definition
According to the United States Environmental Protection Agency (EPA), agricultural Activator adjuvants are a type of adjuvant that enhances the activity of an herbicide. They increase the herbicide's absorption into the plant, spreading the herbicide over the leaf surface, and making the herbicide more resistant to degradation by sunlight. Activator adjuvants can be included in the herbicide formulation by the manufacturer or added to the spray tank by the applicator.
Some common types of agricultural activator adjuvants include:
- Surfactants: These are compounds that reduce the surface tension of water, which helps the herbicide spread more evenly over the leaf surface.
- Oil-based Adjuvants: They can help to penetrate the plant cuticle and increase the herbicide's absorption.
Key Stakeholders
- Manufacturers of pesticides, fertilizers, and other crop inputs
- Key manufacturers of adjuvants, surfactants, and bio-surfactants
- Pesticide traders, distributors, and suppliers
- Raw material and intermediate traders and suppliers in the agricultural activator adjuvants market
- Manufacturers and suppliers related to seed treatment and the seeds industry.
- Concerned government authorities, commercial R&D institutions, and other regulatory bodies.
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Regulatory bodies such as
- US Food and Drug Administration (FDA)
- European Commission (EC)
- European Food Safety Authority (EFSA)
- United States Department of Agriculture (USDA)
- Food Standards Australia New Zealand (FSANZ)
- United States Environmental Protection Agency (USEPA)
- Pest Management Regulatory Agency (PMRA)
- Council of Producers and Distributors of Agrotechnology (CPDA)
- Government agencies and NGOs
- Commercial research & development (R&D) institutions and financial institutions
- Food and Agriculture Organization (FAO)
- World Health Organization (WHO)
- Intermediary suppliers such as wholesalers and dealers
Report Objectives
- To determine and project the size of the agricultural activator adjuvants market with respect to the type, crop type, adoption stage application, and region in terms of value and volume over five years, ranging from 2023 to 2028.
- To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- To provide detailed information about the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
- To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders.
- To analyze the micro-markets with respect to individual growth trends, prospects, and their contribution to the total market.
- To identify and profile the key players in the agricultural activator adjuvants market.
- To understand the competitive landscape and identify the major growth strategies adopted by players across the key regions.
- To provide insights on key product innovations and investments in the fillings market.
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company.
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
- Further breakdown of the Rest of Europe’s market for agricultural activator adjuvants into Poland and Portugal
- Further breakdown of the Rest of Asia Pacific market for agricultural activator adjuvants into Thailand, Vietnam, and South Korea.
- Further breakdown of the Rest of the South American market for agricultural activator adjuvants into Chile, Colombia, Peru, and Uruguay.
Company Information
- Detailed analyses and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Agricultural Activator Adjuvants Market