[150 Pages Report] The global cognitive assessment and training market to grow from USD 1.98 billion in 2016 to USD 8.06 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%. The year 2015 has been considered as the base year, while the forecast period is 2016–2021.
Cognitive impairment can occur in early childhood or late adulthood. There are various reasons for it, which can be reversible or irreversible. Early causes may include malnutrition, prenatal drug exposure, genetic syndromes, and chromosome abnormalities. The brain retains its neuroplasticity till late adulthood; therefore, there has been a growing demand for cognitive assessment and training.
Market Dynamics
Drivers
Restraints
Opportunities
Challenges
The objective of the report is to define, describe, and forecast the cognitive assessment and training market on the basis of assessment types, components (solutions and services), applications, vertical, and regions, and also to provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges).
Top-down and bottom-up approaches were used to estimate and validate the size of the global cognitive assessment and training market and to estimate the size of various other dependent submarkets. The key players in the market were identified through secondary research such as Alzheimer’s Diseases Association ,American Psychological Society, Society for Industrial and Organizational Psychology, International Test Commission and their market shares in respective regions were determined through primary and secondary research. This entire procedure includes the study of annual and financial reports of top market players and extensive interviews for key insights from industry leaders. All percentage shares, splits, and breakdowns were determined by using secondary sources and verified through primary sources. All possible parameters that affect the market are covered in this research study, have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets. Also, extensive interviews with key people such as CEOs, VPs, Directors, and executives were conducted to understand the market trend.
The breakdown of profiles of primary discussion with the participants is depicted in the below figure:
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The cognitive assessment and training in healthcare ecosystem comprises solution providers, such as Cambridge Cognition Ltd. (Cambridge, England), Bracket (Pennsylvania, U.S. ()), Quest Diagnostics (New Jersey, U.S.), and Cogstate (Connecticut, U.S.). Other stakeholders of the cognitive assessment and training in healthcare market include service providers, platform service providers, Contract Research Organizations (CROs), and Value-Added Resellers (VARs).
Major Market Developments
The research report categorizes the cognitive assessment and training market to forecast the revenues and analyze the trends in each of the following submarkets:
On the basis of Assessment Types:
On the basis of Components:
On the basis of Solutions:
On the basis of Services:
On the basis of Applications:
On the basis of Vertical:
On the basis of Regions:
Critical questions the report answers:
Available Customizations
Geographic Analysis
Company Information
In addition, early buyers will receive 10% customization on the cognitive assessment and training in healthcare market report or other related reports. Under customization, detailed analysis and profiling of additional market players (up to five) can be provided.
MarketsandMarkets forecasts the cognitive assessment and training market size to grow from USD 1.98 billion in 2016 to USD 8.06 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%. Major factors contributing to the growth of the cognitive assessment and training market include aging global population, increasing awareness for brain fitness, and advancements in technology. These factors will drive the adoption rate of cognitive assessment and training in healthcare in the years to come.
The cognitive assessment and training in healthcare market is segmented by assessment type, component, application, vertical and region. The component segment is further classified into solutions and services. The various solutions are categorized into assessment, data management, project management, data analysis and reporting, and others (including rater training, concussion management and pre-screening solution). These solutions are used to monitor changes in the cognitive function, following the treatment with drugs or other types of interventions. The services include training & support and consulting. Training and support services are expected to grow at the highest growth rate during the forecast period. Cognitive assessment and training solution and service providers offer training and coaching services to deliver balanced cognitive rehabilitation solutions. The coaching and training segment comprises spreading awareness as well as educating the community and professionals about challenges related to brain and mental health.
The applications segment includes clinical trials, classroom learning, brain training, corporate learning, and research (including patient recruitment and patient engagement). The clinical trials application is expected to grow at the highest CAGR during the forecast period. Cognitive assessment solutions are extensively used to improve clinical research and development. Inclusion of computerized cognitive tests in the early phase of clinical trials allow for identification of cognitive changes. Clinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes; such assessments are performed across multiple languages and cultural groups in different clinical and social settings.
The global cognitive assessment and training market has been segmented on the basis of regions into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America to provide a region-specific analysis in the report. North America is expected to have the largest market share and would dominate the cognitive assessment and training in healthcare market from 2016 to 2021, due the growing number of vendors providing cognitive assessment and training in healthcare. The U.S. market holds a majority of the market share in terms of adoption as well as revenue generation in the North America market, due to the increased awareness among population and the growing demand for improving neuroplasticity of brain.
Clinical trials application is expected to grow at highest CAGR during the forecast period
Cognitive assessment and training solutions help in detecting even subtle signs of cognitive impairment in early stages due to the growing age, neural disorders, and their drug treatments. The cognitive assessment and training market by application broadly comprises the following areas: clinical trials, classroom learning, corporate learning, research, screening & diagnostics, brain training, and others, which include patient recruitment and patient engagement.
Clinical Trials
Cognitive assessment solutions are extensively used to improve clinical research and development. Inclusion of computerized cognitive tests in the early phase of clinical trials allow for identification of cognitive changes. Clinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes; such assessments are performed across multiple languages and cultural groups in different clinical and social settings. These are majorly performed for characterizing and determining the cognitive potential and effect of therapeutic substances as well as for measuring the functional changes with a high degree of sensitivity. The assessment of cognitive function is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
Classroom Learning
Cognitive assessment and training solutions have found application in the education vertical as well; education-related companies such as Pearson Assessments and Houghton Mifflin Harcourt have established a strong foothold across multiple regions for the purpose of providing a range of assessment and learning services. These companies are targeting multiple education institutions (mainly schools and K-12) to provide cognitive assessment and training services. The solution is transforming into an essential segment primarily due to the increasing need for providing a customized teaching methodology for students. The growth is fueled by the heavy rise in acceptance of cognitive assessment and training services.
Corporate Learning
A large range of employers are using cognitive assessment and training exercises for recruitment decisions or for the enhancement of mental performance of their employees. Many corporate professionals, athletes, and military personnel are undergoing such kind of assessments as well as training exercises to address productivity loss and enhance the performance of employees at workplace. According to the U.S. Census Bureau (2015), “non-routine cognitive jobs” comprise more than 55 million jobs in the U.S., accounting for 40% of the workforce, portraying the fact that there is rise in demand for cognitive assessment exercises in corporate learning.
Brain Training
Brain training includes intense and mental cognitive exercises to focus and work on the brain’s core cognitive skills, such as reading, writing, learning, remembering, and reasoning. Increasing awareness for brain health among people has made brain training an attractive exercise that focuses on improving the weak cognitive skills. Many brain training or brain fitness companies are generating profit through this segment. Companies such as Lumosity, Posit Science, Happyneuron, and Brain Metrix are targeting the end-consumers across all age groups to use their web-based brain fitness exercises for reducing the risk of age-related dementia and increasing the overall brain fitness.
Research
The research segment includes scientific research and academic research. Academic research focuses on investigating the underlying cause of diseases; development of new ways to predict, prevent, screen, and diagnose the disease; and find out methods for treating the diseases. Scientific research focuses on the study of intelligent behavior as well as the brain mechanisms and computations underlying that behavior. Several well-known players, such as Cambridge Cognition, Cogstate, and CNS Vital Signs, are supporting a range of ongoing academic and scientific researches by delivering neurocognitive assessment solutions to find out the effects of therapeutics on cognition, throughout a drug study and development process.
Others
Other applications include patient recruitment and patient engagement. Computerized cognitive assessments are vital tools in detecting cognitive impairment, but participants often view them as effortful and unengaging. Patient engagement enables clinical trial sponsors and research organizations to significantly increase patient adherence, retention, and data quality. Organizations are increasingly making use of mobile devices and gamification tools to engage patients in the clinical trial process. Ownership of mobile phones has increased significantly, which has led to the development of mobile health applications. Apps enable collaboration, activation & participation, decision-making ability regarding one’s own health, and better patient engagement. Gamified cognitive training is viewed as enjoyable and engaging by study participants. Gamification can be useful for early prediction of delirium, postoperative hospital wards, and evaluation of recovery from stroke.. Additionally, patient recruitment comprises services provided by patient recruitment service providers. The patients recruited are tested using various cognitive assessment tools to check eligibility for getting admitted as the right patient for clinical trials. Proper recruitment and retention of patients are important for studying any improvement in their cognitive health
Time constraints in developing clinically-validated brain fitness software, negative publicity in the media about brain training efficiency, and stringent government regulations across the globe is restraining the growth of cognitive assessment and brain training market.
The major vendors in the cognitive assessment and training market include Cambridge Cognition Ltd. (Cambridge, U.K.), Cogstate Ltd. (New Haven, U.S.), Bracket (Pennsylvania, U.S.), MedAvante, Inc. (New Jersey, U.S.), Quest Diagnostic (New Jersey, U.S.), ProPhase, LLC (New York, U.S.), CogniFit (New York, U.S.), ERT Clinical (Pennsylvania, U.S.), NeuroCog Trials (North Carolina, U.S.), ERT Clinical (Pennsylvania, U.S.), Pearson Education (London, U.K.), CRF Health (London, U.K.), and Brain Resource Company (New South Wales, Australia). The companies adopted various strategies such as new product launches & enhancements, partnerships & agreements, and mergers & acquisitions to cater to the needs of the cognitive assessment and training market.
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Table of Contents
1 Introduction (Page No. - 15)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology (Page No. - 19)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Key Industry Insights
2.1.2.2 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Vendor Dive Matrix Methodology
2.4.1 Assumptions
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 31)
4.1 Attractive Market Opportunities in the Global Cognitive Assessment and Training Market
4.2 Global Market By Vertical (2014–2021)
4.3 Global Market Share of Top Three Assessment Types and Regions
4.4 Lifecycle Analysis, By Region, 2016
5 Market Overview (Page No. - 34)
5.1 Introduction
5.2 Market Segmentation
5.3 Market Segmentation
5.3.1 By Assessment Type
5.3.2 By Component
5.3.3 By Application
5.3.4 By Vertical
5.3.5 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Aging Global Population
5.4.1.2 Increasing Awareness for Brain Fitness
5.4.1.3 Advancement in Technology
5.4.2 Restraints
5.4.2.1 Time Constraint in Developing Clinically Validated Brain Fitness Software
5.4.2.2 Negative Publicity in the Media About Brain Training Efficiency
5.4.2.3 Stringent Government Regulations Across the Globe
5.4.3 Opportunities
5.4.3.1 Increasing Use of Advanced Cognitive Assessment and Training Tools
5.4.3.2 Rise in Demand for Improved Brain Fitness
5.4.4 Challenges
5.4.4.1 Appropriateness of the Cognitive Assessment Process
5.4.4.2 Brain Fitness Education to the Population
6 Industry Trends (Page No. - 42)
6.1 Introduction
6.2 Market Evolution
6.3 Regulations
7 Cognitive Assessment and Training Market Analysis, By Assessment Type (Page No. - 44)
7.1 Introduction
7.2 Pen- and Paper-Based Assessment
7.3 Hosted Assessment
7.4 Biometrics Assessment
8 Cognitive Assessment and Training Market Analysis, By Component (Page No. - 49)
8.1 Introduction
8.2 Solutions
8.2.1 Assessment
8.2.2 Data Management
8.2.3 Project Management
8.2.4 Data Analysis and Reporting
8.2.5 Others
8.3 Services
8.3.1 Training and Support
8.3.2 Consulting
9 Cognitive Assessment and Training Market Analysis, By Application (Page No. - 58)
9.1 Introduction
9.2 Clinical Trials
9.3 Classroom Learning
9.4 Corporate Learning
9.5 Brain Training
9.6 Research
9.7 Others
10 Cognitive Assessment and Training Market Analysis, By Vertical (Page No. - 65)
10.1 Introduction
10.2 Education
10.3 Healthcare
10.4 Corporate
10.5 Sports
10.6 Defense
10.7 Pharmaceuticals
11 Geographic Analysis (Page No. - 71)
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific
11.5 Middle East and Africa
11.6 Latin America
12 Competitive Landscape (Page No. - 92)
12.1 Vendor Dive Overview
12.2 Cognitive Assessment and Training: MnM Dive–Vendor Comparison
12.3 Overview
12.4 Cognitive Assessment and Training Market Evaluation Framework
12.5 Competitive Situations and Trends
12.5.1 New Product Launches and Upgradations
12.5.2 Agreements, Partnerships, and Collaborations
12.5.3 Mergers and Acquisitions
12.5.4 Business Expansions
13 Company Profiles (Page No. - 105)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 Introduction
13.2 Cambridge Cognition Ltd
13.3 Bracket
13.4 Medavante Inc.
13.5 Quest Diagnostics
13.6 Cogstate Ltd.
13.7 Neurocog Trials Inc
13.8 Prophase, LLC
13.9 Cognifit
13.10 ERT Clinical
13.11 Brain Resource Ltd.
13.12 Pearson Education
13.13 CRF Health
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
14 Appendix (Page No. - 140)
14.1 Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Related Reports
14.6 Author Details
List of Tables (63 Tables)
Table 1 Cognitive Assessment and Training Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 2 Pen- and Paper-Based Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 3 Hosted Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Biometrics Assessment: Market Size, By Vertical, 2014–2021 (USD Million)
Table 5 Market Size, By Component, 2014–2021 (USD Million)
Table 6 Market Size, By Solution, 2014–2021 (USD Million)
Table 7 Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Data Management: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Project Management: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Data Analysis and Reporting: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Market Size, By Service, 2014–2021 (USD Million)
Table 13 Training and Support: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Consulting: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Cognitive Assessment and Training Market Size, By Application, 2014–2021 (USD Million)
Table 16 Clinical Trials: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Classroom Learning: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Corporate Learning: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Brain Training: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Research: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Market Size, By Vertical, 2014–2021 (USD Million)
Table 23 Education: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Healthcare: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Corporate: Market Size, By Region, 2014-2021 (USD Million)
Table 26 Sports: Market Size, By Region, 2014-2021 (USD Million)
Table 27 Defense: Market Size, By Region, 2014–2021 (USD Million)
Table 28 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Cognitive Assessment and Training Market Size, By Region, 2014–2021 (USD Million)
Table 30 North America: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 31 North America: Market Size, By Component, 2014–2021 (USD Million)
Table 32 North America: Market Size, By Solution, 2014–2021 (USD Million)
Table 33 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 34 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 35 North America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 36 Europe: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 37 Europe: Market Size, By Component, 2014–2021 (USD Million)
Table 38 Europe: Market Size, By Solution, 2014–2021 (USD Million)
Table 39 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 40 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 41 Europe Market Size, By Vertical, 2014–2021 (USD Million)
Table 42 Asia-Pacific: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 43 Asia-Pacific: Market Size, By Component, 2014–2021 (USD Million)
Table 44 Asia-Pacific: Market Size, By Solution, 2014–2021 (USD Million)
Table 45 Asia-Pacific: Cognitive Assessment and Training Market Size, By Service, 2014–2021 (USD Million)
Table 46 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 47 Asia-Pacific: Market Size, By Vertical, 2014–2021 (USD Million)
Table 48 Middle East and Africa: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 49 Middle East and Africa: Market Size, By Component, 2014–2021 (USD Million)
Table 50 Middle East and Africa: Market Size, By Solution, 2014–2021 (USD Million)
Table 51 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 52 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 53 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 54 Latin America: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 55 Latin America: Market Size, By Component, 2014–2021 (USD Million)
Table 56 Latin America: Market Size, By Solution, 2014–2021 (USD Million)
Table 57 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 58 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 59 Latin America: Cognitive Assessment and Training Market Size, By Vertical, 2014–2021 (USD Million)
Table 60 New Product Launches and Upgradations, 2013–2016
Table 61 Agreements, Partnerships, and Collaborations, 2013–2016
Table 62 Mergers and Acquisitions, 2014–2016
Table 63 Business Expansions, 2013–2016
List of Figures (47 Figures)
Figure 1 Global Cognitive Assessment and Training Market
Figure 2 Global Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Vendor Dive Matrix: Criteria Weightage
Figure 8 Global Cognitive Assessment and Training Market (2014–2021)
Figure 9 Market Size, By Solution (2016 and 2021): Data Management is Expected to Have the Highest CAGR
Figure 10 Market Share, By Service (2016–2021): Training and Support Services Expected to Increase at A Higher CAGR Than Consulting Services
Figure 11 Market Size, By Application (2016–2021): Clinical Trials Application is Expected to Witness the Highest CAGR
Figure 12 Global Cognitive Assessment and Training Market Share: North America is Estimated to Hold the Largest Market Share in 2016
Figure 13 Aging Global Population is Expected to Drive the Market During the Forecast Period
Figure 14 Education Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 15 Pen- and Paper-Based Assessment Segment to Hold the Largest Share in the Market in 2016
Figure 16 Asia-Pacific Region has Immense Opportunities for Growth in the Market
Figure 17 Market Segmentation By Assessment Type
Figure 18 Market Segmentation By Component
Figure 19 Market Segmentation By Application
Figure 20 Market Segmentation By Vertical
Figure 21 Market Segmentation By Region
Figure 22 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Evolution of Cognitive Assessment and Training Market
Figure 24 Hosted Assessment Market to Grow at the Highest Rate From 2016 to 2021
Figure 25 Services Segment is Expected to Grow at A Higher CAGR Than Solution Segment During the Forecast Period
Figure 26 The Data Management Solution Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Training and Support Services Segment is Expected to Grow at A Higher CAGR Than Consulting During the Forecast Period
Figure 28 Clinical Trials Application Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 29 Education Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 30 Asia-Pacific is Projected to Exhibit the Highest CAGR in the Cognitive Assessment and Training Market
Figure 31 Geographic Snapshot: Asia-Pacific is Expected to Have the Highest CAGR During the Forecast Period
Figure 32 North America Market Snapshot: Presence of Major Cognitive Assessment Vendors is Contributing Toward Growth in This Region
Figure 33 Asia-Pacific Market Snapshot: Growing Healthcare Expenditure is One of the Major Drivers for This Market
Figure 34 Business Strategies Analysis
Figure 35 Product Offerings Analysis
Figure 36 New Product Launches is the Key Strategy Adopted From 2014 to 2016
Figure 37 Market Evaluation Framework
Figure 38 Cambridge Cognition Ltd: Company Snapshot
Figure 39 Cambridge Cognition Ltd: SWOT Analysis
Figure 40 Bracket: SWOT Analysis
Figure 41 Medavante Inc.: SWOT Analysis
Figure 42 Quest Diagnostics: Company Snapshot
Figure 43 Quest Diagnostics: SWOT Analysis
Figure 44 Cogstate Ltd.: Company Snapshot
Figure 45 Cogstate Ltd.: SWOT Analysis
Figure 46 Brain Resource Ltd.: Company Snapshot
Figure 47 Pearson Education: Company Snapshot
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