Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021

Cognitive impairment can occur in early childhood or late adulthood. There are various reasons for it, which can be reversible or irreversible. Early causes may include malnutrition, prenatal drug exposure, genetic syndromes, and chromosome abnormalities. The brain retains its neuroplasticity till late adulthood; therefore, there has been a growing demand for cognitive assessment and training. MarketsandMarkets predicts the global cognitive assessment and training market to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%. The year 2015 has been considered as the base year, while the forecast period is 2016–2021.

The objective of the report is to define, describe, and forecast the cognitive assessment and training market on the basis of assessment types, components (solutions and services), applications, verticals, and regions. It also provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges).

Top-down and bottom-up approaches were used to estimate and validate the size of the global cognitive assessment and training market and to estimate the size of various other dependent submarkets. The key players in the market were identified through secondary research, such as Alzheimer’s Disease Association, American Psychological Society, Society for Industrial and Organizational Psychology, International Test Commission, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of annual and financial reports of the top market players and extensive interviews for key insights from the industry leaders. All percentage shares, splits, and breakdowns were determined by using secondary sources and verified through primary sources. All possible parameters that affect the market are covered in this research study, have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets. Moreover, extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives were conducted to understand the market trend.

The breakdown of profiles of primary discussion with the participants is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

The cognitive assessment and training in the ecosystem comprises solution providers, such as Cambridge Cognition Ltd. (Cambridge, U.K.), Bracket (Pennsylvania, U.S.), Quest Diagnostics (New Jersey, U.S.), and Cogstate (Connecticut, U.S.). Other stakeholders of the cognitive assessment and training market include service providers, platform service providers, Contract Research Organizations (CROs), and Value-Added Resellers (VARs).

Target Audience:

• Government agencies
• VARs
• Independent software vendors
• CROs
• Hospitals
• Healthcare practitioners
• Brain training companies

Scope of the Report:

The research report categorizes the cognitive assessment and training market to forecast the revenues and analyze the trends in each of the following submarkets:

On the basis of Assessment Types:

• Pen- and paper-based assessment
• Hosted assessment
• Biometrics assessment

On the basis of Components:

• Solutions
• Services

On the basis of Solutions:

• Assessment
• Data management
• Project management
• Data analysis and reporting
• Others

On the basis of Services:

• Training and support
• Consulting

On the basis of Applications:

• Clinical trials
• Classroom learning
• Brain training
• Corporate learning
• Research
• Others

On the basis of Verticals:

• Education
• Healthcare
• Corporate
• Sports
• Defense
• Pharmaceuticals
• Others

On the basis of Regions:

• North America
• Europe
• Asia-Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

• Further breakdown of the North American cognitive assessment and training market
• Further breakdown of the European market
• Further breakdown of the APAC market
• Further breakdown of the MEA market
• Further breakdown of the Latin American market

Company Information

• Detailed analysis and profiling of additional market players (up to five)

In addition, early buyers will receive 10% customization on the cognitive assessment and training market report or other related reports. Under customization, detailed analysis and profiling of additional market players (up to five) can be provided.

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Key Industry Insights
                    2.1.2.2 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Vendor Dive Matrix Methodology
           2.4.1 Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in the Global Cognitive Assessment and Training Market
    4.2 Global Market By Vertical (2014–2021)
    4.3 Global Market Share of Top Three Assessment Types and Regions
    4.4 Lifecycle Analysis, By Region, 2016

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Segmentation
    5.3 Market Segmentation
           5.3.1 By Assessment Type
           5.3.2 By Component
           5.3.3 By Application
           5.3.4 By Vertical
           5.3.5 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Aging Global Population
                    5.4.1.2 Increasing Awareness for Brain Fitness
                    5.4.1.3 Advancement in Technology
           5.4.2 Restraints
                    5.4.2.1 Time Constraint in Developing Clinically Validated Brain Fitness Software
                    5.4.2.2 Negative Publicity in the Media About Brain Training Efficiency
                    5.4.2.3 Stringent Government Regulations Across the Globe
           5.4.3 Opportunities
                    5.4.3.1 Increasing Use of Advanced Cognitive Assessment and Training Tools
                    5.4.3.2 Rise in Demand for Improved Brain Fitness
           5.4.4 Challenges
                    5.4.4.1 Appropriateness of the Cognitive Assessment Process
                    5.4.4.2 Brain Fitness Education to the Population

6 Industry Trends (Page No. - 42)
    6.1 Introduction
    6.2 Market Evolution
    6.3 Regulations

7 Cognitive Assessment and Training Market Analysis, By Assessment Type (Page No. - 44)
    7.1 Introduction
    7.2 Pen- and Paper-Based Assessment
    7.3 Hosted Assessment
    7.4 Biometrics Assessment

8 Cognitive Assessment and Training Market Analysis, By Component (Page No. - 49)
    8.1 Introduction
    8.2 Solutions
           8.2.1 Assessment
           8.2.2 Data Management
           8.2.3 Project Management
           8.2.4 Data Analysis and Reporting
           8.2.5 Others
    8.3 Services
           8.3.1 Training and Support
           8.3.2 Consulting

9 Cognitive Assessment and Training Market Analysis, By Application (Page No. - 58)
    9.1 Introduction
    9.2 Clinical Trials
    9.3 Classroom Learning
    9.4 Corporate Learning
    9.5 Brain Training
    9.6 Research
    9.7 Others

10 Cognitive Assessment and Training Market Analysis,  By Vertical (Page No. - 65)
     10.1 Introduction
     10.2 Education
     10.3 Healthcare
     10.4 Corporate
     10.5 Sports
     10.6 Defense
     10.7 Pharmaceuticals

11 Geographic Analysis (Page No. - 71)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 92)
     12.1 Vendor Dive Overview
     12.2 Cognitive Assessment and Training: MnM Dive–Vendor Comparison
     12.3 Overview
     12.4 Cognitive Assessment and Training Market Evaluation Framework
     12.5 Competitive Situations and Trends
             12.5.1 New Product Launches and Upgradations
             12.5.2 Agreements, Partnerships, and Collaborations
             12.5.3 Mergers and Acquisitions
             12.5.4 Business Expansions

13 Company Profiles (Page No. - 105)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     13.1 Introduction
     13.2 Cambridge Cognition Ltd
     13.3 Bracket
     13.4 Medavante Inc.
     13.5 Quest Diagnostics
     13.6 Cogstate Ltd.
     13.7 Neurocog Trials Inc
     13.8 Prophase, LLC
     13.9 Cognifit
     13.10 ERT Clinical
     13.11 Brain Resource Ltd.
     13.12 Pearson Education
     13.13 CRF Health

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 140)
     14.1 Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Related Reports
     14.6 Author Details

List of Tables (63 Tables)

Table 1 Cognitive Assessment and Training Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 2 Pen- and Paper-Based Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 3 Hosted Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Biometrics Assessment: Market Size, By Vertical, 2014–2021 (USD Million)
Table 5 Market Size, By Component, 2014–2021 (USD Million)
Table 6 Market Size, By Solution, 2014–2021 (USD Million)
Table 7 Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Data Management: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Project Management: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Data Analysis and Reporting: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Market Size, By Service, 2014–2021 (USD Million)
Table 13 Training and Support: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Consulting: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Cognitive Assessment and Training Market Size, By Application, 2014–2021 (USD Million)
Table 16 Clinical Trials: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Classroom Learning: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Corporate Learning: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Brain Training: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Research: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Market Size, By Vertical, 2014–2021 (USD Million)
Table 23 Education: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Healthcare: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Corporate: Market Size, By Region, 2014-2021 (USD Million)
Table 26 Sports: Market Size, By Region, 2014-2021 (USD Million)
Table 27 Defense: Market Size, By Region, 2014–2021 (USD Million)
Table 28 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Cognitive Assessment and Training Market Size, By Region, 2014–2021 (USD Million)
Table 30 North America: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 31 North America: Market Size, By Component, 2014–2021 (USD Million)
Table 32 North America: Market Size, By Solution, 2014–2021 (USD Million)
Table 33 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 34 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 35 North America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 36 Europe: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 37 Europe: Market Size, By Component, 2014–2021 (USD Million)
Table 38 Europe: Market Size, By Solution, 2014–2021 (USD Million)
Table 39 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 40 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 41 Europe Market Size, By Vertical, 2014–2021 (USD Million)
Table 42 Asia-Pacific: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 43 Asia-Pacific: Market Size, By Component, 2014–2021 (USD Million)
Table 44 Asia-Pacific: Market Size, By Solution, 2014–2021 (USD Million)
Table 45 Asia-Pacific: Cognitive Assessment and Training Market Size, By Service, 2014–2021 (USD Million)
Table 46 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 47 Asia-Pacific: Market Size, By Vertical, 2014–2021 (USD Million)
Table 48 Middle East and Africa: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 49 Middle East and Africa: Market Size, By Component, 2014–2021 (USD Million)
Table 50 Middle East and Africa: Market Size, By Solution, 2014–2021 (USD Million)
Table 51 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 52 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 53 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 54 Latin America: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 55 Latin America: Market Size, By Component, 2014–2021 (USD Million)
Table 56 Latin America: Market Size, By Solution, 2014–2021 (USD Million)
Table 57 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 58 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 59 Latin America: Cognitive Assessment and Training Market Size, By Vertical, 2014–2021 (USD Million)
Table 60 New Product Launches and Upgradations, 2013–2016
Table 61 Agreements, Partnerships, and Collaborations, 2013–2016
Table 62 Mergers and Acquisitions, 2014–2016
Table 63 Business Expansions, 2013–2016

List of Figures (47 Figures)

Figure 1 Global Cognitive Assessment and Training Market
Figure 2 Global Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Vendor Dive Matrix: Criteria Weightage
Figure 8 Global Cognitive Assessment and Training Market (2014–2021)
Figure 9 Market Size, By Solution (2016 and 2021): Data Management is Expected to Have the Highest CAGR
Figure 10 Market Share, By Service (2016–2021): Training and Support Services Expected to Increase at A Higher CAGR Than Consulting Services
Figure 11 Market Size,  By Application (2016–2021): Clinical Trials Application is Expected to Witness the Highest CAGR
Figure 12 Global Cognitive Assessment and Training Market Share: North America is Estimated to Hold the Largest Market Share in 2016
Figure 13 Aging Global Population is Expected to Drive the Market During the Forecast Period
Figure 14 Education Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 15 Pen- and Paper-Based Assessment Segment to Hold the Largest Share in the Market in 2016
Figure 16 Asia-Pacific Region has Immense Opportunities for Growth in the Market
Figure 17 Market Segmentation By Assessment Type
Figure 18 Market Segmentation By Component
Figure 19 Market Segmentation By Application
Figure 20 Market Segmentation By Vertical
Figure 21 Market Segmentation By Region
Figure 22 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Evolution of Cognitive Assessment and Training Market
Figure 24 Hosted Assessment Market to Grow at the Highest Rate From 2016 to 2021
Figure 25 Services Segment is Expected to Grow at A Higher CAGR Than Solution Segment During the Forecast Period
Figure 26 The Data Management Solution Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Training and Support Services Segment is Expected to Grow at A Higher CAGR Than Consulting During the Forecast Period
Figure 28 Clinical Trials Application Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 29 Education Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 30 Asia-Pacific is Projected to Exhibit the Highest CAGR in the Cognitive Assessment and Training Market
Figure 31 Geographic Snapshot: Asia-Pacific is Expected to Have the Highest CAGR During the Forecast Period
Figure 32 North America Market Snapshot: Presence of Major Cognitive Assessment Vendors is Contributing Toward Growth in This Region
Figure 33 Asia-Pacific Market Snapshot: Growing Healthcare Expenditure is One of the Major Drivers for This Market
Figure 34 Business Strategies Analysis
Figure 35 Product Offerings Analysis
Figure 36 New Product Launches is the Key Strategy Adopted From 2014 to 2016
Figure 37 Market Evaluation Framework
Figure 38 Cambridge Cognition Ltd: Company Snapshot
Figure 39 Cambridge Cognition Ltd: SWOT Analysis
Figure 40 Bracket: SWOT Analysis
Figure 41 Medavante Inc.: SWOT Analysis
Figure 42 Quest Diagnostics: Company Snapshot
Figure 43 Quest Diagnostics: SWOT Analysis
Figure 44 Cogstate Ltd.: Company Snapshot
Figure 45 Cogstate Ltd.: SWOT Analysis
Figure 46 Brain Resource Ltd.: Company Snapshot
Figure 47 Pearson Education: Company Snapshot

MarketsandMarkets forecasts the cognitive assessment and training market size to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%. Major factors contributing to the growth of the market include aging global population, increasing awareness for brain fitness, and advancements in technology. These factors are expected to drive the adoption rate of cognitive assessment and training in the coming years.

The cognitive assessment and training market is segmented by assessment type, component, application, vertical, and region. The components segment is further classified into solutions and services. The various solutions are categorized into assessment, data management, project management, data analysis & reporting, and others (rater training, concussion management, and prescreening solution). These solutions are used to monitor changes in the cognitive function, following the treatment with drugs or other types of interventions. The services segment includes training & support and consulting. Training and support services are expected to grow at the highest CAGR during the forecast period. Cognitive assessment and training solution and service providers offer training and coaching services to deliver balanced cognitive rehabilitation solutions. The coaching and training segment comprises spreading awareness as well as educating the community and professionals about challenges related to brain and mental health.

The applications segment includes clinical trials, classroom learning, brain training, corporate learning, and research (including patient recruitment and patient engagement). The clinical trials application is expected to grow at the highest CAGR during the forecast period. Cognitive assessment solutions are extensively used to improve clinical Research and Development (R&D). Inclusion of computerized cognitive tests in the early phase of clinical trials help in the identification of cognitive changes. Clinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes; such assessments are performed across multiple languages and cultural groups in different clinical and social settings.

The global cognitive assessment and training market has been segmented on the basis of regions into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America to provide a region-specific analysis in the report. North America is expected to have the largest market share and would dominate the market from 2016 to 2021, due to the growing number of vendors providing cognitive assessment and training. The U.S. holds a majority of the market share in terms of adoption as well as revenue generation in the North American region, due to the increased awareness among population and the growing demand for improving neuroplasticity of brain.

Time constraints in developing clinically validated brain fitness software, negative publicity in the media about brain training efficiency, and stringent government regulations across the globe are restraining the growth of the cognitive assessment and training market.

The major vendors in the cognitive assessment and training market include Cambridge Cognition Ltd. (Cambridge, U.K.), Cogstate Ltd. (New Haven, U.S.), Bracket (Pennsylvania, U.S.), MedAvante, Inc. (New Jersey, U.S.), Quest Diagnostics (New Jersey, U.S.), ProPhase, LLC (New York, U.S.), CogniFit (New York, U.S.), ERT Clinical (Pennsylvania, U.S.), NeuroCog Trials (North Carolina, U.S.), Pearson Education (London, U.K.), CRF Health (London, U.K.), and Brain Resource Company (New South Wales, Australia). The companies adopted various strategies, such as new product launches & enhancements, partnerships & agreements, and mergers & acquisitions to cater to the needs of the market.

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