Flexible OLED Market

OLED is widely used in consumer electronics applications, such as television displays, smartphones, and others. This advanced display technologies allow flexibility in design and color. Currently, convex and concave design of OLED are possible and research are being carried out on freeform designs. Flexible OLED offer superior quality images and brighter displays as compared to LCD and TFT-LCD display panels. Moreover, OLED has simple design, although the cost of OLED is high as of now, but it has potential to be cheaper than LCD. However, these display technologies are not frequently used due to low temperature resistance offered by these panels. Because of its emissive nature OLED is problematic in direct sunlight Advanced display technologies are also less durable as compared to LCD and TFT-LCD technologies for automotive functions such as digital instrument cluster, infotainment and, lighting among others. There are two types of OLED, namely; Passive Matrix OLED (PMOLED) and Active Matrix OLED.

With rising investments and advancements in autonomous and electric vehicles, which are expected to be equipped with larger and advanced displays of flexible designs, the market for flexible OLED for automotive displays will grow. Europe and North America are the key market for the technology and Asia Pacific is expected to be the fastest growing region. OSRAM, HELLA, and LG Display are some of the leading players in Flexible OLED market. As a part of R2D2 project, OSRAM, HELLA, and Audi are working together to develop three-dimensional modules of OLED. The R2D2 project is supported by German Federal Ministry of Education and Research (BMBF).