Neuromarketing Tools & Technologies Market – Global Forecast to 2030

The neuromarketing tools, technologies, and services market is segmented into three major categories: by tool, by technology, and by end user. In terms of tools, the market is classified into hardware solutions—such as EEG amplifiers, eye-tracking devices, and biometric devices—and software platforms that include data acquisition, analysis & visualization, and real-time feedback solutions. From a technology perspective, the market covers EEG & brainwave monitoring systems, eye-tracking systems, biometric & physiological monitoring systems, and other supporting systems. End users span commercial and enterprise solutions, consumer research & market testing, academic and clinical research, along with other application areas. This segmentation reflects the growing adoption of neuromarketing across industries to better understand consumer behavior and decision-making.

The study to estimate the current market size involved a structured methodology combining secondary and primary research. Extensive secondary research was conducted to gather insights on industry trends, competitive landscape, and existing datasets. These findings were validated through interviews with key stakeholders and industry experts across the value chain. Both top-down and bottom-up approaches were applied to derive accurate market estimations, followed by market breakdown and data triangulation techniques. This comprehensive methodology ensured the robustness of the market size estimates across various segments and subsegments within the neuromarketing tools, technologies, and services landscape.

Secondary Research

The secondary research process involves the widespread use of secondary sources, directories, databases (such as Bloomberg Businessweek, Factiva, and D&B Hoovers), white papers, annual reports, investor presentations, SEC filings of companies and publications from government sources [such as National Institutes of Health (NIH), US FDA, US Census Bureau, World Health Organization (WHO), International Trade Administration (ITA), Global Burden of Disease Study, and Centers for Medicare and Medicaid Services (CMS) were referred to identify and collect information for the global Neuromarketing tools, technologies and services market study. It was also used to obtain important information about the key players and market classification & segmentation according to industry trends to the bottom-most level and key developments related to market and technology perspectives. A database of the key industry leaders was also prepared using secondary research.

Primary Research

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing and sales directors, technology & innovation directors, and related key executives from various key companies and organizations in the Neuromarketing tools, technologies and services market. The primary sources from the demand side include commercial & enterprise solution, academic & clinical research, and other end users. Primary research was conducted to validate the market segmentation, identify key players in the market, and gather insights on key industry trends & key market dynamics.

A breakdown of the primary respondents is provided below:

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*C-level primaries include CEOs, CFOs, COOs, and VPs.

*Others include sales managers, marketing managers, business development managers, product managers, distributors, and suppliers.

Note: Companies are classified into tiers based on their total revenue. As of 2024, Tier 1 = >USD 10.00 billion, Tier 2 = USD 1.00 billion to USD 10.00 billion, and Tier 3 = <USD 1.00 billion.

Source: MarketsandMarkets Analysis

Market Estimation Methodology

For the global market value, annual revenues were calculated based on the revenue mapping of major product manufacturers and OEMs active in the global Neuromarketing tools, technologies and services market. All the major manufacturers were identified at the global and/or country/regional level. Revenue mapping for the respective business segments/sub-segments was done for the major players. Also, the global Neuromarketing tools, technologies and services market was split into various segments and sub-segments based on:

List of major players operating in the products market at the regional and/or country level

• Product mapping of various Neuromarketing tools, technologies and services manufacturers at the regional and/or country level
• Mapping of annual revenue generated by listed major players from Neuromarketing tools, technologies and services (or the nearest reported business unit/product category)
• Extrapolation of the revenue mapping of the listed major players to derive the global market value of the respective segments/subsegments
• Summation of the market value of all segments/subsegments to arrive at the global Neuromarketing tools, technologies and services market

The above-mentioned data was consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this report.

Market Size Estimation (Bottom Up approach & Top down approach)

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Data Triangulation

After arriving at the overall size of the global Neuromarketing tools, technologies and services market through the above-mentioned methodology, this market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact market value data for the key segments and subsegments. The extrapolated market data was triangulated by studying various macro indicators and regional trends from both demand- and supply-side participants.

Market Definition

Neuromarketing devices measure brain and physiological responses to stimuli using modalities such as EEG, eye-tracking, facial coding, GSR/EDA, fMRI, and related biosensors, increasingly integrated as digital health technologies in regulated healthcare contexts and evidence frameworks for neurological assessment workflows. Within healthcare, the field intersects with neurological DHT regulation, coding, and reimbursement pathways when devices and software meet medical device definitions or clinical decision support boundaries defined by FDA guidance.

Report Objectives

• To define, describe, segment, and forecast the Neuromarketing tools, technologies and services market by tool, technology, end user, and region
• To provide detailed information about the factors influencing the market growth (such as drivers, restraints, opportunities, and challenges)
• To analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the overall Neuromarketing tools, technologies and services market
• To analyze market opportunities for stakeholders and provide details of the competitive landscape for key players
• To forecast the size of the Neuromarketing tools, technologies and services market in five main regions (along with their respective key countries), namely, North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa
• To profile the key players in the Neuromarketing tools, technologies and services market and comprehensively analyze their core competencies2 and market shares
• To track and analyze competitive developments such as acquisitions, product launches, expansions, collaborations, agreements, partnerships, and R&D activities of the leading players in the Neuromarketing tools, technologies and services market
• To benchmark players within the Neuromarketing tools, technologies and services market using the Competitive Leadership Mapping framework, which analyzes market players on various parameters within the broad categories of business strategy, market share, and product offerings

Key Stakeholders

• Manufacturing companies of neuromarketing tools
• Suppliers and distributors of neuromarketing tools
• Commercial & enterprise Solution
• Consumer Research, & Market testing
• Academic & Clinical Research
• Government bodies/municipal corporations
• Business research and consulting service providers
• Venture capitalists

Scope of the Report

The study categorizes the Neuromarketing tools, technologies and services Market based on product, application, end user at regional and global level.

• Neuromarketing tools, technologies and services  Market, By Tool
  • Hardware Solutions
    • EEG Amplifier And Headset
    • Eye Tracking Device
    • Biometric Device
    • Other
  • Software Platform
    • Data Acquisition
    • Analysis And Visualization
    • Real-Time Feedback
    • Other
• Global Neuromarketing tools, technologies and services Market, By Technology
  • EEG & Brainwave Monitoring System
  • Eye Tracking System
  • Biometric & Physiological Monitoring System
  • Other System
• Global Neuromarketing tools, technologies and services Market, by End User
  • Commercial & Enterprise Solution
  • Consumer Research & Market Testing
  • Academic & Clinical Research
  • Other
• Neuromarketing tools, technologies and services market, by region
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • UK
    • Italy
    • Spain
    • France
    • RoE
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South korea
    • RoAPAC
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC Countries
    • Rest of Middle East and Africa

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per your company’s specific needs. The following customization options are available for the report:

GEOGRAPHIC ANALYSIS

• Further breakdown of the Rest of Europe Neuromarketing tools, technologies and services market into Russia, Switzerland, Denmark, Austria, and others
• Further breakdown of the Rest of Asia Pacific Neuromarketing tools, technologies and services market into South Korea, Taiwan, and others
• Further breakdown of the Rest of Latin America Neuromarketing tools, technologies and services market into Argentina, Colombia, Chile, Ecuador, and others
• Further breakdown of the Southeast Asia Neuromarketing tools, technologies and services market into Malaysia, Singapore, Australia, New Zealand, and others

COMPETITIVE LANDSCAPE ASSESSMENT

• Market share analysis, by region (North America and Europe), which provides market shares of the top 3-5 key players in the Neuromarketing tools, technologies and services market
• Competitive leadership mapping for established players in the US