Open Source Location Referencing Market

Open Source Location Referencing market is lowering the costs by streamlining the access to information and reducing the number of customer required agent assistance. It provides a boost to the economy of the nation by enabling the end users to receive relevant information based on the location. The marketplace is expected to be catapulted with heavy demand of the personalized services. The commercialization of the personalized services such as no handset application download required, provision of automatically identifying locations with no manual support along with instant access to location specific information like nearby restaurants, driving directions and roadside assistance are on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. Location-based Ads use the user’s present and past locational details along with other contextual information to display the advertisements accordingly. This helps in retargeting of mobile ads based on locational information, geo-fencing alerts in stipulated radius of interest and suggesting new products and services. This is done in accordance to the past visits along with the high local brand awareness and customer intimacy.

The evolving business models like mobile ads, global deployments of 3G and 4G wireless services are promising ubiquitous connectivity for Open Source Location Referencing market. Higher advertising impact and improved customer satisfaction through real-time research are increasing the amount of location tagged information and the ability to dig trends for big data.

The report on Open Source Location Referencing market majorly focuses on estimation of current market size and future growth potential across all the major segments of this market, i.e., technologies, verticals, and regions. Furthermore, the report also includes an extensive analysis of the key players in the with their profiles, strategy and developments, major market drivers, restraints, opportunities, challenges, global adoption trends, and key issues in the market.