Outsourced Customer Management Services Analytics Market : Forecast And Analysis (2014–2019)
Customer Managed Services (CMS) analytics is defined as the operation and Customer Managed Services (CMS) analytics is defined as the operation and management of data analysis about a company’s customers and their behavior within the outsourced CMS environment, with a view to utilizing that data to enable better business decisions e.g. customer segmentation, customer profitability analysis. The major key driver is the existence of historical data, difficulty in acquiring and retaining customers, and complexity of products, services, channels, and, customer base.
In the recent years, many organizations have realized the importance of CMS analytics in brand management and also for . They are outsourcing CMS analytics mainly to be able to take better decisions based on accurate and complete data which would help them to increase their revenue.
Companies such as IBM, Accenture, SAS, Unica, and Convergys provide CMS analytics solutions. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers, restraints, trends, and opportunities. The report aims in estimating the current market size and the future growth potential across different regions.
The report forecasts the market sizes and trends for outsourced CMS analytics market which is broadly classified into the following submarkets:
On the basis of solutions:
- Data Management
- Customer Acquisition Analytics
- Customer Retention/Growth Analytics
- Risk Modelling/Fraud Analytics
- Customer Behaviour Analytics
On the basis of deployment type:
- Cloud
- On-Premises
On the basis of end users:
- SMBs
- Enterprise
On the basis of verticals:
- BFSI
- Government
- Healthcare
- Telecom and IT
- Retail
- Manufacturing
- Others
On the basis of region:
- North America (NA)
- Europe
- Asia-Pacific (APAC)
- Middle-East and Africa (MEA)
- Latin America (LA)
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into applications, deployment type, and end users covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of top players in this market. In this section, market internals are provided that can put organizations ahead of their competitors.
Table Of Contents
1 Introduction
1.1 Objectives Of The Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Covered
1.3.2 Years
1.3.3 Currency
1.3.4 Package Size
1.3.5 Limitation
1.4 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Key Industry Insight
2.1.2.3 Breakdown Of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown And Data Triangulation
2.3.1 Assumptions
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities In Outsourced Customer Management Services Analytics Market
4.2 Lifecycle Analysis, By Region
4.3 Market Investment Scenario
4.4 Product Growth Matrix
4.5 Regional Adoption Scenario
5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 Outsourced Customer Management Services Analytics Market, By Solutions
5.2.2 Outsourced Customer Management Services Analytics Market, By Deployment Type
5.2.3 Outsourced Customer Management Services Analytics Market, By End User
5.2.4 Outsourced Customer Management Services Analytics Market, By Vertical
5.2.5 Outsourced Customer Management Services Analytics Market, By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.2 Restraints
5.3.3 Opportunites
5.3.4 Challenges
6 Industry Trends
6.1 Value Chain
6.2 Ecosystem
6.3 Porter’s Five Force Analysis
6.3.1 Threat From New Entrants
6.3.2 Threat From Substitute
6.3.3 Bargaining Power Of Suppliers
6.3.4 Bargaining Power Of Buyers
6.3.5 Intensity Of Rivalry
7 Outsourced Customer Management Services Analytics Market, By Solution
7.1 Intrduction
7.2 Data Management
7.3 Customer Acquisition Analytics
7.4 Customer Retention/Growth Analytics
7.5 Risk Modeling/Fraud Analytics
7.6 Customer Behaviour Analytics
8 Content Analytics Market, By Deployment Type
8.1 Introduction
8.2 Cloud
8.3 On-Premises
9 Content Analytics Market, By End User
9.1 Introduction
9.2 Smbs
9.3 Enterprises
10 Content Analytics Market, By Vertical
10.1 Introduction
10.2 Bfsi
10.3 Consumer Packaged Goods
10.4 Healthcare
10.5 Telecom And It
10.6 Retail
10.7 Manufacturing
10.8 Others
11 Content Analytics Market By Region
11.1 Introduction
11.2 North America (NA)
11.3 Europe
11.4 Asia-Pacific (Apac)
11.5 Middle East And Africa (MEA)
11.6 Latin America (LA)
12 Competitive Landscape
12.1 Overview
12.2 Mergers And Acquisitions
12.3 Venture Fundings
13 Company Profile
13.1 SAS
13.2 Unica
13.3 Accenture
13.4 Convergys
13.5 Teletech
13.6 Ibm
13.7 Wns Global
13.8 First Source
13.9 Exl Services
13.10 Fair Isaac Corporation
14 Appendix
14.1 Discussion Guide
14.2 Introducing Rt: Real-Time Market Intelligence
14.3 Available Customizations
14.4 Related Reports
Growth opportunities and latent adjacency in Outsourced Customer Management Services Analytics Market