Global Pet Wearable Market is expected to grow at a CAGR of 19.6%.
Pet Wearable Market and top components
The major components of pet wearable market are:
Pet Wearable Market and top companies
The top companies operating in pet wearable market includes:
Pet Wearable Market and top products
The pet wearable market, by product, is segmented into:
The Pet Wearable Market is expected to reach USD 1,718 million by 2024 from USD 703 million in 2019 at a 19.6% CAGR. The growth of the market is attributed to the increasing concerns toward pet health and wellbeing, rising pet population & pet humanization, surging demand for IoT in pet tracking devices, and growing expenditure on pets due to high disposal income.
The smart pet collar is a device that connects wirelessly to a smartphone through Wi-Fi or Bluetooth and provides insights into pet such as their location, training activity, and more. It is a multi-purpose tool, unlike the existing traditional collar. This collar allows pet owners to track their pet using GPS technology, communicate with others using an LED display on the outside of the collar, and monitor, track and receive information and alerts about your pet wearable market.
Pet owners will also be able to check in on some health features of their pet. Growing demand from working individuals for pet monitoring is one of the primary growth factors for the smart-connected pet collars market. The rate of employment is increasing steadily around the world, and due to hectic lifestyle and long working hours, pet owners’ demands for smart-connected collars that enable them to connect with their pets from their workplace is rapidly increasing.
Smart harness equipped with numerous technologies and sensors to sense and monitor the pet’s posture, body language, and the sounds it makes. The smart harness also includes physiological sensors that monitor the pet’s heart rate and body temperature. The sensors not only track a dog's physical well-being but can offer information on a dog's emotional state, such as whether it is excited or stressed. The technology could be particularly useful for guiding dogs and monitoring their health. For example, a Japanese company created a harness-like device called Inupathy. It monitors the heart rate of pets; the device uses a sensor to analyses a dog’s heartbeat variation and contains multicolored LEDs that represent the emotional state of these pets. This allows owners to understand their pets better and maintain a strong bonding with them.
Increasing trend toward pet adoption and humanization, growing disposable income, and increasing per capita animal healthcare expenditure are the major growth drivers of the market. In addition, rising awareness of pet health and increasing adoption of innovative pet care products by growing number of tech-savvy owners are a few other significant factors for driving the growth of the pet wearable market in North America.
Whistle Labs (US), PetPace (US), Garmin (US), FitBark (US), Tractive (Austria), Link AKC (US), Motorola (US), Num’Axes /EYENIMAL (France), KYON (Greece), Scollar (US), GoPro (US), and Felcana (UK) are among the major players in the pet wearable market.
Whistle Labs (US) is one of the prominent companies in the pet wearable market. It is pursuing a strategy focused on offering a comprehensive product portfolio to address pet wearable applications, such as location tracking, activity & rest monitoring, and also provides location alerts if pets leave custom safe places. The launch of Whistle 3, in January 2017, strengthened its product portfolio in the market. To broaden its product portfolio, the company has adopted the acquisition strategy wherein it acquired Tagg in January 2015, with a purpose to build solutions to monitor a pet’s location, health, and activity level, which strengthens its position as a key provider or a leading player in the market. Furthermore, the acquisition of Whistle Labs in March 2016, by Mars Petcare (US), the global leader in the pet industry, is another breakthrough, which is expected to contribute to the growth of this company in the pet wearable market.
Market size availability years
Value (USD) in million / billion
Product, Component, and Geography
North America, APAC, Europe, and RoW
Whistle Labs (US), PetPace (US), Garmin (US), FitBark (US), Tractive (Austria), Link AKC (US), Motorola (US), Num’Axes /EYENIMAL (France), KYON (Greece), Scollar (US), GoPro (US), and Felcana (UK).
The global pet wearable market, in this research report, has been segmented based on product, component, and geography
"Which region hold the largest market share of the global pet wearable market in 2019.?"
"North America accounts for largest market share. The increasing trend of pet adoption and humanization, growing disposable income, and rising per capita expenditure on animal healthcare are the factors driving the growth of the pet wearable market in this region."
Which are the key strategies adopted by leading companies in the pet wearable market?
"Product launches and developments have been the major strategy adopted by the leading players to grow in the market remain competitive in the market."
What are the trends prevalent in the market?
Surging demand for IoT in pet tracking devices, increasing concerns toward pet health and well being, rising pet population and pet humanization are the major factors driving the growth of this market
What are the different products that are expected to drive the demand for market during the forecast period?
"A smart connected pet collar drive the demand for market during the forecast period. It connects wirelessly to your smartphone through Wi-Fi or Bluetooth and provides you insights about your pet health and security, such as their location, training activity, and more"
Who are the leading vendors operating in this market?
Whistle Labs (US), PetPace (US), Garmin (US), FitBark (US), Tractive (Austria), Link AKC (US), Motorola (US), Num’Axes /EYENIMAL (France), KYON (Greece), Scollar (US), GoPRo (US), and Felcana (UK) are some of the major players in the market .
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Table of Contents
1 Introduction (Page No. - 12)
1.1 Study Objectives
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered
1.5 Package Size
2 Research Methodology (Page No. - 15)
2.1 Research Data
2.1.1 Secondary Data
18.104.22.168 Key Data From Secondary Sources
2.1.2 Primary Data
22.214.171.124 Key Data From Primary Sources
126.96.36.199 Key Industry Insights
188.8.131.52 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. - 22)
4 Premium Insights (Page No. - 26)
4.1 Attractive Opportunities in Pet Wearable Market
4.2 Market, By Product (Thousand Units)
4.3 Market for Sensors, By Product (Thousand Units)
4.4 Market in APAC
4.5 Market, By Geography
5 Market Overview (Page No. - 29)
184.108.40.206 Surging Demand for IoT in Pet Tracking Devices
220.127.116.11 Increasing Concerns Toward Pet Health and Well Being
18.104.22.168 Rising Pet Population and Pet Humanization
22.214.171.124 Growing Expenditure on Pets Due to High Disposal Income
126.96.36.199 High Power Consumption and Limited Battery Life of Pet Wearable Devices
188.8.131.52 Rapid Advancements in Wan and Lpwan Technologies
184.108.40.206 Exponential Demand for Pet Wearables From Developing Countries in APAC
220.127.116.11 High Cost and Requirement for Continuous Subscriptions
6 Market, By Component (Page No. - 33)
6.1 GPS Chips
6.2 RFID Chips
6.3 Connectivity Integrated Circuits
6.3.1 Bluetooth Chips
6.3.2 Wi-Fi Chips
6.3.3 Cellular Chips
7 Pet Wearable Market, By Product (Page No. - 40)
7.2 Smart Collars
7.2.1 Smart Collars Accounted for The Largest Share of The Overall Pet Wearable Market in 2018.
7.3 Smart Cameras
7.3.1 Potential of AI to Bring New Capabilities to Pet Smart Camera Market
7.4 Smart Harnesses
7.4.1 Smart Harness Expected to Grow at Highest CAGR During The Forecast Period
8 Market, By Region (Page No. - 46)
8.2 North America
18.104.22.168 US Accounted for Largest Share of North American Market in 2018
22.214.171.124 Pet Ownership is on Rise in Canada
126.96.36.199 Mexico is Third-Largest Country in North American Market in 2018
188.8.131.52 Growing Dog Population Increases Demand for Pet Health and Fitness Trackers in UK
184.108.40.206 Increasing Trend of Pet Humanization
220.127.116.11 Higher Focus on Pet Health in France
8.4 Asia Pacific
18.104.22.168 Rising Focus on Pet Ownership
22.214.171.124 China Held Largest Market Share of Market in APAC
126.96.36.199 Australian Market is Also Trending Toward Pet Humanization
8.5.1 South America
188.8.131.52 Rise in Pet Population Contributes to Continual Growth of Pet Wearable Industry
8.5.2 Middle East & Africa
184.108.40.206 Market in MEA is at Emerging Stage and has Significant Potential for Growth During Forecast Period
9 Competitive Landscape (Page No. - 59)
9.2 Market Ranking Analysis: Market
9.3 Competitive Situations and Trends
9.3.1 Product Launches and Developments
9.3.2 Partnerships and Collaborations
9.4 Competitive Leadership Mapping
9.4.1 Visionary Leaders
9.4.3 Dynamic Differentiators
9.4.4 Emerging Companies
10 Company Profiles (Page No. - 64)
10.1 Key Players
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
10.1.3 MotoRoLA Mobiltiy (Binatone)
10.1.5 Whistle Labs
10.1.7 Link AKC (WAGZ)
10.1.8 Num’axes (Eyenimal)
* Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
10.2 Other Companies
10.2.4 Pod Trackers
11 Appendix (Page No. - 86)
11.1 Insights From Industry Experts
11.2 Discussion Guide
11.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
11.4 Available Customizations
11.5 Related Reports
11.6 Author Details
List of Tables (33 Tables)
Table 1 Pet Wearable Market for GPS Chips, By Product, 2016–2024 (Thousand Units)
Table 2 Market for RFID Chips, By Product, 2016–2024 (Thousand Units)
Table 3 Market for Bluetooth Chips, By Product, 2016–2024 (Thousand Units)
Table 4 Market for Wi-Fi Chips, By Product, 2016–2024 (Thousand Units)
Table 5 Market for Cellular Chips, By Product, 2016–2024 (Thousand Units)
Table 6 Market for Sensors, By Product, 2016–2024 (Thousand Units)
Table 7 Market for Processors, By Product, 2016–2024 (Thousand Units)
Table 8 Market for Memory, By Product, 2016–2024 (Thousand Units)
Table 9 Market for Displays, By Product, 2016–2024 (Thousand Units)
Table 10 Market for Batteries, By Product, 2016–2024 (Thousand Units)
Table 11 Market for Other Components, By Product, 2016–2024 (Thousand Units)
Table 12 Global Market, By Product, 2016–2024 (USD Million)
Table 13 Global Market, By Product, 2016–2024 (Thousand Units)
Table 14 Market for Smart Collars, By Component, 2016–2024 (Million Units)
Table 15 Market for Smart Collars, By Region, 2016–2024 (USD Million)
Table 16 Market for Smart Cameras, By Component, 2016–2024 (Thousand Units)
Table 17 Market for Smart Cameras, By Region, 2016–2024 (USD Million)
Table 18 Market for Smart Harnesses, By Component, 2016–2024 (Thousand Units)
Table 19 Market for Smart Harnesses, By Region, 2016–2024 (USD Million)
Table 20 Global Market, By Region, 2016–2024 (USD Million)
Table 21 Market in North America, By Product, 2016–2024 (USD Million)
Table 22 Market in North America, By Country, 2016–2024 (USD Million)
Table 23 Market in Europe, By Product, 2016–2024 (USD Million)
Table 24 Market in Europe, By Country, 2016–2024 (USD Million)
Table 25 Market in APAC, By Product, 2016–2024 (USD Million)
Table 26 Market in APAC, By Country, 2016–2024 (USD Million)
Table 27 Market in RoW, By Product, 2016–2024 (USD Million)
Table 28 Market in RoW, By Region, 2016–2024 (USD Million)
Table 29 Wearable Market in South America, By Country, 2016–2024 (USD Million)
Table 30 Market in Middle East & Africa, By Region, 2016–2024 (USD Million)
Table 31 Product Launches and Developments (2016–2019)
Table 32 Partnerships and Collaborations (2016–2018)
Table 33 Acquisitions (2015–2018)
List of Figures (21 Figures)
Figure 1 Market Segmentation
Figure 2 Market: Research Design
Figure 3 Data Triangulation
Figure 4 Process Flow of Market Size Estimation
Figure 5 Market in Terms of Value and Volume (2016–2024)
Figure 6 Smart Collars to Hold Largest Size of Market From 2019 to 2024
Figure 7 Market, By Component, in Terms of Volume, 2016–2024
Figure 8 Market in APAC Witnessed Highest CAGR, in Terms of Value, in 2018
Figure 9 Rising Pet Population and Pet Humanization to Spur The Growth of Market During Forcaste Period
Figure 10 Smart Collars to Record Largest Shipment During Forecast Period
Figure 11 Smart Collars to Hold Largest Size, in Terms of Volume, By 2024
Figure 12 China Was Largest Shareholder of Market, in Terms of Value, in APAC in 2018
Figure 13 US to Hold Largest Share of Market, in Terms of Value, By 2018
Figure 14 Market Dynamics
Figure 15 Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 16 North America: Market Snapshot
Figure 17 Europe: Pet Wearable Market Snapshot
Figure 18 Key Growth Strategies Adopted By Top Companies, 2015–2019
Figure 19 Market Ranking of Top 5 Players in Market, 2018
Figure 20 Market (Global) Competitive Leadership Mapping, 2018
Figure 21 Garmin: Company Snapshot
The study involved four major activities for estimating the current market size of the pet wearable market. Exhaustive secondary research was conducted to collect information on the market, as well as its peer and parent markets. The next step involved the validation of these findings, assumptions, and sizing with industry experts across the value chain, i.e., through primary research. Both top-down and bottom-up approaches were employed to estimate the overall market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. These secondary sources include American Pet Products Association (APPA); Association for Pet Obesity Prevention (APOP); Pet Food Manufacturers Association; World Pet Association (WPA); journals; press releases and financials of companies; white papers and certified publications and articles from recognized authors; directories; and databases.
In the primary research process, various primary sources from both supply and demand sides have been interviewed to obtain qualitative and quantitative information important for this report. Primary sources from the supply side include industry experts such as CEOs, VPs, marketing directors, technology and innovation directors, and related executives from key companies and organizations operating in the pet wearable amplifier market. After complete market engineering (including calculations regarding market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research has been conducted to gather information, as well as verify and validate the critical numbers arrived at.
To know about the assumptions considered for the study, download the pdf brochure
In the complete market engineering process, both top-down and bottom-up approaches have been implemented, along with several data triangulation methods, to estimate and validate the size of the pet wearable market and other dependent submarkets listed in this report.
After arriving at the overall market size from the estimation process explained above, the global market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at exact statistics for all segments and subsegments, market breakdown and data triangulation procedures have been employed, wherever applicable. The data have been triangulated by studying various factors and trends related to different verticals, identified from both demand and supply sides. Along with this, the market size has been validated using both top-down and bottom-up approaches.
The following are the major objectives of the study.
With the given market data, MarketsandMarkets offers customizations according to the company's specific needs. The following customization options are available for this report:
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