Global Vitamin Fortified and Mineral Enriched Foods and Beverages Market

Global Vitamin Fortified and Mineral Enriched Foods and Beverages Market by Type, Applications and Geography: Trends and Forecasts (2012-2017)

Report Code: FB 1170 Nov, 2020, by

Customersí obsession with the health risks, and high-pressured lives that leave no time to cook food at home, has helped to create a $10 billion fortified and enriched foods and beverages business focusing on cereals, juices and baby foods. The fortified foods usually are line extensions in a half a dozen food categories; hence the market is unfavorably hard to track. Foods and beverages that are distinctly marketed as fortified with nutrients have enjoyed tremendous popularity in recent years. Sales of the total fortified foods and beverages market in 2010 was $35 billion, and is expected to reach $45 billion by 2017 at a CAGR of roughly 10% from 2012 to 2017.

Global list of fortified food and beverage categories with highest growth rates was headed by cereals and juices. The global fortified and enriched foods market is showing great progress. There has been considerable increase in spending on fortified and enriched foods and beverages backed by their proven health benefits. Moreover, with a lot of importance being given to preventive medication, the fortified and enriched foods market is set to flourish. Predominantly vitamins and minerals were fortified and enriched to be used oral pills. People today are becoming more prone to consume health benefits-rich food supplements and wellness related products. This is promoting the growth of the market with players diversifying into production of new varieties of fortified and enriched food products. Continuously increasing demand from consumers will fuel growth in this market.

Success within the fortified and enriched foods market stems from the industryís extremely high rate of product development and the fact that consumers have proven quick to purchase enriched foods as they are introduced to the market. Sensing a lucrative opportunity, major food and beverage players have focused their attention on the fortified and enriched foods and beverages in the recent years, purchasing the successful smaller players that have made this niche market a powerful force within a large and competitive industry. Complex mergers and acquisitions along with rapid product development have combined to make fortified foods a confusing, though profitable, marketplace. The absorption of many minor fortified food producers by large companies, as well as the changing regulatory environment, has made this lucrative market rather difficult for some companies to navigate.

Table of Contents  
1 Introduction        
 1.1 Key Take Aways  
 1.2 Report Description  
 1.3 Markets Covered  
  1.4 Stakeholders  
  1.5 Research Methodology  
      1.5.1 Market Size  
      1.5.2 Sources of Key Data Points  
      1.5.3 Assumptions  
      1.5.4 Key Questions Answered  
2 Executive Summary            
3 Market Overview   
  3.1 Introduction  
  3.2 Market Dynamics  
      3.2.1 Drivers  
      3.2.2 Restraints  
      3.2.3 Opportunities  
  3.3 Winning Imperatives  
  3.4 Burning Issue  
  3.5 Porterís Five Forces Analysis  
  3.6 Patent Analysis     
4 Global Market by Type  
  4.1 Vitamins  
  4.2 Minerals  
  4.3 Others   
5 Global Market by Application  
  5.1 Foods  
  5.2 Beverages  
  5.3 Others  
6 Global Market by Geography  
  6.1 North America  
      6.1.1 United States  
      6.1.2 Canada  
      6.1.3 Mexico   
  6.2 Europe  
      6.2.1 Germany  
      6.2.2 United Kingdom  
      6.2.3 France  
      6.2.4 Others  
  6.3 Asia- Pacific  
      6.3.1 China  
      6.3.2 Japan  
      6.3.3 India  
      6.3.4 Others  
  6.4 Rest of the World  
      6.4.1 Brazil  
      6.4.2 Others  
7 Competitive Landscape                                 
  7.1 Mergers and Acquisitions  
  7.2 New Product Launches  
  7.3 Agreements, Partnerships, and Collaborations  
  7.4 Geographic Expansions  
  7.5 Production Expansions  
8 Company Profiles  
  8.1 Abbott Laboratories, USA  
  8.2 Campbell Soup Company, USA  
  8.3 The Coca-Cola Company, USA  
  8.4 General Mills, Inc., USA  
  8.5 H.J. Heinz Company, USA  
  8.6 Hain Food Group Inc., USA  
  8.7 Kellogg Company, USA  
  8.8 Land OíLakes, USA  
  8.9 Nantucket Allserve, Inc., USA  
  8.10 Ocean Spray Cranberries, Inc., USA  
  8.11 PepsiCo/Tropicana, USA  
  8.12 Philip Morris Companies,  
  8.13 The Proctor & Gamble Company, USA  
  8.14 South Beach Beverage Company, USA  

9 Appendix  
  9.1 Patents

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