Marketing Resource Management (MRM) Market

Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025

Report Code: TC 3396 Apr, 2020, by marketsandmarkets.com

[163 Pages Report] MarketsandMarkets estimates the global marketing resource management market size to grow from USD 2.9 billion in 2020 to USD 5.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Factors driving the market growth are benefits of modular suites with interconnected solutions and third-party integrations, need for ensuring brand and regulatory compliance, and the need for reducing cycle time projections through content deduplication and distribution.

Marketing Resource Management Market

Solutions segment to hold a larger market size during the forecast period

The marketing resource management market by component covers, solutions and services. The solutions segment is estimated to hold a larger market size during the forecast period. This is because marketing resource management solutions address critical business issues related to the management of marketing budgets, marketing calendars, and digital assets. marketing resource management solution enables companies to create, update, and maintain content to optimize content sharing and collaboration and publishing, ensure faster TTM, increase brand awareness, drive online traffic and sales, and enhance customer experience and satisfaction.

On-premises segment to hold a larger market size during the forecast period in the marketing resource management market

The adoption of the on-premises marketing resource management solution is high due to associated benefits of configuration and multiple customization options and less vendor dependency. Furthermore, on-premises deployment of marketing resource management solutions empowers organizations by giving them the ownership of their data; and flexibility to integrate marketing resource management solutions with their existing business applications within existing IT environments, which further adds to the adoption of on-premise deployment model for the deployment of marketing resource management solutions.

Large enterprises to hold a majority of the market share during the forecast period

The adoption of marketing resource management solutions among large enterprises is high due to growing assimilation of advanced technologies, extensive product portfolio, a large number of resources and complex workflows contributes to the adoption of marketing resource management solutions among large enterprises Furthermore, AI-enabled real-time digital experience management and content collaboration capabilities resulting in high RoI is another factor for the high adoption of marketing resource management solutions among the large enterprises.

Marketing Resource Management Market

North America to account for the largest market size during the forecast period

The global marketing resource management market by region covers 5 major geographic regions, namely, North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. North America is expected to account for the largest market size during the forecast period due to the presence of a large number of marketing resource management vendors and increasing adoption of advanced technologies to reduce manual tasks and streamline workflows among North American enterprises.

Key Market Players

The major players in the marketing resource management market are SAP (Germany), SAS (US), Aprimo (US), BrandMaker (Germany), Workfront (US), HCL Technologies (India), Oracle (US), Percolate (US), Allocadia (Canada), Adobe (US), Infor (US), Northplains (Canada), Broadridge (US), Sitecore (US), Contentserv (Switzerland), Bynder (US), censhare (Germany), MarcomCentral (US), Elateral (UK), Capital ID (Netherlands), Wedia (France), NewsCred (US),  inMotionNow (US), and Simple (Australia).

The study includes an in-depth competitive analysis of key players in the marketing resource management market with their company profiles, recent developments, and key market strategies.

Scope of the report

Report Metric

Details

Market size available for years

2018–2025

Base year considered

2019

Forecast period

2020–2025

Forecast units

Value (USD)

Segments covered

Component, Deployment Type, Organization Size, Industry Vertical, and Region

Geographies covered

North America, APAC, Europe, MEA, and Latin America

Companies covered

SAP (Germany), SAS (US), Aprimo (US), BrandMaker (Germany), Workfront (US), HCL Technologies (India), Oracle (US), Percolate (US), Allocadia (Canada), Adobe (US), Infor (US), Northplains (Canada), Broadridge (US), Sitecore (US), Contentserv (Switzerland), Bynder (US), censhare (Germany), MarcomCentral (US), Elateral (UK), Capital ID (Netherlands), Wedia (France), NewsCred (US),  inMotionNow (US), and Simple (Australia)

This research report categorizes the marketing resource management market based on component, deployment type, organization size, industry vertical, and region.

Based on the component:

  • Solutions
    • Planning and Spend Management
    • Asset Management
    • Channel Marketing Management
    • Performance Management
  • Services
    • Consulting and Implementation
    • Training, Support, and Maintenance

Based on deployment type:

  • On-premises
  • Cloud

Based on organization size

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Based on industry vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Consumer Goods and Retail
  • Manufacturing
  • Information Technology (IT) and ITeS (Information Technology Enabled Services)
  • Telecommunications
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Travel and Hospitality
  • Education
  • Energy and Utilities
  • Others (Mining and Construction)

Based on the Region:

  • North America
    • United States (US)
    • Canada
  • Europe
    • United Kingdom (UK)
    • Rest of Europe
  • APAC
    • India
    • Rest of APAC
  • MEA
    • Saudi Arabia
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of Latin America

Key questions addressed by the report:

  • Where would all these developments take the industry in the mid to long term?
  • What are the upcoming industry solutions for the marketing resource management market?
  • Which are the major factors expected to drive the market?
  • Which industry vertical would gain the largest market share in the market?
  • Which region would offer high growth for vendors in the market?

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 17)
    1.1 OBJECTIVES OF THE STUDY
    1.2 MARKET DEFINITION
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 MARKET SCOPE
           1.3.1 MARKET SEGMENTATION
           1.3.2 YEARS CONSIDERED FOR THE STUDY
    1.4 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 20)
    2.1 RESEARCH DATA
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary profiles
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
    2.3 MARKETING RESOURCE MANAGEMENT MARKET SIZE ESTIMATION
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
    2.4 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
    2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS
           2.5.1 ASSUMPTIONS FOR THE STUDY
           2.5.2 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 29)

4 PREMIUM INSIGHTS (Page No. - 32)
    4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MARKET
    4.2 GLOBAL MARKET, BY INDUSTRY VERTICAL
    4.3 MARKETING RESOURCE MANAGEMENT MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 34)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 Benefits of modular suites with interconnected solutions and third-party integrations
                    5.2.1.2 Growing need for ensuring brand and regulatory compliance
                    5.2.1.3 Indispensable requirements for reducing the cycle time projections through content deduplication and distribution
           5.2.2 RESTRAINTS
                    5.2.2.1 Upfront cost associated with new systems
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Scope of expansion for emerging market players due to divestiture of a few major marketing resource management businesses
                    5.2.3.2 Emerging technology solutions driven by artificial intelligence and machine learning to deliver sustainable omnichannel experience
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of trust on new marketing technologies
                    5.2.4.2 Dilemma of choosing the right and comprehensive platform
    5.3 INDUSTRY TRENDS
           5.3.1 CASE 1: IMPROVING MARKETING BUDGET UTILIZATION THROUGH MONITORING OF MARKETING SPEND AND IDENTIFICATION OF RESOURCE WASTAGE
           5.3.2 CASE 2: ELIMINATING DUPLICATE SYSTEMS TO REDUCE COST AND CYCLE TIME PROJECTIONS AND INCREASE DIRECT MARKETING OUTPUT
           5.3.3 CASE 3: ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS GEOGRAPHIES TO IMPROVE MARKETING PERFORMANCE

6 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT (Page No. - 41)
    6.1 INTRODUCTION
    6.2 SOLUTIONS
           6.2.1 SOLUTIONS: MARKET DRIVERS
           6.2.2 PLANNING AND BUDGETING MANAGEMENT
           6.2.3 ASSET MANAGEMENT
           6.2.4 CHANNEL MARKETING MANAGEMENT
           6.2.5 PERFORMANCE MANAGEMENT
    6.3 SERVICES
           6.3.1 SERVICES: MARKET DRIVERS
           6.3.2 CONSULTING AND IMPLEMENTATION
           6.3.3 TRAINING, SUPPORT, AND MAINTENANCE

7 MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 52)
    7.1 INTRODUCTION
    7.2 LARGE ENTERPRISES
           7.2.1 LARGE ENTERPRISES: MARKET DRIVERS
    7.3 SMALL AND MEDIUM-SIZED ENTERPRISES
           7.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS

8 MARKET, BY DEPLOYMENT TYPE (Page No. - 57)
    8.1 INTRODUCTION
    8.2 ON PREMISES
           8.2.1 ON-PREMISES: MARKET DRIVERS
    8.3 CLOUD
           8.3.1 CLOUD: MARKET DRIVERS

9 MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL (Page No. - 62)
    9.1 INTRODUCTION
    9.2 BANKING, FINANCIAL SERVICES AND INSURANCE
           9.2.1 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET DRIVERS
    9.3 CONSUMER GOODS AND RETAIL
           9.3.1 CONSUMER GOODS AND RETAIL: MARKET DRIVERS
    9.4 MANUFACTURING
           9.4.1 MANUFACTURING: MARKET DRIVERS
    9.5 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES
           9.5.1 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKET DRIVER
    9.6 TELECOMMUNICATIONS
           9.6.1 TELECOMMUNICATIONS: MARKET DRIVERS
    9.7 HEALTHCARE AND LIFE SCIENCES
           9.7.1 HEALTHCARE AND LIFE SCIENCES: MARKET DRIVERS
    9.8 MEDIA AND ENTERTAINMENT
           9.8.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
    9.9 TRAVEL AND HOSPITALITY
           9.9.1 TRAVEL AND HOSPITALITY: MARKET DRIVERS
    9.10 EDUCATION
           9.10.1 SERVICES: MARKET DRIVERS
    9.11 ENERGY AND UTILITIES
           9.11.1 ENERGY AND UTILITIES: MARKET DRIVERS
    9.12 OTHERS

10 MARKETING RESOURCE MANAGEMENT MARKET, BY REGION (Page No. - 78)
     10.1 INTRODUCTION
     10.2 NORTH AMERICA
             10.2.1 NORTH AMERICA: MARKET DRIVERS
             10.2.2 UNITED STATES
             10.2.3 CANADA
     10.3 EUROPE
             10.3.1 EUROPE: MARKET DRIVERS
             10.3.2 UNITED KINGDOM
             10.3.3 REST OF EUROPE
     10.4 ASIA PACIFIC
             10.4.1 ASIA PACIFIC: MARKET DRIVERS
             10.4.2 INDIA
             10.4.3 REST OF ASIA PACIFIC
     10.5 MIDDLE EAST AND AFRICA
             10.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
             10.5.2 SAUDI ARABIA
             10.5.3 REST OF MIDDLE EAST AND AFRICA
     10.6 LATIN AMERICA
             10.6.1 LATIN AMERICA: MARKET DRIVERS
             10.6.2 BRAZIL
             10.6.3 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE (Page No. - 107)
     11.1 INTRODUCTION
     11.2 COMPETITIVE SCENARIO
             11.2.1 NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS
             11.2.2 PARTNERSHIPS AND AGREEMENTS
             11.2.3 ACQUISITIONS
     11.3 COMPETITIVE LEADERSHIP MAPPING
             11.3.1 VISIONARY LEADERS
             11.3.2 DYNAMIC DIFFERENTIATORS
             11.3.3 INNOVATORS
             11.3.4 EMERGING COMPANIES

12 COMPANY PROFILES (Page No. - 114)
     12.1 INTRODUCTION
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, )*
     12.2 SAP
     12.3 SAS
     12.4 APRIMO
     12.5 BRANDMAKER
     12.6 WORKFRONT
     12.7 HCL TECHNOLOGIES
     12.8 ORACLE
     12.9 ALLOCADIA
     12.10 PERCOLATE
     12.11 ADOBE
     12.12 INFOR
     12.13 NORTHPLAINS
     12.14 BROADRIDGE
     12.15 SITECORE
     12.16 CONTENTSERV
     12.17 BYNDER
     12.18 CENSHARE
     12.19 MARCOMCENTRAL
     12.20 ELATERAL
     12.21 CAPITAL ID
     12.22 WEDIA
     12.23 NEWSCRED
     12.24 INMOTIONNOW
     12.25 SIMPLE
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, might not be captured in case of unlisted companies.
     12.26 RIGHT TO WIN

13 APPENDIX (Page No. - 156)
     13.1 DISCUSSION GUIDE
     13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     13.3 AVAILABLE CUSTOMIZATIONS
     13.4 RELATED REPORTS
     13.5 AUTHOR DETAILS


LIST OF TABLES (100 Tables)

TABLE 1 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 2 MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 3 PLANNING AND BUDGET MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 4 NORTH AMERICA: PLANNING AND BUDGET MANAGEMENT, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 5 ASSET MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 6 NORTH AMERICA: ASSET MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 7 CHANNEL MARKETING MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 8 NORTH AMERICA: CHANNEL MARKETING MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 9 PERFORMANCE MANAGEMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 10 NORTH AMERICA: PERFORMANCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 11 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 12 CONSULTING AND IMPLEMENTATION: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 13 NORTH AMERICA: CONSULTING AND IMPLEMENTATION MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 14 TRAINING, SUPPORT, AND MAINTENANCE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 15 NORTH AMERICA: TRAINING, SUPPORT, AND MAINTENANCE MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 16 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 17 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 18 NORTH AMERICA LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 19 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 20 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 21 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 22 ON-PREMISES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 23 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 24 CLOUD: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 25 NORTH AMERICA: CLOUD MARKET SIZE: BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 26 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 27 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 28 NORTH AMERICA: BANKING, FINANCIAL SERVICES AND INSURANCE MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 29 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 30 NORTH AMERICA: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 31 MANUFACTURING: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 32 NORTH AMERICA: MANUFACTURING MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 33 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 34 NORTH AMERICA: INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 35 TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 36 NORTH AMERICA: TELECOMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 37 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 38 NORTH AMERICA: HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 39 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 40 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 41 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 42 NORTH AMERICA: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 43 EDUCATION: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 44 NORTH AMERICA: EDUCATION MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 45 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 46 NORTH AMERICA: ENERGY AND UTILITIES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 47 OTHERS: MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 48 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 49 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 50 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 51 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 52 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 53 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 54 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 55 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 56 NORTH AMERICA: MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION)
TABLE 57 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 58 UNITED STATES: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 59 UNITED STATES: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 60 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 61 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 62 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 63 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 64 CANADA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 65 CANADA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 66 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 67 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 68 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 69 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 70 EUROPE: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 71 EUROPE: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 72 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 73 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 74 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 75 EUROPE: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 76 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 77 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 78 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 79 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 80 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 81 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 82 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 83 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 84 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 85 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 86 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 87 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 88 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 89 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 90 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 91 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 92 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 93 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 94 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 95 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 96 LATIN AMERICA: MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION)
TABLE 97 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2020
TABLE 98 PARTNERSHIPS AND AGREEMENTS, 2019–2020
TABLE 99 ACQUISITIONS, 2020
TABLE 100 EVALUATION CRITERIA

LIST OF FIGURES (34 Figures)

FIGURE 1 GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: RESEARCH DESIGN
FIGURE 2 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: REVENUE GENERATION FROM MARKETING RESOURCE MANAGEMENT SOLUTIONS AND SERVICES VENDORS
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: ILLUSTRATIVE EXAMPLE OF ORACLE (2019)
FIGURE 5 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
FIGURE 6 MARKETING RESOURCE MANAGEMENT MARKET SNAPSHOT, BY COMPONENT (2020)
FIGURE 7 MARKET SNAPSHOT, BY DEPLOYMENT TYPE (2020)
FIGURE 8 MARKET SNAPSHOT, BY ORGANIZATION SIZE (2020)
FIGURE 9 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2020
FIGURE 10 NEED TO IMPROVE MARKETING OPERATIONS THROUGH PROPER MANAGEMENT OF MARKETING RESOURCES IN REAL TIME TO DRIVE THE GROWTH OF THE MARKETING RESOURCE MANAGEMENT MARKET
FIGURE 11 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO ACCOUNT FOR THE HIGHEST MARKET SHARES DURING THE FORECAST PERIOD
FIGURE 12 MARKETING RESOURCE MANAGEMENT MARKET IN INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 13 MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 14 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 15 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 16 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 17 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 18 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 19 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 22 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE MARKETING RESOURCE MANAGEMENT MARKET, 2018–2020
FIGURE 23 MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2020
FIGURE 24 SAP: COMPANY SNAPSHOT
FIGURE 25 SAP: SWOT ANALYSIS
FIGURE 26 SAS: COMPANY SNAPSHOT
FIGURE 27 SAS: SWOT ANALYSIS
FIGURE 28 APRIMO: SWOT ANALYSIS
FIGURE 29 BRANDMAKER: SWOT ANALYSIS
FIGURE 30 WORKFRONT: SWOT ANALYSIS
FIGURE 31 HCL TECHNOLOGIES: COMPANY SNAPSHOT
FIGURE 32 ORACLE: COMPANY SNAPSHOT
FIGURE 33 ADOBE: COMPANY SNAPSHOT
FIGURE 34 INFOR: COMPANY SNAPSHOT

The study involved four major activities in estimating the current size of the global Marketing Resource Management (MRM) market. An exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total marketing resource management market size. After that, the market breakup and data triangulation techniques were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources, such as Bloomberg and BusinessWeek, have been referred for, to identify and collect information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers; and journals, such as American Marketing Association (AMA) Marketing Journals and articles from recognized authors, directories, and databases.

Primary Research

Various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), communication directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the marketing resource management market along with the associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. Following is the breakup of primary respondents,

Marketing Resource Management Market

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Market Size Estimation

For making market estimates and forecasting the marketing resource management market, and other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global market using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the marketing resource management market have been identified through extensive secondary research.
  • The market size, in terms of value, has been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the marketing resource management market by component (solutions and services), deployment type, organization size, industry vertical, and region
  • To provide detailed information about major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To analyze the market with respect to individual growth trends, prospects, and contributions to the market
  • To forecast the market size of 5 main regions, namely, North America, Europe, Asia Pacific (APAC), MEA and Latin America
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the market
  • To profile the key players in the market and comprehensively analyze their core competencies in each subsegment
  • To analyze the competitive developments, such as new product launches and product enhancements, partnerships, collaborations, and acquisitions

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players up to 5
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Report Code
TC 3396
Published ON
Apr, 2020
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