Automotive Seats Market

Automotive Seats Market by Type & Technology(Heated-Powered, Heated-Ventilated, Heated-Memory, Heated-Ventilated-Memory, Heated-Ventilated-Memory-Massage), Trim & Frame Material, Component, Vehicle(ICE, Electric, OHV, ATV) - Global Forecast to 2030

Report Code: AT 3710 Mar, 2022, by marketsandmarkets.com

[303 Pages Report] The automotive seats market is projected to grow from USD 51.5 billion in 2021 to USD 68.4 billion by 2030, at a CAGR of 3.2% during the forecast period. Growing demand for premium vehicles, rising adoption of powered seats in mid-segment cars & SUVs and increasing demand for aftermarket seating solutions are riving the automotive seats market. Asia Oceania and Americas remain top regional markets for this product.

Automotive Seat Market

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Pandemic Impact on Market

The most likely scenario takes into consideration the current impact of COVID-19 on the automotive seats market wherein global vehicle sales are impacted during lockdowns. Even after the lockdowns are completely lifted, owing to challenges related to the supply chain, availability of labor, and precautionary guidelines from the governments, production is not likely to resume to 100%. In this scenario, the COVID-19 outbreak is expected to have a moderate impact on the automotive seats market. Major vehicle manufacturing countries such as China, Japan, Germany, and the UK have been severely impacted by the pandemic. Owing to the pandemic, the automotive seats market witnessed a decline in demand in 2020. However, to boost the sales of vehicles, the introduction of new safety features has been observed. For instance, Geely Motors in China has introduced an N95-certified Intelligent Air Purification System, which prevents bacteria and viruses from entering the car. Jaguar Land Rover (JLR) is working on special ultraviolet (UV-C) light sanitization units as part of future HVAC systems to kill germs, bacteria, and viruses. Production and sales resumed from the third quarter of 2021, with many countries opening their manufacturing and construction facilities at this time. This would lead to a slow and steady recovery in the production of vehicles, in turn, resulting in the growth in demand for automotive seats.

Market Dynamics

DRIVER: Rising adoption of powered seats in mid-segment cars & SUVs

A drastic shift in preference for bigger cars has almost doubled the share of SUVs over the years. According to IEA, the number of SUVs on the world’s roads increased by more than 35 million in the year 2021. Almost half of all cars sold in the US and one-third of the cars sold in Europe are SUVs. Compared to western countries, India’s SUV sales are currently lower. However, OEMs are launching compact SUVs in a mid-price range, which is attracting buyers. Thus, the Indian market is inclining toward compact SUVs as they are more economical compared to full-size SUVs.

SUVs have a variety of seat combinations. For instance, full-size SUVs usually have a first and second row with bucket seats and a last/third row as a 60/40 split bench/bucket. Compact SUVs have first row seats as bucket seats and second-row seats as bench or bucket (may or may not be split). In terms of technology, seats of full-size SUVs can be powered, heated, and ventilated and could also use leather for seats. With the growing demand for SUVs across the globe, the demand for powered and ventilated/heated seats is also increasing.

RESTRAINT: High cost of advanced modular seats compared to conventional seats

Modular seats such as powered, heated, ventilated, massage, and climate-controlled seats, offer better comfort and convenience as compared to conventional seats. However, due to their high cost, their penetration is limited to high-end cars. Powered, heated, and ventilated applications are now getting commercialized and are being used in most mid-end SUVs, while massage seats are mostly offered in high-end models by OEMs. For instance, automotive OEMs such as Mercedes-Benz, BMW, Jaguar, and Cadillac offer massage seats for front passengers. Most medium and premium passenger car models in developed regions offer memory seats as a standard feature in top-end variants.

Standard seats are usually offered in the A, B, and C segments: small and economy cars. The demand for heated seats is higher in the developed countries of North America and Europe; these seats are offered in most D, E, and F models. Ventilated seats are offered in some premium vehicle segments such as E, F, SUV-D, and SUV E; they are provided for rear seats as well. Massage seats have a limited market and are offered in high-end models by Mercedes-Benz, BMW, and Jaguar, among others. Most medium and premium passenger car models in developed regions offer memory seats as a standard feature in top-end variants. Mercedes-Benz, Audi A8, Porsche, and BMW feature memory seats for the driver. However, the major share of the market is held by the economy segment, especially in developing countries. This might adversely affect the growth of the market for modular seats.

OPPORTUNITY: Growing focus on autonomous cars and increasing preference for ride sharing

The automotive industry is increasing its focus on the development of advanced driver assistance technologies, with the goal of developing and introducing a fully automated driving experience. There has also been an increase in consumer preference for mobility-on-demand services, such as car and ride-sharing. As per a survey conducted by Victoria Transport Policy Institute (VTPI), >70% of fully autonomous cars would be used for ride-sharing, and only 30% of these are likely to be privately owned.

As L4 & L5 autonomous cars would require minimal or no driver intervention, the steering wheel will be replaced by other passenger-centric interiors. With increasing preference for car-sharing, the durability of seats will be most important. With different people commuting in the same car at the same time, privacy will be crucial. Therefore, independent listening zones or noise-canceling systems using speakers attached to each headrest, or multizone climate control will be used. Seats will need to be comfortable and offer safety as well as the latest technological features. This will push seat manufacturers to innovate or acquire new and compelling products that capitalize upon new technologies in response to OEM and consumer preferences. For instance, Adient recently introduced the A118 Concept, which focuses on urban, electrically powered, and autonomously driven cars. This concept presents solutions for four key usage scenarios for autonomous vehicles, namely, Lounge, Communication, Cargo, and Baby Plus. In 2019, Lear Corporation acquired Israel-based EXO Technologies, a leading developer of differentiated GPS technology that provides high-accuracy positioning solutions for autonomous and connected vehicle applications. Since 2016, Hyundai Transys has been developing seats for autonomous cars. These seats are available in 5 modes: Easy Access, Autonomous, Communication, Relax, and Cargo. Each mode offers different positions, made possible by forward-backward tracking on the floor, a 180-degree swivel base, as well as a lighter and slimmer seat that improved space usage.

CHALLENGE: Challenges faced by textile & seat trim material suppliers

Trim material and textiles are used extensively in automotive interiors and have the potential to expand beyond the current applications. Automotive textiles use polyester-based polyamide, rayons, and polypropylenes to make polyester fabrics. Alternative materials such as non-woven polyesters are also being considered as an alternative of foam to laminate composites in body cloth and interiors of vehicles. Such products enhance seat comfort and provide overall seat weight reduction. Consumers are very familiar with the textiles and trim materials they physically come in contact with, specifically the seat upholstery or body cloth, headliners, and fabrics used throughout the interior of the vehicle. According to the Journal of Textile & Apparel, in North America, around 13 million vehicles were produced in the year 2020, using approx. 6 yards of textiles per interior seat which translates to 75 million liner yards annually. Nearly two-thirds of the automobile textiles are for interior trim, i.e. seat covers, carpets, roofs, and door liners. The rest is utilized to reinforce tires., hoses, safety belts, airbags, etc. According to Automotive World magazine insights, the textiles used to upholster a typical vehicle interior weigh around 30kg (65lbs), with seat covers alone accounting for more than 5kg. The demand for polyester fabrics in seat trim material is expected to grow in the future. This growing need for textiles and trim materials is creating a competitive scenario for material suppliers.

Additionally, OEMs and Tier-1 suppliers keep on bringing new seat designs in the market to satisfy customer demand. These new shapes may require new and advanced trim materials and methods for building the seat assembly. Hence, the trim material suppliers are always on their toes to meet the demands from OEMs and seat suppliers.

Asia Oceania is estimated to be the largest market in 2021

The market growth in Asia Oceania countries such as China, Japan, and India can be attributed to the increasing demand for vehicles. Due to the increased vehicle production and sales, China is estimated to be the fastest-growing market for automotive seats in this region. The demand for powered and heated seats is expected to grow in this region, owing to the increasing demand for mid and high-end SUVs.

Automotive Seat Market by Region

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Key Market Players

The automotive Seats market is lead by established seat manufacturers such as Adient plc(US), Lear Corporation(US), Faurecia(France), Toyota Boshoku Corporation(Japan), and Magna International Inc.(Canada). These companies adopted several strategies to gain traction in the market. New product development, partnership and joint venture strategy have been the most dominating strategy adopted by major players from 2018 to 2021, which helped them to innovate on their offerings and broaden their customer base.

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Scope of the Report

Report Metric

Details

Market size available for years

2017–2030

Base year considered

2020

Forecast period

2021–2030

Forecast units

Volume (Units) and Value (USD Million)

Segments covered

Automotive seats market By technology, By seat type, By component, By vehicle type, By material, By off-highway vehicle, By Electric & Hybrid Vehicle, By ATV seats market, By region.

Geographies covered

Asia Oceania, Americas, Europe, and Middle & South Africa

Companies covered

Adient plc.(US), Lear corporation(US), Faurecia(France), Toyota Boshoku Corporation(Japan) and Magna International Inc.(Canada)

Along with the given market data, MarketsandMarkets offers customizations in accordance with the company’s specific needs

The study segments the Automotive Seats Market

By Technology

  • Heated Seat/
  • Heated & Powered Seat
  • Powered, Heated & Memory Seat
  • Powered Seat
  • Standard Seat
  • Powered, Heated & Ventilated Seat
  • Powered, Heated, Ventilated & Memory Seats
  • Powered, Heated, Ventilated, Memory & Massage Seats

By Trim Material

  • Genuine Leather
  • Synthetic Leather
  • Fabrics
    • Polyester Woven Fabric 
    • Woven Velour Fabric
    • Other Fabrics
  • Polyurathane Foam

By Component

  • Armrest
  • Pneumatic System
  • Seat Belt
  • Seat Frame And Structure
  • Seat Headrest
  • Seat Height Adjuster
  • Seat Recliners
  • Seat Track
  • Side/Curtain Airbags

By Vehicle Type

  • Passenger Car
    • Sedan
    • Hatchback
    • Suv/Muv
  • Light Commercial Vehicles
  • Heavy Trucks
  • Bus

    By Electric & Hybrid Vehicle

    • Battery Electric Vehicles
    • Plug-In Hybrid Electric Vehicles
    • Fuel Cell Electric Vehicles

    By Seat Type

    • Bucket Seat
    • Split Bench

    By Region

    • Asia Oceania
    • Americas
    • Europe
    • Middle East And South Africa

    By Material

    • Steel
    • Aluminum
    • Carbon-Amide-Metal

    By Off-Highway Vehicle Type

    • Construction/Mining Equipment
    • Agriculture Tractors

    By Atv Seating Capacity

    • One-Seater
    • Two-Seater

    Recent Developments

    • Adient plc. In September 2021, started integrating Cardyon, a chemical made using Covestro’s CO2 technology, as a sustainable feedstock to produce foam. This supply chain-related sustainability milestone helps to further reduce Adient’s scope 3 emissions as calculated by the Greenhouse Gas protocol
    • In May 2021, Toyota Boshoku introduced a cabin space that provides multimodal stimulus of the senses during autonomous driving to revitalize its occupants with a short nap and awaken them comfortably.
    • In August 2020, Lear corporation introduced its new solution in intelligent seating, INTU Thermal Comfort with ClimateSense technology, developed in collaboration with Gentherm. It aims to create an ideal personal climate through its intelligent software, using ambient cabin conditions to provide optimized comfort.

    Frequently Asked Questions (FAQ):

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    TABLE OF CONTENTS

    1 INTRODUCTION (Page No. - 27)
        1.1 OBJECTIVES
        1.2 MARKET DEFINITION
        1.3 INCLUSIONS & EXCLUSIONS
        1.4 MARKET SCOPE
              FIGURE 1 MARKET SEGMENTATION: AUTOMOTIVE SEATS MARKET
        1.5 SUMMARY OF CHANGES
        1.6 LIMITATIONS
        1.7 STAKEHOLDERS

    2 RESEARCH METHODOLOGY (Page No. - 32)
        2.1 RESEARCH DATA
              FIGURE 2 RESEARCH DESIGN
              FIGURE 3 RESEARCH METHODOLOGY MODEL
        2.2 SECONDARY DATA
               2.2.1 KEY SECONDARY SOURCES FOR VEHICLE PRODUCTION
               2.2.2 KEY SECONDARY SOURCES FOR MARKET SIZING
               2.2.3 KEY DATA FROM SECONDARY SOURCES
        2.3 PRIMARY DATA
              FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS
               2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS
               2.3.2 PRIMARY PARTICIPANTS
        2.4 MARKET SIZE ESTIMATION
               2.4.1 BOTTOM-UP APPROACH - BY REGION, VEHICLE TYPE, TECHNOLOGY, AND SEAT TYPE
                        FIGURE 5 BOTTOM-UP APPROACH: AUTOMOTIVE SEATS MARKET, BY REGION, VEHICLE TYPE, TECHNOLOGY, AND SEAT TYPE
               2.4.2 TOP-DOWN APPROACH - BY COMPONENT, TRIM MATERIAL, AND MATERIAL
                        FIGURE 6 TOP-DOWN APPROACH: AUTOMOTIVE SEATS MARKET, BY COMPONENT
                        FIGURE 7 TOP-DOWN APPROACH: AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL
                        FIGURE 8 TOP-DOWN APPROACH: AUTOMOTIVE SEATS MARKET, BY MATERIAL
        2.5 FACTOR ANALYSIS
        2.6 MARKET BREAKDOWN AND DATA TRIANGULATION
              FIGURE 9 DATA TRIANGULATION
        2.7 ASSUMPTIONS & RISK ASSESSMENT
              TABLE 1 ASSUMPTIONS & RISK ASSESSMENT
        2.8 RESEARCH LIMITATIONS

    3 EXECUTIVE SUMMARY (Page No. - 46)
        3.1 PRE- & POST-COVID-19 SCENARIO
              FIGURE 10 PRE- & POST-COVID-19 SCENARIO: AUTOMOTIVE SEATS MARKET, 2018–2030 (USD MILLION)
              TABLE 2 AUTOMOTIVE SEATS MARKET: PRE- VS. POST-COVID-19 SCENARIO, 2018–2021 (USD MILLION)
              TABLE 3 AUTOMOTIVE SEATS MARKET: PRE- VS. POST-COVID-19 SCENARIO, 2022–2030 (USD MILLION)
        3.2 REPORT SUMMARY
              FIGURE 11 AUTOMOTIVE SEATS MARKET, BY REGION, 2021 VS. 2030 (USD MILLION)

    4 PREMIUM INSIGHTS (Page No. - 51)
        4.1 ATTRACTIVE OPPORTUNITIES IN AUTOMOTIVE SEATS MARKET
              FIGURE 12 CUSTOMER INCLINATION TOWARD COMFORT & LUXURY FEATURES TO DRIVE AUTOMOTIVE SEATS MARKET
        4.2 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE
              FIGURE 13 BUCKET SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2021 (USD MILLION)
        4.3 AUTOMOTIVE SEATS MARKET, BY MATERIAL
              FIGURE 14 CARBON-AMIDE-METAL SEGMENT PROJECTED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
        4.4 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL
              FIGURE 15 SYNTHETIC LEATHER SEGMENT LED AUTOMOTIVE SEATS MARKET 2021 (USD MILLION)
        4.5 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY
              FIGURE 16 STANDARD SEGMENT TO LEAD AUTOMOTIVE SEATS MARKET DURING FORECAST PERIOD (‘000 UNITS)
        4.6 AUTOMOTIVE SEATS MARKET, BY COMPONENT
              FIGURE 17 SIDE/CURTAIN AIRBAG SEGMENT ESTIMATED TO LEAD AUTOMOTIVE SEATS MARKET DURING FORECAST PERIOD (USD MILLION)
        4.7 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE
              FIGURE 18 PASSENGER CAR SEGMENT ESTIMATED TO LEAD AUTOMOTIVE SEATS MARKET DURING FORECAST PERIOD (USD BILLION)
        4.8 AUTOMOTIVE SEATS MARKET, BY EV TYPE
              FIGURE 19 BEV SEGMENT ESTIMATED TO LEAD AUTOMOTIVE SEATS MARKET DURING FORECAST PERIOD (‘000 UNIT)
        4.9 AUTOMOTIVE SEATS MARKET, BY REGION
              FIGURE 20 ASIA OCEANIA ACCOUNTED FOR LARGEST SHARE OF AUTOMOTIVE SEATS MARKET IN 2021
        4.10 AUTOMOTIVE SEATS MARKET, BY OFF-HIGHWAY VEHICLE
               FIGURE 21 AGRICULTURAL TRACTOR SEGMENT ESTIMATED TO LEAD AUTOMOTIVE SEATS MARKET DURING FORECAST PERIOD
        4.11 AUTOMOTIVE SEATS MARKET, BY ATV SEATING CAPACITY

    5 MARKET OVERVIEW (Page No. - 57)
        5.1 INTRODUCTION
        5.2 MARKET DYNAMICS
              FIGURE 22 AUTOMOTIVE SEATS: MARKET DYNAMICS
               5.2.1 DRIVERS
                        5.2.1.1 Growing demand for premium vehicles
                                    FIGURE 23 GLOBAL PREMIUM PASSENGER CAR PRODUCTION, 2018-2021(MILLION UNITS)
                                    TABLE 4 KEY OEMS PREMIUM CARS SALES, 2020 (UNITS)
                                    TABLE 5 MODELS WITH GENUINE LEATHER SEATS, 2020
                        5.2.1.2 Rising adoption of powered seats in mid-segment cars & SUVs
                                    FIGURE 24 NEW REGISTRATIONS OF SUVS, BY KEY COUNTRY/REGION, 2018-2021 (MILLION UNITS)
                        5.2.1.3 Increasing demand for aftermarket seating solutions
               5.2.2 RESTRAINTS
                        5.2.2.1 High cost of advanced modular seats compared to conventional seats
                                    TABLE 6 AVERAGE COST OF SEATS, BY TECHNOLOGY, 2020 (USD)
               5.2.3 OPPORTUNITIES
                        5.2.3.1 Growing focus on autonomous cars and increasing preference for ride sharing 63
                        5.2.3.2 Increasing demand for lightweight seating materials in electric vehicles
                        5.2.3.3 New anti-microbial seating solutions
               5.2.4 CHALLENGES
                        5.2.4.1 Challenges faced by textile & seat trim material suppliers
        5.3 AUTOMOTIVE SEATS MARKET SCENARIO
              FIGURE 25 AUTOMOTIVE SEATS MARKET SCENARIO, 2018–2030 (USD MILLION)
               5.3.1 MOST LIKELY SCENARIO
                        TABLE 7 MOST LIKELY SCENARIO: AUTOMOTIVE SEATS MARKET, BY REGION, 2018–2021 (USD MILLION)
                        TABLE 8 MOST LIKELY SCENARIO: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
               5.3.2 LOW COVID-19 IMPACT SCENARIO
                        TABLE 9 LOW IMPACT SCENARIO: AUTOMOTIVE SEATS MARKET, BY REGION, 2018–2021 (USD MILLION)
                        TABLE 10 LOW IMPACT SCENARIO: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
               5.3.3 HIGH COVID-19 IMPACT SCENARIO
                        TABLE 11 HIGH IMPACT SCENARIO: AUTOMOTIVE SEATS MARKET, BY REGION, 2018–2021 (USD MILLION)
                        TABLE 12 HIGH IMPACT SCENARIO: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
        5.4 PORTER’S FIVE FORCES
               5.4.1 AUTOMOTIVE SEATS MARKET
                        FIGURE 26 PORTER’S FIVE FORCES ANALYSIS: AUTOMOTIVE SEATS MARKET
                        TABLE 13 PORTER’S FIVE FORCES ANALYSIS
                        5.4.1.1 Intensity of competitive rivalry
                        5.4.1.2 Threat of new entrants
                        5.4.1.3 Threat of substitutes
                        5.4.1.4 Bargaining power of suppliers
                        5.4.1.5 Bargaining power of buyers
        5.5 SUPPLY CHAIN
              FIGURE 27 AUTOMOTIVE SEATS MARKET: SUPPLY CHAIN ANALYSIS
        5.6 ECOSYSTEM
              FIGURE 28 AUTOMOTIVE SEATS MARKET ECOSYSTEM
        5.7 TRENDS/DISRUPTIONS IMPACTING SEATS MARKET
              FIGURE 29 AUTONOMOUS CAR AND RIDE-SHARING PRESENT NEW REVENUE SHIFT FOR AUTOMOTIVE SEAT MANUFACTURERS
        5.8 AVERAGE SELLING PRICE ANALYSIS OF AUTOMOTIVE SEATS, BY REGION & TYPE
              TABLE 14 AUTOMOTIVE SEATS: AVERAGE PRICE ANALYSIS, 2021 (USD)
        5.9 AVERAGE SELLING PRICE ANALYSIS OF AUTOMOTIVE SEATS, BY TRIM MATERIAL
              TABLE 15 AUTOMOTIVE SEATS, BY TRIM MATERIAL: AVERAGE PRICE ANALYSIS, 2021 (USD/ METER)
        5.10 AVERAGE SELLING PRICE ANALYSIS OF AUTOMOTIVE SEATS, BY SEAT FRAME MATERIAL
               TABLE 16 AUTOMOTIVE SEATS, BY SEAT FRAME MATERIAL: AVERAGE PRICE ANALYSIS, 2021 (USD/ METRIC TON)
        5.11 TRADE ANALYSIS
               TABLE 17 CAR SEAT IMPORTS, SELECT COUNTRIES, 2020-2021 (USD)
        5.12 PATENT ANALYSIS
               TABLE 18 INNOVATION & PATENT REGISTRATIONS, 2018-2021
        5.13 CASE STUDY ANALYSIS
               5.13.1 CASE STUDY1
               5.13.2 CASE STUDY 2
        5.14 REGULATORY LANDSCAPE
               TABLE 19 SAFETY REGULATIONS, BY COUNTRY/REGION
        5.15 TECHNOLOGY OVERVIEW
               5.15.1 ADIENT’S AI18 SEATING SOLUTION FOR RIDE SHARING
               5.15.2 GENTHERM CLIMATE CONTROL SEATS (CCS)
               5.15.3 FORD’S RECONFIGURABLE SEATS
               5.15.4 LEAR’S POWERED & ADAPTABLE SEATING SYSTEM (CONFIGURE+)
               5.15.5 LEAR PROACTIVE POSTURE

    6 RECOMMENDATIONS BY MARKETSANDMARKETS (Page No. - 83)
        6.1 ASIA OCEANIA WILL BE KEY MARKET FOR AUTOMOTIVE SEATS
        6.2 POWERED AND COMBINATION OF POWERED & HEATED SEATS - KEY FOCUS AREAS
        6.3 CONCLUSION

    7 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY (Page No. - 84)
        7.1 INTRODUCTION
               7.1.1 RESEARCH METHODOLOGY
               7.1.2 ASSUMPTIONS
                        FIGURE 30 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2021 VS 2030 (‘000 UNIT)
                        TABLE 20 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                        TABLE 21 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
        7.2 STANDARD
              TABLE 22 STANDARD SEATS MARKET, BY REGION, 2017–2021 (‘000 UNIT)
              TABLE 23 STANDARD SEATS MARKET, BY REGION, 2022–2030 (‘000 UNIT)
        7.3 POWERED
              TABLE 24 SELECT MODELS WITH POWERED SEATS, 2021
              TABLE 25 POWERED SEATS MARKET, BY REGION, 2017–2021 (‘000 UNIT)
              TABLE 26 POWERED SEATS MARKET, BY REGION, 2022–2030 (‘000 UNIT)
        7.4 POWERED & HEATED
              TABLE 27 SELECT MODELS WITH HEATED & POWERED SEATS, 2021
              TABLE 28 POWERED & HEATED SEATS MARKET, BY REGION, 2017–2021 (‘000 UNIT)
              TABLE 29 POWERED & HEATED SEATS MARKET, BY REGION, 2022–2030 (‘000 UNIT)
        7.5 HEATED
              TABLE 30 SELECT MODELS WITH HEATED SEATS, 2021
              TABLE 31 HEATED SEATS MARKET, BY REGION, 2017–2021 (‘000 UNIT)
              TABLE 32 HEATED SEATS MARKET, BY REGION, 2022–2030 (‘000 UNIT)
        7.6 POWERED, HEATED, & MEMORY
              TABLE 33 SELECT MODELS WITH POWERED, HEATED, & MEMORY SEATS, 2021
              TABLE 34 POWERED, HEATED, & MEMORY SEATS MARKET, BY REGION, 2017–2021 (‘000 UNIT)
              TABLE 35 POWERED, HEATED, & MEMORY SEATS MARKET, BY REGION, 2022–2030 (‘000 UNIT)
        7.7 POWERED, HEATED, & VENTILATED
              TABLE 36 SELECT MODELS WITH POWERED, HEATED, & VENTILATED SEATS, 2021
              TABLE 37 POWERED, HEATED, & VENTILATED SEATS MARKET, BY REGION, 2017–2021 (‘000 UNIT)
              TABLE 38 POWERED, HEATED, & VENTILATED SEATS MARKET, BY REGION, 2022–2030 (‘000 UNIT)
        7.8 POWERED, HEATED, VENTILATED, & MEMORY
              TABLE 39 SELECT MODELS WITH POWERED, HEATED, VENTILATED, & MEMORY SEATS, 2021
              TABLE 40 POWERED, HEATED, VENTILATED, & MEMORY SEATS MARKET, BY REGION, 2017–2021 (‘000 UNIT)
              TABLE 41 POWERED, HEATED, VENTILATED, & MEMORY SEATS MARKET, BY REGION, 2022–2030 (‘000 UNIT)
        7.9 POWERED, HEATED, VENTILATED, MEMORY, & MASSAGE
              TABLE 42 SELECT MODELS WITH POWERED, HEATED, VENTILATED, MEMORY, & MASSAGE SEATS, 2021
              TABLE 43 POWERED, HEATED, VENTILATED, MEMORY, & MASSAGE SEATS MARKET, BY REGION, 2017–2021 (‘000 UNIT)
              TABLE 44 POWERED, HEATED, VENTILATED, MEMORY, & MASSAGE SEATS MARKET, BY REGION, 2022–2030 (‘000 UNIT)

    8 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE (Page No. - 101)
        8.1 INTRODUCTION
               8.1.1 RESEARCH METHODOLOGY
               8.1.2 ASSUMPTIONS
               8.1.3 INDUSTRY INSIGHTS
                        FIGURE 31 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2021 VS. 2030 (USD MILLION)
                        TABLE 45 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2017–2021 (MILLION UNITS)
                        TABLE 46 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2022–2030 (MILLION UNITS)
                        TABLE 47 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2017–2021 (USD BILLION)
                        TABLE 48 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2022–2030 (USD BILLION)
        8.2 BUCKET
              TABLE 49 SELECT MODELS WITH BUCKET SEATING, 2021
              TABLE 50 BUCKET SEATS MARKET, BY VEHICLE TYPE, 2017–2021 (MILLION UNITS)
              TABLE 51 BUCKET SEATS MARKET, BY VEHICLE TYPE, 2022–2030 (MILLION UNITS)
              TABLE 52 BUCKET SEATS MARKET, BY VEHICLE TYPE, 2017–2021 (USD BILLION)
              TABLE 53 BUCKET SEATS MARKET, BY VEHICLE TYPE, 2022–2030 (USD BILLION)
        8.3 BENCH/SPLIT BENCH
              TABLE 54 SELECT MODELS WITH BENCH/SPLIT BENCH SEATING, 2021
              TABLE 55 BENCH/SPLIT BENCH SEATS MARKET, BY VEHICLE TYPE, 2017–2021 (MILLION UNITS)
              TABLE 56 BENCH/SPLIT BENCH SEATS MARKET, BY VEHICLE TYPE, 2022–2030 (MILLION UNITS)
              TABLE 57 BENCH/SPLIT BENCH SEATS MARKET, BY VEHICLE TYPE, 2017–2021 (USD BILLION)
              TABLE 58 BENCH/SPLIT BENCH SEATS MARKET, BY VEHICLE TYPE, 2022–2030 (USD BILLION)

    9 AUTOMOTIVE SEATS MARKET, BY COMPONENT (Page No. - 110)
        9.1 INTRODUCTION
               9.1.1 RESEARCH METHODOLOGY
                        FIGURE 32 AUTOMOTIVE SEATS MARKET, BY COMPONENT, 2021 VS 2030 (USD MILLION)
               9.1.2 ASSUMPTIONS
                        TABLE 59 AUTOMOTIVE SEATS MARKET, BY COMPONENT, 2017–2021 (MILLION UNITS)
                        TABLE 60 AUTOMOTIVE SEATS MARKET, BY COMPONENT, 2022–2030 (MILLION UNITS)
                        TABLE 61 AUTOMOTIVE SEATS MARKET, BY COMPONENT, 2017–2021 (USD MILLION)
                        TABLE 62 AUTOMOTIVE SEATS MARKET, BY COMPONENT, 2022–2030 (USD MILLION)
        9.2 ARMREST
              TABLE 63 MODELS WITH ARMRESTS, 2021
              TABLE 64 SEAT ARMREST MARKET, BY REGION, 2017–2021 (MILLION UNITS)
              TABLE 65 SEAT ARMREST MARKET, BY REGION, 2022–2030 (MILLION UNITS)
              TABLE 66 SEAT ARMREST MARKET, BY REGION, 2017–2021 (USD MILLION)
              TABLE 67 SEAT ARMREST MARKET, BY REGION, 2022–2030 (USD MILLION)
        9.3 PNEUMATIC SYSTEM
              TABLE 68 PNEUMATIC SYSTEM MARKET, BY REGION, 2017–2021 (MILLION UNITS)
              TABLE 69 PNEUMATIC SYSTEM MARKET, BY REGION, 2022–2030 (MILLION UNITS)
              TABLE 70 PNEUMATIC SYSTEM MARKET, BY REGION, 2017–2021 (USD MILLION)
              TABLE 71 PNEUMATIC SYSTEM MARKET, BY REGION, 2022–2030 (USD MILLION)
        9.4 SEAT BELT
              TABLE 72 SEAT BELT MARKET, BY REGION, 2017–2021 (MILLION UNITS)
              TABLE 73 SEAT BELT MARKET, BY REGION, 2022–2030 (MILLION UNITS)
              TABLE 74 SEAT BELT MARKET, BY REGION, 2017–2021 (USD MILLION)
              TABLE 75 SEAT BELT MARKET, BY REGION, 2022–2030 (USD MILLION)
        9.5 SEAT FRAME & STRUCTURE
              TABLE 76 SEAT FRAME & STRUCTURE MARKET, BY REGION, 2017–2021 (MILLION UNITS)
              TABLE 77 SEAT FRAME & STRUCTURE MARKET, BY REGION, 2022–2030 (MILLION UNITS)
              TABLE 78 SEAT FRAME & STRUCTURE MARKET, BY REGION, 2017–2021 (USD MILLION)
              TABLE 79 SEAT FRAME & STRUCTURE MARKET, BY REGION, 2022–2030 (USD MILLION)
        9.6 SEAT HEADREST
              TABLE 80 SEAT HEADREST MARKET, BY REGION, 2017–2021 (MILLION UNITS)
              TABLE 81 SEAT HEADREST MARKET, BY REGION, 2022–2030 (MILLION UNITS)
              TABLE 82 SEAT HEADREST MARKET, BY REGION, 2017–2021 (USD MILLION)
              TABLE 83 SEAT HEADREST MARKET, BY REGION, 2022–2030 (USD MILLION)
        9.7 SEAT HEIGHT ADJUSTER
              TABLE 84 SEAT HEIGHT ADJUSTER MARKET, BY REGION, 2017–2021 (MILLION UNITS)
              TABLE 85 SEAT HEIGHT ADJUSTER MARKET, BY REGION, 2022–2030 (MILLION UNITS)
              TABLE 86 SEAT HEIGHT ADJUSTER MARKET, BY REGION, 2017–2021 (USD MILLION)
              TABLE 87 SEAT HEIGHT ADJUSTER MARKET, BY REGION, 2022–2030 (USD MILLION)
        9.8 SEAT RECLINER
              TABLE 88 SEAT RECLINER MARKET, BY REGION, 2017–2021 (MILLION UNITS)
              TABLE 89 SEAT RECLINER MARKET, BY REGION, 2022–2030 (MILLION UNITS)
              TABLE 90 SEAT RECLINER MARKET, BY REGION, 2017–2021 (USD MILLION)
              TABLE 91 SEAT RECLINER MARKET, BY REGION, 2022–2030 (USD MILLION)
        9.9 SEAT TRACK
              TABLE 92 SEAT TRACK MARKET, BY REGION, 2017–2021 (MILLION UNITS)
              TABLE 93 SEAT TRACK MARKET, BY REGION, 2022–2030 (MILLION UNITS)
              TABLE 94 SEAT TRACK MARKET, BY REGION, 2017–2021 (USD MILLION)
              TABLE 95 SEAT TRACK MARKET, BY REGION, 2022–2030 (USD MILLION)
        9.10 SIDE/CURTAIN AIRBAG
               TABLE 96 SIDE/CURTAIN AIRBAG MARKET, BY REGION, 2017–2021 (MILLION UNITS)
               TABLE 97 SIDE/CURTAIN AIRBAG MARKET, BY REGION, 2022–2030 (MILLION UNITS)
               TABLE 98 SIDE/CURTAIN AIRBAG MARKET, BY REGION, 2017–2021 (USD MILLION)
               TABLE 99 SIDE/CURTAIN AIRBAG MARKET, BY REGION, 2022–2030 (USD MILLION)

    10 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL (Page No. - 131)
         10.1 INTRODUCTION
                 10.1.1 RESEARCH METHODOLOGY
                 10.1.2 ASSUMPTIONS
                 10.1.3 INDUSTRY INSIGHTS
                            FIGURE 33 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL, 2021 VS. 2030 (USD MILLION)
                            TABLE 100 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL, 2017–2021 (‘000 SQUARE METER)
                            TABLE 101 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL, 2022–2030 (‘000 SQUARE METER)
                            TABLE 102 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL, 2017–2021 (USD MILLION)
                            TABLE 103 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL 2022–2030 (USD MILLION)
         10.2 SYNTHETIC LEATHER
                 TABLE 104 MODELS WITH SYNTHETIC LEATHER SEATS, 2021
                 TABLE 105 SYNTHETIC LEATHER SEATS MARKET, BY REGION, 2017–2021 (‘000 SQUARE METER)
                 TABLE 106 SYNTHETIC LEATHER SEATS MARKET, BY REGION, 2022–2030 (‘000 SQUARE METER)
                 TABLE 107 SYNTHETIC LEATHER SEATS MARKET, BY REGION, 2017–2021 (USD MILLION)
                 TABLE 108 SYNTHETIC LEATHER SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
         10.3 GENUINE LEATHER
                 TABLE 109 MODELS WITH GENUINE LEATHER SEATS, 2021
                 TABLE 110 GENUINE LEATHER SEATS MARKET, BY REGION, 2017–2021 (‘000 SQUARE METER)
                 TABLE 111 GENUINE LEATHER SEATS MARKET, BY REGION, 2022–2030 (‘000 SQUARE METER)
                 TABLE 112 GENUINE LEATHER SEATS MARKET, BY REGION, 2017–2021 (USD MILLION)
                 TABLE 113 GENUINE LEATHER SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
         10.4 FABRIC
                 TABLE 114 MODELS WITH FABRIC SEATS, 2021
                 TABLE 115 FABRIC SEATS MARKET, BY REGION, 2017–2021 (‘000 SQUARE METER)
                 TABLE 116 FABRIC SEATS MARKET, BY REGION, 2022–2030 (‘000 SQUARE METER)
                 TABLE 117 FABRIC SEATS MARKET, BY REGION, 2017–2021 (USD MILLION)
                 TABLE 118 FABRIC SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
                 10.4.1 POLYESTER FLAT WOVEN FABRIC
                            TABLE 119 POLYESTER FLAT WOVEN FABRIC SEATS MARKET, BY REGION, 2017–2021 (‘000 SQUARE METER)
                            TABLE 120 POLYESTER FLAT WOVEN FABRIC SEATS MARKET, BY REGION, 2022–2030 (‘000 SQUARE METER)
                            TABLE 121 POLYESTER FLAT WOVEN FABRIC SEATS MARKET, BY REGION, 2017–2021 (USD MILLION)
                            TABLE 122 POLYESTER FLAT WOVEN FABRIC SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
                 10.4.2 WOVEN VELOUR FABRIC
                            TABLE 123 WOVEN VELOUR FABRIC SEATS MARKET, BY REGION, 2017–2021 (‘000 SQUARE METER)
                            TABLE 124 WOVEN VELOUR FABRIC SEATS MARKET, BY REGION, 2022–2030 (‘000 SQUARE METER)
                            TABLE 125 WOVEN VELOUR FABRIC SEATS MARKET, BY REGION, 2017–2021 (USD MILLION)
                            TABLE 126 WOVEN VELOUR FABRIC SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
                 10.4.3 PVC & OTHER FABRICS
                            TABLE 127 PVC & OTHER FABRIC SEATS MARKET, BY REGION, 2017–2021 (‘000 SQUARE METER)
                            TABLE 128 PVC & OTHER FABRIC SEATS MARKET, BY REGION, 2022–2030 (‘000 SQUARE METER)
                            TABLE 129 PVC & OTHER FABRIC SEATS MARKET, BY REGION, 2017–2021 (USD MILLION)
                            TABLE 130 PVC & OTHER FABRIC SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
         10.5 POLYURETHANE FOAM
                 TABLE 131 POLYURETHANE FOAM SEATS MARKET, BY REGION, 2017–2021 (‘000 KGS)
                 TABLE 132 POLYURETHANE FOAM SEATS MARKET, BY REGION, 2022–2030 (‘000 KGS)
                 TABLE 133 POLYURETHANE FOAM SEATS MARKET, BY REGION, 2017–2021 (‘000 USD)
                 TABLE 134 POLYURETHANE FOAM SEATS MARKET, BY REGION, 2022–2030 (‘000 USD)

    11 AUTOMOTIVE SEATS MARKET, BY MATERIAL (Page No. - 149)
         11.1 INTRODUCTION
                 11.1.1 RESEARCH METHODOLOGY
                 11.1.2 ASSUMPTIONS
                 11.1.3 INDUSTRY INSIGHTS
                            FIGURE 34 AUTOMOTIVE SEATS MARKET, BY MATERIAL, 2021 VS. 2030 (‘000 USD)
                            TABLE 135 AUTOMOTIVE SEATS MARKET, BY MATERIAL, 2017–2021 (MT)
                            TABLE 136 AUTOMOTIVE SEATS MARKET, BY MATERIAL, 2022–2030 (MT)
                            TABLE 137 AUTOMOTIVE SEATS MARKET, BY MATERIAL, 2017–2021 (‘000 USD)
                            TABLE 138 AUTOMOTIVE SEATS MARKET, BY MATERIAL, 2022–2030 (‘000 USD)
         11.2 STEEL
                 TABLE 139 STRENGTH VS. DENSITY CHART
                 TABLE 140 STEEL: AUTOMOTIVE SEATS MARKET, BY REGION, 2017–2021 (MT)
                 TABLE 141 STEEL: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (MT)
                 TABLE 142 STEEL: AUTOMOTIVE SEATS MARKET, BY REGION, 2017–2021 (USD MILLION)
                 TABLE 143 STEEL: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
         11.3 ALUMINUM
                 TABLE 144 ALUMINUM: AUTOMOTIVE SEATS MARKET, BY REGION, 2017–2021 (MT)
                 TABLE 145 ALUMINUM: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (MT)
                 TABLE 146 ALUMINUM: AUTOMOTIVE SEATS MARKET, BY REGION, 2017–2021 (USD MILLION)
                 TABLE 147 ALUMINUM: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)
         11.4 CARBON-AMIDE-METAL
                 TABLE 148 CARBON-AMIDE-METAL: AUTOMOTIVE SEATS MARKET, BY REGION, 2017–2021 (MT)
                 TABLE 149 CARBON-AMIDE-METAL: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (MT)
                 TABLE 150 CARBON-AMIDE-METAL: AUTOMOTIVE SEATS MARKET, BY REGION, 2017–2021 (USD MILLION)
                 TABLE 151 CARBON-AMIDE-METAL: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (USD MILLION)

    12 AUTOMOTIVE SEATS MARKET, BY ELECTRIC VEHICLE TYPE (Page No. - 158)
         12.1 INTRODUCTION
                 12.1.1 RESEARCH METHODOLOGY
                 12.1.2 ASSUMPTIONS
                 12.1.3 INDUSTRY INSIGHTS
                            FIGURE 35 AUTOMOTIVE SEATS MARKET, BY ELECTRIC VEHICLE TYPE, 2021 VS. 2030 (‘000 UNIT)
                            TABLE 152 AUTOMOTIVE SEATS MARKET, BY ELECTRIC VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            TABLE 153 AUTOMOTIVE SEATS MARKET, BY ELECTRIC VEHICLE TYPE, 2022–2030 (‘000 UNIT)
         12.2 BATTERY ELECTRIC VEHICLE (BEV)
                 TABLE 154 BEV SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                 TABLE 155 BEV SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
         12.3 PLUG-IN HYBRID ELECTRIC VEHICLE (PHEV)
                 TABLE 156 PHEV SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                 TABLE 157 PHEV SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
         12.4 FUEL CELL ELECTRIC VEHICLE (FCEV)
                 TABLE 158 FCEV SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                 TABLE 159 FCEV SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)

    13 AUTOMOTIVE SEATS MARKET, BY OFF-HIGHWAY VEHICLE (Page No. - 166)
         13.1 INTRODUCTION
                 13.1.1 RESEARCH METHODOLOGY
                 13.1.2 ASSUMPTIONS
                            FIGURE 36 AUTOMOTIVE SEATS MARKET, BY OFF-HIGHWAY VEHICLE, 2021 VS. 2030 (‘000 UNITS)
                            TABLE 160 AUTOMOTIVE SEATS MARKET, BY OFF-HIGHWAY VEHICLE, 2017–2021 (‘000 UNITS)
                            TABLE 161 AUTOMOTIVE SEATS MARKET, BY OFF-HIGHWAY VEHICLE, 2022–2030 (‘000 UNITS)
         13.2 CONSTRUCTION/MINING EQUIPMENT
                 TABLE 162 CONSTRUCTION/MINING EQUIPMENT WITH ADVANCED SEATING TECHNOLOGY, 2021
                 TABLE 163 CONSTRUCTION/MINING EQUIPMENT SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNITS)
                 TABLE 164 CONSTRUCTION/MINING EQUIPMENT SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNITS)
         13.3 AGRICULTURAL TRACTOR
                 TABLE 165 AGRICULTURAL TRACTOR SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNITS)
                 TABLE 166 AGRICULTURAL TRACTOR SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNITS)

    14 AUTOMOTIVE SEATS MARKET, BY ATV SEATING CAPACITY (Page No. - 172)
         14.1 INTRODUCTION
                 14.1.1 RESEARCH METHODOLOGY
                 14.1.2 PRIMARY INDUSTRY INSIGHTS
                 14.1.3 ASSUMPTIONS
                            FIGURE 37 AUTOMOTIVE SEATS MARKET, BY ATV SEATING CAPACITY, 2021 VS. 2030 (UNITS)
                            TABLE 167 AUTOMOTIVE SEATS MARKET, BY ATV SEATING CAPACITY, 2017–2021 (UNITS)
                            TABLE 168 AUTOMOTIVE SEATS MARKET, BY ATV SEATING CAPACITY, 2022–2030 (UNITS)
         14.2 ONE-SEATER
                 14.2.1 LOWER COST OF ONE-SEAT ATVS DRIVES THIS SEGMENT
                            TABLE 169 ONE-SEATER ATV: AUTOMOTIVE SEATS MARKET, BY REGION, 2017–2021 (UNITS)
                            TABLE 170 ONE-SEATER ATV: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (UNITS)
         14.3 TWO-SEATER
                 14.3.1 INCREASED DEMAND FOR RECREATIONAL RIDING AND TRANSPORTING CARGO IN OFF-ROAD APPLICATIONS DRIVES THIS SEGMENT
                            TABLE 171 TWO-SEATER ATV: AUTOMOTIVE SEATS MARKET, BY REGION, 2017–2021 (UNITS)
                            TABLE 172 TWO-SEATER ATV: AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (UNITS)

    15 AUTOMOTIVE SEATS MARKET, BY REGION (Page No. - 178)
         15.1 INTRODUCTION
         15.2 RESEARCH METHODOLOGY
                 15.2.1 ASSUMPTIONS
                 15.2.2 INDUSTRY INSIGHTS
                            FIGURE 38 AUTOMOTIVE SEATS MARKET, BY REGION, 2021 VS. 2030 (‘000 UNIT)
                            TABLE 173 AUTOMOTIVE SEATS MARKET, BY REGION, 2017–2021 (‘000 UNIT)
                            TABLE 174 AUTOMOTIVE SEATS MARKET, BY REGION, 2022–2030 (‘000 UNIT)
         15.3 AMERICAS
                 FIGURE 39 AMERICAS: AUTOMOTIVE SEATS MARKET SNAPSHOT
                 TABLE 175 AMERICAS: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2017–2021 (000’ UNITS)
                 TABLE 176 AMERICAS: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2022–2030 (000’ UNITS)
                 15.3.1 US
                            15.3.1.1 US vehicle production
                                          TABLE 177 US: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017-2021 (‘000 UNIT)
                            15.3.1.2 Powered seats to be largest market in terms of technology in US
                                          TABLE 178 US: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 179 US: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 180 US: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.3.2 MEXICO
                            15.3.2.1 Mexico vehicle production
                                          TABLE 181 MEXICO: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.3.2.2 SUV segment expected to boost market in Mexico
                                          TABLE 182 MEXICO: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 183 MEXICO: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 184 MEXICO: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.3.3 CANADA
                            15.3.3.1 Canada vehicle production
                                          TABLE 185 CANADA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.3.3.2 High demand for luxury vehicles will boost market in Canada
                                          TABLE 186 CANADA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 187 CANADA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 188 CANADA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.3.4 BRAZIL
                            15.3.4.1 Brazil vehicle production
                                          TABLE 189 BRAZIL: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.3.4.2 Improving standard of living will boost market in Brazil
                                          TABLE 190 BRAZIL: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 191 BRAZIL: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 192 BRAZIL: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.3.5 ARGENTINA
                            15.3.5.1 Argentina vehicle production
                                          TABLE 193 ARGENTINA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.3.5.2 Inclination toward comfort features will boost market in Argentina
                                          TABLE 194 ARGENTINA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 195 ARGENTINA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 196 ARGENTINA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.3.6 OTHERS IN AMERICAS
                            15.3.6.1 Others in Americas vehicle production
                                          TABLE 197 OTHERS IN AMERICAS: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.3.6.2 Economic development and improving standards of living drive market in others in Americas
                                          TABLE 198 OTHERS IN AMERICAS: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 199 OTHERS IN AMERICAS: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
         15.4 ASIA OCEANIA
                 FIGURE 40 ASIA OCEANIA: AUTOMOTIVE SEATS MARKET SNAPSHOT
                 TABLE 200 ASIA OCEANIA: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2017–2021 (000’ UNITS)
                 TABLE 201 ASIA OCEANIA: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2022–2030 (000’ UNITS)
                 15.4.1 CHINA
                            15.4.1.1 China vehicle production
                                          TABLE 202 CHINA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.4.1.2 Standard seats estimated to be largest market in China
                                          TABLE 203 CHINA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 204 CHINA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 205 CHINA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.4.2 INDIA
                            15.4.2.1 India vehicle production
                                          TABLE 206 INDIA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.4.2.2 Powered seats expected to be second-largest & fastest-growing segment in India
                                          TABLE 207 INDIA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 208 INDIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 209 INDIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.4.3 INDONESIA
                            15.4.3.1 Indonesia vehicle production
                                          TABLE 210 INDONESIA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.4.3.2 Demand for mid and high-end SUVs will boost market in Indonesia
                                          TABLE 211 INDONESIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 212 INDONESIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.4.4 JAPAN
                            15.4.4.1 Japan vehicle production
                                          TABLE 213 JAPAN: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                                          TABLE 214 JAPAN: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                            15.4.4.2 Powered seats expected to be second-largest segment in Japan
                                          TABLE 215 JAPAN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 216 JAPAN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.4.5 SOUTH KOREA
                            15.4.5.1 South Korea vehicle production
                                          TABLE 217 SOUTH KOREA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                                          TABLE 218 SOUTH KOREA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                            15.4.5.2 Standard and powered seat segments to dominate market in South Korea
                                          TABLE 219 SOUTH KOREA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 220 SOUTH KOREA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.4.6 THAILAND
                            15.4.6.1 Thailand vehicle production
                                          TABLE 221 THAILAND: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.4.6.2 Small and mid-end cars expected to drive powered seats market in Thailand
                                          TABLE 222 THAILAND: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 223 THAILAND: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.4.7 REST OF ASIA OCEANIA
                            15.4.7.1 Rest Of Asia Oceania vehicle production
                                          TABLE 224 REST OF ASIA OCEANIA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.4.7.2 Increased vehicle production will drive market in Rest of Asia Oceania
                                          TABLE 225 REST OF ASIA OCEANIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 226 REST OF ASIA OCEANIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
         15.5 EUROPE
                 TABLE 227 EUROPE: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2017–2021 (‘000 UNIT)
                 TABLE 228 EUROPE: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2022–2030 (‘000 UNIT)
                 15.5.1 FRANCE
                            15.5.1.1 France vehicle production
                                          TABLE 229 FRANCE: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                                          TABLE 230 FRANCE: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                            15.5.1.2 Powered seats segment expected to follow standard seats segment, in terms of volume, in France
                                          TABLE 231 FRANCE: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 232 FRANCE: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.5.2 GERMANY
                            15.5.2.1 Germany vehicle production
                                          TABLE 233 GERMANY: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                                          TABLE 234 GERMANY: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                            15.5.2.2 Combination of heated, ventilated, memory, and massage seats to be in high demand in Germany
                                          TABLE 235 GERMANY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 236 GERMANY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.5.3 ITALY
                            15.5.3.1 Italy vehicle production
                                          TABLE 237 ITALY: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                                          TABLE 238 ITALY: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                            15.5.3.2 Increase in passenger car production will drive market in Italy
                                          TABLE 239 ITALY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 240 ITALY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.5.4 RUSSIA
                            15.5.4.1 Russia vehicle production
                                          TABLE 241 RUSSIA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.5.4.2 Growth in SUV segment will fuel market growth in Russia
                                          TABLE 242 RUSSIA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 243 RUSSIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 244 RUSSIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.5.5 SPAIN
                            15.5.5.1 Spain vehicle production
                                          TABLE 245 SPAIN: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.5.5.2 Increase in demand for light commercial vehicles will boost market in Spain
                                          TABLE 246 SPAIN: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 247 SPAIN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 248 SPAIN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.5.6 TURKEY
                            15.5.6.1 Turkey vehicle production
                                          TABLE 249 TURKEY: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.5.6.2 Market in Turkey to be driven by mid-end passenger vehicles
                                          TABLE 250 TURKEY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 251 TURKEY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.5.7 UK
                            15.5.7.1 UK vehicle production
                                          TABLE 252 UK: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.5.7.2 Powered & heated seats to be largest segment in UK
                                          TABLE 253 UK: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 254 UK: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 255 UK: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.5.8 REST OF EUROPE
                            15.5.8.1 Rest of Europe vehicle production
                                          TABLE 256 REST OF EUROPE: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.5.8.2 Standard seats to dominate market in Rest of Europe
                                          TABLE 257 REST OF EUROPE: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 258 REST OF EUROPE: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
         15.6 MIDDLE EAST & AFRICA
                 TABLE 259 MIDDLE EAST & AFRICA: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2017–2021 (‘000 UNIT)
                 TABLE 260 MIDDLE EAST & AFRICA: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2022–2030 (‘000 UNIT)
                 15.6.1 IRAN
                            15.6.1.1 Iran vehicle production
                                          TABLE 261 IRAN: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.6.1.2 Mid and high-end passenger vehicles boost market in Iran
                                          TABLE 262 IRAN: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 263 IRAN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 264 IRAN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.6.2 SOUTH AFRICA
                            15.6.2.1 South Africa vehicle production
                                          TABLE 265 SOUTH AFRICA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.6.2.2 Increased in premium cars segment will boost market in South Africa
                                          TABLE 266 SOUTH AFRICA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2021
                                          TABLE 267 SOUTH AFRICA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 268 SOUTH AFRICA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)
                 15.6.3 REST OF MIDDLE EAST & AFRICA
                            15.6.3.1 Rest Of Middle East & Africa vehicle production
                                          TABLE 269 REST OF MIDDLE EAST & AFRICA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2017–2021 (‘000 UNIT)
                            15.6.3.2 Demand for comfort and safety features will drive market in Rest of Middle East & Africa
                                          TABLE 270 REST OF MIDDLE EAST & AFRICA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2017–2021 (‘000 UNIT)
                                          TABLE 271 REST OF MIDDLE EAST & AFRICA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2022–2030 (‘000 UNIT)

    16 COMPETITIVE LANDSCAPE (Page No. - 233)
         16.1 OVERVIEW
         16.2 AUTOMOTIVE SEATS MARKET SHARE ANALYSIS, 2020-2021
                 TABLE 272 AUTOMOTIVE SEATS MARKET SHARE ANALYSIS, 2020-2021
                 FIGURE 41 AUTOMOTIVE SEATS: GLOBAL MARKET SHARE ANALYSIS (2020-2021)
                 FIGURE 42 AUTOMOTIVE SEATS: NORTH AMERICA MARKET SHARE ANALYSIS (2020-2021) 234
                 FIGURE 43 AUTOMOTIVE SEATS: EUROPE MARKET SHARE ANALYSIS (2020-2021)
                 FIGURE 44 AUTOMOTIVE SEATS: CHINA MARKET SHARE ANALYSIS (2020-2021)
         16.3 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS
                 FIGURE 45 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS, 2018-2020
         16.4 COMPETITIVE EVALUATION QUADRANT
                 16.4.1 TERMINOLOGY
                 16.4.2 STAR
                 16.4.3 EMERGING LEADERS
                 16.4.4 PERVASIVE
                 16.4.5 PARTICIPANTS
                            FIGURE 46 COMPETITIVE EVALUATION MATRIX, 2021: AUTOMOTIVE SEAT MANUFACTURERS
         16.5 STRENGTH OF PRODUCT PORTFOLIO
                 FIGURE 47 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN AUTOMOTIVE SEATS MARKET
         16.6 BUSINESS STRATEGY EXCELLENCE
                 FIGURE 48 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN AUTOMOTIVE SEATS MARKET
                 FIGURE 49 COMPETITIVE EVALUATION MATRIX, 2021: AUTOMOTIVE SEAT COMPONENT SUPPLIERS
         16.7 STRENGTH OF PRODUCT PORTFOLIO
                 FIGURE 50 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN AUTOMOTIVE SEAT COMPONENT SUPPLIERS MARKET
         16.8 BUSINESS STRATEGY EXCELLENCE
                 FIGURE 51 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN AUTOMOTIVE SEAT COMPONENT SUPPLIERS MARKET
         16.9 COMPETITIVE SCENARIO
                            TABLE 273 EXPANSIONS, 2019-2021
                 16.9.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES, 2019–2021
                            TABLE 274 NEW PRODUCT DEVELOPMENTS/LAUNCHES, 2020-2021
         16.10 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2019–2021
                 FIGURE 52 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND EXPANSIONS AS KEY GROWTH STRATEGIES, 2019–2021
         16.11 RIGHT TO WIN

    17 COMPANY PROFILES (Page No. - 249)
         17.1 KEY PLAYERS
    (Business overview, Products offered, Recent Developments, MNM view)*
                 17.1.1 ADIENT PLC
                            TABLE 275 ADIENT PLC: BUSINESS OVERVIEW
                            FIGURE 53 ADIENT PLC: COMPANY SNAPSHOT
                            TABLE 276 ADIENT PLC: PRODUCTS OFFERED
                            TABLE 277 ADIENT PLC: NEW PRODUCT DEVELOPMENTS
                            TABLE 278 ADIENT PLC: DEALS
                            TABLE 279 ADIENT: OTHER DEVELOPMENTS
                 17.1.2 FAURECIA
                            TABLE 280 FAURECIA: BUSINESS OVERVIEW
                            FIGURE 54 FAURECIA: COMPANY SNAPSHOT
                            TABLE 281 FAURECIA: PRODUCTS OFFERED
                            TABLE 282 FAURECIA: DEALS
                            TABLE 283 FAURECIA: OTHER DEVELOPMENTS
                 17.1.3 LEAR
                            TABLE 284 LEAR: BUSINESS OVERVIEW
                            FIGURE 55 LEAR: COMPANY SNAPSHOT
                            TABLE 285 LEAR: PRODUCTS OFFERED
                            TABLE 286 LEAR: NEW PRODUCT DEVELOPMENTS
                            TABLE 287 LEAR: DEALS
                            TABLE 288 LEAR: OTHER DEVELOPMENTS
                 17.1.4 TOYOTA BOSHOKU CORPORATION
                            TABLE 289 TOYOTA BOSHOKU CORPORATION: BUSINESS OVERVIEW
                            FIGURE 56 TOYOTA BOSHOKU CORPORATION: COMPANY SNAPSHOT
                            TABLE 290 TOYOTA BOSHOKU CORPORATION: PRODUCTS OFFERED
                            TABLE 291 TOYOTA BOSHOKU CORPORATION: NEW PRODUCT DEVELOPMENTS
                            TABLE 292 TOYOTA BOSHOKU CORPORATION: DEALS
                            TABLE 293 TOYOTA BOSHOKU CORPORATION: OTHER DEVELOPMENTS
                 17.1.5 MAGNA INTERNATIONAL
                            TABLE 294 MAGNA INTERNATIONAL: BUSINESS OVERVIEW
                            FIGURE 57 MAGNA INTERNATIONAL: COMPANY SNAPSHOT
                            TABLE 295 MAGNA INTERNATIONAL: PRODUCTS OFFERED
                            TABLE 296 MAGNA INTERNATIONAL: NEW PRODUCT DEVELOPMENTS
                            TABLE 297 MAGNA INTERNATIONAL: DEALS
                            TABLE 298 MAGNA INTERNATIONAL: OTHER DEVELOPMENTS
                 17.1.6 TS TECH
                            TABLE 299 TS TECH: BUSINESS OVERVIEW
                            FIGURE 58 TS TECH: COMPANY SNAPSHOT
                            TABLE 300 TS TECH: PRODUCTS OFFERED
                            TABLE 301 TS TECH: NEW PRODUCT DEVELOPMENT
                            TABLE 302 TS TECH: OTHER DEVELOPMENTS
                 17.1.7 AISIN CORPORATION
                            TABLE 303 AISIN CORPORATION: BUSINESS OVERVIEW
                            FIGURE 59 AISIN CORPORATION: COMPANY SNAPSHOT
                            TABLE 304 AISIN CORPORATION: PRODUCTS OFFERED
                            TABLE 305 AISIN CORPORATION: NEW PRODUCT DEVELOPMENTS
                 17.1.8 NHK SPRING
                            TABLE 306 NHK SPRING: BUSINESS OVERVIEW
                            FIGURE 60 NHK SPRING: COMPANY SNAPSHOT
                            TABLE 307 NHK SPRING: PRODUCTS OFFERED
                            TABLE 308 NHK SPRING: OTHER DEVELOPMENTS
                 17.1.9 TACHI-S
                            TABLE 309 TACHI-S: BUSINESS OVERVIEW
                            FIGURE 61 TACHI-S: COMPANY SNAPSHOT
                            TABLE 310 TACHI-S: PRODUCTS OFFERED
                            TABLE 311 TACHI-S: OTHER DEVELOPMENTS
                 17.1.10 GENTHERM
                            TABLE 312 GENTHERM: BUSINESS OVERVIEW
                            FIGURE 62 GENTHERM: COMPANY SNAPSHOT
    *Details on Business overview, Products offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
         17.2 AUTOMOTIVE MARKET – ADDITIONAL PLAYERS
                 17.2.1 BROSE FAHRZEUGTEILE SE & CO. KG
                            TABLE 313 BROSE FAHRZEUGTEILE SE & CO. KG: COMPANY OVERVIEW
                 17.2.2 GRAMMER AG
                            TABLE 314 GRAMMER AG: COMPANY OVERVIEW
                 17.2.3 C.I.E.B. KAHOVEC
                            TABLE 315 C.I.E.B. KAHOVEC: BUSINESS OVERVIEW
                 17.2.4 PHOENIX SEATING LIMITED
                            TABLE 316 PHOENIX SEATING LIMITED: COMPANY OVERVIEW
                 17.2.5 IG BAUERHIN GMBH
                            TABLE 317 IG BAUERHIN GMBH: BUSINESS OVERVIEW
                 17.2.6 SABELT
                            TABLE 318 SABELT: BUSINESS OVERVIEW
                 17.2.7 GUELPH MANUFACTURING
                            TABLE 319 GUELPH MANUFACTURING: COMPANY OVERVIEW
                 17.2.8 CAMACO-AMVIAN
                            TABLE 320 CAMACO-AMVIAN: COMPANY OVERVIEW
                 17.2.9 FREEDMAN SEATING COMPANY
                            TABLE 321 FREEDMAN SEATING COMPANY: COMPANY OVERVIEW
                 17.2.10 DAEWON KANG
                            TABLE 322 DAEWON KANG: COMPANY OVERVIEW
                 17.2.11 TATA AUTOCOMP SYSTEMS
                            TABLE 323 TATA AUTOCOMP SYSTEMS: COMPANY OVERVIEW
                 17.2.12 SUMMIT AUTO SEATS
                            TABLE 324 SUMMIT AUTO SEATS: COMPANY OVERVIEW
                 17.2.13 HARITA SEATING SYSTEMS LTD.
                            TABLE 325 HARITA SEATING SYSTEMS LTD: COMPANY OVERVIEW
                 17.2.14 DELTA KOGYO CO. LTD.
                            TABLE 326 DELTA KOGYO CO., LTD.: COMPANY OVERVIEW
                 17.2.15 BHARAT SEATS LIMITED (BSL)
                            TABLE 327 BHARAT SEATS LIMITED (BSL): COMPANY OVERVIEW

    18 APPENDIX (Page No. - 293)
         18.1 INSIGHTS OF INDUSTRY EXPERTS
         18.2 DISCUSSION GUIDE
         18.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
         18.4 AVAILABLE CUSTOMIZATIONS
                 18.4.1 AUTOMOTIVE SEATS MARKET, BY OFF-HIGHWAY VEHICLE, BY REGION
                            18.4.1.1 Asia Oceania
                            18.4.1.2 Americas
                            18.4.1.3 Europe
                            18.4.1.4 RoW
                 18.4.2 AUTOMOTIVE SEAT MATERIAL MARKET, BY VEHICLE TYPE
                            18.4.2.1 Passenger Car
                            18.4.2.2 Light Commercial Vehicle
                            18.4.2.3 Truck
                            18.4.2.4 Bus
                 18.4.3 ATV SEATS MARKET, BY SEATING CAPACITY (VALUE)
                            18.4.3.1 One-seater
                            18.4.3.2 Two-seater
                 18.4.4 AUTOMOTIVE SEATS TECHNOLOGY MARKET, BY VEHICLE TYPE
                            18.4.4.1 Passenger Car
                            18.4.4.2 LCV
                            18.4.4.3 Truck
                            18.4.4.4 Bus
         18.5 RELATED REPORTS
         18.6 AUTHOR DETAILS

    The study involves four main activities to estimate the current size of the automotive seat market.

    • Exhaustive secondary research was done to collect information on the market, such as, Automotive seats market by seat Type, by Component, by technology, by trim material, by vehicle type, by off-highway vehicle, by electric & hybrid vehicle, by Region, and by ATV seat capacity
    • The next step was to validate these findings, assumptions, and market analysis with industry experts across value chains through primary research.
    • Bottom-up and top-down approaches were employed to estimate the complete market size for different segments considered under this study.
    • Thereafter, market breakdown and data triangulation processes were used to estimate the market size of segments and subsegments.

    Secondary Research

    Secondary sources referred to in this research study include automotive industry organizations such as the Organization Internationale des Constructeurs d'Automobiles (OICA); corporate filings (such as annual reports, investor presentations, and financial statements); and trade, business, and automotive seats associations. The secondary data was collected and analyzed to arrive at the overall market size, which was further validated by primary research.

    Primary Research

    Extensive primary research was conducted after obtaining an understanding of the automotive seats market scenario through secondary research. Approximately 80% of the primary interviews were conducted from the automotive seats providers and component/system providers, and 20% from the end users across Americas, Europe, and Asia Oceania. The primary data was collected through questionnaires, emails, and telephonic interviews. Various departments within organizations, including sales, operations, and administrations, were contacted to provide a holistic viewpoint in the report while canvassing primaries.

    After interacting with industry participants, some brief sessions were conducted with experienced independent consultants to reinforce the findings from the primaries. This, along with the opinions of in-house subject matter experts, led to the findings delineated in the report.

    Automotive Seat Market Size, and Share

    To know about the assumptions considered for the study, download the pdf brochure

    Market Size Estimation

    • BOTTOM UP approach: Was used to estimate and validate the size of the automotive seats market, by region, vehicle type, technology, and seat type. To determine the market size, in terms of volume, for the automotive seats market, by technology, country-level production numbers of each vehicle type (passenger car, LCV, truck, and bus) were multiplied by the country-level penetration of each seat technology (derived from model mapping) to obtain the country-level seat market, by vehicle type and technology, in terms of volume. The country-level automotive seats market size, by technology in terms of volume, was added to derive the regional and further, the global automotive seats market, by technology (powered; standard; heated & powered; powered, heated, & memory; powered, heated, & ventilated; powered, heated, ventilated, & memory; and powered, heated, ventilated, memory, & massage) in terms of volume. A similar approach was followed to derive the automotive seats market, by seat type (bucket and bench/split bench), by vehicle type (passenger car, LCV, heavy truck, and bus), electric vehicle type (BEV, FCEV, and PHEV), and off-highway vehicle (construction/mining equipment and agricultural tractor). used to estimate and validate the size of the automotive seats market. The automotive seats market size by seat type, in terms of volume & value, was derived by multiplying the country-level penetration of bucket and split bench/bench with the production numbers
    • TOP DOWN approach: While estimating the regional market size for automotive seats, by component, the regional share of armrests, pneumatic systems, seat belts, seat frames & structures, seat headrests, seat height adjusters, seat recliners, seat tracks, and side/curtain airbags were identified and multiplied with the regional market size, in terms of volume. The regional market size, in terms of volume, was then multiplied with the regional-level average OE price (AOP) of components. This resulted in the regional market size of the automotive seats market, by component, in terms of value.
    • A similar approach was followed to obtain the automotive seats market, by trim material (fabric, genuine leather, and synthetic leather) and by material (steel, aluminum, and caron-amide-metal).
    • All key macro indicators affecting the revenue growth of the market segments and subsegments were accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the validated and verified quantitative and qualitative data.
    • The gathered market data was consolidated and added with detailed inputs, analyzed, and presented in this report.
    • All key macro indicators affecting the revenue growth of the market segments and subsegments were accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the validated and verified quantitative and qualitative data.
    •  The gathered market data was consolidated and added with detailed inputs, analyzed, and presented in this report.

    Automotive Seats Market Size: Bottom-Up Approach

    Automotive Seat Market Size, and Share

    To know about the assumptions considered for the study, Request for Free Sample Report

    Automotive Seats Market Size: Top-Down Approach

    Automotive Seat Market Size, and Share

    Report Objectives

    To define, describe, and forecast the size of the automotive seats market in terms of value (USD million) and volume (million units)

    • By technology (heated; powered; standard; powered & heated; powered, heated & memory; powered, heated & ventilated; powered, heated, ventilated, & memory; and powered heated, ventilated, memory, & massage) at the country and regional level
    • By seat type (bucket and bench/split bench) at the regional level
    • By trim material (fabric, genuine leather, and synthetic leather), at the regional level. The fabric material segment is further segmented into polyester woven fabrics, woven velour fabrics, and other fabrics
    • By component (armrest, pneumatic system, seat belt, seat frame & structure, seat headrest, seat height adjuster, seat recliner, seat track and side/curtain airbag) at the regional level
    • By vehicle type (passenger car, light commercial vehicle, heavy truck, and bus), at the regional level. The passenger car segment is further segmented into sedan, hatchback, and SUV/MUV
    • By material (steel, aluminum, and carbon-amide-metal) at the regional level
    • By off-highway vehicle (construction/mining equipment and agricultural tractor) at the regional level
    • By Electric & Hybrid Vehicle (battery electric vehicle, fuel cell electric vehicle, and plug-in hybrid electric vehicle) at the regional level 
    • By ATV seats market (one-seater ATV & two-seater ATV) at the regional level
    • By region (Asia Oceania, Europe, the Americas, and the Middle East & Africa)
    • To understand the market dynamics (drivers, restraints, opportunities, and challenges) of the automotive seats market and to study patent analysis, case study analysis, supply chain analysis, Porter’s Five Force Analysis, and ecosystem analysis
    • To analyze the ranking and share of key players operating in the market
    • To analyze the regional markets for growth trends, prospects, and their contribution to the overall market
    • To understand the dynamics of the market competitors and distinguish them into visionary leaders, innovators, emerging companies, and dynamic differentiators according to their product portfolio strength and business strategies
    • To analyze recent developments, alliances, joint ventures, product innovations, and mergers & acquisitions in the market

    Available Customizations

    With the given market data, MarketsandMarkets offers customizations in accordance with a company’s specific needs.

    Automotive Seats Market, By Off-Highway Vehicle, By Region

    • Asia Oceania
    • Americas
    • Europe
    • RoW

    Automotive Seat Material Market, By Vehicle Type

    • Passenger Car
    • Light Commercial Vehicle
    • Truck
    • Bus

    Atv Seats Market, By Seating Capacity (Value)

    • One-seater
    • Two-seater

    Automotive Seats Technology Market, By Vehicle Type

    • Passenger Car
    • LCV
    • Truck
    • Bus
    Report Code
    AT 3710
    Published ON
    Mar, 2022
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