Causal AI Market by Offering (Platforms (Deployment (Cloud and On-premises)) and Services), Vertical (Healthcare & Life Sciences, BFSI, Retail & eCommerce, Transportation & Logistics, Manufacturing) and Region - Global Forecast to 2030
[200 Pages Report] The global Causal AI Market size is expected to reach USD 119,500 thousand by 2030 from USD 8010 thousand in 2023 to grow at a CAGR of 47.1% from 2023 to 2030. The importance of Causal Inference Models in Various Fields, Emergence of Causal AI as a Solution to Overcome the Limitations of Current AI, Operationalizing AI initiatives to drive the market growth.
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Causal AI Market Dynamics
Driver: The Importance of Causal Inference Models in Various Fields
Causal inference models are better suited for applications where accurate predictions are crucial. They are increasingly being adopted in the healthcare industry for diagnosis, treatment planning, and drug development due to their ability to identify causal relationships between medical conditions and treatments. The finance industry is also driving the growth of the causal AI market, with causal inference models being used for credit risk assessment, fraud detection, and portfolio optimization. Causal inference models provide a more transparent and interpretable approach to predictions, making them suitable for applications where explanations are necessary. This is important for industries such as healthcare and finance, where the ability to explain predictions is critical. In healthcare, causal inference models can identify causal relationships between medical conditions and treatments, leading to more accurate diagnosis, treatment planning, and drug development. In finance, causal inference models are used for credit risk assessment, fraud detection, and portfolio optimization. The ability of causal inference models to identify causal relationships and provide accurate and interpretable predictions is making them increasingly essential for businesses looking to make data-driven decisions.
Restraint: Acquiring and preparing high-quality data
Causal AI models require large amounts of high-quality data to train effectively, which can be challenging to acquire in many domains. In some cases, the data may not exist or may be difficult to obtain, while in other cases, the data may be incomplete, noisy, or biased, which can lead to inaccurate or unreliable models. In addition to the restraint of acquiring high-quality data, there are also challenges associated with preparing the data for use in causal AI and causal ML models. Causal AI models require data to be structured in a specific way, with clear cause-and-effect relationships between variables. This can require significant effort and expertise to achieve, particularly in complex domains where there may be many interacting factors and variables. To address these challenges, researchers and practitioners are exploring a range of techniques for acquiring and preparing high-quality data for use in causal AI models. One approach is to use data augmentation techniques to generate synthetic data that can be used to supplement or replace real-world data. Another approach is to use unsupervised learning techniques to identify patterns and relationships in the data that can be used to inform the development of causal AI models.
Opportunity: Causal AI is its potential to revolutionize the field of healthcare
Causal AI has enormous potential to revolutionize the healthcare industry by enabling researchers, physicians, and healthcare organizations to uncover and understand the complex relationships between different variables and diseases. One of the key opportunities of causal AI in healthcare is its ability to help identify the root causes of diseases, which can lead to more effective prevention and treatment strategies. Causal AI market can also be used to analyze vast amounts of medical data, including electronic health records, patient history, and genetic data, to generate more accurate and personalized diagnoses and treatment plans. This can improve patient outcomes, reduce healthcare costs, and enhance the overall quality of care. Moreover, causal AI can also be used to predict disease outbreaks, identify high-risk populations, and optimize clinical trials, ultimately leading to more efficient and effective healthcare systems. Additionally, it can help in predicting and managing the impact of lifestyle factors and environmental exposures on health outcomes. By leveraging causal AI, healthcare organizations can unlock new insights and opportunities for research, precision medicine, and improved patient care. However, to fully realize the potential of causal AI in healthcare, it is essential to ensure that it is used responsibly and ethically, with a focus on patient privacy and data security.
Challenge: Causal Inference from Complex Data Sets
One of the significant challenges faced by causal AI is the ability to extract causality from complex and vast data sets. As the size and complexity of data sets increase, the identification of causal relationships becomes more difficult. The traditional statistical models used for causal inference may not be sufficient to handle the complexity of these data sets. Therefore, there is a need for more sophisticated methods and tools to identify causal relationships from large data sets. Additionally, in some cases, the causal relationship may not be immediately apparent and may require extensive analysis to identify. This presents a significant challenge for causal AI market as it tries to provide accurate causal inferences in various industries.
By deployment, cloud to account for the largest market size during the forecast period
Cloud based deployment model provides organizations with a flexible, scalable, and cost-effective solution for accessing powerful causal inference tools. Cloud deployment allows organizations to easily scale their resources up or down as needed, without the need for significant upfront investments in hardware or software. Cloud-based causal AI platforms also offer the potential for greater accessibility, as they can be accessed from anywhere with an internet connection, enabling remote collaboration and data sharing. Cloud deployment also eliminates the need for organizations to manage and maintain their own hardware infrastructure, reducing IT resources and costs. Cloud providers typically offer robust security and compliance features, ensuring the security and privacy of data.
By offering, platform segment to account for the largest market size during the forecast period
Causal AI platforms typically leverage a range of statistical and machine learning techniques to identify causal relationships in data. These techniques may include regression analysis, propensity score matching, instrumental variable analysis, and other methods for causal inference. Platforms may also provide tools for data preprocessing and feature engineering to help users prepare their data for analysis. In addition to offering powerful tools for causal inference, many causal AI platforms also prioritize ease of use and accessibility. This may include providing user-friendly interfaces, visualizations, and tutorials to help users get started with the platform. As the demand for data-driven decision-making continues to grow across industries, the market for causal AI platforms is expected to expand rapidly in the coming years.
North America to account for the largest market size during the forecast period
North America plays a crucial role in the development and advancement of causal AI market. It is becoming more popular as businesses and organizations seek more sophisticated analytics solutions to gain deeper insights and make better decisions. Governments in North America, such as the United States and Canada, have launched initiatives to promote the development and adoption of AI, providing funding and resources to support research and innovation in the field. In the United States, the National Institute of Standards and Technology (NIST) has been working on developing standards and guidelines for the use of AI in various industries, including healthcare and finance.
Key Market Players
The Causal AI vendors have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in Causal AI market are IBM (US), CausaLens (England), Microsoft (US), Causaly (England), Google (US), Geminos (US), AWS (US), Aitia (US), INCRMNTAL (Israel), Logility (US), Cognino.ai. (England), H2O.ai (US), DataRobot (US), Cognizant (US), Scalnyx (France), Causality Link (US), Dynatrace (US), Parabole.ai (US), Causalis.ai (Israel), and Omics Data Automation (US).
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Report Metrics |
Details |
Market size value in 2023 |
USD 8010 thousand |
Revenue forecast for 2030 |
USD 119,500 thousand |
Growth Rate |
47.1% CAGR |
Market size available for years |
2020–2030 |
Base year considered |
2023 |
Forecast period |
2023–2030 |
Forecast units |
USD Thousand |
Segments covered |
Offering, Vertical, and Region |
Geographies covered |
North America, Europe and Rest of World |
Key Market Drivers |
|
Key Market Opportunities |
|
Companies covered |
IBM (US), CausaLens (England), Microsoft (US), Causaly (England), Google (US), Geminos (US), AWS (US), Aitia (US), INCRMNTAL (Israel), Logility (US), Cognino.ai. (England), H2O.ai (US), DataRobot (US), Cognizant (US), Scalnyx (France), Causality Link (US), Dynatrace (US), Parabole.ai (US), Causalis.ai (Israel), and Omics Data Automation (US). |
This research report categorizes the Causal AI market based on Offering, Vertical, and Region.
By Offering:
-
Platform
- By Deployment:
- Cloud
- On-premises
-
Services
- Consulting Services
- Deployment & Integration
- Training, Support, and Maintenance
By Vertical:
- Healthcare & Lifesciences
- BFSI
- Retail & eCommerce
- Tansportation & Logistics
- Manufacturing
- Other Verticals
By Region:
-
North America
- US
- Canada
-
Europe
- UK
- Germany
- France
- Rest of Europe
-
Rest of World
- Israel
- China
- Japan
- Rest of the RoW
Recent Developments:
- In February 2023, Dynatrace introduced new capabilities to Grail that enable boundless exploratory analysis by adding new data types and unlocking support for graph analytics. These capabilities enable Davis, the Dynatrace causal AI engine, to gather even more insights.
- In January 2023, CausaLens released a new operating system for decision-making powered by causal AI. The system is designed to help organizations make more accurate predictions and optimize their business processes.
- In December 2022, Microsoft launched a causal AI suite (DoWhy, EconML, Causica, and ShowWhy) for decision-making that enables developers and data scientists to build models that provide causal explanations for their predictions. The suite includes the DoWhy, EconML, and CausalML libraries, and is integrated with Azure Machine Learning and Azure Databricks.
- In June 2022, Microsoft's collaboration with AWS to develop a new GitHub home for DoWhy will not only enhance the availability of the library but also help Microsoft gain a competitive edge in the causal machine learning space, showing a strategic move to leverage partnerships for growth.
- In, September 2021, IBM launched its Causal AI offering, the Causal Inference 360 Toolkit. This innovative toolkit provides users with a range of powerful tools and algorithms for performing causal inference tasks, allowing businesses and researchers to gain valuable insights into complex systems and make better decisions.
Frequently Asked Questions (FAQ):
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The research methodology for the global Causal AI market report involved the use of extensive secondary sources and directories, as well as various reputed open-source databases, to identify and collect information useful for this technical and market-oriented study. In-depth interviews were conducted with various primary respondents, including key opinion leaders, subject matter experts, high-level executives of multiple companies offering Causal AI offerings, and industry consultants to obtain and verify critical qualitative and quantitative information, as well as assess the market prospects and industry trends.
Secondary Research
In the secondary research process, various secondary sources were referred to for identifying and collecting information for the study. The secondary sources included annual reports; press releases and investor presentations of companies; and white papers, certified publications, and articles from recognized associations and government publishing sources.
The secondary research was mainly used to obtain the key information about the industry’s value chain, the market’s monetary chain, the overall pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from both the supply and demand sides of the Causal AI market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as chief executive officers (CEOs), vice presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing Causal AI and Causal ML offerings; associated service providers; and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
After the complete market engineering (including calculations for market statistics, market breakup, market size estimations, market forecast, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Primary research was also undertaken to identify and validate the segmentation types; industry trends; key players; the competitive landscape of the market; and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.
In the complete market engineering process, both the top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform the market estimation and market forecast for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to record the critical information/insights throughout the report.
The following is the breakup of primary profiles:
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Market Size Estimation
For making market estimates and forecasting the Causal AI market and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global Causal AI market, using the revenue from the key companies and their offerings in the market. With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segments.
In the top-down approach, an exhaustive list of all the vendors offering Causal AI and Causal ML was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor’s offerings were evaluated based on the breadth of solution and service offerings, cloud type, and verticals. The aggregate of all the revenues of the companies was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.
In the bottom-up approach, the adoption rate of Causal AI solutions and services among different end-users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of Causal AI solutions and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.
All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.
- The pricing trend is assumed to vary over time.
- All the forecasts are made with the standard assumption that the accepted currency is USD.
- For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service’s website is used.
- All the forecasts are made under the standard assumption that the globally accepted currency, USD, remains constant during the next five years.
- Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors.
- Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on Causal AI solutions based on some of the key use cases. These factors for the Causal AI tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Market Definition
According to RapidMiner, Causal AI is an emerging form of machine learning that strives to go beyond traditional ML models. While traditional techniques identify the extent to which multiple events are related, causal AI identifies the root cause of events by understanding the effects of any variables that may have led to it, providing a much deeper explanation of their true relationship.
Key Stakeholders
- Research organizations
- Third-party service providers
- Technology providers
- Cloud services providers
- AI consulting companies
- Independent software vendors (ISVs)
- Service providers and distributors
- Application development vendors
- System integrators
- Consultants/consultancy/advisory firms
- Training and education service providers
- Support and maintenance service providers
- Managed service providers
Report Objectives
- To define, describe, and forecast the Causal AI market based on offering, vertical, and region
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
- To analyze subsegments with respect to individual growth trends, prospects, and contributions to the total market
- To analyze opportunities in the market for stakeholders and provide the competitive landscape of the market
- To forecast the revenue of the market segments with respect to all the five major regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and Latin America
- To profile the key players and comprehensively analyze the recent developments and their positioning related to the Causal AI Market
- To analyze competitive developments, such as mergers & acquisitions, product developments, and research & development (R&D) activities, in the market
- To analyze the impact of recession across all the regions across the Causal AI Market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix provides a detailed comparison of the product portfolio of each company
Geographic Analysis as per Feasibility
- Further breakup of the North American market for Causal AI
- Further breakup of the European market for Causal AI
- Further breakup of the Rest of World market for Causal AI
Company Information
- Detailed analysis and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Causal AI Market