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HOME Top Market Reports Dark Analytics Market by Component (Solutions, Services), Deployment Mode (Cloud, On-premises), Business Application (Marketing, Operations, Finance, Human Resources), Vertical (BFSI, Healthcare), and Region - Global Forecast to 2023

Dark Analytics Market by Component (Solutions, Services), Deployment Mode (Cloud, On-premises), Business Application (Marketing, Operations, Finance, Human Resources), Vertical (BFSI, Healthcare), and Region - Global Forecast to 2023

By: marketsandmarkets.com
Publishing Date: July 2018
Report Code: TC 6453

 

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[124 Pages Report] The dark analytics market was valued at USD 218.4 million in 2017 and is projected to reach USD 867.7 million by 2023, at a CAGR of 25.5% during the forecast period. The base year considered for the study is 2017 and the forecast period is from 2018 to 2023.

Objectives of the Study:

  • To define, determine, and forecast the global dark analytics market based on component, deployment mode, business application, vertical, and region from 2018 to 2023, and analyze various macro and microeconomic factors that affect the market growth
  • To forecast the size of the market segments with respect to the 4 major regions, namely, North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information related to major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyze each submarket with respect to individual growth trends, prospects, and contributions to the total market
  • To analyze the market opportunities for stakeholders by identifying the high-growth segments in the market
  • To profile the key market players and provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the competitive landscape of the market
  • To track and analyze competitive developments, such as mergers & acquisitions, product developments, partnerships & collaborations, and R&D activities in the market

The research methodology used to estimate and forecast the dark analytics market began with capturing data from the key vendor revenues and the market size of the individual segments through secondary sources, industry associations, and trade journals, such as the World Analytics Association and the Cloud Native Computing Foundation. The bottom-up procedure was employed to arrive at the overall market size of the market from the individual segments. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key industry personnel, such as chief executive officers (CEOs), vice presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments.

The breakdown of profiles related to primary participants is depicted in the figure below:

Dark Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The dark analytics market ecosystem includes players such as IBM (US), SAP (Germany), Amazon Web Services (US), Micro Focus (UK), Dell EMC (US), Microsoft (US), AvePoint (US), Teradata (US), Symantec (US), Datameer (US), IRI (US), SAS (US), Commvault (US), Veritas (US), Cohesity (US), Datumize (Spain), SynerScope (Netherlands), Komprise (US), Lattice (US), Quantta Analytics (India), Zoomdata (US), Formcept (India), Globanet (US), Esdebe Consultancy (UK), and Levi, Ray & Shoup (US).

Key Target Audience:

  • Dark Analytics Platform Providers
  • Dark Analytics Software Vendors
  • Dark Analytics Service Vendors
  • Compliance and Risk Management
  • Data Scientists and Analysts
  • Research Organizations
  • Investors and Venture Capitalists (VCs)
  • Independent Software Vendors
  • Value-added Resellers (VARs) and Distributors

Scope of the Report:

The study includes component, deployment mode, business application, vertical, and regional segments to arrive at the global dark analytics market size during the forecast period.

By Component

  • Solutions
  • Services

By Deployment Mode

  • Cloud
  • On-premises

By Business Application

  • Marketing
  • Operation
  • Finance
  • Human Resource

By Vertical

  • BFSI
  • Retail & E-commerce
  • Healthcare
  • Travel & Hospitality
  • Government
  • Telecommunication
  • Others (education, energy & utility, logistics, manufacturing, and media & entertainment)

By Region

  • North America
  • Europe
  • APAC
  • RoW

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Market Segmentation
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Opportunities in the Dark Analytics Market
    4.2 North America: Market By Component
    4.3 Europe: Market By Business Application
    4.4 Asia Pacific: Market By Deployment Mode
    4.5 Rest of the World: Market By Vertical
    4.6 Market By Vertical & Region

5 Market Overview and Industry Trends (Page No. - 34)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Rapid Growth in Data Generated By Organizations Due to Increasing Adoption of Iot
                    5.2.1.2 Adoption of Artificial Intelligence and Machine Learning for Dark Data Analysis
                    5.2.1.3 Dark Data Solutions Enhancing Organizational Return on Investment
           5.2.2 Restraints
                    5.2.2.1 Non-Uniformity of Data
           5.2.3 Opportunities
                    5.2.3.1 Increasing Investments in Dark Analytics Technology By SMEs
           5.2.4 Challenges
                    5.2.4.1 Limited Number of Affordable Dark Analytics Management and Consulting Firms
                    5.2.4.2 Presence of Skill Gap in the Market
    5.3 Industry Trends
           5.3.1 Introduction
           5.3.2 Data Classification
           5.3.3 Case Studies
                    5.3.3.1 Case Study 1: Globalia Implemented Datumize’s Dark Analytics Solutions to Streamline Revenue and Service Level
                    5.3.3.2 Case Study 2: Etstur Used Datameer’s Solutions to Personalize Customer Experience
                    5.3.3.3 Case Study 3: Airline Company Drives Sales and Increases Revenue Through Datumize’s Solutions
                    5.3.3.4 Case Study 4: A Global Bank Used the Pendo Data Platform to Uncover Its Dark Data

6 Dark Analytics Market, By Component (Page No. - 40)
    6.1 Introduction
    6.2 Solutions
    6.3 Services
           6.3.1 Consulting & System Integration
           6.3.2 Training & Support
           6.3.3 Managed Services

7 Market By Deployment Mode (Page No. - 44)
    7.1 Introduction
    7.2 Cloud
    7.3 On-Premises

8 Market By Business Application (Page No. - 47)
    8.1 Introduction
    8.2 Marketing
    8.3 Operations
    8.4 Finance
    8.5 Human Resources

9 Dark Analytics Market, By Vertical (Page No. - 53)
    9.1 Introduction
    9.2 Retail & E-Commerce
    9.3 BFSI
    9.4 Healthcare
    9.5 Travel & Hospitality
    9.6 Government
    9.7 Telecommunication
    9.8 Others

10 Regional Analysis (Page No. - 62)
     10.1 Introduction
     10.2 North America
             10.2.1 US
             10.2.2 Canada
     10.3 Europe
             10.3.1 UK
             10.3.2 Germany
             10.3.3 Rest of Europe
     10.4 Asia Pacific
             10.4.1 China
             10.4.2 Australia
             10.4.3 Japan
             10.4.4 Rest of Asia Pacific
     10.5 Rest of the World

11 Competitive Landscape (Page No. - 76)
     11.1 Overview
     11.2 Competitive Scenario
             11.2.1 New Product Launches
             11.2.2 Business Expansions
             11.2.3 Mergers & Acquisitions
             11.2.4 Agreements & Partnerships
     11.3 Market Ranking Analysis for the Dark Analytics Market

12 Company Profiles (Page No. - 81)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     12.1 IBM
     12.2 SAP SE
     12.3 Amazon Web Services
     12.4 Micro Focus
     12.5 Dell EMC
     12.6 Microsoft
     12.7 AvePoint
     12.8 Teradata
     12.9 Symantec
     12.1 Datameer
     12.11 IRI
     12.12 SAS Institute
     12.13 Commvault
     12.14 Veritas
     12.15 Cohesity
     12.16 Datumize
     12.17 SynerScope
     12.18 Key Innovators
             12.18.1 Komprise
             12.18.2 Lattice
             12.18.3 Quantta Analytics
             12.18.4 Zoomdata
             12.18.5 Formcept
             12.18.6 Globanet
             12.18.7 Esdebe Consultancy
             12.18.8 Levi, Ray & Shoup

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 117)
     13.1 Key Insights From Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Available Customizations
     13.5 Related Reports
     13.6 Author Details


List of Tables (46 Tables)

Table 1 Dark Analytics Market Size, By Component, 2016-2023 (USD Million)
Table 2 Dark Analytics Solutions Market Size, By Region, 2016-2023 (USD Million)
Table 3 Dark Analytics Services Market Size, By Region, 2016-2023 (USD Million)
Table 4 Dark Analytics Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 5 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 6 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 7 Dark Analytics Market Size, By Business Application, 2016-2023 (USD Million)
Table 8 Marketing: Market Size By Region, 2016-2023 (USD Million)
Table 9 Operations: Market Size By Region, 2016-2023 (USD Million)
Table 10 Finance: Market Size By Region, 2016-2023 (USD Million)
Table 11 Hr: Market Size By Region, 2016-2023 (USD Million)
Table 12 Dark Analytics Market Size, By Vertical, 2016-2023 (USD Million)
Table 13 Retail & E-Commerce: Market Size By Region, 2016-2023 (USD Million)
Table 14 BFSI: Market Size By Region, 2016-2023 (USD Million)
Table 15 Healthcare: Market Size By Region, 2016-2023 (USD Million)
Table 16 Travel & Hospitality: Market Size By Region, 2016-2023 (USD Million)
Table 17 Government: Market Size By Region, 2016-2023 (USD Million)
Table 18 Telecommunication: Market Size By Region, 2016-2023 (USD Million)
Table 19 Other Verticals: Market Size By Region, 2016-2023 (USD Million)
Table 20 Dark Analytics Market Size, By Region, 2016-2023 (USD Million)
Table 21 North America: Market Size By Country, 2016–2023 (USD Million)
Table 22 North America: Market Size By Component, 2016–2023 (USD Million)
Table 23 North America: Market Size By Business Application, 2016–2023 (USD Million)
Table 24 North America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 25 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 26 Europe: Dark Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 27 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 28 Europe: Market Size By Business Application, 2016–2023 (USD Million)
Table 29 Europe: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 30 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 31 Asia Pacific: Dark Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 32 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 33 Asia Pacific: Market Size By Business Application, 2016–2023 (USD Million)
Table 34 Asia Pacific: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 35 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 36 Rest of the World: Dark Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 37 Rest of the World: Market Size By Component, 2016–2023 (USD Million)
Table 38 Rest of the World: Market Size By Business Application, 2016–2023 (USD Million)
Table 39 Rest of the World: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 40 Rest of the World: Market Size By Vertical, 2016–2023 (USD Million)
Table 41 Market Evaluation Framework
Table 42 New Product Launches, 2015–2018
Table 43 Business Expansions, 2017–2018
Table 44 Mergers & Acquisitions, 2017-2018
Table 45 Agreements & Partnerships, 2016–2018
Table 46 Market Ranking, 2017


List of Figures (36 Figures)

Figure 1 Dark Analytics Market: Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Assumptions
Figure 7 Dark Analytics Market, By Component, 2018 & 2023 (USD Million)
Figure 8 Market By Deployment Mode, 2018 & 2023 (USD Million)
Figure 9 Market By Business Application, 2018 & 2023 (USD Million)
Figure 10 Market By Vertical, 2018 & 2023 (USD Million)
Figure 11 Market in Asia Pacific Expected to Grow at the Highest CAGR During the Forecast Period
Figure 12 Increasing Amount of Dark Data is Driving the Growth of the Dark Analytics Market
Figure 13 The Solutions Component Segment Projected to Lead the North America Market During the Forecast Period
Figure 14 The Marketing Business Application Segment Projected to Lead the Europe Market During the Forecast Period
Figure 15 The Cloud Deployment Mode Segment Expected to Lead the Asia Pacific Market During the Forecast Period
Figure 16 The Healthcare Vertical Segment Projected to Lead the RoW Market By 2023
Figure 17 North America Estimated to Account for the Largest Share of theMarket in 2018
Figure 18 Dark Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Data Types
Figure 20 The Solutions Component Segment Projected to Lead the Dark Analytics Market During the Forecast Period
Figure 21 The On-Premises Deployment Mode Segment Projected to Grow at A Higher CAGR as Compared to the Cloud Segment During the Forecast Period
Figure 22 Market By Business Application, 2018 & 2023 (USD Million)
Figure 23 Market By Vertical, 2018-2023 (USD Million)
Figure 24 North America Projected to Lead the Dark Analytics Market From 2018 to 2023
Figure 25 North America Market Snapshot
Figure 26 Asia Pacific Market Snapshot
Figure 27 Companies Majorly Adopted the New Product Launch Strategy Between March 2015 and May 2018
Figure 28 IBM: Company Snapshot
Figure 29 SAP SE: Company Snapshot
Figure 30 Amazon Web Services: Company Snapshot
Figure 31 Micro Focus: Company Snapshot
Figure 32 Microsoft: Company Snapshot
Figure 33 Teradata: Company Snapshot
Figure 34 Symantec: Company Snapshot
Figure 35 SAS Institute: Company Snapshot
Figure 36 Commvault: Company Snapshot

The dark analytics market is expected to grow from USD 278.3 million in 2018 to USD 867.7 million by 2023, at a CAGR of 25.5% from 2018 to 2023. The dark analytics market is projected to witness significant growth during the forecast period, majorly driven by the rapid increase in data generated by organizations, the adoption of artificial intelligence, and machine learning technologies for dark data analysis, and increase in the deployment of dark analytics solutions. Increasing investments in dark analytics technology by SMEs is one of the opportunities for growth in the market. Dark analytics helps organizations in managing campaigns, making quick decisions, analyzing markets, and deriving customer insights. Dark analytics empowers the decision-making process of SMEs and enable them to easily identify existing and future business risks.

The global dark analytics market has been segmented into component, deployment mode, business application, vertical, and region.

Based on component, the solutions segment is projected to lead the market from 2018 to 2023. The growth of the solutions segment can be attributed to the increasing adoption of dark analytics tools that include Apache Hadoop, IBM Watson, SAP HANA 2, Datumize Observer, and Microsoft Cognitive Services. These tools encompass features, such as video and sound analytics, computer vision, machine learning, and advanced pattern recognition.

Based on deployment mode, the on-premises segment of the dark analytics market is projected to grow at a higher CAGR during the forecast period as compared to the cloud segment. Rising security concerns and increasing regulations in the BFSI and healthcare sectors have led to the on-premises deployment of dark analytics solutions.

Based on business application, the marketing segment is projected to lead the dark analytics market from 2018 to 2023. Marketing is one of the most integral business applications of any organization. The marketing department strives to deliver high Return on Investment (RoI), based on effective marketing campaigns and expansion strategies to increase sales and expand business operations. Marketers are adopting dark analytics solutions to analyze unformatted/unstructured data collected from customers as well as organize data generated from online modes.

Based on vertical, the retail & e-commerce segment of the dark analytics market is expected to grow at the highest CAGR from 2018 to 2023. In the fast-growing digital era, customer behavior has transformed dramatically, which presents new opportunities for organizations to engage with their customers. Dark analytics solutions are applied at every stage of the retail process that includes predicting trends in popular products, forecasting demand and supply analysis, and identifying customer segmentation. The advent of digital media for online shopping has led to the generation of a large volume of data. The analysis of this dark data provides growth opportunities for retailers and assists retailers to strengthen their presence in the competitive environment.

Dark Analytics Market

North America is estimated to account for the largest share of the dark analytics market in 2018. Countries in the North American region are early adopters of dark analytics technology. In North America, various dark analytics startups are providing services to various industries. In addition, leading analytics and cloud service providers are based in this region. Dark analytics solutions are adopted by governments and large enterprises to improve their decision-making process. Key countries considered for market analysis in the North American region are the US and Canada.

A key restraining factor impacting the growth of the dark analytics market is the synchronization and integration of dark data.

Key players operating in the dark analytics market include IBM (US), SAP (Germany), Amazon Web Services (US), Micro Focus (UK), Dell EMC (US), Microsoft (US), AvePoint (US), Teradata (US), Symantec (US), Datameer (US), IRI (US), SAS (US), Commvault (US), Veritas (US), Cohesity (US), Datumize (Spain), SynerScope (Netherlands), Komprise (US), Lattice (US), Quantta Analytics (India), Zoomdata (US), Formcept (India), Globanet (US), Esdebe Consultancy (UK), and Levi, Ray & Shoup (US). These companies focus on the adoption of various growth strategies, such as new product launches, product enhancements, partnerships, and collaborations, to strengthen their positions in the market.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

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