HOME Top Market Reports Data Monetization Market by Component (Tools and Services), Data Type, Business Function, Deployment Type (On-Premises and Cloud), Organization Size, Industry Vertical (BFSI, Consumer Goods and Retail, and Telecom), and Region - Global Forecast to 2023

Data Monetization Market by Component (Tools and Services), Data Type, Business Function, Deployment Type (On-Premises and Cloud), Organization Size, Industry Vertical (BFSI, Consumer Goods and Retail, and Telecom), and Region - Global Forecast to 2023

By: marketsandmarkets.com
Publishing Date: May 2018
Report Code: TC 6282

 

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MarketsandMarkets expects the global data monetization market to grow from USD 1.26 Billion in 2017 to USD 3.12 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.1% during the forecast period. The forecast period has been considered from 2018 to 2023, while 2017 has been considered as the base year for estimating the market size.

Objectives of the Study:

The main objective of this report is to define, describe, and forecast the data monetization market by component (tools and services), data type, business function, deployment type, organization size, industry vertical, and region. The report provides detailed information related to the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth. The report forecasts the market size with respect to 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The report profiles the key players and comprehensively analyzes their core competencies. Moreover, this report tracks and analyzes competitive developments, such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities in the market.

The research methodology used to estimate and forecast the data monetization market initiates with the collection and analysis of data on the key vendor product offerings and business strategies from secondary sources, such as D&B Hoovers, Bloomberg Businessweek, Factiva, press releases, white papers, technology journals, directories, and databases. Moreover, the vendor offerings have been taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the market from the revenue of the key market solution and service providers. Post-arrival at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with the key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives.

Data Monetization Market

To know about the assumptions considered for the study, download the pdf brochure

Industry Ecosystem

The major solution and service providers in the data monetization market include 1010data (US), Accenture (Ireland), Adastra (Canada), Cisco (US), Dawex (France), Elevondata (US), Emu Analytics (UK), Gemalto (Netherlands), Google (US), IBM (US), iConnectiva (Hong Kong), Infosys (India), Mahindra Comviva (India), Monetize Solutions (US), Narrative (US), NESS (US), NETSCOUT (US), Openwave Mobility (US), Optiva (Canada),  Paxata (US), Reltio (US), SAP (Germany), SAS (US), and Virtusa (US).

Key Target Audience

  • Data monetization providers
  • Analytics service providers
  • Consulting service providers
  • Resellers
  • Research organizations
  • Enterprise users
  • Technology providers
  • Value-added Resellers (VARs)
  • Telecom operators
  • Cloud service providers
  • Government organizations
  • Communication Service Providers (CSPs)

Scope of the Report

The research report categorizes the data monetization market to forecast the revenues and analyze the trends in each of the following submarkets:

By Component

  • Tools
  • Services
    • Support and maintenance
    • Consulting
    • Implementation

By Data Type

  • Customer data
  • Product data
  • Financial data
  • Supplier data

By Business Function

  • Sales and marketing
  • Supply chain management
  • Operations
  • Finance
  • Others (R&D, HR, and legal)

By Deployment Type

  • On-premises
  • Cloud

By Organization Size

  • Small and Medium-sized Enterprises (SMEs)
  • Large enterprises

By Industry Vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecom
  • Consumer goods and retail
  • Media and entertainment
  • Government and defense
  • Manufacturing
  • Transportation and logistics
  • Energy and utilities
  • Healthcare
  • Others (real estate, education, and travel and hospitality)

By Region

  • North America
  • Europe
  • MEA
  • APAC
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American data monetization market into countries
  • Further breakdown of the European market into countries
  • Further breakdown of the APAC market into countries
  • Further breakdown of the MEA market into countries
  • Further breakdown of the Latin American data monetization market into countries

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 17)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 21)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Market Opportunities in the Data Monetization Market
    4.2 Market By Component
    4.3 Market By Deployment Type
    4.4 Market Top 3 Industry Verticals and Regions (2018)
    4.5 Market By Organization Size

5 Data Monetization Market Overview and Industry Trends (Page No. - 33)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Rapid Adoption of Advanced Analytics and Visualization
                    5.2.1.2 Increasing Use of External Data Sources
                    5.2.1.3 Increasing Adoption of Data-Driven Decision-Making
                    5.2.1.4 Increasing Volume and Variety of Business Data
           5.2.2 Restraints
                    5.2.2.1 The Varying Structure of Regulatory Policies
                    5.2.2.2 Organizational Capabilities and Culture
           5.2.3 Opportunities
                    5.2.3.1 Increasing Need to Create Insights From A Pool of Data
                    5.2.3.2 Increasing Adoption of Ai for Data Processing
           5.2.4 Challenges
                    5.2.4.1 Privacy and Security Aspects
                    5.2.4.2 Increasing Complexities in Data Structures
    5.3 Industry Trends
           5.3.1 Data Monetization Use Cases
                    5.3.1.1 Use Case 1: Telecommunication
                    5.3.1.2 Use Case 2: Media and Entertainment
                    5.3.1.3 Use Case 3: BFSI
                    5.3.1.4 Use Case 4: Automobile
                    5.3.1.5 Use Case 5: Telecommunication

6 Data Monetization Market, By Component (Page No. - 40)
    6.1 Introduction
    6.2 Tools
    6.3 Services
           6.3.1 Consulting
           6.3.2 Support and Maintenance
           6.3.3 Implementation

7 Data Monetization Market, By Data Type (Page No. - 45)
    7.1 Introduction
    7.2 Customer Data
    7.3 Product Data
    7.4 Financial Data
    7.5 Supplier Data

8 Data Monetization Market, By Business Function (Page No. - 51)
    8.1 Introduction
    8.2 Sales and Marketing
    8.3 Supply Chain Management
    8.4 Operations
    8.5 Finance
    8.6 Others

9 Data Monetization Market, By Deployment Type (Page No. - 57)
    9.1 Introduction
    9.2 Cloud
    9.3 On-Premises

10 Data Monetization Market, By Organization Size (Page No. - 61)
     10.1 Introduction
     10.2 Large Enterprises
     10.3 Small and Medium-Sized Enterprises

11 Data Monetization Market, By Industry Vertical (Page No. - 65)
     11.1 Introduction
     11.2 Banking, Financial Services, and Insurance
     11.3 Telecom
     11.4 Consumer Goods and Retail
     11.5 Media and Entertainment
     11.6 Government and Defense
     11.7 Manufacturing
     11.8 Transportation and Logistics
     11.9 Energy and Utilities
     11.10 Healthcare
     11.11 Others

12 Data Monetization Market, By Region (Page No. - 76)
     12.1 Introduction
     12.2 North America
             12.2.1 United States
             12.2.2 Canada
     12.3 Europe
             12.3.1 United Kingdom
             12.3.2 Germany
             12.3.3 France
             12.3.4 Rest of Europe
     12.4 Asia Pacific
             12.4.1 Australia and New Zealand
             12.4.2 China
             12.4.3 Japan
             12.4.4 Singapore
             12.4.5 Rest of Apac
     12.5 Middle East and Africa
             12.5.1 Kingdom of Saudi Arabia
             12.5.2 United Arab Emirates
             12.5.3 South Africa
             12.5.4 Rest of Mea
     12.6 Latin America
             12.6.1 Brazil
             12.6.2 Mexico
             12.6.3 Rest of Latin America

13 Competitive Landscape (Page No. - 100)
     13.1 Overview
     13.2 Market Ranking
     13.3 Competitive Scenario
             13.3.1 New Product Launches/Upgradations
             13.3.2 Mergers and Acquisitions
             13.3.3 Partnerships, Agreements, and Collaborations

14 Company Profiles (Page No. - 105)
     14.1 Introduction
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
     14.2 1010data
     14.3 Accenture
     14.4 Adastra
     14.5 ALC
     14.6 Cisco
     14.7 Dawex Systems
     14.8 Elevondata
     14.9 Emu Analytics
     14.10 Gemalto
     14.11 Google
     14.12 IBM
     14.13 Iconnectiva
     14.14 Infosys
     14.15 Mahindra Comviva
     14.16 Monetize Solutions
     14.17 Narrative
     14.18 NESS
     14.19 NETSCOUT
     14.20 Openwave Mobility
     14.21 Optiva
     14.22 Paxata
     14.23 Reltio
     14.24 SAP
     14.25 SAS
     14.26 Virtusa

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 150)
     15.1 Discussion Guide
     15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.3 Introduction RT: Real-Time Market Intelligence
     15.4 Available Customizations
     15.5 Related Reports
     15.6 Author Details


List of Tables (79 Tables)

Table 1 Data Monetization Market Size, By Component, 2016–2023 (USD Million)
Table 2 Tools: Market Size By Region, 2016–2023 (USD Million)
Table 3 Services: Market Size By Type, 2016–2023 (USD Million)
Table 4 Consulting Market Size, By Region, 2016–2023 (USD Million)
Table 5 Support and Maintenance Market Size, By Region, 2016–2023 (USD Million)
Table 6 Implementation Market Size, By Region, 2016–2023 (USD Million)
Table 7 Market Size By Data Type, 2016–2023 (USD Million)
Table 8 Customer Data: Market Size By Region, 2016–2023 (USD Million)
Table 9 Product Data: Market Size By Region, 2016–2023 (USD Million)
Table 10 Financial Data: Market Size By Region, 2016–2023 (USD Million)
Table 11 Supplier Data: Market Size By Region, 2016–2023 (USD Million)
Table 12 Data Monetization Market Size, By Business Function, 2016–2023 (USD Million)
Table 13 Sales and Marketing: Market Size By Region, 2016–2023 (USD Million)
Table 14 Supply Chain Management: Market Size By Region,  2016–2023 (USD Million)
Table 15 Operations: Market Size By Region, 2016–2023 (USD Million)
Table 16 Finance: Market Size By Region, 2016–2023 (USD Million)
Table 17 Others: Market Size By Region, 2016–2023 (USD Million)
Table 18 Data Monetization Market, Size By Deployment Type, 2016–2023 (USD Million)
Table 19 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 20 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 21 Market Size By Organization Size, 2016–2023 (USD Million)
Table 22 Large Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 23 Small and Medium-Sized Enterprises: Market Size  By Region, 2016–2023 (USD Million)
Table 24 Data Monetization Market Size, By Industry Vertical, 2016–2023 (USD Million)
Table 25 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 26 Telecom: Market Size By Region, 2016–2023 (USD Million)
Table 27 Consumer Goods and Retail: Market Size By Region,  2016–2023 (USD Million)
Table 28 Media and Entertainment: Market Size By Region,  2016–2023 (USD Million)
Table 29 Government and Defense: Market Size By Region,  2016–2023 (USD Million)
Table 30 Manufacturing: Market Size, By Region, 2016–2023 (USD Million)
Table 31 Transportation and Logistics: Market Size By Region, 2016–2023 (USD Million)
Table 32 Energy and Utilities: Market Size By Region, 2016–2023 (USD Million)
Table 33 Healthcare: Market Size By Region, 2016–2023 (USD Million)
Table 34 Others: Market Size By Region, 2016–2023 (USD Million)
Table 35 Data Monetization Market Size, By Region, 2016–2023 (USD Million)
Table 36 North America: Market Size By Country, 2016–2023 (USD Million)
Table 37 North America: Market Size By Component, 2016–2023 (USD Million)
Table 38 North America: Market Size By Service, 2016–2023 (USD Million)
Table 39 North America: Market Size By Data Type, 2016–2023 (USD Million)
Table 40 North America: Market Size By Business Function,  2016–2023 (USD Million)
Table 41 North America: Market Size By Deployment Type,  2016–2023 (USD Million)
Table 42 North America: Market Size By Organization Size,  2016–2023 (USD Million)
Table 43 North America: Market Size By Industry Vertical,  2016–2023 (USD Million)
Table 44 Europe: Data Monetization Market Size, By Country, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Data Type, 2016–2023 (USD Million)
Table 48 Europe: Market Size By Business Function, 2016–2023 (USD Million)
Table 49 Europe: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 50 Europe: Market Size By Organization Size, 2016–2023 (USD Million)
Table 51 Europe: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 52 Asia Pacific: Data Monetization Market Size, By Country, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Data Type, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By Business Function,  2016–2023 (USD Million)
Table 57 Asia Pacific: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 58 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
Table 59 Asia Pacific: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 60 Middle East and Africa: Data Monetization Market Size, By Country,  2016–2023 (USD Million)
Table 61 Middle East and Africa: Market Size By Component,  2016–2023 (USD Million)
Table 62 Middle East and Africa: Market Size By Service,  2016–2023 (USD Million)
Table 63 Middle East and Africa: Market Size By Data Type,  2016–2023 (USD Million)
Table 64 Middle East and Africa: Market Size By Business Function, 2016–2023 (USD Million)
Table 65 Middle East and Africa: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 66 Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
Table 67 Middle East and Africa: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 68 Latin America: Data Monetization Market Size, By Country, 2016–2023 (USD Million)
Table 69 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 70 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 71 Latin America: Market Size By Data Type, 2016–2023 (USD Million)
Table 72 Latin America: Market Size By Business Function,  2016–2023 (USD Million)
Table 73 Latin America: Market Size By Deployment Type,  2016–2023 (USD Million)
Table 74 Latin America: Market Size By Organization Size,  2016–2023 (USD Million)
Table 75 Latin America: Market Size By Industry Vertical,  2016–2023 (USD Million)
Table 76 Market Ranking for the Data Monetization Market, 2018
Table 77 New Product Launches/Upgradations, 2016–2018
Table 78 Mergers and Acquisitions, 2015–2017
Table 79 Partnerships, Agreements, and Collaborations, 2016–2018
 
 
List of Figures (45 Figures)
 
Figure 1 Data Monetization Market Segmentation
Figure 2 Regional Scope
Figure 3 Currency Conversion
Figure 4 Market Research Design
Figure 5 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 6 Data Triangulation
Figure 7 Market Size Estimation Methodology: Bottom-Up Approach
Figure 8 Market Size Estimation Methodology: Top-Down Approach
Figure 9 Data Monetization Market: Assumptions
Figure 10 Top 3 Segments With the Largest Market Shares in 2018
Figure 11 North America is Estimated to Hold the Largest Market Share in 2018
Figure 12 Increasing Use of External Data Sources is Expected to Be Driving the Growth of the Data Monetization Market During the Forecast Period
Figure 13 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 15 Banking, Financial Services, and Insurance Industry Vertical and North American Region are Expected to Hold the Largest Market Shares
Figure 16 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 17 Data Monetization Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 19 Financial Data Type is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Sales and Marketing Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 21 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 23 Telecom Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 25 North America: Market Snapshot
Figure 26 Asia Pacific: Market Snapshot
Figure 27 Key Developments By the Leading Players in the Data Monetization Market, 2016–2018
Figure 28 Market Evaluation Framework
Figure 29 Geographic Revenue Mix of Top Market Players
Figure 30 Accenture: Company Snapshot
Figure 31 Accenture: SWOT Analysis
Figure 32 Cisco: Company Snapshot
Figure 33 Gemalto: Company Snapshot
Figure 34 Google: Company Snapshot
Figure 35 IBM: Company Snapshot
Figure 36 IBM: SWOT Analysis
Figure 37 Infosys: Company Snapshot
Figure 38 Infosys: SWOT Analysis
Figure 39 NETSCOUT: Company Snapshot
Figure 40 Optiva: Company Snapshot
Figure 41 SAP: Company Snapshot
Figure 42 SAP: SWOT Analysis
Figure 43 SAS: Company Snapshot
Figure 44 SAS: SWOT Analysis
Figure 45 Virtusa: Company Snapshot 

The data monetization market is expected to grow from USD 1.42 Billion in 2018 to USD 3.12 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.1% during the forecast period, due to the growing usage of external data sources, advanced analytics, and visualization techniques to make insightful decisions from a large pool of data. In addition, the increasing volume and variety of business data is expected to contribute to the growth of the market. Moreover, enterprises consider data monetization tool as an important part of creating insights from a large volume of data to improve the operational efficiency of organizations.

Rapidly changing competitive scenarios have encouraged enterprises to adopt data monetization tools to improve their operational efficiencies. The Banking, Financial Services, and Insurance (BFSI) industry vertical has a plethora of data that is gathered from various sources, such as capital markets, insurance, asset management, Automated Teller Machines (ATMs), and online transactions. The ability to identify customer spending patterns and offer personalized products is expected to drive the demand for data monetization tools in the BFSI industry vertical. These are some of the key aspects that have contributed to the large-scale adoption of data monetization tools by the BFSI industry vertical. The BFSI industry vertical has been a major contributor, in terms of the revenue generated, in the data monetization market.

The customer data type segment is estimated to dominate the data monetization market in 2018. Customer data contains critical information pertaining to clients/customers, which helps organizations govern their operations and formulate their business plans. Customer data helps companies understand the buying patterns of customers and their decisions related to a product’s design and pricing, with which companies can customize their product/service for their customers.

Data Monetization Market

North America is estimated to account for the largest market size and dominate the data monetization market in 2018, followed by Europe. North America has a high concentration of BFSI, telecom, and consumer goods and retail companies that largely contribute to the adoption of data monetization tools. However, the Asia Pacific (APAC) region is expected to provide high growth opportunities for the providers of data monetization tools. This is attributed to the increasing commercial investments by several companies in developing countries.

The varying structure of regulatory policies, organizational capabilities, and culture is hindering the growth of the data monetization market.

The major tool and service providers in the market include 1010data (US), Accenture (Ireland), Adastra (Canada), Cisco (US), Dawex (France), Elevondata (US), Emu Analytics (UK), Gemalto (Netherlands), Google (US), IBM (US), iConnectiva (Hong Kong), Infosys (India), Mahindra Comviva (India), Monetize Solutions (US), Narrative (US), NESS (US), NETSCOUT (US), Openwave Mobility (US), Optiva (Canada), Paxata (US), Reltio (US), SAP (Germany), SAS (US), and Virtusa (US). These players have adopted various growth strategies, such as new product launches, product upgradations, and partnerships with technology companies to maintain their position in the global data monetization market.

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